Salalah, Dhofar Governorate Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Salalah, Dhofar Governorate? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,866 per year — at a $156 nightly rate, 29.6% occupancy, and a $52 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 107 active listings, Salalah is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 296.3% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Salalah?

In Salalah, the headline Airbnb metrics are $8,866 in average annual revenue,29.6% occupancy, $156 ADR, and $52 in RevPAR, and guests book about 31 days in advance.

Avg. Daily Rate (ADR)(?)

$156

The average rental revenue earned for an occupied room per day in Salalah.

Occupancy Rate(?)

29.6%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$8,866

Average annual income for an Airbnb listing in Salalah. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$52

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

-28.3%

Significant decrease (-28.3%) vs. last year.

Active Airbnb Listings(?)

107

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

31 days

How far in advance guests typically book in Salalah. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Salalah.

Lowest Revenue Month(?)

May

The month with the lowest average earnings, indicating the low season in Salalah.

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How Much Do Airbnb Hosts Earn Monthly in Salalah?

Understanding the monthly revenue variations for Airbnb listings in Salalah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salalah is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salalah across different performance tiers:

Best-in-class properties (Top 10%) achieve $3,408+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $1,892 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $806 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $349, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Salalah

What Is the Monthly Airbnb Occupancy Rate in Salalah?

Maximize your bookings by understanding the Salalah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salalah:

Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 24%.
Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Salalah

What Is the Average Airbnb Nightly Rate in Salalah?

Effective short term rental pricing strategy in Salalah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salalah typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
Typical properties (Median) charge around $113 per night.
Entry-level properties (Bottom 25%) earn around $75 per night.

Average Daily Rate (ADR) Trend by Month in Salalah

What Is the RevPAR for Airbnb in Salalah?

RevPAR in Salalah is currently $52. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $19 RevPAR.
Typical properties (Median) generate $39 RevPAR.
Strong performers (Top 25%) earn $68 RevPAR.
Best-in-class (Top 10%) achieve $116 RevPAR.

Average Monthly RevPAR Trend in Salalah

RevPAR Insights for Salalah

The average RevPAR in Salalah is $52. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($116) and bottom 25% ($19) is $97, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Salalah benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $68+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Salalah?

Salalah's peak Airbnb season falls in August, July, February, while the softest stretch is March, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, February)

Revenue averages $2,411 per month
Occupancy rates average 42.9%
Daily rates average $178

Shoulder Season

Revenue averages $1,224 per month
Occupancy maintains around 26.6%
Daily rates hold near $158

Low Season (March, May, June)

Revenue drops to average $837 per month
Occupancy decreases to average 19.2%
Daily rates adjust to average $155

Seasonality Insights for Salalah

Airbnb seasonality in Salalah is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Salalah's highest earning potential, with monthly revenues climbing to $3,262, occupancy reaching 48.7%, and ADRs peaking at $200.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $571, occupancy could drop to 15.8%, and ADRs may adjust to $142.
Lower occupancy paired with meaningful seasonality means hosts in Salalah need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Salalah, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Salalah?

Low regulation and minimal registration activity in Salalah, Dhofar Governorate, Oman point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Salalah to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Salalah?

Salalah is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Salalah
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Al Haffa	Popular beachfront area known for its stunning views and vibrant local culture. It is a great spot for tourists looking to enjoy the beach and local attractions.	Al Haffa Beach, Salalah Archaeological Museum, Haffa Souq, Camel Market
Mirbat	A historic coastal town known for its beautiful beaches and traditional architecture. It attracts visitors interested in culture and history, alongside stunning coastal landscapes.	Mirbat Beach, Old Mirbat Village, Al-Saheel Castle, Wadi Darbat
Salalah Gardens	A modern shopping and entertainment area with a variety of dining options and family-friendly activities. It is ideal for tourists seeking convenience and leisure activities.	Salalah Gardens Mall, Local restaurants, Children's play areas, Cafés
Dhofar Khareef Festival Area	Famous for its annual Khareef festival, which transforms the area into a lush green paradise during monsoon season, attracting many tourists.	Khareef Festival events, Nature walks, Local crafts market, Cultural performances
Al Mughsail	Known for its picturesque beaches and natural blowholes, it's a great destination for nature lovers and those seeking adventure activities.	Al Mughsail Beach, Mughsail Blowholes, Wadi Shab, Wildlife viewing
Shanfari Beach	A beautiful and less crowded beach area that offers a peaceful retreat. Ideal for tourists who prefer a quieter environment while enjoying the coast.	Shanfari Beach, Local seafood restaurants, Sunset viewing spots
Taqa	A small town near Salalah that offers cultural and historical significance, along with beautiful coastal views. It's perfect for those interested in Omani heritage.	Taqa Castle, Local market, Beaches, Wadi Taqa
Salalah City Center	The heart of Salalah, offering a mix of urban attractions, shopping, and dining experiences. It's a hub for tourists looking for convenience.	City Center Mall, Al-Nahda Park, Cafés and restaurants, Cultural sites

With 8 distinct neighborhoods showing meaningful short-term rental activity, Salalah offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Salalah?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Salalah

The Salalah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 107 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Salalah, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
Houses represent a significant 34.6% portion, catering likely to families or larger groups.
Smaller segments like hotel/boutique, unique stays, others, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.

Salalah Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Salalah

The dominant room capacity in Salalah is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Salalah, indicating a high concentration in these sizes.
A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salalah.

Salalah Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Salalah

The most common guest capacity trend in Salalah vacation rentals is listings accommodating 8+ guests (21.5%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 4 guests dominate the Salalah STR market, accounting for 41.1% of listings.
43.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salalah.
On average, properties in Salalah are equipped to host 5.2 guests.

How Do Listings in Salalah Compare on Quality?

Listing quality in Salalah can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

3.3

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

24.3%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Salalah

At 27 photos per listing on average, Salalah hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
24.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Salalah averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Salalah?

Amenity Prevalence

Amenity Insights for Salalah

Essential amenities in Salalah that guests expect include: Air conditioning, Free parking on premises, TV, Kitchen. Lacking these (any) could significantly impact bookings.
Popular amenities like Washer, Wifi, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Salalah.
Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Salalah: Air conditioning, Free parking on premises, TV, Kitchen.
Prioritize adding missing essentials: Free parking on premises, TV, Kitchen.
Consider adding popular differentiators like Washer or Wifi to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Salalah to stay competitive.

Which Airbnb Amenities Boost Revenue in Salalah?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Salalah, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Pocket wifiHigh opportunity	6.5%	$22,855	$7,887	189.8%
Books and reading materialHigh opportunity	6.5%	$22,761	$7,893	188.4%
Sound systemHigh opportunity	4.7%	$22,366	$8,204	172.6%
ConditionerHigh opportunity	8.4%	$20,652	$7,783	165.3%
Hot tub	10.3%	$19,520	$7,645	155.3%
Backyard	30.8%	$15,281	$6,005	154.5%
Coffee maker	19.6%	$16,832	$6,920	143.2%
Bathtub	10.3%	$18,147	$7,802	132.6%
Patio or balcony	32.7%	$14,142	$6,301	124.4%
Luggage dropoff allowedHigh opportunity	5.6%	$18,218	$8,310	119.2%

Revenue Impact Insights for Salalah

Pocket wifi tops the revenue impact list with a 189.8% uplift — listings with this amenity earn $22,855 vs. $7,887 without it.
High-opportunity amenities — Pocket wifi, Books and reading material, Sound system — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.

Recommendations for Hosts

Prioritize adding Pocket wifi — it has the best combination of high revenue impact and low market saturation in Salalah.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Salalah STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salalah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Salalah Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Salalah

The typical guest profile for Airbnb in Salalah consists of predominantly international visitors (94%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Arabic.
Domestic travelers account for 6.0% of guests.
Key international markets include United Arab Emirates (20.8%) and Germany (14.1%).
Top languages spoken are English (41.3%) followed by Arabic (14%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Germany.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Salalah?

Listings in Salalah average 4.66 out of 5 overall, with about 10.8 reviews per active listing and 12.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Salalah

An average rating of 4.66 places Salalah in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.76), while Cleanliness (4.5) trails behind — a useful signal for hosts looking to prioritize upgrades.
12.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 12.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Salalah Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Salalah

The most common availability pattern in Salalah falls within the 271-366 days range, representing 81.3% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 1-30 days range is most frequent in Salalah (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Salalah?

Average Booking Lead Time by Month

Booking Lead Time Insights for Salalah

The overall average booking lead time for vacation rentals in Salalah is 31 days.
Guests book furthest in advance for stays during August (average 46 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 16 days), indicating more last-minute travel plans during this time.
Seasonally, Winter (36 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Salalah.
For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
Monitor your own booking lead times against these Salalah averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Salalah?

Guests in Salalah stay about 6.1 nights on average, generating roughly 865 reservations and 8.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.

Monthly Length of Stay in Salalah

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Salalah

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
Stay lengths peak in Jul (8.8 nights) and shorten in Jun (3.4 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Salalah Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.1%)

1 Night

59 listings

55.1% of total

2 Nights (6.5%)

2 Nights

7 listings

6.5% of total

3 Nights (7.5%)

3 Nights

8 listings

7.5% of total

4-6 Nights (8.4%)

4-6 Nights

9 listings

8.4% of total

30+ Nights (22.4%)

30+ Nights

24 listings

22.4% of total

Key Insights

The most prevalent minimum stay requirement in Salalah is 1 Night, adopted by 55.1% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (61.6%) of the Salalah Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (22.4%) caters to monthly stays (30+ nights) in Salalah, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 55.1% of Salalah hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 22.4% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salalah.

Salalah Airbnb Cancellation Policy Trends Analysis (2026)

Limited

2 listings

1.9% of total

Flexible (35.8%)

Flexible

38 listings

35.8% of total

Moderate (34%)

Moderate

36 listings

34% of total

Firm (25.5%)

Firm

27 listings

25.5% of total

Strict

3 listings

2.8% of total

Cancellation Policy Insights for Salalah

The prevailing Airbnb cancellation policy trend in Salalah is Flexible, used by 35.8% of listings.
There's a relatively balanced mix between guest-friendly (69.8%) and stricter (28.3%) policies, offering choices for different guest needs.
Strict cancellation policies are quite rare (2.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 35.8% market standard in Salalah.
Using a Strict policy might deter some guests, as only 2.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Salalah.

How Much Are Airbnb Cleaning Fees in Salalah?

Cleaning fees in Salalah are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$22

Median Cleaning Fee

$12

Listings Charging a Fee

48.6%

Fee as Revenue Share

2.5%

Cleaning Fee Insights for Salalah

About 48.6% of Salalah listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $22 is close to the median ($12), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 2.5% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Salalah median of $12. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$543.55

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Salalah?

Learn from the best! This table showcases top-performing Airbnb hosts in Salalah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Salalah by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Suzanne	2	$115,398	156	4.86/5.0
Jan	1	$77,469	15	5.00/5.0
Samih	3	$58,300	59	4.99/5.0
Al Dar Real Estate	7	$55,963	29	4.41/5.0
Uta	1	$36,686	20	4.95/5.0
Sabrina	2	$35,800	11	5.00/5.0
Hugo	6	$32,399	75	4.49/5.0
Ahmed	1	$32,193	8	4.88/5.0
Sami	1	$30,397	19	4.89/5.0
Veronika	3	$28,239	19	4.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salalah.

Who Are the Airbnb Hosts in Salalah?

Salalah has a relatively balanced host base.

Superhosts

18.7%

Professional Management

0.0%

Cohosted Listings

23.4%

Instant Book Enabled

3.7%

Simplified Pricing

49.5%

Host Profile Insights for Salalah

Only 18.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
3.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
49.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 23.4% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Salalah averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Salalah's Airbnb Market Compare to Nearby Cities?

How does the Salalah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with ولاية طاقة،, Salalah has 5 percentage points lower occupancy and about $31 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Salalah — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
ولاية طاقة،	11	$929	$125.23	35%
Dahariz	13	$685	$95.59	35%
Taqah	29	$437	$132.50	29%

Frequently Asked Questions About Airbnb in Salalah

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Salalah.

How much do Airbnb hosts make in Salalah?

Salalah hosts earn about $8,866 per year on average, with an average nightly rate of $156 and RevPAR of $52. Those figures describe the typical revenue environment for active listings in Salalah, Dhofar Governorate, not the ceiling for the best operators. Source: AirROI 2026 data, Salalah market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Salalah?

The average Airbnb occupancy rate in Salalah is 29.6%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Salalah?

Listings in Salalah average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Salalah?

Salalah currently has about 107 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Salalah?

AirROI currently classifies the short-term rental regulation level in Salalah as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Salalah?

RevPAR in Salalah is about $52. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Salalah?

Occupancy of 29.6% means Salalah is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,866, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Salalah?

The average booking lead time in Salalah is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Salalah?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Salalah include Al Haffa, Mirbat, Salalah Gardens. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Salalah?

entire_home listings make up 93.5% of the active supply in Salalah. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Salalah compare to nearby Airbnb markets?

Among neighboring markets, ولاية طاقة، posts $11,152 in average annual revenue with 34.9% occupancy, compared to Salalah's $8,866 and 29.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Salalah?

The average Airbnb stay length in Salalah is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Salalah?

Airbnb listings in Salalah average 4.66 out of 5 overall. About 12.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Salalah?

Pocket wifi and Books and reading material are among the strongest revenue-linked amenities in Salalah. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Salalah?

Yes. About 48.6% of active Airbnb listings in Salalah charge a cleaning fee, and the average fee is $22. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Salalah?

Only 18.7% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.