Therma, Aegean Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Therma, Aegean? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,060 per year — at a $69 nightly rate, 44.9% occupancy, and a $35 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Therma is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 11.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 89% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Therma?
In Therma, the headline Airbnb metrics are $6,060 in average annual revenue,44.9% occupancy, $69 ADR, and $35 in RevPAR, and guests book about 80 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Therma?
Understanding the monthly revenue variations for Airbnb listings in Therma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Therma is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Therma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,601+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,082 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $686 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $467, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Therma
What Is the Monthly Airbnb Occupancy Rate in Therma?
Maximize your bookings by understanding the Therma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Therma:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Therma
What Is the Average Airbnb Nightly Rate in Therma?
Effective short term rental pricing strategy in Therma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Therma typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $97+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Therma
What Is the RevPAR for Airbnb in Therma?
RevPAR in Therma is currently $35. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $37 RevPAR.
- Strong performers (Top 25%) earn $49 RevPAR.
- Best-in-class (Top 10%) achieve $58 RevPAR.
Average Monthly RevPAR Trend in Therma
RevPAR Insights for Therma
- The average RevPAR in Therma is $35. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($58) and bottom 25% ($19) is $40, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Therma benchmarks. If your RevPAR falls below the median of $37, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $49+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Therma?
Therma's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $1,532 per month
- Occupancy rates average 61.9%
- Daily rates average $73
Shoulder Season
- Revenue averages $775 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $65
Low Season (February, March, November)
- Revenue drops to average $223 per month
- Occupancy decreases to average 10.9%
- Daily rates adjust to average $67
Seasonality Insights for Therma
- Airbnb seasonality in Therma is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Therma's highest earning potential, with monthly revenues climbing to $1,690, occupancy reaching 65.0%, and ADRs peaking at $78.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $110, occupancy could drop to 8.9%, and ADRs may adjust to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Therma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Therma, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Therma, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Therma?
Yes, Therma, Aegean, Greece enforces high STR regulations and 89% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Therma to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 89% licensed listings)
What Are the Best Neighborhoods for Airbnb in Therma?
With a compact short-term rental market, Therma gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Therma Beach | A beautiful beach area on the Aegean coast, known for its hot springs and relaxing atmosphere. It's ideal for tourists seeking wellness and natural experiences. | Therma Beach, Hot Springs, Natural Pools, Scenic Walking Trails, Local Taverns |
| Vourvoulos Village | A charming traditional village known for its stunning views and proximity to beautiful beaches. Great for families and tourists looking for a peaceful stay. | Vourvoulos Beach, Local Markets, Traditional Villages, Hiking Trails, Cultural Festivals |
| Kamari | Famous for its black sand beach and vibrant beachfront promenade. A popular destination for visitors looking for nightlife and beach activities. | Kamari Beach, Ancient Thera, Beachfront Restaurants, Water Sports, Nightlife |
| Perissa | Known for its long beach and crystal clear waters, it's a great spot for water sports and family-friendly activities. Ideal for those looking for a beach vacation. | Perissa Beach, Water Park, Beach Bars, Hiking Trails, Scenic Views |
| Akrotiri | Rich in archaeological history, Akrotiri offers a unique blend of culture and beach life. Perfect for those interested in history and stunning sunsets. | Akrotiri Archaeological Site, Red Beach, Akrotiri Lighthouse, Local Wineries, Cultural Tours |
| Fira | The capital of Santorini, offering breathtaking views and a vibrant nightlife. Ideal for guests looking to experience the hustle and bustle of island life. | Caldera Views, Shopping District, Historical Museums, Cable Car Ride, Nightlife |
| Oia | Known for its picturesque sunsets and stunning architecture. A highly sought-after area for luxury travelers and romantics. | Oia Sunset Views, Amoudi Bay, Castles, Art Galleries, Luxury Shopping |
| Imerovigli | A quieter alternative to Fira and Oia with amazing views and tranquility. Great for couples seeking romance and relaxation away from the crowds. | Skaros Rock, Scenic Walks, Luxury Resorts, Caldera Views, Sunset Spots |
Because Therma has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Therma?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Therma
- The Therma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Therma, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
Therma Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Therma
- The dominant room capacity in Therma is 1 bedroom listings, making up 78.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.4% of the active Airbnb listings in Therma, indicating a high concentration in these sizes.
- With over half the market (78.9%) consisting of studios or 1-bedroom units, Therma is particularly well-suited for individuals or couples.
Therma Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Therma
- The most common guest capacity trend in Therma vacation rentals is listings accommodating 2 guests (52.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Therma STR market, accounting for 78.9% of listings.
- A significant 52.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Therma.
- On average, properties in Therma are equipped to host 2.6 guests.
How Do Listings in Therma Compare on Quality?
Listing quality in Therma can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Therma
- At 23.7 photos per listing on average, Therma hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Therma averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Therma?
Amenity Prevalence
Amenity Insights for Therma
- Essential amenities in Therma that guests expect include: TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Therma: TV, Hot water.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Therma to stay competitive.
Which Airbnb Amenities Boost Revenue in Therma?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Therma, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 73.7% | $7,540 | $1,917 | 293.4% |
Beach access | 73.7% | $7,472 | $2,108 | 254.5% |
Clothing storage | 57.9% | $8,541 | $2,650 | 222.4% |
Drying rack for clothing | 47.4% | $9,426 | $3,032 | 210.9% |
Refrigerator | 68.4% | $7,600 | $2,726 | 178.8% |
Shower gel | 26.3% | $11,439 | $4,140 | 176.3% |
Coffee maker | 42.1% | $9,326 | $3,685 | 153.1% |
Bed linens | 68.4% | $7,483 | $2,979 | 151.1% |
Cooking basics | 63.2% | $7,762 | $3,144 | 146.9% |
Cleaning products | 31.6% | $10,094 | $4,199 | 140.4% |
Revenue Impact Insights for Therma
- Dishes and silverware tops the revenue impact list with a 293.4% uplift — listings with this amenity earn $7,540 vs. $1,917 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Therma STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Therma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTherma Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Therma
- The typical guest profile for Airbnb in Therma consists of predominantly international visitors (92%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 7.9% of guests.
- Key international markets include United States (19%) and Italy (14.3%).
- Top languages spoken are English (37.8%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Therma?
Listings in Therma average 4.76 out of 5 overall, with about 27.3 reviews per active listing and 26.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Therma
- An average rating of 4.76 places Therma in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.93), while Location (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Therma Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Therma
- The most common availability pattern in Therma falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Therma (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Therma?
Average Booking Lead Time by Month
Booking Lead Time Insights for Therma
- The overall average booking lead time for vacation rentals in Therma is 80 days.
- Guests book furthest in advance for stays during November (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Therma.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Therma averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Therma?
Guests in Therma stay about 7.5 nights on average, generating roughly 202 reservations and 10.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Therma
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Therma
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 10.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (13.9 nights) and shorten in Jan (1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Therma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
3 Nights
7 listings
36.8% of total
4-6 Nights
2 listings
10.5% of total
30+ Nights
7 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Therma is 3 Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Therma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 36.8% of Therma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Therma.
Therma Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
10.5% of total
Moderate
2 listings
10.5% of total
Firm
8 listings
42.1% of total
Strict
7 listings
36.8% of total
Cancellation Policy Insights for Therma
- The prevailing Airbnb cancellation policy trend in Therma is Firm, used by 42.1% of listings.
- A majority (78.9%) of hosts in Therma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.1% market standard in Therma.
- With 36.8% using Strict terms, this is a viable option in Therma, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Therma.
How Much Are Airbnb Cleaning Fees in Therma?
Cleaning fees in Therma are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Therma
- Only 31.6% of listings charge a cleaning fee, suggesting that most hosts in Therma bundle cleaning costs into the nightly rate.
- The average cleaning fee of $34 is close to the median ($16), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Therma median of $16. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Therma Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thermabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Thalami, an authentic Ikarian apartment near the beach
Entire Place • 1 bedroom
xanthoula's house
Entire Place • 2 bedrooms
Alkistis a breath away from the sea, 2nd floor
Entire Place • 1 bedroom
Alkistis, a breath away from the Sea, 1st floor
Entire Place • 2 bedrooms
IKARIA SUMMER1
Entire Place • 1 bedroom
KALLIOPI STUDIOS
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Therma?
Learn from the best! This table showcases top-performing Airbnb hosts in Therma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Άλκηστις | 3 | $26,239 | 44 | 4.90/5.0 |
| Ioannis | 1 | $17,896 | 98 | 5.00/5.0 |
| Kalliopi | 2 | $14,523 | 146 | 4.88/5.0 |
| Ξανθούλα | 1 | $13,059 | 21 | 4.81/5.0 |
| Ευαγγελία | 2 | $12,424 | 67 | 4.87/5.0 |
| Giorgos | 2 | $11,747 | 40 | 4.54/5.0 |
| Νικολαος | 2 | $7,891 | 29 | 4.89/5.0 |
| Γιώργος | 1 | $5,751 | 25 | 4.60/5.0 |
| Ισαβέλλα | 1 | $3,372 | 7 | 4.86/5.0 |
| Zoe | 4 | $2,247 | 41 | 4.51/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Therma.
Who Are the Airbnb Hosts in Therma?
Therma is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Therma
- With 52.6% Superhosts, Therma has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Therma averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Therma's Airbnb Market Compare to Nearby Cities?
How does the Therma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Platys Gialos, Therma has 1 percentage points lower occupancy and about $347 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Faros Armenistis | 107 | $4,912 | $746.47 | 42% |
| Ia Municipal Unit | 689 | $3,765 | $403.04 | 43% |
| Orkos | 86 | $3,592 | $439.04 | 45% |
| Agios Ioannis Diakoftis | 143 | $3,551 | $600.90 | 41% |
| Psarou | 97 | $3,524 | $760.43 | 37% |
| Municipality of Mykonos | 306 | $3,516 | $708.66 | 35% |
| Plintri | 131 | $3,214 | $596.81 | 39% |
| Platys Gialos | 210 | $3,096 | $416.32 | 46% |
| Ornos | 242 | $2,955 | $379.45 | 46% |
| Ano Mera | 111 | $2,950 | $606.38 | 39% |
Frequently Asked Questions About Airbnb in Therma
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Therma.
How much do Airbnb hosts make in Therma?
Therma hosts earn about $6,060 per year on average, with an average nightly rate of $69 and RevPAR of $35. Those figures describe the typical revenue environment for active listings in Therma, Aegean, not the ceiling for the best operators. Source: AirROI 2026 data, Therma market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Therma?
The average Airbnb occupancy rate in Therma is 44.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Therma?
Listings in Therma average $69 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Therma?
Therma currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Therma?
AirROI currently classifies the short-term rental regulation level in Therma as High. The dataset also shows about 89.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Therma?
RevPAR in Therma is about $35. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Therma?
At 44.9% occupancy, Therma can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $6,060, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Therma?
The average booking lead time in Therma is about 80 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Therma?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Therma include Therma Beach, Vourvoulos Village, Kamari. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Therma?
entire_home listings make up 94.7% of the active supply in Therma. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Therma compare to nearby Airbnb markets?
Among neighboring markets, Faros Armenistis posts $58,942 in average annual revenue with 41.6% occupancy, compared to Therma's $6,060 and 44.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Therma?
The average Airbnb stay length in Therma is about 7.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Therma?
Airbnb listings in Therma average 4.76 out of 5 overall. About 26.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Therma?
Dishes and silverware and Beach access are among the strongest revenue-linked amenities in Therma. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Therma?
Yes. About 31.6% of active Airbnb listings in Therma charge a cleaning fee, and the average fee is $34. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Therma?
A 52.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.