Johor Bahru, Johor Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Johor Bahru, Johor? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,983 per year — at a $83 nightly rate, 28.5% occupancy, and a $24 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Johor Bahru's 4,446 active listings and selective demand that rewards strong listing quality and pricing strategy make it a major short-term rental market. Supply grew 231.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Johor Bahru?
In Johor Bahru, the headline Airbnb metrics are $6,983 in average annual revenue,28.5% occupancy, $83 ADR, and $24 in RevPAR, and guests book about 17 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Johor Bahru?
Understanding the monthly revenue variations for Airbnb listings in Johor Bahru is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johor Bahru is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johor Bahru across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,641+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $536 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $249, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johor Bahru
What Is the Monthly Airbnb Occupancy Rate in Johor Bahru?
Maximize your bookings by understanding the Johor Bahru STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johor Bahru:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johor Bahru
What Is the Average Airbnb Nightly Rate in Johor Bahru?
Effective short term rental pricing strategy in Johor Bahru involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johor Bahru typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Johor Bahru
What Is the RevPAR for Airbnb in Johor Bahru?
RevPAR in Johor Bahru is currently $24. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $17 RevPAR.
- Strong performers (Top 25%) earn $29 RevPAR.
- Best-in-class (Top 10%) achieve $45 RevPAR.
Average Monthly RevPAR Trend in Johor Bahru
RevPAR Insights for Johor Bahru
- The average RevPAR in Johor Bahru is $24. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($45) and bottom 25% ($10) is $35, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Johor Bahru benchmarks. If your RevPAR falls below the median of $17, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $29+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Johor Bahru?
Johor Bahru's peak Airbnb season falls in December, June, January, while the softest stretch is April, May, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, June, January)
- Revenue averages $1,012 per month
- Occupancy rates average 35.9%
- Daily rates average $88
Shoulder Season
- Revenue averages $763 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $83
Low Season (April, May, October)
- Revenue drops to average $668 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $80
Seasonality Insights for Johor Bahru
- Airbnb seasonality in Johor Bahru is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Johor Bahru's highest earning potential, with monthly revenues climbing to $1,247, occupancy reaching 43.1%, and ADRs peaking at $92.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $638, occupancy could drop to 25.1%, and ADRs may adjust to $78.
- Lower occupancy paired with meaningful seasonality means hosts in Johor Bahru need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Johor Bahru, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Johor Bahru?
Johor Bahru, Johor, Malaysia currently shows a low regulation profile despite having 4,446 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Johor Bahru to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Johor Bahru?
Johor Bahru is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Johor Bahru, Johor.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Square Mall | A bustling commercial hub and shopping center attracting both locals and tourists. Its proximity to many hotels makes it ideal for short-term rentals. | City Square Mall, Johor Bahru Old Chinese Temple, Komtar JBCC, Sultan Ibrahim Building, Danga Bay |
| Legoland Malaysia | A major family-friendly attraction that draws visitors from all over Malaysia and Singapore. Perfect for hosting families and groups looking for convenience and fun. | Legoland Malaysia, Puteri Harbour, Hello Kitty Town, Sanrio Hello Kitty Town, Mawilla Beach |
| Johor Bahru Heritage District | Rich in history and culture, this area is popular among tourists interested in exploring local heritage and architecture. It offers unique charm and character. | Sultan Abu Bakar State Mosque, Royal Abu Bakar Museum, Johor Bahru Old Chinese Temple, Dataran Bandaraya Johor Bahru |
| Kempas | A residential area that is gaining popularity with visitors for its proximity to shopping outlets and amenities, making it suitable for longer stays. | Kempas Medical Centre, Johor Premium Outlets, Kempas Mall |
| Mount Pulai | A serene area known for its natural beauty, perfect for those wanting to escape the city while still being close enough to urban conveniences. | Mount Pulai Recreational Forest, Waterfalls, Hiking trails, Wildlife |
| Taman Pelangi | This suburb is popular for its vibrant community life and recreational options, appealing to both local and foreign visitors for short stays. | Taman Pelangi Food Street, Shopping centers, Local eateries |
| Puteri Harbour | A picturesque marina area that's family-friendly and offers various dining and entertainment options, attracting both tourists and locals. | Puteri Harbour, The Els Club Desaru Coast, Family-friendly attractions |
| Bukit Indah | A thriving township that has become increasingly popular for housing and short-term rentals, appealing to families and expatriates. | AEON Mall Bukit Indah, Crown Colony, Water parks, Local markets |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Johor Bahru offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Johor Bahru?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johor Bahru
- The Johor Bahru Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 4,446 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johor Bahru, Apartment/Condo properties are the most common (91.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 1.1%) offer potential for unique stay experiences.
Johor Bahru Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johor Bahru
- The dominant room capacity in Johor Bahru is 2 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.9% of the active Airbnb listings in Johor Bahru, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johor Bahru.
Johor Bahru Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johor Bahru
- The most common guest capacity trend in Johor Bahru vacation rentals is listings accommodating 8+ guests (26.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Johor Bahru STR market, accounting for 47.3% of listings.
- 46.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johor Bahru.
- On average, properties in Johor Bahru are equipped to host 5.1 guests.
How Do Listings in Johor Bahru Compare on Quality?
Listing quality in Johor Bahru can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Johor Bahru
- At 38.3 photos per listing on average, Johor Bahru hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Johor Bahru averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Johor Bahru?
Amenity Prevalence
Amenity Insights for Johor Bahru
- Essential amenities in Johor Bahru that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Johor Bahru.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johor Bahru: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Free parking on premises or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johor Bahru to stay competitive.
Which Airbnb Amenities Boost Revenue in Johor Bahru?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Johor Bahru, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor kitchenHigh opportunity | 0.6% | $23,467 | $6,882 | 241.0% |
Life size gamesHigh opportunity | 0.5% | $21,749 | $6,902 | 215.1% |
Arcade gamesHigh opportunity | 2.9% | $19,361 | $6,616 | 192.7% |
Barbecue utensilsHigh opportunity | 2.1% | $18,417 | $6,736 | 173.4% |
TV | 98.1% | $7,063 | $2,829 | 149.6% |
Sound systemHigh opportunity | 3.0% | $14,275 | $6,756 | 111.3% |
Hair dryer | 92.4% | $7,267 | $3,509 | 107.1% |
Pool table | 16.2% | $12,111 | $5,992 | 102.1% |
Iron | 89.1% | $7,387 | $3,681 | 100.7% |
Exterior security cameras on property | 6.6% | $12,529 | $6,590 | 90.1% |
Revenue Impact Insights for Johor Bahru
- Outdoor kitchen tops the revenue impact list with a 241.0% uplift — listings with this amenity earn $23,467 vs. $6,882 without it.
- High-opportunity amenities — Outdoor kitchen, Life size games, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Hair dryer, Iron — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outdoor kitchen — it has the best combination of high revenue impact and low market saturation in Johor Bahru.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Johor Bahru STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johor Bahru. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohor Bahru Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Johor Bahru
- The typical guest profile for Airbnb in Johor Bahru consists of predominantly international visitors (75%), with top international origins including Malaysia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 24.7% of guests.
- Key international markets include Singapore (66.3%) and Malaysia (24.7%).
- Top languages spoken are English (48.1%) followed by Chinese (24.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Malaysia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Johor Bahru?
Listings in Johor Bahru average 4.65 out of 5 overall, with about 49.9 reviews per active listing and 14.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Johor Bahru
- An average rating of 4.65 places Johor Bahru in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.78), while Cleanliness (4.61) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Johor Bahru Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johor Bahru
- The most common availability pattern in Johor Bahru falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Johor Bahru (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Johor Bahru?
Average Booking Lead Time by Month
Booking Lead Time Insights for Johor Bahru
- The overall average booking lead time for vacation rentals in Johor Bahru is 17 days.
- Guests book furthest in advance for stays during February (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (23 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Johor Bahru.
- Target marketing efforts for the Winter season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Johor Bahru averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Johor Bahru?
Guests in Johor Bahru stay about 2.8 nights on average, generating roughly 95,327 reservations and 21.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Johor Bahru
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Johor Bahru
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 21.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (2.9 nights) and shorten in Apr (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Johor Bahru Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4281 listings
96.3% of total
2 Nights
65 listings
1.5% of total
3 Nights
4 listings
0.1% of total
4-6 Nights
12 listings
0.3% of total
7-29 Nights
10 listings
0.2% of total
30+ Nights
74 listings
1.7% of total
Key Insights
- The most prevalent minimum stay requirement in Johor Bahru is 1 Night, adopted by 96.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.8%) of the Johor Bahru Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.3% of Johor Bahru hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johor Bahru.
Johor Bahru Airbnb Cancellation Policy Trends Analysis (2026)
Limited
48 listings
1.1% of total
Super Strict 30 Days
12 listings
0.3% of total
Flexible
1257 listings
28.3% of total
Moderate
1926 listings
43.3% of total
Firm
775 listings
17.4% of total
Strict
425 listings
9.6% of total
Cancellation Policy Insights for Johor Bahru
- The prevailing Airbnb cancellation policy trend in Johor Bahru is Moderate, used by 43.3% of listings.
- The market strongly favors guest-friendly terms, with 71.6% of listings offering Flexible or Moderate policies. This suggests guests in Johor Bahru may expect booking flexibility.
- Strict cancellation policies are quite rare (9.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.3% market standard in Johor Bahru.
- Using a Strict policy might deter some guests, as only 9.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Johor Bahru.
How Much Are Airbnb Cleaning Fees in Johor Bahru?
Cleaning fees in Johor Bahru are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Johor Bahru
- 90.4% of listings charge a cleaning fee, making it standard practice in Johor Bahru. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $21 is close to the median ($17), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Johor Bahru median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Johor Bahru Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johor Bahrubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
JB town area Bungalow with swimming by Urban nook
Entire Place • 5 bedrooms
Grand Oasis Villa by RR JBcity
Entire Place • 6 bedrooms
Reborn House Private Pool Homestay
Entire Place • 5 bedrooms
Skylight Villa Johor Bahru • Pool • Cinema • Ktv
Entire Place • 4 bedrooms
JPP｜Jiaotoujian Luxury Private KTV Room 120-inch TV BBQ Automatic Mahjong Machine Billiards PS4 Slee
Entire Place • 7 bedrooms
JPP l 1-Minute to Downtown Austin Luxury Private KTV Room with Pool, Automatic Mahjong Machine, Swit
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Johor Bahru?
Learn from the best! This table showcases top-performing Airbnb hosts in Johor Bahru based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anju | 244 | $3,809,632 | 11131 | 4.71/5.0 |
| Nest Home | 203 | $1,901,895 | 16403 | 4.81/5.0 |
| Stayrene | 166 | $1,637,311 | 4406 | 4.65/5.0 |
| Rentradise JBcity | 51 | $859,252 | 1026 | 4.47/5.0 |
| Wilson | 68 | $593,976 | 11853 | 4.81/5.0 |
| See | 33 | $539,190 | 508 | 4.76/5.0 |
| Havona | 49 | $537,042 | 10665 | 4.73/5.0 |
| Lions | 79 | $523,831 | 656 | 4.48/5.0 |
| R9 HomeStay | 54 | $499,732 | 3373 | 4.59/5.0 |
| Rentradise JBcity | 80 | $464,045 | 2062 | 4.23/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johor Bahru.
Who Are the Airbnb Hosts in Johor Bahru?
Johor Bahru has a relatively balanced host base.
Host Profile Insights for Johor Bahru
- A 35.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 10.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 51.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Johor Bahru averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Johor Bahru
These are the highest-grossing professional property management operations in Johor Bahru, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| U Co-Me | 14 | $225,543 | $86 | 48.9% | 4.58/5 |
| Advante Homes | 32 | $187,748 | $73 | 24.9% | 4.44/5 |
| 9 Sands Homestay - Nuha | 3 | $11,934 | $76 | 26.6% | 4.52/5 |
| Ksl | 2 | $2,796 | $134 | 17.8% | 5.00/5 |
| Ying Keat | 1 | $2,384 | $44 | 19.8% | 4.81/5 |
Management Company Insights for Johor Bahru
- The leading management company, U Co-Me, operates 14 listings with $225,543 in gross revenue — a useful benchmark for what scale looks like in Johor Bahru.
- Top managers average 10 properties each, suggesting professional management in Johor Bahru still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 0.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Johor Bahru's Airbnb Market Compare to Nearby Cities?
How does the Johor Bahru Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Singapore, Johor Bahru has 1 percentage points higher occupancy and about $100 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ulu Tiram | 10 | $1,480 | $232.01 | 21% |
| Kuala Sungai Baru | 13 | $1,171 | $164.46 | 21% |
| Pulau Sebang | 89 | $914 | $208.45 | 19% |
| Singapore | 933 | $909 | $183.34 | 27% |
| Alor Gajah | 95 | $703 | $152.60 | 18% |
| Jasin | 40 | $624 | $127.45 | 18% |
| Malacca | 375 | $565 | $97.87 | 24% |
| Melaka | 30 | $554 | $117.69 | 18% |
| Hang Tuah Jaya Municipal Council | 58 | $542 | $126.73 | 18% |
| Bandar Penawar | 251 | $524 | $125.61 | 18% |
Frequently Asked Questions About Airbnb in Johor Bahru
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Johor Bahru.
How much do Airbnb hosts make in Johor Bahru?
Johor Bahru hosts earn about $6,983 per year on average, with an average nightly rate of $83 and RevPAR of $24. Those figures describe the typical revenue environment for active listings in Johor Bahru, Johor, not the ceiling for the best operators. Source: AirROI 2026 data, Johor Bahru market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Johor Bahru?
The average Airbnb occupancy rate in Johor Bahru is 28.5%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Johor Bahru?
Listings in Johor Bahru average $83 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Johor Bahru?
Johor Bahru currently has about 4,446 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Johor Bahru?
AirROI currently classifies the short-term rental regulation level in Johor Bahru as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Johor Bahru?
RevPAR in Johor Bahru is about $24. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Johor Bahru?
Occupancy of 28.5% means Johor Bahru is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,983, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Johor Bahru?
The average booking lead time in Johor Bahru is about 17 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Johor Bahru?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Johor Bahru include City Square Mall, Legoland Malaysia, Johor Bahru Heritage District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Johor Bahru?
entire_home listings make up 95.7% of the active supply in Johor Bahru. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Johor Bahru compare to nearby Airbnb markets?
Among neighboring markets, Ulu Tiram posts $17,765 in average annual revenue with 21.3% occupancy, compared to Johor Bahru's $6,983 and 28.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Johor Bahru?
The average Airbnb stay length in Johor Bahru is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Johor Bahru?
Airbnb listings in Johor Bahru average 4.65 out of 5 overall. About 14.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Johor Bahru?
Outdoor kitchen and Life size games are among the strongest revenue-linked amenities in Johor Bahru. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Johor Bahru?
Yes. About 90.4% of active Airbnb listings in Johor Bahru charge a cleaning fee, and the average fee is $21. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Johor Bahru?
At 35.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.