Shillong, Meghalaya Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shillong, Meghalaya? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,373 per year — at a $48 nightly rate, 27.9% occupancy, and a $13 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Shillong's 230 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 82.5% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Shillong?
In Shillong, the headline Airbnb metrics are $3,373 in average annual revenue,27.9% occupancy, $48 ADR, and $13 in RevPAR, and guests book about 22 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shillong?
Understanding the monthly revenue variations for Airbnb listings in Shillong is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shillong is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shillong across different performance tiers:
- Best-in-class properties (Top 10%) achieve $848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $536 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $297 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $136, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shillong
What Is the Monthly Airbnb Occupancy Rate in Shillong?
Maximize your bookings by understanding the Shillong STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shillong:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shillong
What Is the Average Airbnb Nightly Rate in Shillong?
Effective short term rental pricing strategy in Shillong involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shillong typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Shillong
What Is the RevPAR for Airbnb in Shillong?
RevPAR in Shillong is currently $13. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $9 RevPAR.
- Strong performers (Top 25%) earn $16 RevPAR.
- Best-in-class (Top 10%) achieve $23 RevPAR.
Average Monthly RevPAR Trend in Shillong
RevPAR Insights for Shillong
- The average RevPAR in Shillong is $13. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($23) and bottom 25% ($6) is $17, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shillong benchmarks. If your RevPAR falls below the median of $9, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $16+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shillong?
Shillong's peak Airbnb season falls in December, May, April, while the softest stretch is January, February, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, May, April)
- Revenue averages $539 per month
- Occupancy rates average 39.1%
- Daily rates average $49
Shoulder Season
- Revenue averages $402 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $49
Low Season (January, February, August)
- Revenue drops to average $308 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $46
Seasonality Insights for Shillong
- Airbnb seasonality in Shillong is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shillong's highest earning potential, with monthly revenues climbing to $632, occupancy reaching 43.3%, and ADRs peaking at $51.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $304, occupancy could drop to 25.0%, and ADRs may adjust to $45.
- Lower occupancy paired with meaningful seasonality means hosts in Shillong need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shillong, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shillong?
Low regulation and minimal registration activity in Shillong, Meghalaya, India point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shillong to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shillong?
Location within Shillong matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Police Bazar | The bustling commercial hub of Shillong, Police Bazar is frequented by tourists for shopping and local cuisine. It's a prime location with easy access to various attractions and eateries. | Ward's Lake, Shillong Church, Don Bosco Centre for Indigenous Cultures, Local handicraft markets, Street food stalls |
| Laitumkhrah | Laitumkhrah is known for its vibrant atmosphere, restaurants, and cafes. It's popular among students and young travelers, making it a great spot for Airbnb investments. | Laitumkhrah Church, Local cafes and restaurants, Thangassery Beach, Shillong View Point |
| Upper Shillong | A serene location away from the city center known for its natural beauty and peaceful environment. Ideal for those looking for a quiet retreat while still accessible to city attractions. | Elephant Falls, Lady Hydari Park, Shillong Golf Course, Mawkhasi Falls |
| Golf Links | A picturesque area ideal for golf enthusiasts and nature lovers. The beautiful scenery and outdoor activities make it a great choice for booking stays. | Shillong Golf Course, Local nature trails, Cricket Stadium |
| Sankardev College Area | Home to several educational institutions, this area attracts students and visiting families, making it a reliable choice for Airbnb. | Sankardev College, Various student hangouts, Local shops and eateries |
| Mawlai | An emerging locality that offers a blend of urban and rural charm. It's growing in popularity due to its proximity to nature and scenic spots. | Mawlai Phira, Local markets, Natural attractions |
| Jaitly | Known for its cultural heritage and traditional roots, Jaitly offers a unique experience to visitors who wish to explore local traditions and lifestyles. | Traditional markets, Cultural festivals, Local crafts |
| Lady Hydari Park | Located near a popular park, this area is perfect for families and nature lovers, with many outdoor activities available. | Lady Hydari Park, Local gardens, Outdoor recreational activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shillong offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shillong?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shillong
- The Shillong Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.6% of the 230 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shillong, Hotel/Boutique properties are the most common (35.2%), reflecting the local real estate landscape.
- Houses represent a significant 33% portion, catering likely to families or larger groups.
- The presence of 35.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.
Shillong Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shillong
- The dominant room capacity in Shillong is 1 bedroom listings, making up 24.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.4% of the active Airbnb listings in Shillong, indicating a high concentration in these sizes.
Shillong Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shillong
- The most common guest capacity trend in Shillong vacation rentals is listings accommodating 2 guests (17%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shillong STR market, accounting for 28.3% of listings.
- 12.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shillong.
- On average, properties in Shillong are equipped to host 2.2 guests.
How Do Listings in Shillong Compare on Quality?
Listing quality in Shillong can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shillong
- The average of 19.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 30.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shillong averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shillong?
Amenity Prevalence
Amenity Insights for Shillong
- Essential amenities in Shillong that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shillong: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shillong to stay competitive.
Which Airbnb Amenities Boost Revenue in Shillong?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shillong, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Trash compactorHigh opportunity | 2.6% | $7,148 | $3,272 | 118.5% |
BlenderHigh opportunity | 7.0% | $6,354 | $3,150 | 101.7% |
Dining table | 33.5% | $5,044 | $2,532 | 99.2% |
Refrigerator | 39.6% | $4,773 | $2,457 | 94.3% |
Toaster | 17.0% | $5,522 | $2,934 | 88.2% |
Conditioner | 8.7% | $5,889 | $3,134 | 87.9% |
Microwave | 27.0% | $4,899 | $2,810 | 74.4% |
Rice maker | 11.7% | $5,241 | $3,125 | 67.7% |
Bidet | 10.4% | $5,267 | $3,153 | 67.1% |
Hammock | 2.6% | $5,486 | $3,317 | 65.4% |
Revenue Impact Insights for Shillong
- Trash compactor tops the revenue impact list with a 118.5% uplift — listings with this amenity earn $7,148 vs. $3,272 without it.
- High-opportunity amenities — Trash compactor, Blender — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Trash compactor — it has the best combination of high revenue impact and low market saturation in Shillong.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shillong STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shillong. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShillong Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shillong
- The typical guest profile for Airbnb in Shillong consists of primarily domestic travelers (84%), often arriving from nearby Bengaluru, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 84.2% of guests.
- Key international markets include India (84.2%) and United States (4.6%).
- Top languages spoken are English (42.3%) followed by Hindi (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bengaluru and Guwahati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shillong?
Listings in Shillong average 4.73 out of 5 overall, with about 42 reviews per active listing and 31.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shillong
- An average rating of 4.73 places Shillong in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.81), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shillong Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shillong
- The most common availability pattern in Shillong falls within the 271-366 days range, representing 67% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shillong (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shillong?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shillong
- The overall average booking lead time for vacation rentals in Shillong is 22 days.
- Guests book furthest in advance for stays during November (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (28 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Shillong.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Shillong averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shillong?
Guests in Shillong stay about 3.3 nights on average, generating roughly 3,956 reservations and 17.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 1:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Shillong
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shillong
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (3.4 nights) and shorten in Mar (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 1:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shillong Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
199 listings
86.5% of total
2 Nights
15 listings
6.5% of total
3 Nights
1 listings
0.4% of total
30+ Nights
15 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Shillong is 1 Night, adopted by 86.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.0%) of the Shillong Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.5% of Shillong hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shillong.
Shillong Airbnb Cancellation Policy Trends Analysis (2026)
Limited
12 listings
5.2% of total
Flexible
82 listings
35.7% of total
Moderate
78 listings
33.9% of total
Firm
47 listings
20.4% of total
Strict
11 listings
4.8% of total
Cancellation Policy Insights for Shillong
- The prevailing Airbnb cancellation policy trend in Shillong is Flexible, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (25.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.7% market standard in Shillong.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shillong.
How Much Are Airbnb Cleaning Fees in Shillong?
Cleaning fees in Shillong are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shillong
- Only 22.2% of listings charge a cleaning fee, suggesting that most hosts in Shillong bundle cleaning costs into the nightly rate.
- The average cleaning fee of $5 is close to the median ($2), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shillong median of $2. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shillong Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shillongbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire Home in Shillong - Cozy 4BHK | Free Parking
Entire Place • 4 bedrooms
Comfortable Safe Central & View!
Entire Place • 3 bedrooms
Cozy and comfortable-A la Maison
Entire Place • 5 bedrooms
Mimosa Ridge- Tranquil Heritage House
Private Room • 2 bedrooms
A Vintage Independent House
Entire Place • 2 bedrooms
Hilly View Homestay, with 2bedroom, Kitchen.
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shillong?
Learn from the best! This table showcases top-performing Airbnb hosts in Shillong based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lon Scandy | 8 | $52,390 | 542 | 4.92/5.0 |
| Vivi | 6 | $41,917 | 124 | 4.87/5.0 |
| Gurmeet | 4 | $41,827 | 190 | 4.76/5.0 |
| Kenneth | 10 | $30,167 | 421 | 4.81/5.0 |
| Debra | 2 | $26,171 | 16 | 4.86/5.0 |
| Philarisa | 5 | $25,433 | 109 | 4.85/5.0 |
| Emica | 2 | $24,336 | 181 | 4.99/5.0 |
| Roma Singh | 4 | $22,353 | 170 | 4.96/5.0 |
| Anshul | 4 | $22,011 | 17 | 4.21/5.0 |
| Margreta | 4 | $19,625 | 799 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shillong.
Who Are the Airbnb Hosts in Shillong?
Shillong has a relatively balanced host base.
Host Profile Insights for Shillong
- A 42.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shillong averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Shillong's Airbnb Market Compare to Nearby Cities?
How does the Shillong Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ishyrwat, Shillong has 3 percentage points lower occupancy and about $12 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ishyrwat | 12 | $626 | $60.33 | 31% |
| Sohra (Cherrapunji) | 12 | $149 | $35.84 | 21% |
| Guwahati | 417 | $120 | $26.25 | 22% |
| Maligaon | 44 | $114 | $20.68 | 24% |
| Dispur | 265 | $104 | $25.13 | 21% |
| Sylhet | 17 | $95 | $40.43 | 22% |
| Porua Chariali | 12 | $62 | $25.11 | 17% |
| Mawlynnong | 14 | $59 | $29.39 | 15% |
| Tezpur | 16 | $44 | $18.39 | 16% |
Frequently Asked Questions About Airbnb in Shillong
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shillong.
How much do Airbnb hosts make in Shillong?
Shillong hosts earn about $3,373 per year on average, with an average nightly rate of $48 and RevPAR of $13. Those figures describe the typical revenue environment for active listings in Shillong, Meghalaya, not the ceiling for the best operators. Source: AirROI 2026 data, Shillong market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shillong?
The average Airbnb occupancy rate in Shillong is 27.9%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shillong?
Listings in Shillong average $48 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shillong?
Shillong currently has about 230 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shillong?
AirROI currently classifies the short-term rental regulation level in Shillong as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shillong?
RevPAR in Shillong is about $13. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shillong?
Occupancy of 27.9% means Shillong is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,373, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shillong?
The average booking lead time in Shillong is about 22 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shillong?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shillong include Police Bazar, Laitumkhrah, Upper Shillong. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shillong?
private_room listings make up 59.6% of the active supply in Shillong. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shillong compare to nearby Airbnb markets?
Among neighboring markets, Ishyrwat posts $7,513 in average annual revenue with 31.1% occupancy, compared to Shillong's $3,373 and 27.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shillong?
The average Airbnb stay length in Shillong is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shillong?
Airbnb listings in Shillong average 4.73 out of 5 overall. About 31.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shillong?
Trash compactor and Blender are among the strongest revenue-linked amenities in Shillong. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shillong?
Yes. About 22.2% of active Airbnb listings in Shillong charge a cleaning fee, and the average fee is $5. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shillong?
A 42.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.