Béni Mellal, Béni Mellal-Khénifra Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Béni Mellal, Béni Mellal-Khénifra? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,147 per year — at a $55 nightly rate, 24.7% occupancy, and a $13 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 21 active listings, Béni Mellal is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 90.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Béni Mellal?
In Béni Mellal, the headline Airbnb metrics are $3,147 in average annual revenue,24.7% occupancy, $55 ADR, and $13 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Béni Mellal?
Understanding the monthly revenue variations for Airbnb listings in Béni Mellal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Béni Mellal is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Béni Mellal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $813+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $507 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $284 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Béni Mellal
What Is the Monthly Airbnb Occupancy Rate in Béni Mellal?
Maximize your bookings by understanding the Béni Mellal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Béni Mellal:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Béni Mellal
What Is the Average Airbnb Nightly Rate in Béni Mellal?
Effective short term rental pricing strategy in Béni Mellal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Béni Mellal typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $72+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Béni Mellal
What Is the RevPAR for Airbnb in Béni Mellal?
RevPAR in Béni Mellal is currently $13. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $10 RevPAR.
- Strong performers (Top 25%) earn $14 RevPAR.
- Best-in-class (Top 10%) achieve $20 RevPAR.
Average Monthly RevPAR Trend in Béni Mellal
RevPAR Insights for Béni Mellal
- The average RevPAR in Béni Mellal is $13. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($20) and bottom 25% ($8) is $12, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Béni Mellal benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $14+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Béni Mellal?
Béni Mellal's peak Airbnb season falls in July, August, December, while the softest stretch is February, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $585 per month
- Occupancy rates average 32.4%
- Daily rates average $55
Shoulder Season
- Revenue averages $381 per month
- Occupancy maintains around 24.6%
- Daily rates hold near $54
Low Season (February, October, November)
- Revenue drops to average $261 per month
- Occupancy decreases to average 17.6%
- Daily rates adjust to average $55
Seasonality Insights for Béni Mellal
- Airbnb seasonality in Béni Mellal is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Béni Mellal's highest earning potential, with monthly revenues climbing to $594, occupancy reaching 35.8%, and ADRs peaking at $58.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $187, occupancy could drop to 14.0%, and ADRs may adjust to $50.
- Lower occupancy paired with meaningful seasonality means hosts in Béni Mellal need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Béni Mellal, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Béni Mellal?
Low regulation and minimal registration activity in Béni Mellal, Béni Mellal-Khénifra, Morocco point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Béni Mellal to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Béni Mellal?
With a compact short-term rental market, Béni Mellal gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Béni Mellal City Center | The heart of Béni Mellal with easy access to shops, restaurants, and cultural sites. A prime location for both business travelers and tourists, close to major attractions. | Béni Mellal Kasbah, Ain Asserdoun, Café de la Place, Parc des Chutes, La Source, Local Markets |
| Ain Asserdoun | Known for its beautiful springs and natural landscapes, this area attracts visitors looking for nature and relaxation. Great for eco-tourism and wellness stays. | Ain Asserdoun Waterfall, Nature Trails, Picnic Areas, Local Flora and Fauna |
| Ouzoud Waterfalls | Famous for its stunning waterfalls, Ouzoud is a popular tourist destination. Perfect for hosting Airbnb for eco-tourists and adventure seekers. | Ouzoud Waterfall, Hiking Trails, Berber Village, Local Restaurants, Natural Swimming Pools |
| Béni Mellal Golf Course | Attracts golf enthusiasts and offers a beautiful area for relaxation and leisure. A great choice for upscale Airbnb accommodations. | Golf Facilities, Luxurious Clubhouse, Scenic Views, Dining Options |
| Tigimi | A peaceful area just outside the city, perfect for those looking for tranquility while still being close to Béni Mellal. Ideal for Airbnb focused on relaxation and solitude. | Scenic Views, Quiet Nature, Hiking Opportunities |
| Azilal | A nearby town known for its beautiful landscapes and traditional Moroccan culture. Great for attracting tourists interested in authentic experiences. | Traditional Markets, Culture and Heritage Sites, Natural Attractions |
| Barrage de Bin el Ouidane | A picturesque dam and lake area that is great for outdoor activities and adventure tourism. Ideal for water sports enthusiasts and nature lovers. | Lakeside Activities, Hiking, Fishing, Local Guesthouses |
| Cultural Heritage Sites in Béni Mellal | The area is rich in history and culture, attracting tourists interested in Moroccan history. Hosting Airbnb in historical neighborhoods can attract cultural tourists. | Historical Buildings, Museums, Artisan Workshops, Local Crafts |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Béni Mellal offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Béni Mellal?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Béni Mellal
- The Béni Mellal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Béni Mellal, Apartment/Condo properties are the most common (85.7%), reflecting the local real estate landscape.
Béni Mellal Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Béni Mellal
- The dominant room capacity in Béni Mellal is 2 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 76.2% of the active Airbnb listings in Béni Mellal, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Béni Mellal.
Béni Mellal Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Béni Mellal
- The most common guest capacity trend in Béni Mellal vacation rentals is listings accommodating 6 guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Béni Mellal STR market, accounting for 61.9% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Béni Mellal.
- On average, properties in Béni Mellal are equipped to host 5.7 guests.
How Do Listings in Béni Mellal Compare on Quality?
Listing quality in Béni Mellal can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Béni Mellal
- The average of 16.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 28.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Béni Mellal averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Béni Mellal?
Amenity Prevalence
Amenity Insights for Béni Mellal
- Essential amenities in Béni Mellal that guests expect include: Wifi, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Refrigerator, Pets allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Béni Mellal: Wifi, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Béni Mellal to stay competitive.
Which Airbnb Amenities Boost Revenue in Béni Mellal?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Béni Mellal, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 61.9% | $4,312 | $1,254 | 243.9% |
Microwave | 23.8% | $6,502 | $2,098 | 209.8% |
Long term stays allowed | 23.8% | $6,292 | $2,164 | 190.8% |
Ethernet connection | 28.6% | $5,787 | $2,091 | 176.8% |
Crib | 23.8% | $5,964 | $2,266 | 163.2% |
Patio or balcony | 38.1% | $5,083 | $1,955 | 160.0% |
Exterior security cameras on property | 38.1% | $5,059 | $1,970 | 156.8% |
Blender | 28.6% | $5,505 | $2,203 | 149.9% |
Hair dryer | 42.9% | $4,751 | $1,944 | 144.4% |
Hangers | 33.3% | $5,091 | $2,175 | 134.1% |
Revenue Impact Insights for Béni Mellal
- Hot water tops the revenue impact list with a 243.9% uplift — listings with this amenity earn $4,312 vs. $1,254 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Béni Mellal STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Béni Mellal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBéni Mellal Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Béni Mellal
- The typical guest profile for Airbnb in Béni Mellal consists of predominantly international visitors (80%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.0% of guests.
- Key international markets include France (40%) and Morocco (20%).
- Top languages spoken are English (31.4%) followed by French (28.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Morocco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Béni Mellal?
Listings in Béni Mellal average 4.66 out of 5 overall, with about 34.8 reviews per active listing and 4.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Béni Mellal
- An average rating of 4.66 places Béni Mellal in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.84), while Value (4.58) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 4.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 4.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Béni Mellal Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Béni Mellal
- The most common availability pattern in Béni Mellal falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Béni Mellal (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Béni Mellal?
Average Booking Lead Time by Month
Booking Lead Time Insights for Béni Mellal
- The overall average booking lead time for vacation rentals in Béni Mellal is 25 days.
- Guests book furthest in advance for stays during August (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (23 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Béni Mellal.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Béni Mellal averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Béni Mellal?
Guests in Béni Mellal stay about 4.4 nights on average, generating roughly 234 reservations and 11.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Béni Mellal
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Béni Mellal
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.8 nights) and shorten in Oct (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Béni Mellal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
95.2% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Béni Mellal is 1 Night, adopted by 95.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.2%) of the Béni Mellal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.2% of Béni Mellal hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Béni Mellal.
Béni Mellal Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.8% of total
Flexible
14 listings
66.7% of total
Moderate
4 listings
19% of total
Firm
2 listings
9.5% of total
Cancellation Policy Insights for Béni Mellal
- The prevailing Airbnb cancellation policy trend in Béni Mellal is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Béni Mellal may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Béni Mellal.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Béni Mellal.
How Much Are Airbnb Cleaning Fees in Béni Mellal?
Cleaning fees in Béni Mellal are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Béni Mellal
- About 42.9% of Béni Mellal listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $6 is close to the median ($8), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Béni Mellal median of $8. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Béni Mellal Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Béni Mellalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Villa
Entire Place • 4 bedrooms
Private apartments for families
Entire Place • 2 bedrooms
Sabline Apartment
Entire Place • 2 bedrooms
Very nice apartment.
Entire Place • 2 bedrooms
Good night
Entire Place • 1 bedroom
Beni Mellal : Luxury Appartement
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Béni Mellal?
Learn from the best! This table showcases top-performing Airbnb hosts in Béni Mellal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maroiane | 1 | $18,517 | 66 | 4.86/5.0 |
| Abdelfatah Agent Immobilier | 3 | $9,713 | 198 | 4.73/5.0 |
| Badr | 3 | $9,084 | 20 | 4.80/5.0 |
| Khaled | 2 | $6,872 | 118 | 4.78/5.0 |
| Krilik Immo | 2 | $5,844 | 67 | 4.76/5.0 |
| Issam | 1 | $3,343 | 5 | 4.60/5.0 |
| Zineb | 1 | $3,322 | 51 | 4.67/5.0 |
| Mehdi | 2 | $2,903 | 123 | 4.36/5.0 |
| Almas | 1 | $2,576 | 53 | 4.74/5.0 |
| Lamrini | 1 | $1,604 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Béni Mellal.
Who Are the Airbnb Hosts in Béni Mellal?
Béni Mellal has a relatively balanced host base.
Host Profile Insights for Béni Mellal
- Only 14.3% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Béni Mellal averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Béni Mellal's Airbnb Market Compare to Nearby Cities?
How does the Béni Mellal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shoul السهول, Béni Mellal has 18 percentage points lower occupancy and about $110 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tamazouzte | 14 | $7,122 | $762.99 | 35% |
| Al Ouidane | 284 | $4,322 | $514.47 | 38% |
| Sidi Abdallah Ghiat سيدي عبد الله غيات | 84 | $3,842 | $491.38 | 36% |
| Oulad Hassoune | 102 | $3,160 | $402.41 | 34% |
| Tassoultante | 447 | $2,589 | $297.66 | 39% |
| Mechouar Kasbah | 318 | $1,902 | $223.11 | 40% |
| Shoul السهول | 10 | $1,587 | $165.59 | 43% |
| Ghmate اغمات | 28 | $1,502 | $267.67 | 36% |
| Ouahat Sidi Brahim | 68 | $1,272 | $174.19 | 35% |
| Aghouatim اغواطيم | 29 | $1,235 | $192.39 | 27% |
Frequently Asked Questions About Airbnb in Béni Mellal
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Béni Mellal.
How much do Airbnb hosts make in Béni Mellal?
Béni Mellal hosts earn about $3,147 per year on average, with an average nightly rate of $55 and RevPAR of $13. Those figures describe the typical revenue environment for active listings in Béni Mellal, Béni Mellal-Khénifra, not the ceiling for the best operators. Source: AirROI 2026 data, Béni Mellal market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Béni Mellal?
The average Airbnb occupancy rate in Béni Mellal is 24.7%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Béni Mellal?
Listings in Béni Mellal average $55 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Béni Mellal?
Béni Mellal currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Béni Mellal?
AirROI currently classifies the short-term rental regulation level in Béni Mellal as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Béni Mellal?
RevPAR in Béni Mellal is about $13. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Béni Mellal?
Occupancy of 24.7% means Béni Mellal is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,147, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Béni Mellal?
The average booking lead time in Béni Mellal is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Béni Mellal?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Béni Mellal include Béni Mellal City Center, Ain Asserdoun, Ouzoud Waterfalls. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Béni Mellal?
entire_home listings make up 100.0% of the active supply in Béni Mellal. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Béni Mellal compare to nearby Airbnb markets?
Among neighboring markets, Tamazouzte posts $85,470 in average annual revenue with 34.9% occupancy, compared to Béni Mellal's $3,147 and 24.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Béni Mellal?
The average Airbnb stay length in Béni Mellal is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Béni Mellal?
Airbnb listings in Béni Mellal average 4.66 out of 5 overall. About 4.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Béni Mellal?
Hot water and Microwave are among the strongest revenue-linked amenities in Béni Mellal. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Béni Mellal?
Yes. About 42.9% of active Airbnb listings in Béni Mellal charge a cleaning fee, and the average fee is $6. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Béni Mellal?
Only 14.3% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.