San Marcos La Laguna, Sololá Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in San Marcos La Laguna, Sololá? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,364 per year — at a $126 nightly rate, 38.8% occupancy, and a $49 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
San Marcos La Laguna's 260 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 85.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in San Marcos La Laguna?
In San Marcos La Laguna, the headline Airbnb metrics are $14,364 in average annual revenue,38.8% occupancy, $126 ADR, and $49 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in San Marcos La Laguna?
Understanding the monthly revenue variations for Airbnb listings in San Marcos La Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Marcos La Laguna is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Marcos La Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,005+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,405 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,072 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $409, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Marcos La Laguna
What Is the Monthly Airbnb Occupancy Rate in San Marcos La Laguna?
Maximize your bookings by understanding the San Marcos La Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Marcos La Laguna:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Marcos La Laguna
What Is the Average Airbnb Nightly Rate in San Marcos La Laguna?
Effective short term rental pricing strategy in San Marcos La Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Marcos La Laguna typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in San Marcos La Laguna
What Is the RevPAR for Airbnb in San Marcos La Laguna?
RevPAR in San Marcos La Laguna is currently $49. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $70 RevPAR.
- Best-in-class (Top 10%) achieve $101 RevPAR.
Average Monthly RevPAR Trend in San Marcos La Laguna
RevPAR Insights for San Marcos La Laguna
- The average RevPAR in San Marcos La Laguna is $49. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($101) and bottom 25% ($15) is $86, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these San Marcos La Laguna benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $70+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in San Marcos La Laguna?
San Marcos La Laguna's peak Airbnb season falls in January, April, February, while the softest stretch is June, September, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, April, February)
- Revenue averages $2,024 per month
- Occupancy rates average 51.9%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,717 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $119
Low Season (June, September, October)
- Revenue drops to average $1,412 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $115
Seasonality Insights for San Marcos La Laguna
- The Airbnb seasonality pattern in San Marcos La Laguna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Marcos La Laguna's highest earning potential, with monthly revenues climbing to $2,086, occupancy reaching 55.6%, and ADRs peaking at $123.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,292, occupancy could drop to 32.6%, and ADRs may adjust to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Marcos La Laguna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these San Marcos La Laguna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in San Marcos La Laguna?
Low regulation and minimal registration activity in San Marcos La Laguna, Sololá, Guatemala point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for San Marcos La Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in San Marcos La Laguna?
Location within San Marcos La Laguna matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakefront Area | Beautiful views of Lake Atitlán and direct access to water activities. This area is popular among tourists looking for relaxation and scenic beauty. | Lake Atitlán, Sunsets over the lake, Kayaking, Boat tours to nearby villages |
| Central San Marcos | Centrally located with easy access to local shops, restaurants, and transportation. Ideal for those who want to explore the vibrant local culture. | Local market, Restaurants, Cafes, San Marcos Church, Artisan shops |
| Panjachel | A nearby town with more tourists, easily accessible from San Marcos. Known for its bustling atmosphere and variety of services. | Panjachel Market, Boat rides to San Pedro, Natural Reserve, Cafes and nightlife |
| San Pedro La Laguna | Popular for backpackers and travelers looking for adventure, with many hostels and local experiences. | San Pedro Volcano, Hiking, Cultural experiences, Local restaurants |
| San Juan La Laguna | Famous for its community-driven tourism and arts and crafts. A great place for travelers seeking authentic cultural experiences. | Local art galleries, Cultural workshops, Traditional textile weaving, Lake access |
| Tzununá | A quieter village ideal for those looking for peace and tranquility while still being close to tourist activities. | Scenic views, Hiking trails, Natural surroundings, Local interactions |
| Layera | Less touristy and offers a more local experience. Great for those wanting to escape the crowds and enjoy nature. | Serene nature, Local village life, Tranquility, Simple guesthouses |
| Caminando de los Árboles | A scenic hiking area that attracts nature lovers and travelers interested in ecological tourism. | Hiking trails, Bird watching, Nature photography, Stunning views of the lake and mountains |
With 8 distinct neighborhoods showing meaningful short-term rental activity, San Marcos La Laguna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in San Marcos La Laguna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Marcos La Laguna
- The San Marcos La Laguna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.8% of the 260 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Marcos La Laguna, House properties are the most common (34.6%), reflecting the local real estate landscape.
- Houses represent a significant 34.6% portion, catering likely to families or larger groups.
- The presence of 21.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.3%) offer potential for unique stay experiences.
San Marcos La Laguna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Marcos La Laguna
- The dominant room capacity in San Marcos La Laguna is 1 bedroom listings, making up 70% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.5% of the active Airbnb listings in San Marcos La Laguna, indicating a high concentration in these sizes.
- With over half the market (70%) consisting of studios or 1-bedroom units, San Marcos La Laguna is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in San Marcos La Laguna.
San Marcos La Laguna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Marcos La Laguna
- The most common guest capacity trend in San Marcos La Laguna vacation rentals is listings accommodating 2 guests (47.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Marcos La Laguna STR market, accounting for 63.5% of listings.
- A significant 48.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in San Marcos La Laguna.
- On average, properties in San Marcos La Laguna are equipped to host 2.8 guests.
How Do Listings in San Marcos La Laguna Compare on Quality?
Listing quality in San Marcos La Laguna can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for San Marcos La Laguna
- At 31.3 photos per listing on average, San Marcos La Laguna hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the San Marcos La Laguna averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in San Marcos La Laguna?
Amenity Prevalence
Amenity Insights for San Marcos La Laguna
- Essential amenities in San Marcos La Laguna that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Marcos La Laguna: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Marcos La Laguna to stay competitive.
Which Airbnb Amenities Boost Revenue in San Marcos La Laguna?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in San Marcos La Laguna, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 66.2% | $21,053 | $1,290 | 1532.4% |
Pets allowed | 57.7% | $21,812 | $4,207 | 418.4% |
CribHigh opportunity | 1.9% | $56,281 | $13,542 | 315.6% |
Children’s books and toysHigh opportunity | 2.7% | $43,920 | $13,546 | 224.2% |
DishwasherHigh opportunity | 3.8% | $42,168 | $13,252 | 218.2% |
Barbecue utensilsHigh opportunity | 8.5% | $37,096 | $12,263 | 202.5% |
Hair dryer | 30.4% | $26,851 | $8,914 | 201.2% |
Boat slipHigh opportunity | 5.8% | $37,333 | $12,958 | 188.1% |
Microwave | 15.0% | $31,875 | $11,274 | 182.7% |
Iron | 19.6% | $29,199 | $10,744 | 171.8% |
Revenue Impact Insights for San Marcos La Laguna
- Free parking on premises tops the revenue impact list with a 1532.4% uplift — listings with this amenity earn $21,053 vs. $1,290 without it.
- High-opportunity amenities — Crib, Children’s books and toys, Dishwasher — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Crib — it has the best combination of high revenue impact and low market saturation in San Marcos La Laguna.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced San Marcos La Laguna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Marcos La Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Marcos La Laguna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for San Marcos La Laguna
- The typical guest profile for Airbnb in San Marcos La Laguna consists of predominantly international visitors (93%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 7.1% of guests.
- Key international markets include United States (48.8%) and Canada (7.2%).
- Top languages spoken are English (47.9%) followed by Spanish (25.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in San Marcos La Laguna?
Listings in San Marcos La Laguna average 4.77 out of 5 overall, with about 70.3 reviews per active listing and 30.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for San Marcos La Laguna
- An average rating of 4.77 places San Marcos La Laguna in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
San Marcos La Laguna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Marcos La Laguna
- The most common availability pattern in San Marcos La Laguna falls within the 271-366 days range, representing 50.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Marcos La Laguna (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in San Marcos La Laguna?
Average Booking Lead Time by Month
Booking Lead Time Insights for San Marcos La Laguna
- The overall average booking lead time for vacation rentals in San Marcos La Laguna is 39 days.
- Guests book furthest in advance for stays during December (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in San Marcos La Laguna.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these San Marcos La Laguna averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in San Marcos La Laguna?
Guests in San Marcos La Laguna stay about 5 nights on average, generating roughly 6,530 reservations and 25.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in San Marcos La Laguna
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for San Marcos La Laguna
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (5.3 nights) and shorten in Apr (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
San Marcos La Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
123 listings
47.3% of total
2 Nights
60 listings
23.1% of total
3 Nights
16 listings
6.2% of total
4-6 Nights
4 listings
1.5% of total
7-29 Nights
5 listings
1.9% of total
30+ Nights
52 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in San Marcos La Laguna is 1 Night, adopted by 47.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.4%) of the San Marcos La Laguna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in San Marcos La Laguna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.3% of San Marcos La Laguna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Marcos La Laguna.
San Marcos La Laguna Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
9 listings
3.5% of total
Limited
5 listings
1.9% of total
Flexible
38 listings
14.7% of total
Moderate
27 listings
10.5% of total
Firm
156 listings
60.5% of total
Strict
23 listings
8.9% of total
Cancellation Policy Insights for San Marcos La Laguna
- The prevailing Airbnb cancellation policy trend in San Marcos La Laguna is Firm, used by 60.5% of listings.
- A majority (69.4%) of hosts in San Marcos La Laguna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 60.5% market standard in San Marcos La Laguna.
- Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Marcos La Laguna.
How Much Are Airbnb Cleaning Fees in San Marcos La Laguna?
Cleaning fees in San Marcos La Laguna are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for San Marcos La Laguna
- About 60.4% of San Marcos La Laguna listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $23 is close to the median ($18), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the San Marcos La Laguna median of $18. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in San Marcos La Laguna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Marcos La Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Paloma - Lakefront - Waterfalls - Gardens
Entire Place • 4 bedrooms
Luxury Lakefront Retreat at Casa Floresta
Entire Place • 5 bedrooms
Lakefront 3 bedroom Villa with heated pool&hot tub
Entire Place • 3 bedrooms
A-Frame Madera • Stunning Views • Tranquil Escape
Entire Place • 1 bedroom
Villa Close to the sky
Entire Place • 2 bedrooms
Glass House ~ Lakefront House
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in San Marcos La Laguna?
Learn from the best! This table showcases top-performing Airbnb hosts in San Marcos La Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alas Del Angel | 11 | $427,073 | 1321 | 4.93/5.0 |
| Joyce D | 6 | $302,270 | 784 | 4.81/5.0 |
| Dar | 3 | $190,058 | 885 | 4.91/5.0 |
| Sergio | 4 | $178,999 | 909 | 4.82/5.0 |
| Daniel | 9 | $164,647 | 132 | 4.91/5.0 |
| Harsimar | 8 | $156,761 | 529 | 4.67/5.0 |
| Andrea | 4 | $141,531 | 966 | 4.78/5.0 |
| Alejandro | 10 | $113,873 | 357 | 4.74/5.0 |
| Sevonne | 4 | $106,025 | 622 | 4.83/5.0 |
| Hayley | 1 | $101,440 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Marcos La Laguna.
Who Are the Airbnb Hosts in San Marcos La Laguna?
San Marcos La Laguna is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for San Marcos La Laguna
- With 52.7% Superhosts, San Marcos La Laguna has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 48.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these San Marcos La Laguna averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in San Marcos La Laguna
These are the highest-grossing professional property management operations in San Marcos La Laguna, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sevonne | 4 | $106,025 | $111 | 64.2% | 4.83/5 |
| Greg | 2 | $2,835 | $128 | 15.0% | 4.78/5 |
Management Company Insights for San Marcos La Laguna
- The leading management company, Sevonne, operates 4 listings with $106,025 in gross revenue — a useful benchmark for what scale looks like in San Marcos La Laguna.
- Top managers average 3 properties each, suggesting professional management in San Marcos La Laguna still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does San Marcos La Laguna's Airbnb Market Compare to Nearby Cities?
How does the San Marcos La Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Santa Cruz La Laguna, San Marcos La Laguna has 5 percentage points lower occupancy and about $11 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Catarina Palopó | 53 | $2,971 | $250.64 | 39% |
| Agua Escondida | 10 | $2,693 | $276.60 | 27% |
| La Barrita | 18 | $2,500 | $207.01 | 38% |
| Chulamar | 36 | $2,222 | $319.53 | 26% |
| San Jorge La Laguna | 24 | $2,143 | $211.16 | 41% |
| San Francisco Menéndez | 14 | $1,986 | $224.52 | 28% |
| Tzununá | 34 | $1,964 | $154.03 | 43% |
| Santa Cruz La Laguna | 73 | $1,763 | $137.53 | 44% |
| Chiquimulilla | 13 | $1,688 | $260.97 | 19% |
| Puerto Quetzal | 43 | $1,610 | $303.44 | 24% |
Frequently Asked Questions About Airbnb in San Marcos La Laguna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for San Marcos La Laguna.
How much do Airbnb hosts make in San Marcos La Laguna?
San Marcos La Laguna hosts earn about $14,364 per year on average, with an average nightly rate of $126 and RevPAR of $49. Those figures describe the typical revenue environment for active listings in San Marcos La Laguna, Sololá, not the ceiling for the best operators. Source: AirROI 2026 data, San Marcos La Laguna market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in San Marcos La Laguna?
The average Airbnb occupancy rate in San Marcos La Laguna is 38.8%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in San Marcos La Laguna?
Listings in San Marcos La Laguna average $126 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in San Marcos La Laguna?
San Marcos La Laguna currently has about 260 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in San Marcos La Laguna?
AirROI currently classifies the short-term rental regulation level in San Marcos La Laguna as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in San Marcos La Laguna?
RevPAR in San Marcos La Laguna is about $49. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in San Marcos La Laguna?
Occupancy of 38.8% means San Marcos La Laguna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,364, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in San Marcos La Laguna?
The average booking lead time in San Marcos La Laguna is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in San Marcos La Laguna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in San Marcos La Laguna include Lakefront Area, Central San Marcos, Panjachel. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in San Marcos La Laguna?
entire_home listings make up 63.8% of the active supply in San Marcos La Laguna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does San Marcos La Laguna compare to nearby Airbnb markets?
Among neighboring markets, Santa Catarina Palopó posts $35,652 in average annual revenue with 39.0% occupancy, compared to San Marcos La Laguna's $14,364 and 38.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in San Marcos La Laguna?
The average Airbnb stay length in San Marcos La Laguna is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in San Marcos La Laguna?
Airbnb listings in San Marcos La Laguna average 4.77 out of 5 overall. About 30.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in San Marcos La Laguna?
Free parking on premises and Pets allowed are among the strongest revenue-linked amenities in San Marcos La Laguna. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in San Marcos La Laguna?
Yes. About 60.4% of active Airbnb listings in San Marcos La Laguna charge a cleaning fee, and the average fee is $23. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in San Marcos La Laguna?
A 52.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.