Martinborough, Wellington Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Martinborough, Wellington Region? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $23,252 per year — at a $242 nightly rate, 43.4% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 38 active listings, Martinborough is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 3700.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Martinborough?
In Martinborough, the headline Airbnb metrics are $23,252 in average annual revenue,43.4% occupancy, $242 ADR, and $107 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Martinborough?
Understanding the monthly revenue variations for Airbnb listings in Martinborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martinborough is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martinborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,167+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,429 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,037 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martinborough
What Is the Monthly Airbnb Occupancy Rate in Martinborough?
Maximize your bookings by understanding the Martinborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martinborough:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martinborough
What Is the Average Airbnb Nightly Rate in Martinborough?
Effective short term rental pricing strategy in Martinborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martinborough typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $459+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Martinborough
What Is the RevPAR for Airbnb in Martinborough?
RevPAR in Martinborough is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $104 RevPAR.
- Best-in-class (Top 10%) achieve $241 RevPAR.
Average Monthly RevPAR Trend in Martinborough
RevPAR Insights for Martinborough
- The average RevPAR in Martinborough is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($241) and bottom 25% ($48) is $193, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Martinborough benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $104+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Martinborough?
Martinborough's peak Airbnb season falls in December, January, November, while the softest stretch is June, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, November)
- Revenue averages $4,497 per month
- Occupancy rates average 53.2%
- Daily rates average $235
Shoulder Season
- Revenue averages $3,066 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $236
Low Season (June, July, September)
- Revenue drops to average $1,564 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $232
Seasonality Insights for Martinborough
- Airbnb seasonality in Martinborough is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Martinborough's highest earning potential, with monthly revenues climbing to $4,780, occupancy reaching 58.4%, and ADRs peaking at $249.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,267, occupancy could drop to 25.3%, and ADRs may adjust to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martinborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Martinborough, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Martinborough?
Low regulation and minimal registration activity in Martinborough, Wellington Region, New Zealand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Martinborough to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Martinborough?
With a compact short-term rental market, Martinborough gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martinborough Township | Charming rural town known for its vineyards and boutique wineries. Popular for wine tourism, especially during the annual Martinborough Wine and Food Festival. | Martinborough Wine Walk, Palliser Estate Vineyards, Te Kairanga Wines, Martinborough Heritage Walks, The Square, Martinborough Farmers' Market |
| Greytown | A quaint village nearby with historic Victorian architecture and a vibrant arts scene. Offers a mix of boutique shopping and local foods, ideal for short stays. | Greytown's Main Street, The Chocolate Factory, Muirlea Rise, Cobblestones Museum, Battle Hill Farm Forest Park, Flowers by the Park |
| Surrounding Wairarapa Countryside | Beautiful rural scenery ideal for visitors looking for outdoor activities and a peaceful retreat. Opportunities for agritourism and nature exploration. | Tararua Forest Park, Mount Holdsworth, Lake Wairarapa, Pukaha Mount Bruce Wildlife Centre, The Pinnacles, Rural biking and hiking trails |
| Lake Ferry | Scenic lakeside location with stunning sunsets, popular for fishing and local seafood. Attracts visitors looking for a tranquil escape near the water. | Lake Ferry Beach, Ferry Road Tavern, Boutique fishing experiences, Wildlife viewing opportunities, Wairarapa Coast, Mason's Winery |
| Ruthven | A small, picturesque village close to Martinborough, great for rural stays and enjoying vineyards, suitable for couples and families. | Nearby vineyards, Ruthven Estate, Scenic bike trails, Local art studios, Agri-tours, Wellness retreats |
| Gladstone | Known for its wineries and stunning landscapes. Attracts visitors who enjoy wine-tasting tours and farm stays. | Gladstone Vineyard, Palliser Estate, Wine-tasting experiences, Gladstone Cheese, Rural walking paths, Local artisan shops |
| Pahiatua | A quaint town with a rich history, offering outdoor adventures and a chance to experience rural New Zealand culture. | Pahiatua Track, The Restored Railway Station, Nearby native bush walks, Local crafts and markets, Sports park, Family-friendly activities |
| Devon Street | A residential area close to Martinborough, ideal for budget travelers or longer stays with local amenities and groceries. | Local parks, Convenient shopping, Proximity to Martinborough's attractions, Community events, Child-friendly areas, Cafes and restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Martinborough offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Martinborough?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martinborough
- The Martinborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martinborough, House properties are the most common (81.6%), reflecting the local real estate landscape.
- Houses represent a significant 81.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.2%) offer potential for unique stay experiences.
Martinborough Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martinborough
- The dominant room capacity in Martinborough is 4 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 55.2% of the active Airbnb listings in Martinborough, indicating a high concentration in these sizes.
- A significant 60.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martinborough.
Martinborough Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martinborough
- The most common guest capacity trend in Martinborough vacation rentals is listings accommodating 8+ guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Martinborough STR market, accounting for 60.5% of listings.
- 57.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martinborough.
- On average, properties in Martinborough are equipped to host 5.4 guests.
How Do Listings in Martinborough Compare on Quality?
Listing quality in Martinborough can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Martinborough
- At 27.5 photos per listing on average, Martinborough hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Martinborough averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Martinborough?
Amenity Prevalence
Amenity Insights for Martinborough
- Essential amenities in Martinborough that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martinborough: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martinborough to stay competitive.
Which Airbnb Amenities Boost Revenue in Martinborough?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Martinborough, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 86.8% | $25,220 | $10,264 | 145.7% |
Pool | 23.7% | $42,240 | $17,359 | 143.3% |
Kitchen | 86.8% | $25,196 | $10,425 | 141.7% |
Outdoor dining area | 78.9% | $25,936 | $13,188 | 96.7% |
Washer | 76.3% | $26,253 | $13,582 | 93.3% |
Ceiling fan | 15.8% | $39,139 | $20,273 | 93.1% |
BBQ grill | 68.4% | $27,176 | $14,750 | 84.2% |
Dryer | 36.8% | $32,014 | $18,141 | 76.5% |
Indoor fireplace | 65.8% | $27,254 | $15,556 | 75.2% |
Iron | 55.3% | $28,281 | $17,040 | 66.0% |
Revenue Impact Insights for Martinborough
- Free parking on premises tops the revenue impact list with a 145.7% uplift — listings with this amenity earn $25,220 vs. $10,264 without it.
- Free parking on premises, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Martinborough STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martinborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartinborough Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Martinborough
- The typical guest profile for Airbnb in Martinborough consists of primarily domestic travelers (84%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.8% of guests.
- Key international markets include New Zealand (83.8%) and Australia (5.6%).
- Top languages spoken are English (79.8%) followed by French (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Martinborough?
Listings in Martinborough average 4.92 out of 5 overall, with about 20 reviews per active listing and 65.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Martinborough
- With an overall rating of 4.92, Martinborough listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 65.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Martinborough Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martinborough
- The most common availability pattern in Martinborough falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martinborough (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Martinborough?
Average Booking Lead Time by Month
Booking Lead Time Insights for Martinborough
- The overall average booking lead time for vacation rentals in Martinborough is 43 days.
- Guests book furthest in advance for stays during November (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Martinborough.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Martinborough averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Martinborough?
Guests in Martinborough stay about 4.3 nights on average, generating roughly 851 reservations and 22.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Martinborough
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Martinborough
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (6.7 nights) and shorten in Oct (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Martinborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
26.3% of total
2 Nights
15 listings
39.5% of total
30+ Nights
13 listings
34.2% of total
Key Insights
- The most prevalent minimum stay requirement in Martinborough is 2 Nights, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.8%) of the Martinborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34.2%) caters to monthly stays (30+ nights) in Martinborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.5% of Martinborough hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martinborough.
Martinborough Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
15.8% of total
Flexible
2 listings
5.3% of total
Moderate
16 listings
42.1% of total
Firm
13 listings
34.2% of total
Strict
1 listings
2.6% of total
Cancellation Policy Insights for Martinborough
- The prevailing Airbnb cancellation policy trend in Martinborough is Moderate, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (47.4%) and stricter (36.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in Martinborough.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martinborough.
How Much Are Airbnb Cleaning Fees in Martinborough?
Cleaning fees in Martinborough are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Martinborough
- 78.9% of listings charge a cleaning fee, making it standard practice in Martinborough. Guests expect it and factor it into their booking decisions.
- The gap between the average ($93) and median ($73) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Martinborough median of $73. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Martinborough Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Black Olive Escape Martinborough
Entire Place • 5 bedrooms
Classic Contemporary Charm
Entire Place • 4 bedrooms
Summer Lodge
Entire Place • 4 bedrooms
Oxford Lodge
Entire Place • 4 bedrooms
Margot’s of Martinborough
Entire Place • 6 bedrooms
Wine Not Escape - Martinborough
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Martinborough?
Learn from the best! This table showcases top-performing Airbnb hosts in Martinborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tania | 7 | $209,421 | 105 | 4.95/5.0 |
| Discover Wairarapa | 6 | $157,034 | 78 | 4.90/5.0 |
| Taylor | 5 | $87,421 | 140 | 4.82/5.0 |
| Louise | 1 | $71,706 | 3 | 5.00/5.0 |
| Naomi | 1 | $52,429 | 20 | 5.00/5.0 |
| Margot | 1 | $49,536 | 9 | 5.00/5.0 |
| Auriga | 1 | $30,564 | 4 | 5.00/5.0 |
| Jayne | 1 | $25,615 | 40 | 4.88/5.0 |
| Michael | 1 | $22,377 | 14 | 4.93/5.0 |
| Christina | 1 | $22,003 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martinborough.
Who Are the Airbnb Hosts in Martinborough?
Martinborough is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Martinborough
- With 73.7% Superhosts, Martinborough has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 15.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Martinborough averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Martinborough
These are the highest-grossing professional property management operations in Martinborough, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Taylor | 5 | $87,421 | $140 | 39.1% | 4.82/5 |
| Michael | 1 | $22,377 | $336 | 31.1% | 4.93/5 |
Management Company Insights for Martinborough
- The leading management company, Taylor, operates 5 listings with $87,421 in gross revenue — a useful benchmark for what scale looks like in Martinborough.
- Top managers average 3 properties each, suggesting professional management in Martinborough still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Martinborough's Airbnb Market Compare to Nearby Cities?
How does the Martinborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Picton, Martinborough has 3 percentage points lower occupancy and about $66 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Riverlands | 11 | $2,400 | $275.69 | 33% |
| Picton | 112 | $1,787 | $176.63 | 46% |
| Ōtaki | 17 | $1,751 | $146.46 | 38% |
| Martinborough Community | 211 | $1,747 | $196.87 | 35% |
| Paraparaumu | 143 | $1,397 | $160.64 | 38% |
| Wellington | 1,147 | $1,380 | $131.52 | 44% |
| Greytown Community | 89 | $1,286 | $148.51 | 34% |
| Ōtaki Beach | 35 | $1,249 | $156.55 | 38% |
| Waikanae | 49 | $1,193 | $155.81 | 38% |
| Waitārere | 29 | $1,184 | $161.10 | 31% |
Frequently Asked Questions About Airbnb in Martinborough
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Martinborough.
How much do Airbnb hosts make in Martinborough?
Martinborough hosts earn about $23,252 per year on average, with an average nightly rate of $242 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in Martinborough, Wellington Region, not the ceiling for the best operators. Source: AirROI 2026 data, Martinborough market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Martinborough?
The average Airbnb occupancy rate in Martinborough is 43.4%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Martinborough?
Listings in Martinborough average $242 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Martinborough?
Martinborough currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Martinborough?
AirROI currently classifies the short-term rental regulation level in Martinborough as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Martinborough?
RevPAR in Martinborough is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Martinborough?
At 43.4% occupancy, Martinborough can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,252, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Martinborough?
The average booking lead time in Martinborough is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Martinborough?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Martinborough include Martinborough Township, Greytown, Surrounding Wairarapa Countryside. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Martinborough?
entire_home listings make up 97.4% of the active supply in Martinborough. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Martinborough compare to nearby Airbnb markets?
Among neighboring markets, Riverlands posts $28,800 in average annual revenue with 32.9% occupancy, compared to Martinborough's $23,252 and 43.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Martinborough?
The average Airbnb stay length in Martinborough is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Martinborough?
Airbnb listings in Martinborough average 4.92 out of 5 overall. About 65.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Martinborough?
Free parking on premises and Pool are among the strongest revenue-linked amenities in Martinborough. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Martinborough?
Yes. About 78.9% of active Airbnb listings in Martinborough charge a cleaning fee, and the average fee is $93. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Martinborough?
A 73.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.