Serpong Utara, Banten Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Serpong Utara, Banten? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $2,245 per year — at a $34 nightly rate, 34.1% occupancy, and a $13 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 27 active listings, Serpong Utara is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Serpong Utara?
In Serpong Utara, the headline Airbnb metrics are $2,245 in average annual revenue,34.1% occupancy, $34 ADR, and $13 in RevPAR, and guests book about 14 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Serpong Utara?
Understanding the monthly revenue variations for Airbnb listings in Serpong Utara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serpong Utara is typically September, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serpong Utara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $912+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $702 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $411 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $176, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serpong Utara
What Is the Monthly Airbnb Occupancy Rate in Serpong Utara?
Maximize your bookings by understanding the Serpong Utara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serpong Utara:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serpong Utara
What Is the Average Airbnb Nightly Rate in Serpong Utara?
Effective short term rental pricing strategy in Serpong Utara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serpong Utara typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $56+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Serpong Utara
What Is the RevPAR for Airbnb in Serpong Utara?
RevPAR in Serpong Utara is currently $13. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $10 RevPAR.
- Strong performers (Top 25%) earn $18 RevPAR.
- Best-in-class (Top 10%) achieve $30 RevPAR.
Average Monthly RevPAR Trend in Serpong Utara
RevPAR Insights for Serpong Utara
- The average RevPAR in Serpong Utara is $13. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($30) and bottom 25% ($5) is $25, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Serpong Utara benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Serpong Utara?
Serpong Utara's peak Airbnb season falls in September, October, March, while the softest stretch is January, April, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (September, October, March)
- Revenue averages $650 per month
- Occupancy rates average 53.1%
- Daily rates average $33
Shoulder Season
- Revenue averages $450 per month
- Occupancy maintains around 37.4%
- Daily rates hold near $33
Low Season (January, April, July)
- Revenue drops to average $357 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $32
Seasonality Insights for Serpong Utara
- Airbnb seasonality in Serpong Utara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Serpong Utara's highest earning potential, with monthly revenues climbing to $881, occupancy reaching 73.4%, and ADRs peaking at $38.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $338, occupancy could drop to 29.4%, and ADRs may adjust to $29.
- Lower occupancy paired with meaningful seasonality means hosts in Serpong Utara need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Serpong Utara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Serpong Utara?
Low regulation and minimal registration activity in Serpong Utara, Banten, Indonesia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Serpong Utara to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Serpong Utara?
With a compact short-term rental market, Serpong Utara gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Alam Sutera | A vibrant neighborhood known for its modern amenities, shopping malls, and proximity to upscale residential areas. It's popular with young professionals and families, making it a great spot for Airbnb hosting. | Mall Alam Sutera, Spark Mall, Living World, E-commerce parks, BSD City Park |
| BSD City | A well-planned urban area known for its green spaces, modern facilities, and community events. Attracts both business travelers and families, ideal for short-term rentals. | Indonesia Convention Exhibition (ICE), Teras Kota, BSD Junction, BSD Green Park, Scientia Garden |
| Gading Serpong | A bustling area with a mix of residential, commercial, and entertainment spots. It’s popular for its ease of access and vibrant lifestyle, making it appealing for tourists. | Summarecon Mall Serpong, Gading Serpong Square, Living World, Specifically built residential areas with amenities, Golf courses |
| Tangerang Selatan | A growing urban area close to Jakarta that offers a variety of attractions and facilities. A good place for those visiting the larger metropolitan area but prefer quieter accommodations. | Mall Bintaro Jaya Xchange, Taman Kota Bintaro Jaya, Siloam Hospitals, Outdoor parks, Local markets |
| Cilenggang | A cozy neighborhood known for its residential charm and accessibility to various attractions, ideal for inviting travelers seeking comfort and tranquility. | Eka Hospital, Local food streets, Green parks, Art galleries, Cultural centers |
| Serpong | A nearby area rich in culture and activity, with both urban and natural attractions. It offers a good blend of city life and nature, catering to diverse guests' preferences. | Taman Wisata Angke Kapuk, Taman Jajan Bintaro, Local artisanal shops, Cultural events, Natural scenery |
| Kota Bumi Serpong Damai | An upcoming residential area with new developments and a range of amenities. Ideal for families and travelers seeking modern accommodations near various attractions. | Bumi Serpong Damai Mall, Local restaurants, Community parks, Sports venues |
| Bintaro Jaya | A well-established residential area that offers a range of leisure and shopping options, appealing to both locals and tourists seeking a suburban experience close to the city. | Bintaro Plaza, Local culinary hubs, Green open spaces, Cultural exhibitions, Public libraries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Serpong Utara offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Serpong Utara?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serpong Utara
- The Serpong Utara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Serpong Utara, Apartment/Condo properties are the most common (100%), reflecting the local real estate landscape.
Serpong Utara Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serpong Utara
- The dominant room capacity in Serpong Utara is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.5% of the active Airbnb listings in Serpong Utara, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Serpong Utara is particularly well-suited for individuals or couples.
Serpong Utara Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serpong Utara
- The most common guest capacity trend in Serpong Utara vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Serpong Utara STR market, accounting for 51.8% of listings.
- On average, properties in Serpong Utara are equipped to host 3.3 guests.
How Do Listings in Serpong Utara Compare on Quality?
Listing quality in Serpong Utara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Serpong Utara
- At 35 photos per listing on average, Serpong Utara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 63.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Serpong Utara averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Serpong Utara?
Amenity Prevalence
Amenity Insights for Serpong Utara
- Essential amenities in Serpong Utara that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Serpong Utara.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serpong Utara: Wifi, Air conditioning.
- Consider adding popular differentiators like Pool or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serpong Utara to stay competitive.
Which Airbnb Amenities Boost Revenue in Serpong Utara?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Serpong Utara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Laundromat nearby | 25.9% | $5,579 | $1,079 | 417.2% |
Dining table | 37.0% | $4,460 | $943 | 372.9% |
Shower gel | 40.7% | $4,034 | $1,016 | 297.2% |
Shampoo | 51.9% | $3,508 | $886 | 295.8% |
Coffee | 22.2% | $5,266 | $1,383 | 280.9% |
Freezer | 48.1% | $3,561 | $1,024 | 247.9% |
Refrigerator | 59.3% | $3,158 | $919 | 243.8% |
Iron | 44.4% | $3,691 | $1,089 | 238.8% |
Drying rack for clothing | 29.6% | $4,451 | $1,317 | 238.0% |
Clothing storage | 59.3% | $3,090 | $1,018 | 203.6% |
Revenue Impact Insights for Serpong Utara
- Laundromat nearby tops the revenue impact list with a 417.2% uplift — listings with this amenity earn $5,579 vs. $1,079 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Serpong Utara STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serpong Utara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerpong Utara Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Serpong Utara
- The typical guest profile for Airbnb in Serpong Utara consists of a mix of domestic (65%) and international guests, often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 65.0% of guests.
- Key international markets include Indonesia (65%) and Australia (6.3%).
- Top languages spoken are English (40.2%) followed by Indonesian (37.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jakarta and Tangerang.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Serpong Utara?
Listings in Serpong Utara average 4.83 out of 5 overall, with about 16.6 reviews per active listing and 77.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Serpong Utara
- With an overall rating of 4.83, Serpong Utara listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Cleanliness (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 77.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Serpong Utara Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serpong Utara
- The most common availability pattern in Serpong Utara falls within the 271-366 days range, representing 85.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Serpong Utara (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Serpong Utara?
Average Booking Lead Time by Month
Booking Lead Time Insights for Serpong Utara
- The overall average booking lead time for vacation rentals in Serpong Utara is 14 days.
- Guests book furthest in advance for stays during June (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (16 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Serpong Utara.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Serpong Utara averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Serpong Utara?
Guests in Serpong Utara stay about 4.4 nights on average, generating roughly 288 reservations and 11.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Serpong Utara
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Serpong Utara
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (7.3 nights) and shorten in Aug (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Serpong Utara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
70.4% of total
2 Nights
4 listings
14.8% of total
4-6 Nights
2 listings
7.4% of total
30+ Nights
2 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Serpong Utara is 1 Night, adopted by 70.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Serpong Utara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.4% of Serpong Utara hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serpong Utara.
Serpong Utara Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
7.4% of total
Limited
2 listings
7.4% of total
Super Strict 60 Days
1 listings
3.7% of total
Flexible
11 listings
40.7% of total
Moderate
5 listings
18.5% of total
Firm
5 listings
18.5% of total
Strict
1 listings
3.7% of total
Cancellation Policy Insights for Serpong Utara
- The prevailing Airbnb cancellation policy trend in Serpong Utara is Flexible, used by 40.7% of listings.
- There's a relatively balanced mix between guest-friendly (59.2%) and stricter (22.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.7% market standard in Serpong Utara.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Serpong Utara.
How Much Are Airbnb Cleaning Fees in Serpong Utara?
Cleaning fees in Serpong Utara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Serpong Utara
- About 59.3% of Serpong Utara listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $9 is close to the median ($5), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Serpong Utara median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Serpong Utara Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serpong Utarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tarama by Kozystay | 2BR | Spacious | Alam Sutera
Entire Place • 2 bedrooms
2BR LLOYD W/ Pool & Free Parking
Entire Place • 2 bedrooms
2BR Japanese Condo Alam Sutera | Onsen Facility
Entire Place • 2 bedrooms
Minori by Kozystay | 2BR | Loft | Alam Sutera
Entire Place • 2 bedrooms
Alam Sutera 3BR private lift
Entire Place • 3 bedrooms
LÚME |95sqm~Stylish SoHo Loft@Brooklyn, AlamSutera
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Serpong Utara?
Learn from the best! This table showcases top-performing Airbnb hosts in Serpong Utara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kozystay | 2 | $15,689 | 44 | 4.95/5.0 |
| Rafif | 2 | $10,575 | 62 | 4.95/5.0 |
| ComfortZoneLiving | 1 | $7,025 | 43 | 4.91/5.0 |
| Francisca | 2 | $5,643 | 20 | 5.00/5.0 |
| Amanda | 1 | $3,572 | 21 | 5.00/5.0 |
| Andre | 2 | $3,473 | 38 | 4.83/5.0 |
| Franka | 1 | $2,692 | 8 | 5.00/5.0 |
| Akmal | 2 | $1,785 | 13 | 4.62/5.0 |
| Sarah | 1 | $1,570 | 6 | 4.83/5.0 |
| Kozystay | 1 | $1,549 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serpong Utara.
Who Are the Airbnb Hosts in Serpong Utara?
Serpong Utara is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Serpong Utara
- With 70.4% Superhosts, Serpong Utara has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 14.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Serpong Utara averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Serpong Utara's Airbnb Market Compare to Nearby Cities?
How does the Serpong Utara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kuta, Serpong Utara has 4 percentage points lower occupancy and about $121 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kuta | 10 | $1,765 | $154.68 | 38% |
| Citaringgul | 20 | $1,155 | $155.03 | 27% |
| Sukagalih | 12 | $1,154 | $161.03 | 31% |
| Sukamanah | 11 | $1,074 | $148.45 | 25% |
| Leuwimalang | 13 | $1,039 | $190.53 | 22% |
| Ciburial | 183 | $1,010 | $305.76 | 17% |
| Wangunsari | 17 | $985 | $163.81 | 22% |
| Sumur Batu | 45 | $917 | $185.95 | 20% |
| Cigugur Girang | 21 | $898 | $164.25 | 18% |
| Cihideung | 43 | $897 | $224.14 | 19% |
Frequently Asked Questions About Airbnb in Serpong Utara
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Serpong Utara.
How much do Airbnb hosts make in Serpong Utara?
Serpong Utara hosts earn about $2,245 per year on average, with an average nightly rate of $34 and RevPAR of $13. Those figures describe the typical revenue environment for active listings in Serpong Utara, Banten, not the ceiling for the best operators. Source: AirROI 2026 data, Serpong Utara market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Serpong Utara?
The average Airbnb occupancy rate in Serpong Utara is 34.1%. September is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Serpong Utara?
Listings in Serpong Utara average $34 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Serpong Utara?
Serpong Utara currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Serpong Utara?
AirROI currently classifies the short-term rental regulation level in Serpong Utara as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Serpong Utara?
RevPAR in Serpong Utara is about $13. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Serpong Utara?
Occupancy of 34.1% means Serpong Utara is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,245, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Serpong Utara?
The average booking lead time in Serpong Utara is about 14 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Serpong Utara?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Serpong Utara include Alam Sutera, BSD City, Gading Serpong. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Serpong Utara?
entire_home listings make up 92.6% of the active supply in Serpong Utara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Serpong Utara compare to nearby Airbnb markets?
Among neighboring markets, Kuta posts $21,178 in average annual revenue with 37.7% occupancy, compared to Serpong Utara's $2,245 and 34.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Serpong Utara?
The average Airbnb stay length in Serpong Utara is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Serpong Utara?
Airbnb listings in Serpong Utara average 4.83 out of 5 overall. About 77.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Serpong Utara?
Laundromat nearby and Dining table are among the strongest revenue-linked amenities in Serpong Utara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Serpong Utara?
Yes. About 59.3% of active Airbnb listings in Serpong Utara charge a cleaning fee, and the average fee is $9. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Serpong Utara?
A 70.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.