Caserta, Campania Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Caserta, Campania? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $6,961 per year — at a $102 nightly rate, 26.1% occupancy, and a $29 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 160 active listings, Caserta is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 11.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 84% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Caserta?
In Caserta, the headline Airbnb metrics are $6,961 in average annual revenue,26.1% occupancy, $102 ADR, and $29 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Caserta?
Understanding the monthly revenue variations for Airbnb listings in Caserta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Caserta is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Caserta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,190+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,297 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $692 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $311, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Caserta
What Is the Monthly Airbnb Occupancy Rate in Caserta?
Maximize your bookings by understanding the Caserta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Caserta:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Caserta
What Is the Average Airbnb Nightly Rate in Caserta?
Effective short term rental pricing strategy in Caserta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Caserta typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Caserta
What Is the RevPAR for Airbnb in Caserta?
RevPAR in Caserta is currently $29. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $13 RevPAR.
- Typical properties (Median) generate $21 RevPAR.
- Strong performers (Top 25%) earn $37 RevPAR.
- Best-in-class (Top 10%) achieve $54 RevPAR.
Average Monthly RevPAR Trend in Caserta
RevPAR Insights for Caserta
- The average RevPAR in Caserta is $29. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($54) and bottom 25% ($13) is $41, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Caserta benchmarks. If your RevPAR falls below the median of $21, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $37+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Caserta?
Caserta's peak Airbnb season falls in August, July, April, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, April)
- Revenue averages $1,310 per month
- Occupancy rates average 36.7%
- Daily rates average $97
Shoulder Season
- Revenue averages $975 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $99
Low Season (January, February, November)
- Revenue drops to average $700 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $92
Seasonality Insights for Caserta
- Airbnb seasonality in Caserta is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Caserta's highest earning potential, with monthly revenues climbing to $1,507, occupancy reaching 43.4%, and ADRs peaking at $113.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $649, occupancy could drop to 19.1%, and ADRs may adjust to $90.
- Lower occupancy paired with meaningful seasonality means hosts in Caserta need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Caserta, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Caserta, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Caserta?
Yes, Caserta, Campania, Italy enforces high STR regulations and 84% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Caserta to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 84% licensed listings)
What Are the Best Neighborhoods for Airbnb in Caserta?
Caserta is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Caserta City Center | The heart of Caserta, known for its stunning Royal Palace and beautiful gardens. Offers a mix of cultural experiences, dining options, and proximity to the train station for easy travel. | Palazzo Reale di Caserta, Giardini del Palazzo, Teatro di Corte, Royal Park of Capodimonte, Via Mazzini shopping area |
| San Leucio | A UNESCO World Heritage site famous for its silk production and historical significance. Attracts visitors interested in history and craftsmanship. | Belvedere di San Leucio, San Leucio Silk Museum, Monastery of San Leucio, Breathtaking views of the surrounding countryside |
| Marcianise | A rapidly developing area with various shopping centers and business opportunities. Appeals to families and travelers looking for convenience. | La Reggia Designer Outlet, Shopping malls, Local markets and eateries |
| Capua | Rich in historical significance with Roman ruins and attractions. Popular with history enthusiasts and those exploring the ancient sites of Campania. | Anfiteatro Campano, Museo Campano, Castello di Capua |
| Aversa | Known for its beautiful medieval architecture and rich traditions. Attracts cultural tourists and those looking to explore quaint Italian towns. | Aversa Cathedral, Piazza Municipio, Historic town center |
| Sessa Aurunca | Offers a rich history and beautiful landscapes. Ideal for those looking to escape to nature while enjoying cultural experiences. | Castello di Sessa Aurunca, Roman Theater, Natural parks and countryside |
| Teano | A charming town with historical relevance and peaceful surroundings. Attracts visitors seeking authenticity and local experiences. | Santa Maria di Teano, Papal Palace, Ancient ruins |
| Casagiove | A small yet lively town adjacent to Caserta. Offers a local experience with proximity to the larger city attractions. | Historic churches, Local dining options, Community events |
Because Caserta has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Caserta?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Caserta
- The Caserta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.1% of the 160 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Caserta, Apartment/Condo properties are the most common (61.3%), reflecting the local real estate landscape.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Caserta Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Caserta
- The dominant room capacity in Caserta is 1 bedroom listings, making up 46.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Caserta, indicating a high concentration in these sizes.
Caserta Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Caserta
- The most common guest capacity trend in Caserta vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Caserta STR market, accounting for 45.0% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Caserta.
- On average, properties in Caserta are equipped to host 2.9 guests.
How Do Listings in Caserta Compare on Quality?
Listing quality in Caserta can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Caserta
- At 22.2 photos per listing on average, Caserta hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 49.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Caserta averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Caserta?
Amenity Prevalence
Amenity Insights for Caserta
- Essential amenities in Caserta that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Caserta: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Caserta to stay competitive.
Which Airbnb Amenities Boost Revenue in Caserta?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Caserta, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Window guardsHigh opportunity | 3.1% | $19,598 | $6,554 | 199.0% |
Children’s books and toys | 10.0% | $16,667 | $5,883 | 183.3% |
Heating | 78.8% | $8,032 | $2,992 | 168.5% |
High chair | 11.3% | $15,517 | $5,877 | 164.0% |
Books and reading material | 11.3% | $15,062 | $5,934 | 153.8% |
Board gamesHigh opportunity | 3.8% | $16,030 | $6,608 | 142.6% |
Children’s bikesHigh opportunity | 3.1% | $15,045 | $6,700 | 124.5% |
Coffee maker | 58.1% | $9,047 | $4,066 | 122.5% |
Hot tubHigh opportunity | 5.0% | $14,305 | $6,575 | 117.6% |
Toaster | 13.8% | $12,713 | $6,044 | 110.3% |
Revenue Impact Insights for Caserta
- Window guards tops the revenue impact list with a 199.0% uplift — listings with this amenity earn $19,598 vs. $6,554 without it.
- High-opportunity amenities — Window guards, Board games, Children’s bikes — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Window guards — it has the best combination of high revenue impact and low market saturation in Caserta.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Caserta STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Caserta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCaserta Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Caserta
- The typical guest profile for Airbnb in Caserta consists of a mix of domestic (50%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Italy (50%) and United States (15.8%).
- Top languages spoken are English (37.9%) followed by Italian (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Caserta?
Listings in Caserta average 4.83 out of 5 overall, with about 23.7 reviews per active listing and 31.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Caserta
- With an overall rating of 4.83, Caserta listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Caserta Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Caserta
- The most common availability pattern in Caserta falls within the 271-366 days range, representing 76.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Caserta (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Caserta?
Average Booking Lead Time by Month
Booking Lead Time Insights for Caserta
- The overall average booking lead time for vacation rentals in Caserta is 51 days.
- Guests book furthest in advance for stays during September (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (64 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Caserta.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Caserta averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Caserta?
Guests in Caserta stay about 3.4 nights on average, generating roughly 2,032 reservations and 12.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Caserta
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Caserta
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (4.3 nights) and shorten in Sep (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Caserta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
90 listings
56.6% of total
2 Nights
20 listings
12.6% of total
4-6 Nights
4 listings
2.5% of total
7-29 Nights
4 listings
2.5% of total
30+ Nights
41 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Caserta is 1 Night, adopted by 56.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.2%) of the Caserta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Caserta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.6% of Caserta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Caserta.
Caserta Airbnb Cancellation Policy Trends Analysis (2026)
Limited
7 listings
4.4% of total
Super Strict 60 Days
2 listings
1.3% of total
Flexible
71 listings
44.4% of total
Moderate
63 listings
39.4% of total
Firm
17 listings
10.6% of total
Cancellation Policy Insights for Caserta
- The prevailing Airbnb cancellation policy trend in Caserta is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 83.8% of listings offering Flexible or Moderate policies. This suggests guests in Caserta may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Caserta.
- Regularly review your cancellation policy against competitors and market demand shifts in Caserta.
How Much Are Airbnb Cleaning Fees in Caserta?
Cleaning fees in Caserta are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Caserta
- About 63.1% of Caserta listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($191) and median ($17) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Caserta median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Caserta Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Casertabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment with a free parking slot
Entire Place • 3 bedrooms
Dimora Margherita - Entire property
Entire Place • 4 bedrooms
Two-room apartment in garden with pool
Entire Place • 1 bedroom
Boutique Apartment 5 Min Walk from the Royal Palace
Entire Place • 2 bedrooms
Huge duplex with rooftop. Near Royal Palace
Entire Place • 2 bedrooms
Royal Palace of Caserta
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Caserta?
Learn from the best! This table showcases top-performing Airbnb hosts in Caserta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rita | 3 | $103,919 | 149 | 4.92/5.0 |
| Caterina | 3 | $64,065 | 64 | 5.00/5.0 |
| Saverio | 4 | $56,301 | 42 | 4.90/5.0 |
| Daniele | 6 | $41,920 | 145 | 4.90/5.0 |
| Dimora Margherita | 1 | $41,532 | 3 | 5.00/5.0 |
| Alessia | 1 | $36,637 | 31 | 5.00/5.0 |
| Tiziana | 1 | $32,682 | 32 | 4.97/5.0 |
| Donato | 2 | $31,001 | 27 | 4.92/5.0 |
| Monika Liliana | 3 | $28,544 | 64 | 4.98/5.0 |
| Russo Hospitality Di Russo Gio | 3 | $27,902 | 27 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Caserta.
Who Are the Airbnb Hosts in Caserta?
Caserta has a relatively balanced host base.
Host Profile Insights for Caserta
- A 39.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 25.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 53.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Caserta averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Caserta
These are the highest-grossing professional property management operations in Caserta, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $24,970 | $351 | 35.0% | 4.33/5 |
Management Company Insights for Caserta
- The leading management company, Novasol, operates 1 listings with $24,970 in gross revenue — a useful benchmark for what scale looks like in Caserta.
- Top managers average 1 properties each, suggesting professional management in Caserta still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.33/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 0.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Caserta's Airbnb Market Compare to Nearby Cities?
How does the Caserta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Positano, Caserta has 21 percentage points lower occupancy and about $571 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 708 | $5,897 | $672.73 | 47% |
| Praiano | 362 | $3,909 | $467.49 | 46% |
| Conca dei Marini | 122 | $3,633 | $449.14 | 43% |
| Sorrento | 1,589 | $3,630 | $365.10 | 45% |
| Capri | 421 | $3,344 | $602.43 | 35% |
| Massa Lubrense | 810 | $3,019 | $431.48 | 40% |
| Furore | 153 | $2,996 | $394.17 | 47% |
| Amalfi | 518 | $2,824 | $338.16 | 42% |
| Ravello | 256 | $2,646 | $344.55 | 38% |
| Sant'Agnello | 294 | $2,405 | $309.39 | 43% |
Frequently Asked Questions About Airbnb in Caserta
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Caserta.
How much do Airbnb hosts make in Caserta?
Caserta hosts earn about $6,961 per year on average, with an average nightly rate of $102 and RevPAR of $29. Those figures describe the typical revenue environment for active listings in Caserta, Campania, not the ceiling for the best operators. Source: AirROI 2026 data, Caserta market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Caserta?
The average Airbnb occupancy rate in Caserta is 26.1%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Caserta?
Listings in Caserta average $102 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Caserta?
Caserta currently has about 160 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Caserta?
AirROI currently classifies the short-term rental regulation level in Caserta as High. The dataset also shows about 84.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Caserta?
RevPAR in Caserta is about $29. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Caserta?
Occupancy of 26.1% means Caserta is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,961, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Caserta?
The average booking lead time in Caserta is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Caserta?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Caserta include Caserta City Center, San Leucio, Marcianise. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Caserta?
entire_home listings make up 63.1% of the active supply in Caserta. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Caserta compare to nearby Airbnb markets?
Among neighboring markets, Positano posts $70,764 in average annual revenue with 46.9% occupancy, compared to Caserta's $6,961 and 26.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Caserta?
The average Airbnb stay length in Caserta is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Caserta?
Airbnb listings in Caserta average 4.83 out of 5 overall. About 31.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Caserta?
Window guards and Children’s books and toys are among the strongest revenue-linked amenities in Caserta. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Caserta?
Yes. About 63.1% of active Airbnb listings in Caserta charge a cleaning fee, and the average fee is $191. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Caserta?
At 39.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.