Vigan City, Ilocos Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Vigan City, Ilocos Region? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $4,416 per year — at a $69 nightly rate, 21.4% occupancy, and a $18 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 24 active listings, Vigan City is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Vigan City?
In Vigan City, the headline Airbnb metrics are $4,416 in average annual revenue,21.4% occupancy, $69 ADR, and $18 in RevPAR, and guests book about 17 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Vigan City?
Understanding the monthly revenue variations for Airbnb listings in Vigan City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vigan City is typically October, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vigan City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,783+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,042 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $536 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $280, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vigan City
What Is the Monthly Airbnb Occupancy Rate in Vigan City?
Maximize your bookings by understanding the Vigan City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vigan City:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vigan City
What Is the Average Airbnb Nightly Rate in Vigan City?
Effective short term rental pricing strategy in Vigan City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vigan City typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $123+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Vigan City
What Is the RevPAR for Airbnb in Vigan City?
RevPAR in Vigan City is currently $18. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $4 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $24 RevPAR.
- Best-in-class (Top 10%) achieve $43 RevPAR.
Average Monthly RevPAR Trend in Vigan City
RevPAR Insights for Vigan City
- The average RevPAR in Vigan City is $18. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($43) and bottom 25% ($4) is $39, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Vigan City benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $24+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Vigan City?
Vigan City's peak Airbnb season falls in October, May, December, while the softest stretch is January, March, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, May, December)
- Revenue averages $1,019 per month
- Occupancy rates average 32.1%
- Daily rates average $69
Shoulder Season
- Revenue averages $768 per month
- Occupancy maintains around 24.9%
- Daily rates hold near $68
Low Season (January, March, August)
- Revenue drops to average $545 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $65
Seasonality Insights for Vigan City
- Airbnb seasonality in Vigan City is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Vigan City's highest earning potential, with monthly revenues climbing to $1,126, occupancy reaching 33.3%, and ADRs peaking at $73.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $429, occupancy could drop to 12.2%, and ADRs may adjust to $64.
- Lower occupancy paired with meaningful seasonality means hosts in Vigan City need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Vigan City, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Vigan City?
Low regulation and minimal registration activity in Vigan City, Ilocos Region, Philippines point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Vigan City to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Vigan City?
With a compact short-term rental market, Vigan City gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vigan Heritage Village | A UNESCO World Heritage site, known for its well-preserved Spanish colonial and Asian architecture. Ideal for tourists interested in history and culture, making it a prime location for Airbnb hosts. | Calle Crisologo, Vigan Cathedral, Bantay Bell Tower, Syquia Mansion, Vigan Plaza Burgos, Pagburnayan |
| Quirino Bridge | An iconic bridge with stunning views of the surrounding countryside. Attracts visitors looking for picturesque spots and local photography, making it a good choice for Airbnb accommodations. | Quirino Bridge, Pinakbet Farm, Beautiful countryside views |
| Baluarte Zoo | A large zoo and wildlife sanctuary that draws families and nature lovers. A great location for families traveling to Vigan, looking for nearby accommodations. | Baluarte Zoo, Zoological gardens, Petting zoo, Culture-themed exhibits |
| Vigan River | Known for its scenic river views and opportunities for boat rides. A relaxing spot for visitors, making it a desirable Airbnb area for those seeking tranquility. | River cruise, Casual dining along the river, Scenic parks and walkways |
| Syquia Mansion | A historical mansion that offers a glimpse into the wealthy lifestyle during the Spanish colonial era. Attracts tourists and history enthusiasts, beneficial for hosting short-term stays. | Museum of the Syquia Mansion, Historical tours, Traditional crafts demonstrations |
| Chavit Singson’s Baluarte | A popular amusement and safari park owned by a local politician, drawing tourists interested in unique attractions and animals. Great for hosting families and visitors. | Safari gardens, Amusement rides, Wildlife exhibitions |
| Calle Crisologo Street | Famous for its cobblestone streets and historical significance, bustling with shops and restaurants. An ideal location for travelers wanting to experience Vigan's charm. | Heritage boutiques, Restaurants, Cultural performances |
| Vigan Cathedral | An architectural masterpiece and cultural landmark that attracts pilgrims and tourists alike. A fantastic spot for hosting guests who want to explore local religious sites. | Vigan Cathedral, Religious festivals, Local artisanal shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Vigan City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Vigan City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vigan City
- The Vigan City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Vigan City, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Vigan City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vigan City
- The dominant room capacity in Vigan City is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Vigan City, indicating a high concentration in these sizes.
- A significant 20.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vigan City.
Vigan City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vigan City
- The most common guest capacity trend in Vigan City vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Vigan City STR market, accounting for 62.5% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vigan City.
- On average, properties in Vigan City are equipped to host 5.1 guests.
How Do Listings in Vigan City Compare on Quality?
Listing quality in Vigan City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Vigan City
- At 28.3 photos per listing on average, Vigan City hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 54.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Vigan City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Vigan City?
Amenity Prevalence
Amenity Insights for Vigan City
- Essential amenities in Vigan City that guests expect include: Air conditioning, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Exterior security cameras on property, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vigan City: Air conditioning, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Fire extinguisher or Exterior security cameras on property to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vigan City to stay competitive.
Which Airbnb Amenities Boost Revenue in Vigan City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Vigan City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 62.5% | $6,680 | $642 | 940.2% |
Stove | 33.3% | $10,317 | $1,465 | 604.1% |
Refrigerator | 41.7% | $8,689 | $1,364 | 537.0% |
Dishes and silverware | 37.5% | $9,201 | $1,545 | 495.5% |
Hot water | 50.0% | $7,457 | $1,375 | 442.3% |
Hot water kettle | 45.8% | $7,648 | $1,681 | 354.9% |
BBQ grill | 25.0% | $10,326 | $2,446 | 322.1% |
Dining table | 58.3% | $6,390 | $1,653 | 286.7% |
Rice maker | 33.3% | $8,682 | $2,283 | 280.3% |
Hangers | 54.2% | $6,572 | $1,868 | 251.8% |
Revenue Impact Insights for Vigan City
- Kitchen tops the revenue impact list with a 940.2% uplift — listings with this amenity earn $6,680 vs. $642 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Vigan City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vigan City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVigan City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Vigan City
- The typical guest profile for Airbnb in Vigan City consists of a mix of domestic (59%) and international guests, often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
- Domestic travelers account for 59.1% of guests.
- Key international markets include Philippines (59.1%) and United States (19.4%).
- Top languages spoken are English (50%) followed by Tagalog (18.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Vigan City?
Listings in Vigan City average 4.73 out of 5 overall, with about 16.8 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Vigan City
- An average rating of 4.73 places Vigan City in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.8), while Cleanliness (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Vigan City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vigan City
- The most common availability pattern in Vigan City falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Vigan City (58.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Vigan City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Vigan City
- The overall average booking lead time for vacation rentals in Vigan City is 17 days.
- Guests book furthest in advance for stays during April (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (21 days avg.) sees the longest lead times, while Fall (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Vigan City.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 28 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Vigan City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Vigan City?
Guests in Vigan City stay about 2.1 nights on average, generating roughly 275 reservations and 11.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Vigan City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Vigan City
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 11.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (2.4 nights) and shorten in Aug (1.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Vigan City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Vigan City is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Vigan City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Vigan City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vigan City.
Vigan City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
12.5% of total
Flexible
8 listings
33.3% of total
Moderate
9 listings
37.5% of total
Firm
4 listings
16.7% of total
Cancellation Policy Insights for Vigan City
- The prevailing Airbnb cancellation policy trend in Vigan City is Moderate, used by 37.5% of listings.
- The market strongly favors guest-friendly terms, with 70.8% of listings offering Flexible or Moderate policies. This suggests guests in Vigan City may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Vigan City.
- Regularly review your cancellation policy against competitors and market demand shifts in Vigan City.
How Much Are Airbnb Cleaning Fees in Vigan City?
Cleaning fees in Vigan City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Vigan City
- About 41.7% of Vigan City listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $6 is close to the median ($6), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Vigan City median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Vigan City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vigan Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Pool Villa with Bathtub | Kauna Vigan
Entire Place • 1 bedroom
2 Bedroom Condo Unit near Calle Crisologo
Entire Place • 2 bedrooms
Vigan Heritage Haven Near Tourist Spots
Entire Place • 3 bedrooms
Villa with Jacuzzi-style Pool • 5 Mins Crisologo
Entire Place • 2 bedrooms
Vigan Stay | Easy Drive to Tourist Spots
Entire Place • 3 bedrooms
Stylish Home 5 Mins to Calle Crisologo • Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Vigan City?
Learn from the best! This table showcases top-performing Airbnb hosts in Vigan City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kae | 1 | $30,269 | 24 | 5.00/5.0 |
| Lani | 2 | $20,340 | 110 | 4.86/5.0 |
| Ram | 2 | $15,800 | 49 | 4.91/5.0 |
| Paul Christopher | 1 | $15,547 | 55 | 4.87/5.0 |
| Gims | 2 | $6,346 | 36 | 4.85/5.0 |
| Stayhere Vigan | 1 | $5,038 | 45 | 4.89/5.0 |
| Zoey Lee | 4 | $3,854 | 14 | 3.79/5.0 |
| Chevy | 2 | $2,038 | 8 | 5.00/5.0 |
| Nicole | 1 | $1,948 | 4 | 4.75/5.0 |
| Gerty | 1 | $1,669 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vigan City.
Who Are the Airbnb Hosts in Vigan City?
Vigan City is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Vigan City
- With 62.5% Superhosts, Vigan City has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 16.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Vigan City averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Vigan City's Airbnb Market Compare to Nearby Cities?
How does the Vigan City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tuding, Vigan City has 6 percentage points lower occupancy and about $43 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talogtog | 33 | $1,019 | $160.51 | 21% |
| Bacnotan | 28 | $956 | $182.55 | 26% |
| Ili Norte | 32 | $942 | $115.10 | 26% |
| Tuding | 31 | $903 | $111.65 | 27% |
| Bauang | 32 | $885 | $166.52 | 21% |
| Itogon | 13 | $839 | $163.73 | 27% |
| Baroro | 30 | $805 | $89.62 | 19% |
| Urbiztondo | 186 | $538 | $79.25 | 25% |
| Caba | 17 | $466 | $67.60 | 22% |
| Bolinao | 132 | $448 | $118.25 | 18% |
Frequently Asked Questions About Airbnb in Vigan City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Vigan City.
How much do Airbnb hosts make in Vigan City?
Vigan City hosts earn about $4,416 per year on average, with an average nightly rate of $69 and RevPAR of $18. Those figures describe the typical revenue environment for active listings in Vigan City, Ilocos Region, not the ceiling for the best operators. Source: AirROI 2026 data, Vigan City market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Vigan City?
The average Airbnb occupancy rate in Vigan City is 21.4%. October is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Vigan City?
Listings in Vigan City average $69 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Vigan City?
Vigan City currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Vigan City?
AirROI currently classifies the short-term rental regulation level in Vigan City as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Vigan City?
RevPAR in Vigan City is about $18. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Vigan City?
Occupancy of 21.4% means Vigan City is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,416, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Vigan City?
The average booking lead time in Vigan City is about 17 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Vigan City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Vigan City include Vigan Heritage Village, Quirino Bridge, Baluarte Zoo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Vigan City?
entire_home listings make up 54.2% of the active supply in Vigan City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Vigan City compare to nearby Airbnb markets?
Among neighboring markets, Talogtog posts $12,227 in average annual revenue with 20.9% occupancy, compared to Vigan City's $4,416 and 21.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Vigan City?
The average Airbnb stay length in Vigan City is about 2.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Vigan City?
Airbnb listings in Vigan City average 4.73 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Vigan City?
Kitchen and Stove are among the strongest revenue-linked amenities in Vigan City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Vigan City?
Yes. About 41.7% of active Airbnb listings in Vigan City charge a cleaning fee, and the average fee is $6. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Vigan City?
A 62.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.