Higashikawa, Hokkaido Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Higashikawa, Hokkaido Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,040 per year — at a $193 nightly rate, 39.2% occupancy, and a $84 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 26 active listings, Higashikawa is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 62.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Higashikawa?
In Higashikawa, the headline Airbnb metrics are $28,040 in average annual revenue,39.2% occupancy, $193 ADR, and $84 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Higashikawa?
Understanding the monthly revenue variations for Airbnb listings in Higashikawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Higashikawa is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Higashikawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,452+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,897 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,527 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Higashikawa
What Is the Monthly Airbnb Occupancy Rate in Higashikawa?
Maximize your bookings by understanding the Higashikawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Higashikawa:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Higashikawa
What Is the Average Airbnb Nightly Rate in Higashikawa?
Effective short term rental pricing strategy in Higashikawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Higashikawa typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Higashikawa
What Is the RevPAR for Airbnb in Higashikawa?
RevPAR in Higashikawa is currently $84. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $116 RevPAR.
- Best-in-class (Top 10%) achieve $137 RevPAR.
Average Monthly RevPAR Trend in Higashikawa
RevPAR Insights for Higashikawa
- The average RevPAR in Higashikawa is $84. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($137) and bottom 25% ($38) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Higashikawa benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $116+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Higashikawa?
Higashikawa's peak Airbnb season falls in July, January, August, while the softest stretch is March, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, January, August)
- Revenue averages $4,415 per month
- Occupancy rates average 57.3%
- Daily rates average $222
Shoulder Season
- Revenue averages $2,697 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $202
Low Season (March, April, November)
- Revenue drops to average $1,576 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $170
Seasonality Insights for Higashikawa
- Airbnb seasonality in Higashikawa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Higashikawa's highest earning potential, with monthly revenues climbing to $5,442, occupancy reaching 64.8%, and ADRs peaking at $228.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,367, occupancy could drop to 27.0%, and ADRs may adjust to $160.
- Lower occupancy paired with meaningful seasonality means hosts in Higashikawa need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Higashikawa, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Higashikawa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Higashikawa?
Yes, Higashikawa, Hokkaido Prefecture, Japan enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Higashikawa to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Higashikawa?
With a compact short-term rental market, Higashikawa gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Higashikawa Town Center | The central hub of Higashikawa, popular for its proximity to local amenities, shops, and restaurants. Perfect for guests looking to explore the local culture and enjoy convenience. | Higashikawa Biei Hills, Higashikawa Cultural Center, local shops and eateries |
| Daisetsuzan National Park | A stunning national park attracting nature lovers and hikers. Ideal for hosting guests who enjoy outdoor adventures and breathtaking landscapes. | Daisetsuzan Volcanoes, Mount Asahidake, hiking trails, Onsen hot springs, wildlife tours |
| Shirogane Onsen | Famous for its hot springs and beautiful scenery, this area offers a relaxing retreat for travelers seeking rejuvenation and natural beauty. | Shirogane Blue Pond, Shirogane Onsen hotels, hot spring baths, scenic walks |
| Biei | A picturesque town known for its rolling hills and vibrant flower fields. A great choice for those looking for a tranquil escape with stunning views. | Blue Pond, Shikisai no Oka, Biei Panorama Road, flower parks |
| Furano Ski Area | Renowned for skiing and winter sports, attracting tourists during the winter season. Ideal for avid skiers and snow enthusiasts. | Furano Ski Resort, Winter outdoor activities, ski schools, snowshoeing |
| Higashikawa Art Village | A cultural area focusing on art and craftsmanship, perfect for art aficionados and those interested in local workshops and events. | Art studios, Craft workshops, local festivals, exhibitions |
| Kamifurano | Known for breathtaking natural landscapes and outdoor activities, appealing to nature lovers and adventure seekers. | Kamifurano Lavender Fields, hiking trails, local farms, seasonal festivals |
| Mikasa | A nearby city with historical sites and natural beauty, offering a unique blend of cultural experiences and outdoor activities for visitors. | Mikasa City Historical Museum, Mikasa Park, scenic walks, cultural heritage sites |
Because Higashikawa has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Higashikawa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Higashikawa
- The Higashikawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Higashikawa, House properties are the most common (73.1%), reflecting the local real estate landscape.
- Houses represent a significant 73.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 11.4%) offer potential for unique stay experiences.
Higashikawa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Higashikawa
- The dominant room capacity in Higashikawa is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 73.1% of the active Airbnb listings in Higashikawa, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Higashikawa.
Higashikawa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Higashikawa
- The most common guest capacity trend in Higashikawa vacation rentals is listings accommodating 8+ guests (30.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Higashikawa STR market, accounting for 61.6% of listings.
- 65.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Higashikawa.
- On average, properties in Higashikawa are equipped to host 5.4 guests.
How Do Listings in Higashikawa Compare on Quality?
Listing quality in Higashikawa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Higashikawa
- At 56.5 photos per listing on average, Higashikawa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Higashikawa averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Higashikawa?
Amenity Prevalence
Amenity Insights for Higashikawa
- Essential amenities in Higashikawa that guests expect include: Free parking on premises, Dishes and silverware, Wifi, Shampoo, Refrigerator, Microwave, Hair dryer, Hangers, Heating, Washer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Higashikawa: Free parking on premises, Dishes and silverware, Wifi, Shampoo, Refrigerator, Microwave, Hair dryer, Hangers, Heating, Washer.
- Prioritize adding missing essentials: Washer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Higashikawa to stay competitive.
Which Airbnb Amenities Boost Revenue in Higashikawa?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Higashikawa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bidet | 76.9% | $32,964 | $11,627 | 183.5% |
Pets allowed | 19.2% | $51,594 | $22,432 | 130.0% |
Bathtub | 65.4% | $34,230 | $16,348 | 109.4% |
Dining table | 76.9% | $31,808 | $15,479 | 105.5% |
Sound system | 19.2% | $46,701 | $23,597 | 97.9% |
Iron | 26.9% | $41,951 | $22,915 | 83.1% |
Wine glasses | 38.5% | $38,387 | $21,573 | 77.9% |
Dryer | 34.6% | $37,255 | $23,161 | 60.8% |
Drying rack for clothing | 65.4% | $31,877 | $20,792 | 53.3% |
BBQ grill | 23.1% | $37,216 | $25,287 | 47.2% |
Revenue Impact Insights for Higashikawa
- Bidet tops the revenue impact list with a 183.5% uplift — listings with this amenity earn $32,964 vs. $11,627 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Higashikawa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Higashikawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHigashikawa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Higashikawa
- The typical guest profile for Airbnb in Higashikawa consists of predominantly international visitors (84%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 15.8% of guests.
- Key international markets include Singapore (18.9%) and Japan (15.8%).
- Top languages spoken are English (44.1%) followed by Chinese (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Higashikawa?
Listings in Higashikawa average 4.85 out of 5 overall, with about 56 reviews per active listing and 34.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Higashikawa
- With an overall rating of 4.85, Higashikawa listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Higashikawa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Higashikawa
- The most common availability pattern in Higashikawa falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Higashikawa (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Higashikawa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Higashikawa
- The overall average booking lead time for vacation rentals in Higashikawa is 55 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (61 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Higashikawa.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Higashikawa averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Higashikawa?
Guests in Higashikawa stay about 2.7 nights on average, generating roughly 826 reservations and 31.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Higashikawa
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Higashikawa
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 31.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (4.1 nights) and shorten in Aug (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Higashikawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
65.4% of total
2 Nights
2 listings
7.7% of total
30+ Nights
7 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in Higashikawa is 1 Night, adopted by 65.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.1%) of the Higashikawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in Higashikawa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.4% of Higashikawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Higashikawa.
Higashikawa Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
3.8% of total
Flexible
1 listings
3.8% of total
Moderate
9 listings
34.6% of total
Firm
6 listings
23.1% of total
Strict
9 listings
34.6% of total
Cancellation Policy Insights for Higashikawa
- The prevailing Airbnb cancellation policy trend in Higashikawa is Moderate, used by 34.6% of listings.
- A majority (57.7%) of hosts in Higashikawa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Higashikawa.
- With 34.6% using Strict terms, this is a viable option in Higashikawa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Higashikawa.
How Much Are Airbnb Cleaning Fees in Higashikawa?
Cleaning fees in Higashikawa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Higashikawa
- 80.8% of listings charge a cleaning fee, making it standard practice in Higashikawa. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $72 is close to the median ($70), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Higashikawa median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Higashikawa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Higashikawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hokkaido Villa /Ski Walkable, Zoo & Beautiful View
Entire Place • 3 bedrooms
Hokkaido Retreat 600m to Ski Area | Asahiyama Zoo
Entire Place • 2 bedrooms
SONNET東川【a peaceful adults-only gateway】
Entire Place • 1 bedroom
URSANIX is an industrial-style villa in the center of Higashikawa-cho, within walking distance of a
Entire Place • 3 bedrooms
Whole House / 10 ppl/ 3 Parking /Free Wifi!
Entire Place • 3 bedrooms
A relaxing space surrounded by rice fields
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Higashikawa?
Learn from the best! This table showcases top-performing Airbnb hosts in Higashikawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tokuno | 2 | $149,345 | 122 | 4.92/5.0 |
| Nami | 4 | $134,665 | 165 | 4.92/5.0 |
| BreakOut | 3 | $104,373 | 120 | 4.85/5.0 |
| Hirotsugu | 2 | $43,559 | 148 | 4.88/5.0 |
| Taku | 1 | $43,166 | 87 | 4.79/5.0 |
| Toru | 1 | $39,040 | 216 | 4.93/5.0 |
| Yuki Kitayama | 1 | $38,925 | 66 | 4.94/5.0 |
| Sana | 1 | $38,499 | 29 | 4.97/5.0 |
| 株式会社向山工務店 | 1 | $35,063 | 18 | 5.00/5.0 |
| Misao | 1 | $29,325 | 64 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Higashikawa.
Who Are the Airbnb Hosts in Higashikawa?
Higashikawa is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Higashikawa
- With 73.1% Superhosts, Higashikawa has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Higashikawa averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Higashikawa's Airbnb Market Compare to Nearby Cities?
How does the Higashikawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shiroishi Ward, Higashikawa has 17 percentage points lower occupancy and about $59 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamifurano | 32 | $3,072 | $252.03 | 43% |
| Nakafurano | 28 | $2,590 | $283.55 | 34% |
| Chuo Ward | 40 | $2,519 | $197.59 | 49% |
| Furano | 228 | $2,417 | $326.37 | 33% |
| Shiraoi | 39 | $2,228 | $173.59 | 46% |
| Noboribetsu | 14 | $2,195 | $177.73 | 45% |
| Shiroishi Ward | 14 | $2,135 | $133.95 | 56% |
| Sapporo | 1,634 | $2,100 | $163.93 | 46% |
| Higashi Ward | 10 | $1,978 | $210.65 | 38% |
| Asahikawa | 158 | $1,657 | $151.46 | 37% |
Frequently Asked Questions About Airbnb in Higashikawa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Higashikawa.
How much do Airbnb hosts make in Higashikawa?
Higashikawa hosts earn about $28,040 per year on average, with an average nightly rate of $193 and RevPAR of $84. Those figures describe the typical revenue environment for active listings in Higashikawa, Hokkaido Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Higashikawa market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Higashikawa?
The average Airbnb occupancy rate in Higashikawa is 39.2%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Higashikawa?
Listings in Higashikawa average $193 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Higashikawa?
Higashikawa currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Higashikawa?
AirROI currently classifies the short-term rental regulation level in Higashikawa as High. The dataset also shows about 96.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Higashikawa?
RevPAR in Higashikawa is about $84. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Higashikawa?
Occupancy of 39.2% means Higashikawa is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,040, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Higashikawa?
The average booking lead time in Higashikawa is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Higashikawa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Higashikawa include Higashikawa Town Center, Daisetsuzan National Park, Shirogane Onsen. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Higashikawa?
entire_home listings make up 76.9% of the active supply in Higashikawa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Higashikawa compare to nearby Airbnb markets?
Among neighboring markets, Kamifurano posts $36,869 in average annual revenue with 43.1% occupancy, compared to Higashikawa's $28,040 and 39.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Higashikawa?
The average Airbnb stay length in Higashikawa is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Higashikawa?
Airbnb listings in Higashikawa average 4.85 out of 5 overall. About 34.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Higashikawa?
Bidet and Pets allowed are among the strongest revenue-linked amenities in Higashikawa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Higashikawa?
Yes. About 80.8% of active Airbnb listings in Higashikawa charge a cleaning fee, and the average fee is $72. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Higashikawa?
A 73.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.