Amami, Kagoshima Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb DataReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Amami, Kagoshima Prefecture? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $17,425 per year — at a $155 nightly rate, 36.5% occupancy, and a $57 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 84 active listings, Amami is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 35.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Amami?

In Amami, the headline Airbnb metrics are $17,425 in average annual revenue,36.5% occupancy, $155 ADR, and $57 in RevPAR, and guests book about 51 days in advance.

Avg. Daily Rate (ADR)(?)
$155
The average rental revenue earned for an occupied room per day in Amami.
Occupancy Rate(?)
36.5%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$17,425
Average annual income for an Airbnb listing in Amami. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$57
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-16.2%
Significant decrease (-16.2%) vs. last year.
Active Airbnb Listings(?)
84
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
51 days
How far in advance guests typically book in Amami. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Amami.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Amami.
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How Much Do Airbnb Hosts Earn Monthly in Amami?

Understanding the monthly revenue variations for Airbnb listings in Amami is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amami is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amami across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,872 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,606 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $825, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Amami

What Is the Monthly Airbnb Occupancy Rate in Amami?

Maximize your bookings by understanding the Amami STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amami:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Amami

What Is the Average Airbnb Nightly Rate in Amami?

Effective short term rental pricing strategy in Amami involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amami typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Amami

What Is the RevPAR for Airbnb in Amami?

RevPAR in Amami is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $25 RevPAR.
  • Typical properties (Median) generate $42 RevPAR.
  • Strong performers (Top 25%) earn $77 RevPAR.
  • Best-in-class (Top 10%) achieve $128 RevPAR.

Average Monthly RevPAR Trend in Amami

RevPAR Insights for Amami

  • The average RevPAR in Amami is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($128) and bottom 25% ($25) is $103, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Amami benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $77+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Amami?

Amami's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, September)
  • Revenue averages $3,371 per month
  • Occupancy rates average 53.7%
  • Daily rates average $175
Shoulder Season
  • Revenue averages $1,827 per month
  • Occupancy maintains around 38.4%
  • Daily rates hold near $154
Low Season (January, February, December)
  • Revenue drops to average $1,246 per month
  • Occupancy decreases to average 32.0%
  • Daily rates adjust to average $145

Seasonality Insights for Amami

  • Airbnb seasonality in Amami is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Amami's highest earning potential, with monthly revenues climbing to $3,941, occupancy reaching 60.3%, and ADRs peaking at $187.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,135, occupancy could drop to 29.6%, and ADRs may adjust to $141.
  • Lower occupancy paired with meaningful seasonality means hosts in Amami need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Amami, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Amami, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Amami?

Yes, Amami, Kagoshima Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Amami to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 99% licensed listings)

What Are the Best Neighborhoods for Airbnb in Amami?

Amami is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Amami
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Naze
Naze is the largest city on Amami Island and serves as a cultural and commercial hub. It offers visitors access to local markets, restaurants, and a vibrant community atmosphere, making it an ideal spot for Airbnb hosting.
Amami Park, Kuroshima Betty's Island, Naze Marine Terminal, Amami Oshima Tropical Flower Park, Naze Seaside Park
Kurasaki
Kurasaki is known for its beautiful beaches and stunning natural landscapes. It attracts tourists looking for a relaxing beach getaway, offering wonderful opportunities for outdoor activities such as snorkeling and hiking.
Kurasaki Beach, Yoron Island, Hiking Trails, Diving Spots, Local Seafood Restaurants
Setouchi
Setouchi is famous for its tranquil scenery and rich history. It offers a peaceful retreat for visitors interested in traditional Japanese culture and nature, along with beautiful accommodations.
Setouchi Yoron Island, Yoron Folk Village, Scenic Lookout Points, Local Craft Shops, Historical Sites
Amami Town
Amami Town offers a blend of local culture and beautiful nature. It is ideal for travelers who want to experience traditional island life and enjoy nature adventures such as kayaking and birdwatching.
Amami Wildlife Conservation Center, Yoshida Beach, Local Festivals, Nature Tours, Cultural Exhibitions
Tsunoshima
Tsunoshima is an island known for its stunning coastal views and natural beauty. Its remote location makes it perfect for travelers seeking solitude and picturesque environments for relaxation and exploration.
Tsunoshima Lighthouse, Beautiful Coastlines, Fishing Spots, Walking Trails, Birdwatching Areas
Kagoshima Islands
The Kagoshima Islands, including Amami and the surrounding isles, offer diverse ecosystems and unique wildlife. Ideal for eco-tourism and those interested in nature photography and outdoor adventures.
Wildlife Sanctuaries, Diving and Snorkeling Tours, Local Cultural Events, Nature Reserves, Unique Flora and Fauna
Oshima
Oshima Island is rich in tradition and culture, with beautiful landscapes. It's a great destination for cultural tourism, nature lovers, and those looking for a quiet getaway.
Oshima Museum, Local Temples, Beach Activities, Hiking Paths, Local Gastronomy
Sakiyama
Sakiyama features stunning cliffs and coastal views, attracting tourists seeking dramatic scenery and outdoor activities. It's a great place for photography and exploring nature hikes.
Cliffside Views, Scenic Hiking Trails, Photography Spots, Beaches, Wildlife Watching

Because Amami has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Amami?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Amami

  • The Amami Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 84 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Amami, House properties are the most common (71.4%), reflecting the local real estate landscape.
  • Houses represent a significant 71.4% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, hotel/boutique (combined 2.4%) offer potential for unique stay experiences.

Amami Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Amami

  • The dominant room capacity in Amami is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.5% of the active Airbnb listings in Amami, indicating a high concentration in these sizes.
  • A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amami.

Amami Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Amami

  • The most common guest capacity trend in Amami vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Amami STR market, accounting for 47.6% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amami.
  • On average, properties in Amami are equipped to host 5.0 guests.

How Do Listings in Amami Compare on Quality?

Listing quality in Amami can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
33.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
5.3
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
29.8%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Amami

  • At 33.3 photos per listing on average, Amami hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 29.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Amami averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Amami?

Amenity Prevalence

Amenity Insights for Amami

  • Essential amenities in Amami that guests expect include: Air conditioning, Wifi, Washer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Shampoo, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Amami: Air conditioning, Wifi, Washer.
  • Prioritize adding missing essentials: Air conditioning, Washer.
  • Consider adding popular differentiators like Smoke alarm or Shampoo to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Amami to stay competitive.

Which Airbnb Amenities Boost Revenue in Amami?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Amami, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Kitchen
79.8%$20,377$5,791251.9%
Hair dryer
90.5%$18,670$5,597233.6%
Shampoo
91.7%$18,456$6,088203.2%
TV
81.0%$19,926$6,796193.2%
Dishes and silverware
77.4%$20,386$7,295179.4%
Dishwasher
10.7%$38,340$14,915157.1%
Microwave
78.6%$19,990$8,021149.2%
Hot water
78.6%$19,929$8,243141.8%
Patio or balcony
39.3%$26,798$11,360135.9%
Refrigerator
83.3%$19,227$8,417128.4%

Revenue Impact Insights for Amami

  • Kitchen tops the revenue impact list with a 251.9% uplift — listings with this amenity earn $20,377 vs. $5,791 without it.
  • Hair dryer, Shampoo, TV, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Amami STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amami. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Amami Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Amami

  • The typical guest profile for Airbnb in Amami consists of a mix of domestic (64%) and international guests, often arriving from nearby Osaka, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
  • Domestic travelers account for 63.9% of guests.
  • Key international markets include Japan (63.9%) and United States (7.8%).
  • Top languages spoken are Japanese (38.4%) followed by English (37.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Osaka and Yokohama.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Amami?

Listings in Amami average 4.82 out of 5 overall, with about 44.9 reviews per active listing and 29.8% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Amami

  • With an overall rating of 4.82, Amami listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.85), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 29.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 29.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Amami Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Amami

  • The most common availability pattern in Amami falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Amami (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Amami?

Average Booking Lead Time by Month

Booking Lead Time Insights for Amami

  • The overall average booking lead time for vacation rentals in Amami is 51 days.
  • Guests book furthest in advance for stays during August (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 38 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Amami.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Amami averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Amami?

Guests in Amami stay about 3.5 nights on average, generating roughly 2,091 reservations and 24.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Amami

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Amami

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 24.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Apr (4.6 nights) and shorten in Nov (2.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Amami Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (69%)

1 Night

58 listings

69% of total

2 Nights (13.1%)

2 Nights

11 listings

13.1% of total

30+ Nights (17.9%)

30+ Nights

15 listings

17.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Amami is 1 Night, adopted by 69% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.1%) of the Amami Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (17.9%) caters to monthly stays (30+ nights) in Amami, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 69% of Amami hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amami.

Amami Airbnb Cancellation Policy Trends Analysis (2026)

Limited

4 listings

4.8% of total

Flexible (15.5%)

Flexible

13 listings

15.5% of total

Moderate (41.7%)

Moderate

35 listings

41.7% of total

Firm (22.6%)

Firm

19 listings

22.6% of total

Strict (15.5%)

Strict

13 listings

15.5% of total

Cancellation Policy Insights for Amami

  • The prevailing Airbnb cancellation policy trend in Amami is Moderate, used by 41.7% of listings.
  • There's a relatively balanced mix between guest-friendly (57.2%) and stricter (38.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.7% market standard in Amami.
  • Regularly review your cancellation policy against competitors and market demand shifts in Amami.

How Much Are Airbnb Cleaning Fees in Amami?

Cleaning fees in Amami are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$32
Median Cleaning Fee
$31
Listings Charging a Fee
59.5%
Fee as Revenue Share
4.1%

Cleaning Fee Insights for Amami

  • About 59.5% of Amami listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The average cleaning fee of $32 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 4.1% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Amami median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Amami Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Amamibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

B*Entire Villa Exclusive Rental/Ocean View/8ppl

B*Entire Villa Exclusive Rental/Ocean View/8ppl

Entire Place • 2 bedrooms

$73,963
Revenue
35.7%
Occupancy
$562.87
Daily Rate
[Want to bathe in nature?] Beachside house with a capacity of 8 (maximum 15)

[Want to bathe in nature?] Beachside house with a capacity of 8 (maximum 15)

Entire Place • 3 bedrooms

$59,330
Revenue
41.1%
Occupancy
$343.24
Daily Rate
10-second walk to the sunset, starry sky, and Sakihara Beach! (Entire rental accommodation with indo

10-second walk to the sunset, starry sky, and Sakihara Beach! (Entire rental accommodation with indo

Entire Place • 4 bedrooms

$58,848
Revenue
58.2%
Occupancy
$255.63
Daily Rate
ビーチフロントstay -Through Time Amami

ビーチフロントstay -Through Time Amami

Entire Place • 4 bedrooms

$57,657
Revenue
79.4%
Occupancy
$193.74
Daily Rate
Grown-up vacation rental with a view of the blue sea - MAISON DE AILE - 4 minutes from the✈ airport

Grown-up vacation rental with a view of the blue sea - MAISON DE AILE - 4 minutes from the✈ airport

Entire Place • 3 bedrooms

$50,264
Revenue
77.8%
Occupancy
$170.47
Daily Rate
Harbour front JIRAMA Ⅰ-オーシャンフロントの大型貸切宿-12名様可能

Harbour front JIRAMA Ⅰ-オーシャンフロントの大型貸切宿-12名様可能

Private Room • 3 bedrooms

$48,227
Revenue
61.6%
Occupancy
$181.16
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Amami?

Learn from the best! This table showcases top-performing Airbnb hosts in Amami based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Amami by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yumika7$263,9559664.92/5.0
株式会社baubab2$95,70994.86/5.0
Rika4$88,0601644.95/5.0
奄美大島 崎原ビーチ2$84,9462194.92/5.0
伝泊4$82,207164.55/5.0
Hikaru1$59,330544.93/5.0
Az2$56,69364.75/5.0
江利香2$54,3391844.87/5.0
Asuka1$47,767114.91/5.0
Villa AdanRose Amami1$46,92994.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amami.

Who Are the Airbnb Hosts in Amami?

Amami is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
50.0%
Professional Management
0.0%
Cohosted Listings
27.4%
Instant Book Enabled
21.4%
Simplified Pricing
79.8%

Host Profile Insights for Amami

  • With 50.0% Superhosts, Amami has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 21.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 79.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 27.4% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Amami averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Amami's Airbnb Market Compare to Nearby Cities?

How does the Amami Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Yoron, Amami has 3 percentage points higher occupancy and about $82 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Amami — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Yoron10$1,582$237.1434%
Tatsugo40$1,337$186.0733%

Frequently Asked Questions About Airbnb in Amami

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Amami.

How much do Airbnb hosts make in Amami?

Amami hosts earn about $17,425 per year on average, with an average nightly rate of $155 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Amami, Kagoshima Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Amami market, July 2025 to June 2026.

What is the average Airbnb occupancy rate in Amami?

The average Airbnb occupancy rate in Amami is 36.5%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Amami?

Listings in Amami average $155 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Amami?

Amami currently has about 84 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Amami?

AirROI currently classifies the short-term rental regulation level in Amami as High. The dataset also shows about 98.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Amami?

RevPAR in Amami is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Amami?

Occupancy of 36.5% means Amami is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,425, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Amami?

The average booking lead time in Amami is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Amami?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Amami include Naze, Kurasaki, Setouchi. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Amami?

entire_home listings make up 82.1% of the active supply in Amami. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Amami compare to nearby Airbnb markets?

Among neighboring markets, Yoron posts $18,985 in average annual revenue with 33.7% occupancy, compared to Amami's $17,425 and 36.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Amami?

The average Airbnb stay length in Amami is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Amami?

Airbnb listings in Amami average 4.82 out of 5 overall. About 29.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Amami?

Kitchen and Hair dryer are among the strongest revenue-linked amenities in Amami. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Amami?

Yes. About 59.5% of active Airbnb listings in Amami charge a cleaning fee, and the average fee is $32. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Amami?

A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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