Sapporo, Hokkaido Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sapporo, Hokkaido Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,195 per year — at a $164 nightly rate, 46.3% occupancy, and a $78 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,634 active listings and moderate demand with room for well-positioned listings to outperform, Sapporo is an established vacation rental market. Supply grew 80.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 98% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Sapporo?
In Sapporo, the headline Airbnb metrics are $25,195 in average annual revenue,46.3% occupancy, $164 ADR, and $78 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sapporo?
Understanding the monthly revenue variations for Airbnb listings in Sapporo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sapporo is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sapporo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,055+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,174 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,798 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $957, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sapporo
What Is the Monthly Airbnb Occupancy Rate in Sapporo?
Maximize your bookings by understanding the Sapporo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sapporo:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sapporo
What Is the Average Airbnb Nightly Rate in Sapporo?
Effective short term rental pricing strategy in Sapporo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sapporo typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Sapporo
What Is the RevPAR for Airbnb in Sapporo?
RevPAR in Sapporo is currently $78. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $61 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $149 RevPAR.
Average Monthly RevPAR Trend in Sapporo
RevPAR Insights for Sapporo
- The average RevPAR in Sapporo is $78. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($149) and bottom 25% ($37) is $112, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sapporo benchmarks. If your RevPAR falls below the median of $61, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sapporo?
Sapporo's peak Airbnb season falls in February, August, December, while the softest stretch is April, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, August, December)
- Revenue averages $3,389 per month
- Occupancy rates average 58.1%
- Daily rates average $186
Shoulder Season
- Revenue averages $2,349 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $163
Low Season (April, May, November)
- Revenue drops to average $1,590 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $146
Seasonality Insights for Sapporo
- Airbnb seasonality in Sapporo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sapporo's highest earning potential, with monthly revenues climbing to $3,692, occupancy reaching 60.4%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,306, occupancy could drop to 34.7%, and ADRs may adjust to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sapporo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Sapporo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sapporo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sapporo?
Yes, Sapporo, Hokkaido Prefecture, Japan enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sapporo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 98% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sapporo?
In a large, heavily regulated market like Sapporo, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Susukino | The vibrant entertainment district of Sapporo, known for its nightlife, dining, and entertainment options. It attracts both tourists and locals looking for a lively atmosphere with numerous bars, restaurants, and shops. | Susukino Ice World, Ramen Yokocho, Odori Park, Nakajima Park, Sapporo City Jozankei Observatory |
| Odori Park | A central park in Sapporo that serves as a venue for various festivals and events throughout the year. It offers a scenic and relaxing environment, making it popular among tourists and locals alike. | Sapporo Snow Festival, Sapporo TV Tower, Odori Park's fountains, Summer Beer Garden, Sapporo Clock Tower |
| Sapporo Station | The main transportation hub of Sapporo, featuring shopping, dining, and easy access to public transport. It is a preferred location for business travelers and tourists wanting to explore Hokkaido. | Sapporo Station Shopping Arcade, Daimaru Sapporo, JR Tower Observation Deck, Hokkaido University, Mitsui Outlet Park Sapporo |
| Nakajima Park | A beautiful park area located near the city center, popular for its nature trails and outdoor activities. It attracts visitors for relaxation and recreational activities. | Nakajima Park Pond, Hokkaido Museum of Literature, Sapporo Concert Hall Kitara, Yosakoi Soran Festival, Cultural events |
| Maruyama | A residential area with a mix of local culture and attractions. Close to Maruyama Zoo and the famous Maruyama Park, ideal for families and nature enthusiasts. | Maruyama Zoo, Hokkaido Jingu Shrine, Maruyama Park, Natural History Museum, Shopping at Maruyama Shopping Village |
| Moerenuma Park | A large park known for its unique landscape design by Isamu Noguchi. It attracts nature lovers and those interested in art and architecture. | Moerenuma Park Art Museum, Sea Fountain, Glass Pyramid, Playgrounds, Scenic walking paths |
| Tanukikoji Shopping Street | A covered shopping arcade that offers a glimpse into local culture and shopping. It's popular among tourists looking for unique souvenirs and local delicacies. | Various local shops, Street food stalls, Souvenirs, Cafes, Clothing boutiques |
| Kita-Juni-Jo | A quieter residential area that still offers great access to the shopping and entertainment hubs of Sapporo. It provides a more local living experience while being close to main attractions. | Local restaurants, Easy transit access, Nearby parks, Cultural sites, Shopping opportunities |
Because Sapporo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Sapporo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sapporo
- The Sapporo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 1,634 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sapporo, Apartment/Condo properties are the most common (81%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays, others (combined 4.8%) offer potential for unique stay experiences.
Sapporo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sapporo
- The dominant room capacity in Sapporo is 1 bedroom listings, making up 50.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.7% of the active Airbnb listings in Sapporo, indicating a high concentration in these sizes.
- With over half the market (50.2%) consisting of studios or 1-bedroom units, Sapporo is particularly well-suited for individuals or couples.
Sapporo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sapporo
- The most common guest capacity trend in Sapporo vacation rentals is listings accommodating 8+ guests (18.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sapporo STR market, accounting for 34.7% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sapporo.
- On average, properties in Sapporo are equipped to host 4.5 guests.
How Do Listings in Sapporo Compare on Quality?
Listing quality in Sapporo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sapporo
- At 44.6 photos per listing on average, Sapporo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sapporo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sapporo?
Amenity Prevalence
Amenity Insights for Sapporo
- Essential amenities in Sapporo that guests expect include: Wifi, Heating, Smoke alarm, Hair dryer, Air conditioning, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sapporo: Wifi, Heating, Smoke alarm, Hair dryer, Air conditioning, Shampoo.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Hair dryer, Air conditioning, Shampoo.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sapporo to stay competitive.
Which Airbnb Amenities Boost Revenue in Sapporo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sapporo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 95.7% | $26,298 | $914 | 2778.5% |
WaterfrontHigh opportunity | 0.7% | $55,073 | $24,974 | 120.5% |
CribHigh opportunity | 7.3% | $49,284 | $23,303 | 111.5% |
Children's playroom | 0.5% | $48,498 | $25,081 | 93.4% |
Baby bath | 1.3% | $48,102 | $24,883 | 93.3% |
Dishwasher | 5.1% | $45,331 | $24,104 | 88.1% |
Wine glasses | 27.5% | $37,852 | $20,385 | 85.7% |
Kitchen | 93.3% | $26,002 | $14,018 | 85.5% |
Theme room | 1.5% | $44,930 | $24,889 | 80.5% |
Children’s dinnerware | 18.7% | $38,783 | $22,077 | 75.7% |
Revenue Impact Insights for Sapporo
- Air conditioning tops the revenue impact list with a 2778.5% uplift — listings with this amenity earn $26,298 vs. $914 without it.
- High-opportunity amenities — Waterfront, Crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Waterfront — it has the best combination of high revenue impact and low market saturation in Sapporo.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sapporo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sapporo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSapporo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sapporo
- The typical guest profile for Airbnb in Sapporo consists of predominantly international visitors (89%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 11.5% of guests.
- Key international markets include United States (14.9%) and South Korea (12.2%).
- Top languages spoken are English (44.2%) followed by Chinese (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sapporo?
Listings in Sapporo average 4.74 out of 5 overall, with about 65.3 reviews per active listing and 24.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sapporo
- An average rating of 4.74 places Sapporo in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.81), while Location (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sapporo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sapporo
- The most common availability pattern in Sapporo falls within the 181-270 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sapporo (44.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sapporo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sapporo
- The overall average booking lead time for vacation rentals in Sapporo is 50 days.
- Guests book furthest in advance for stays during February (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (55 days avg.) sees the longest lead times, while Spring (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Sapporo.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Sapporo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sapporo?
Guests in Sapporo stay about 3.8 nights on average, generating roughly 55,153 reservations and 33.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sapporo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sapporo
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.3 nights) and shorten in May (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sapporo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1097 listings
67.1% of total
2 Nights
186 listings
11.4% of total
3 Nights
13 listings
0.8% of total
4-6 Nights
5 listings
0.3% of total
7-29 Nights
4 listings
0.2% of total
30+ Nights
329 listings
20.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sapporo is 1 Night, adopted by 67.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.5%) of the Sapporo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.1%) caters to monthly stays (30+ nights) in Sapporo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.1% of Sapporo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sapporo.
Sapporo Airbnb Cancellation Policy Trends Analysis (2026)
Limited
81 listings
5% of total
Super Strict 30 Days
12 listings
0.7% of total
Super Strict 60 Days
13 listings
0.8% of total
Flexible
129 listings
7.9% of total
Moderate
319 listings
19.5% of total
Firm
694 listings
42.5% of total
Strict
386 listings
23.6% of total
Cancellation Policy Insights for Sapporo
- The prevailing Airbnb cancellation policy trend in Sapporo is Firm, used by 42.5% of listings.
- A majority (66.1%) of hosts in Sapporo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.5% market standard in Sapporo.
- Regularly review your cancellation policy against competitors and market demand shifts in Sapporo.
How Much Are Airbnb Cleaning Fees in Sapporo?
Cleaning fees in Sapporo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sapporo
- 89.6% of listings charge a cleaning fee, making it standard practice in Sapporo. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $62 is close to the median ($48), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sapporo median of $48. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sapporo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sapporobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[NEW OPEN] S9W13 LABOINN【Large private house】](https://a0.muscache.com/im/pictures/hosting/Hosting-1197428117983352524/original/42d7657c-43b8-4a90-bd88-20a3ef73b1ae.jpeg?im_w=480&im_format=avif)
[NEW OPEN] S9W13 LABOINN【Large private house】
Entire Place • 4 bedrooms
Luxury Villa w/ Private Sauna | 12 Guests| Sapporo
Entire Place • 3 bedrooms
THE CITYSCAPE【Walk to Sapporo Biergarten / 116㎡】
Entire Place • 4 bedrooms
Sapporo Boukyo/Luxury house/7 pax/ Free Parking
Entire Place • 4 bedrooms
THE OBSIDIAN【New building / 140㎡】
Entire Place • 6 bedrooms
City center! 200㎡ 4BR/5toilets/4shower/Free Wi-fi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sapporo?
Learn from the best! This table showcases top-performing Airbnb hosts in Sapporo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BreakOut | 140 | $5,201,535 | 8589 | 4.75/5.0 |
| Air Global Agency | 23 | $964,651 | 1363 | 4.88/5.0 |
| Miki | 15 | $917,496 | 1768 | 4.94/5.0 |
| House Hotel | 11 | $794,592 | 1855 | 4.90/5.0 |
| Blue | 16 | $707,087 | 506 | 4.88/5.0 |
| As Travellers Co Ltd | 17 | $676,467 | 3281 | 4.88/5.0 |
| 石動 | 27 | $659,455 | 1715 | 4.95/5.0 |
| Rika | 17 | $648,690 | 2125 | 4.88/5.0 |
| Yongi | 12 | $634,604 | 777 | 4.97/5.0 |
| Compass Stay | 49 | $599,289 | 447 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sapporo.
Who Are the Airbnb Hosts in Sapporo?
Sapporo is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sapporo
- With 58.4% Superhosts, Sapporo has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sapporo averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sapporo
These are the highest-grossing professional property management operations in Sapporo, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Rei | 12 | $415,259 | $150 | 67.5% | 4.72/5 |
| Hotel Ekolu | 3 | $110,403 | $149 | 68.7% | 4.77/5 |
| Go | 1 | $106,993 | $405 | 70.0% | 4.86/5 |
| Lestelmaru | 6 | $104,244 | $223 | 22.8% | 4.77/5 |
| Across | 2 | $102,538 | $209 | 66.6% | 4.75/5 |
| Seiji | 4 | $72,128 | $147 | 50.6% | 4.84/5 |
Management Company Insights for Sapporo
- The leading management company, Rei, operates 12 listings with $415,259 in gross revenue — a useful benchmark for what scale looks like in Sapporo.
- Top managers average 5 properties each, suggesting professional management in Sapporo still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sapporo's Airbnb Market Compare to Nearby Cities?
How does the Sapporo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuo Ward, Sapporo has 3 percentage points lower occupancy and about $34 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rusutsu | 37 | $3,315 | $451.39 | 32% |
| Kamifurano | 32 | $3,072 | $252.03 | 43% |
| Yoichi | 16 | $2,991 | $358.87 | 36% |
| Kutchan | 322 | $2,927 | $454.31 | 32% |
| Nakafurano | 28 | $2,590 | $283.55 | 34% |
| Niseko | 174 | $2,587 | $478.86 | 32% |
| Toyako | 79 | $2,564 | $219.91 | 41% |
| Chuo Ward | 40 | $2,519 | $197.59 | 49% |
| Furano | 228 | $2,417 | $326.37 | 33% |
| Higashikawa | 26 | $2,337 | $192.85 | 39% |
Frequently Asked Questions About Airbnb in Sapporo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sapporo.
How much do Airbnb hosts make in Sapporo?
Sapporo hosts earn about $25,195 per year on average, with an average nightly rate of $164 and RevPAR of $78. Those figures describe the typical revenue environment for active listings in Sapporo, Hokkaido Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Sapporo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sapporo?
The average Airbnb occupancy rate in Sapporo is 46.3%. February is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sapporo?
Listings in Sapporo average $164 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sapporo?
Sapporo currently has about 1,634 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sapporo?
AirROI currently classifies the short-term rental regulation level in Sapporo as High. The dataset also shows about 98.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sapporo?
RevPAR in Sapporo is about $78. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sapporo?
At 46.3% occupancy, Sapporo can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,195, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sapporo?
The average booking lead time in Sapporo is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sapporo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sapporo include Susukino, Odori Park, Sapporo Station. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sapporo?
entire_home listings make up 86.7% of the active supply in Sapporo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sapporo compare to nearby Airbnb markets?
Among neighboring markets, Rusutsu posts $39,786 in average annual revenue with 32.1% occupancy, compared to Sapporo's $25,195 and 46.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sapporo?
The average Airbnb stay length in Sapporo is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sapporo?
Airbnb listings in Sapporo average 4.74 out of 5 overall. About 24.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sapporo?
Air conditioning and Waterfront are among the strongest revenue-linked amenities in Sapporo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sapporo?
Yes. About 89.6% of active Airbnb listings in Sapporo charge a cleaning fee, and the average fee is $62. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sapporo?
A 58.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.