Assilah, Tangier-Tetouan-Al Hoceima Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Assilah, Tangier-Tetouan-Al Hoceima? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $1,745 per year — at a $68 nightly rate, 22.7% occupancy, and a $17 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 73 active listings, Assilah is a boutique market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Assilah?
In Assilah, the headline Airbnb metrics are $1,745 in average annual revenue,22.7% occupancy, $68 ADR, and $17 in RevPAR, and guests book about 16 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Assilah?
Understanding the monthly revenue variations for Airbnb listings in Assilah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Assilah is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Assilah across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,189+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $819 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $519 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $291, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Assilah
What Is the Monthly Airbnb Occupancy Rate in Assilah?
Maximize your bookings by understanding the Assilah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Assilah:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Assilah
What Is the Average Airbnb Nightly Rate in Assilah?
Effective short term rental pricing strategy in Assilah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Assilah typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Assilah
What Is the RevPAR for Airbnb in Assilah?
RevPAR in Assilah is currently $17. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $22 RevPAR.
- Best-in-class (Top 10%) achieve $32 RevPAR.
Average Monthly RevPAR Trend in Assilah
RevPAR Insights for Assilah
- The average RevPAR in Assilah is $17. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($32) and bottom 25% ($8) is $23, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Assilah benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $22+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Assilah?
Assilah's peak Airbnb season falls in August, July, June, while the softest stretch is January, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $1,279 per month
- Occupancy rates average 39.5%
- Daily rates average $75
Shoulder Season
- Revenue averages $496 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $72
Low Season (January, November, December)
- Revenue drops to average $210 per month
- Occupancy decreases to average 13.6%
- Daily rates adjust to average $66
Seasonality Insights for Assilah
- Airbnb seasonality in Assilah is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Assilah's highest earning potential, with monthly revenues climbing to $1,826, occupancy reaching 54.8%, and ADRs peaking at $85.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $104, occupancy could drop to 6.7%, and ADRs may adjust to $64.
- Lower occupancy paired with meaningful seasonality means hosts in Assilah need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Assilah, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Assilah?
Low regulation and minimal registration activity in Assilah, Tangier-Tetouan-Al Hoceima, Morocco point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Assilah to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Assilah?
Assilah is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Assilah Medina | Charming historic town known for its whitewashed buildings and craft shops. A favorite among tourists for its relaxed atmosphere and cultural events. | Assilah Port, Assilah murals, Medina of Assilah, Hassan II Mosque, Plage de la Ville |
| Old Tangier | A vibrant area that attracts tourists with its rich history, bustling souks, and stunning views of the Mediterranean. Perfect for cultural immersion and exploration. | Kasbah Museum, Grand Socco, American Legation Museum, Tangier Beach, Cap Spartel |
| Achakar Beach | A beautiful beach area offering stunning views and a more serene environment. Great for beach lovers and families seeking relaxation. | Achakar Beach, Cascades de la Marsa, Cap Malabata, Hiking trails, Picnic areas |
| Malabata | Known for its beachfront promenades and luxury hotels. Targeted at affluent tourists looking for upscale accommodations and nightlife. | Malabata Beach, Tanger City Mall, Casino, Marina Bay, Local restaurants |
| Petit Socco | The historic heart of Tangier, filled with cafes, shops, and a vibrant atmosphere. An ideal location for guests wanting to experience local culture. | Cafe de Paris, Souks of Tangier, Eglise de Saint Andrew, Grand Socco, Local artisan shops |
| Port of Tangier | A bustling area with ferry services to Europe. A popular spot for both tourists and business travelers. | Port cafes, Ferry services, Shopping area, Sea views, Local fish restaurants |
| Plage de Malabata | A wide sandy beach popular with locals and tourists, offering various water sports and activities. Great for family-friendly stays. | Beach clubs, Water sports rentals, Restaurants, Sun loungers, Local markets |
| Route de Tétouan | A growing area with new hotels and attractions, appealing to tourists exploring the broader region including Tetouan. | New resorts, Local markets, Cafes, Cultural workshops, Excursions to Tetouan |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Assilah offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Assilah?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Assilah
- The Assilah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Assilah, Apartment/Condo properties are the most common (84.9%), reflecting the local real estate landscape.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.4%) offer potential for unique stay experiences.
Assilah Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Assilah
- The dominant room capacity in Assilah is 1 bedroom listings, making up 52.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.9% of the active Airbnb listings in Assilah, indicating a high concentration in these sizes.
- With over half the market (52.1%) consisting of studios or 1-bedroom units, Assilah is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Assilah.
Assilah Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Assilah
- The most common guest capacity trend in Assilah vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Assilah STR market, accounting for 50.7% of listings.
- 26.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Assilah.
- On average, properties in Assilah are equipped to host 4.2 guests.
How Do Listings in Assilah Compare on Quality?
Listing quality in Assilah can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Assilah
- At 22.4 photos per listing on average, Assilah hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 49.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Assilah averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Assilah?
Amenity Prevalence
Amenity Insights for Assilah
- Popular amenities like TV, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Assilah to stay competitive.
Which Airbnb Amenities Boost Revenue in Assilah?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Assilah, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 86.3% | $1,896 | $791 | 139.8% |
Laundromat nearbyHigh opportunity | 6.8% | $3,671 | $1,603 | 129.0% |
Hair dryer | 23.3% | $2,602 | $1,485 | 75.3% |
Host greets you | 17.8% | $2,674 | $1,543 | 73.3% |
Wine glasses | 11.0% | $2,780 | $1,617 | 71.8% |
Heating | 23.3% | $2,550 | $1,500 | 70.0% |
Crib | 9.6% | $2,779 | $1,635 | 70.0% |
Beach essentials | 8.2% | $2,803 | $1,650 | 69.9% |
Window guards | 8.2% | $2,705 | $1,659 | 63.1% |
Single level home | 11.0% | $2,461 | $1,657 | 48.5% |
Revenue Impact Insights for Assilah
- Wifi tops the revenue impact list with a 139.8% uplift — listings with this amenity earn $1,896 vs. $791 without it.
- High-opportunity amenities — Laundromat nearby — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Laundromat nearby — it has the best combination of high revenue impact and low market saturation in Assilah.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Assilah STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Assilah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAssilah Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Assilah
- The typical guest profile for Airbnb in Assilah consists of predominantly international visitors (79%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.7% of guests.
- Key international markets include France (33.1%) and Morocco (20.7%).
- Top languages spoken are English (33.3%) followed by French (26.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Morocco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Assilah?
Listings in Assilah average 4.82 out of 5 overall, with about 15.3 reviews per active listing and 34.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Assilah
- With an overall rating of 4.82, Assilah listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Assilah Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Assilah
- The most common availability pattern in Assilah falls within the 271-366 days range, representing 95.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Assilah (71.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Assilah?
Average Booking Lead Time by Month
Booking Lead Time Insights for Assilah
- The overall average booking lead time for vacation rentals in Assilah is 16 days.
- Guests book furthest in advance for stays during March (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (23 days avg.) sees the longest lead times, while Fall (3 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Assilah.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Assilah averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Assilah?
Guests in Assilah stay about 4.6 nights on average, generating roughly 339 reservations and 4.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Assilah
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Assilah
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Feb (11.5 nights) and shorten in Jan (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Assilah Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
49.3% of total
2 Nights
13 listings
17.8% of total
3 Nights
10 listings
13.7% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
13 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Assilah is 1 Night, adopted by 49.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.1%) of the Assilah Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Assilah, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.3% of Assilah hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Assilah.
Assilah Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
1.4% of total
Limited
5 listings
6.8% of total
Flexible
26 listings
35.6% of total
Moderate
31 listings
42.5% of total
Firm
10 listings
13.7% of total
Cancellation Policy Insights for Assilah
- The prevailing Airbnb cancellation policy trend in Assilah is Moderate, used by 42.5% of listings.
- The market strongly favors guest-friendly terms, with 78.1% of listings offering Flexible or Moderate policies. This suggests guests in Assilah may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.5% market standard in Assilah.
- Regularly review your cancellation policy against competitors and market demand shifts in Assilah.
How Much Are Airbnb Cleaning Fees in Assilah?
Cleaning fees in Assilah are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Assilah
- About 60.3% of Assilah listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $13 is close to the median ($10), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Assilah median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Assilah Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Assilahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riad El Sitio de Mi Recreo
Entire Place • 4 bedrooms
Beautiful apartment with pool, sea/golf view
Entire Place • 2 bedrooms
City Escape Assilah 2
Entire Place • 2 bedrooms
Modern, swimming pool & golf in secure residence
Entire Place • 2 bedrooms
Bijou with 180° sea view
Entire Place • 1 bedroom
City Escape Assilah 1
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Assilah?
Learn from the best! This table showcases top-performing Airbnb hosts in Assilah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fatima-Ezzahrae | 2 | $11,151 | 135 | 4.94/5.0 |
| Esmeralda | 1 | $8,222 | 23 | 4.91/5.0 |
| Imane | 1 | $6,694 | 1 | Not Rated |
| Ryad | 1 | $6,256 | 10 | 4.70/5.0 |
| Karim | 1 | $5,826 | 15 | 4.93/5.0 |
| Amine | 1 | $4,307 | 3 | 5.00/5.0 |
| Luis | 1 | $4,124 | 1 | Not Rated |
| Zouhair | 1 | $3,939 | 27 | 4.96/5.0 |
| Adil | 1 | $3,773 | 48 | 4.94/5.0 |
| Vicente | 1 | $3,716 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Assilah.
Who Are the Airbnb Hosts in Assilah?
Assilah has a relatively balanced host base.
Host Profile Insights for Assilah
- A 45.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 21.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Assilah averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Assilah's Airbnb Market Compare to Nearby Cities?
How does the Assilah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Gaspara, Assilah has 32 percentage points lower occupancy and about $163 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Gaspara | 11 | $2,918 | $231.63 | 55% |
| Benahavís | 505 | $2,786 | $449.12 | 39% |
| San Roque | 292 | $2,063 | $349.47 | 37% |
| Gibraltar | 305 | $2,010 | $182.82 | 47% |
| Villamartín | 17 | $1,919 | $291.99 | 28% |
| Estepona | 2,363 | $1,878 | $258.58 | 42% |
| El Paraíso | 21 | $1,873 | $320.60 | 39% |
| Gaucín | 62 | $1,715 | $259.66 | 37% |
| El Gastor | 135 | $1,605 | $181.63 | 41% |
| Ronda | 550 | $1,596 | $182.63 | 42% |
Frequently Asked Questions About Airbnb in Assilah
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Assilah.
How much do Airbnb hosts make in Assilah?
Assilah hosts earn about $1,745 per year on average, with an average nightly rate of $68 and RevPAR of $17. Those figures describe the typical revenue environment for active listings in Assilah, Tangier-Tetouan-Al Hoceima, not the ceiling for the best operators. Source: AirROI 2026 data, Assilah market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Assilah?
The average Airbnb occupancy rate in Assilah is 22.7%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Assilah?
Listings in Assilah average $68 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Assilah?
Assilah currently has about 73 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Assilah?
AirROI currently classifies the short-term rental regulation level in Assilah as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Assilah?
RevPAR in Assilah is about $17. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Assilah?
Occupancy of 22.7% means Assilah is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,745, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Assilah?
The average booking lead time in Assilah is about 16 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Assilah?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Assilah include Assilah Medina, Old Tangier, Achakar Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Assilah?
entire_home listings make up 89.0% of the active supply in Assilah. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Assilah compare to nearby Airbnb markets?
Among neighboring markets, La Gaspara posts $35,018 in average annual revenue with 55.3% occupancy, compared to Assilah's $1,745 and 22.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Assilah?
The average Airbnb stay length in Assilah is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Assilah?
Airbnb listings in Assilah average 4.82 out of 5 overall. About 34.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Assilah?
Wifi and Laundromat nearby are among the strongest revenue-linked amenities in Assilah. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Assilah?
Yes. About 60.3% of active Airbnb listings in Assilah charge a cleaning fee, and the average fee is $13. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Assilah?
A 45.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.