Toyama, Toyama Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-07-06

How much can you earn on Airbnb in Toyama, Toyama Prefecture? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $14,201 per year — at a $106 nightly rate, 40.9% occupancy, and a $48 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 74 active listings, Toyama is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 60.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Toyama?

In Toyama, the headline Airbnb metrics are $14,201 in average annual revenue,40.9% occupancy, $106 ADR, and $48 in RevPAR, and guests book about 46 days in advance.

Avg. Daily Rate (ADR)(?)

$106

The average rental revenue earned for an occupied room per day in Toyama.

Occupancy Rate(?)

40.9%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$14,201

Average annual income for an Airbnb listing in Toyama. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$48

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

18.9%

Strong growth (18.9%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

46 days

How far in advance guests typically book in Toyama. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

April

The month with the highest average earnings, indicating peak season in Toyama.

Lowest Revenue Month(?)

January

The month with the lowest average earnings, indicating the low season in Toyama.

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How Much Do Airbnb Hosts Earn Monthly in Toyama?

Understanding the monthly revenue variations for Airbnb listings in Toyama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toyama is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toyama across different performance tiers:

Best-in-class properties (Top 10%) achieve $3,582+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $2,330 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $914 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $389, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Toyama

What Is the Monthly Airbnb Occupancy Rate in Toyama?

Maximize your bookings by understanding the Toyama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toyama:

Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 40%.
Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Toyama

What Is the Average Airbnb Nightly Rate in Toyama?

Effective short term rental pricing strategy in Toyama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toyama typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
Typical properties (Median) charge around $96 per night.
Entry-level properties (Bottom 25%) earn around $46 per night.

Average Daily Rate (ADR) Trend by Month in Toyama

What Is the RevPAR for Airbnb in Toyama?

RevPAR in Toyama is currently $48. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $14 RevPAR.
Typical properties (Median) generate $30 RevPAR.
Strong performers (Top 25%) earn $69 RevPAR.
Best-in-class (Top 10%) achieve $113 RevPAR.

Average Monthly RevPAR Trend in Toyama

RevPAR Insights for Toyama

The average RevPAR in Toyama is $48. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($113) and bottom 25% ($14) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Toyama benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Toyama?

Toyama's peak Airbnb season falls in April, May, August, while the softest stretch is January, June, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (April, May, August)

Revenue averages $1,916 per month
Occupancy rates average 50.5%
Daily rates average $116

Shoulder Season

Revenue averages $1,489 per month
Occupancy maintains around 43.3%
Daily rates hold near $105

Low Season (January, June, November)

Revenue drops to average $1,215 per month
Occupancy decreases to average 34.1%
Daily rates adjust to average $107

Seasonality Insights for Toyama

The Airbnb seasonality pattern in Toyama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
During the high season, the absolute peak month showcases Toyama's highest earning potential, with monthly revenues climbing to $2,102, occupancy reaching 54.0%, and ADRs peaking at $121.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,128, occupancy could drop to 27.8%, and ADRs may adjust to $101.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toyama.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Toyama, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
Regularly analyze your own performance against these Toyama seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Toyama?

Yes, Toyama, Toyama Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Toyama to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 99% licensed listings)

What Are the Best Neighborhoods for Airbnb in Toyama?

Toyama is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Toyama
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Toyama City Center	The heart of Toyama City, bustling with commerce, restaurants, and attractions. Ideal for visitors looking to explore local culture and enjoy urban amenities.	Toyama Castle, Great Bay Aquarium, Toyama Glass Art Museum, Black River, Civic Cultural Hall
Tateyama	Famous for its stunning mountain views and the Tateyama Kurobe Alpine Route, attracting nature lovers and outdoor enthusiasts.	Tateyama Mountain, Alpine Route, Murodo, Kurobe Dam, Tateyama Shomyo Falls
Kurobe	Known for its scenic beauty and Kurobe Gorge, making it attractive for travelers who enjoy hiking and nature.	Kurobe Gorge Railway, Kurobe River, Yamabiko Bridge, Tateyama Kurobe Alpine Route, Kurobe Dam
Unazuki Onsen	A popular hot spring area providing relaxation and health benefits, highly sought after by those looking for spas and hot spring experiences.	Unazuki Onsen, Kurobe River, Unazuki Onsen Station, Onsen ryokan (traditional inns), Kurobe Gorge
Gokayama	A UNESCO World Heritage site with traditional gassho-zukuri farmhouses, ideal for visitors interested in history and culture.	Gokayama Gassho-zukuri Mura, Wada House, Historic villages, Scenic mountain landscapes, Cultural experiences
Nanto	Rich in cultural heritage and nature, it appeals to tourists interested in rural experiences and outdoor activities.	Nanto City Museum, Gokayama, Cultural festivals, Hiking trails, Natural parks
Johana	A charming town known for its traditional crafts and scenic spots, attracting visitors who appreciate local artisanship.	Johana Art Museum, Traditional Weaving Studios, Cultural Festivals, Natural Scenery, Local markets
Takaoka	Home to historical sites and beautiful temples, it is a cultural hub with deep local traditions appealing to tourists.	Takaoka Great Buddha, Zuiryuji Temple, Takaoka Castle Park, Hokuriku Traditional Crafts Village, Local festivals

Because Toyama has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Toyama?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Toyama

The Toyama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.2% of the 74 active rentals. This indicates strong guest preference for privacy and space.
However, a notable 27% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
Looking at the property type distribution in Toyama, House properties are the most common (73%), reflecting the local real estate landscape.
Houses represent a significant 73% portion, catering likely to families or larger groups.
The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like outdoor/unique (combined 1.4%) offer potential for unique stay experiences.

Toyama Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Toyama

The dominant room capacity in Toyama is 2 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 1 bedroom properties represent 54.0% of the active Airbnb listings in Toyama, indicating a high concentration in these sizes.
A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toyama.

Toyama Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Toyama

The most common guest capacity trend in Toyama vacation rentals is listings accommodating 8+ guests (24.3%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 6 guests dominate the Toyama STR market, accounting for 43.2% of listings.
48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toyama.
On average, properties in Toyama are equipped to host 4.3 guests.

How Do Listings in Toyama Compare on Quality?

Listing quality in Toyama can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

38.1

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

5.3

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

43.2%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Toyama

At 38.1 photos per listing on average, Toyama hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
43.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Toyama averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Toyama?

Amenity Prevalence

Amenity Insights for Toyama

Essential amenities in Toyama that guests expect include: Air conditioning, Wifi, Shampoo, Hair dryer, Smoke alarm. Lacking these (any) could significantly impact bookings.
Popular amenities like Hangers, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Toyama: Air conditioning, Wifi, Shampoo, Hair dryer, Smoke alarm.
Prioritize adding missing essentials: Air conditioning, Wifi, Shampoo, Hair dryer, Smoke alarm.
Consider adding popular differentiators like Hangers or Heating to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Toyama to stay competitive.

Which Airbnb Amenities Boost Revenue in Toyama?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Toyama, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Hot water kettle	51.4%	$22,376	$5,572	301.6%
Rice maker	44.6%	$23,349	$6,838	241.4%
Conditioner	58.1%	$20,103	$6,014	234.3%
Bidet	50.0%	$21,645	$6,757	220.3%
Smart lockHigh opportunity	8.1%	$37,968	$12,104	213.7%
Body soap	60.8%	$19,332	$6,240	209.8%
Dishes and silverware	78.4%	$16,531	$5,755	187.2%
Microwave	87.8%	$15,342	$5,959	157.5%
Wine glasses	27.0%	$24,966	$10,214	144.4%
Clothing storage	31.1%	$23,465	$10,024	134.1%

Revenue Impact Insights for Toyama

Hot water kettle tops the revenue impact list with a 301.6% uplift — listings with this amenity earn $22,376 vs. $5,572 without it.
High-opportunity amenities — Smart lock — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Microwave — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Smart lock — it has the best combination of high revenue impact and low market saturation in Toyama.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Toyama STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toyama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Toyama Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Toyama

The typical guest profile for Airbnb in Toyama consists of predominantly international visitors (74%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
Domestic travelers account for 25.9% of guests.
Key international markets include Japan (25.9%) and United States (11.9%).
Top languages spoken are English (41.1%) followed by Japanese (16.8%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from United States.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Toyama?

Listings in Toyama average 4.8 out of 5 overall, with about 78.3 reviews per active listing and 47.3% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Toyama

An average rating of 4.8 places Toyama in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.87), while Location (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
47.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Toyama Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Toyama

The most common availability pattern in Toyama falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 75.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Toyama (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 24.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Toyama?

Average Booking Lead Time by Month

Booking Lead Time Insights for Toyama

The overall average booking lead time for vacation rentals in Toyama is 46 days.
Guests book furthest in advance for stays during November (average 65 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (60 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Toyama.
For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 60 days) to capture early planners.
Monitor your own booking lead times against these Toyama averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Toyama?

Guests in Toyama stay about 2.2 nights on average, generating roughly 2,196 reservations and 29.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Toyama

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Toyama

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
At 29.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Dec (2.8 nights) and shorten in Oct (1.5 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Toyama Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (79.7%)

1 Night

59 listings

79.7% of total

2 Nights (5.4%)

2 Nights

4 listings

5.4% of total

4-6 Nights (1.4%)

4-6 Nights

1 listings

1.4% of total

30+ Nights (13.5%)

30+ Nights

10 listings

13.5% of total

Key Insights

The most prevalent minimum stay requirement in Toyama is 1 Night, adopted by 79.7% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (85.1%) of the Toyama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (13.5%) caters to monthly stays (30+ nights) in Toyama, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 79.7% of Toyama hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toyama.

Toyama Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (17.6%)

Flexible

13 listings

17.6% of total

Moderate (66.2%)

Moderate

49 listings

66.2% of total

Firm (14.9%)

Firm

11 listings

14.9% of total

Strict

1 listings

1.4% of total

Cancellation Policy Insights for Toyama

The prevailing Airbnb cancellation policy trend in Toyama is Moderate, used by 66.2% of listings.
The market strongly favors guest-friendly terms, with 83.8% of listings offering Flexible or Moderate policies. This suggests guests in Toyama may expect booking flexibility.
Strict cancellation policies are quite rare (1.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 66.2% market standard in Toyama.
Using a Strict policy might deter some guests, as only 1.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Toyama.

How Much Are Airbnb Cleaning Fees in Toyama?

Cleaning fees in Toyama are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$24

Median Cleaning Fee

$19

Listings Charging a Fee

55.4%

Fee as Revenue Share

6.7%

Cleaning Fee Insights for Toyama

About 55.4% of Toyama listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $24 is close to the median ($19), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 6.7% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Toyama median of $19. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$282.31

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Toyama?

Learn from the best! This table showcases top-performing Airbnb hosts in Toyama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Toyama by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
信男	5	$125,396	240	4.96/5.0
Chloe	4	$102,100	247	4.99/5.0
Mariko	2	$62,861	85	4.92/5.0
オーガニック	1	$56,575	63	4.70/5.0
陽	1	$46,906	43	5.00/5.0
Su	1	$45,293	54	4.96/5.0
Oll Guesthouse&Sauna	1	$40,434	79	4.97/5.0
重治	10	$39,818	1404	4.74/5.0
Sakura	1	$39,332	77	4.95/5.0
Special Thanks株式会社	2	$36,404	77	4.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toyama.

Who Are the Airbnb Hosts in Toyama?

Toyama is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

66.2%

Professional Management

0.0%

Cohosted Listings

28.4%

Instant Book Enabled

6.8%

Simplified Pricing

86.5%

Host Profile Insights for Toyama

With 66.2% Superhosts, Toyama has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
86.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 28.4% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Toyama averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Toyama's Airbnb Market Compare to Nearby Cities?

How does the Toyama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Fujikawaguchiko, Toyama has 8 percentage points lower occupancy and about $136 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Toyama — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Oshino	13	$3,783	$303.60	39%
Hakuba	704	$3,732	$469.85	39%
Karuizawa	134	$3,456	$406.75	37%
Fujikawaguchiko	579	$3,229	$242.38	49%
Miyota	49	$3,223	$286.76	39%
Tsuru	31	$2,755	$254.21	43%
Yamanakako	241	$2,635	$271.03	37%
Nagaoka	13	$2,604	$268.39	31%
Shinano	42	$2,555	$321.37	39%
Hara	12	$2,391	$209.88	39%

Frequently Asked Questions About Airbnb in Toyama

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Toyama.

How much do Airbnb hosts make in Toyama?

Toyama hosts earn about $14,201 per year on average, with an average nightly rate of $106 and RevPAR of $48. Those figures describe the typical revenue environment for active listings in Toyama, Toyama Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Toyama market, July 2025 to June 2026.

What is the average Airbnb occupancy rate in Toyama?

The average Airbnb occupancy rate in Toyama is 40.9%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Toyama?

Listings in Toyama average $106 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Toyama?

Toyama currently has about 74 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Toyama?

AirROI currently classifies the short-term rental regulation level in Toyama as High. The dataset also shows about 98.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Toyama?

RevPAR in Toyama is about $48. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Toyama?

At 40.9% occupancy, Toyama can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,201, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Toyama?

The average booking lead time in Toyama is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Toyama?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Toyama include Toyama City Center, Tateyama, Kurobe. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Toyama?

entire_home listings make up 66.2% of the active supply in Toyama. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Toyama compare to nearby Airbnb markets?

Among neighboring markets, Oshino posts $45,395 in average annual revenue with 39.2% occupancy, compared to Toyama's $14,201 and 40.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Toyama?

The average Airbnb stay length in Toyama is about 2.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Toyama?

Airbnb listings in Toyama average 4.8 out of 5 overall. About 47.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Toyama?

Hot water kettle and Rice maker are among the strongest revenue-linked amenities in Toyama. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Toyama?

Yes. About 55.4% of active Airbnb listings in Toyama charge a cleaning fee, and the average fee is $24. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Toyama?

A 66.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.