Masouri, Aegean Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Masouri, Aegean? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,707 per year — at a $123 nightly rate, 48.9% occupancy, and a $60 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 112 active listings, Masouri is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 30.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Masouri?
In Masouri, the headline Airbnb metrics are $13,707 in average annual revenue,48.9% occupancy, $123 ADR, and $60 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Masouri?
Understanding the monthly revenue variations for Airbnb listings in Masouri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masouri is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masouri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,131 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $742, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masouri
What Is the Monthly Airbnb Occupancy Rate in Masouri?
Maximize your bookings by understanding the Masouri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masouri:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masouri
What Is the Average Airbnb Nightly Rate in Masouri?
Effective short term rental pricing strategy in Masouri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masouri typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Masouri
What Is the RevPAR for Airbnb in Masouri?
RevPAR in Masouri is currently $60. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $73 RevPAR.
- Best-in-class (Top 10%) achieve $130 RevPAR.
Average Monthly RevPAR Trend in Masouri
RevPAR Insights for Masouri
- The average RevPAR in Masouri is $60. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($130) and bottom 25% ($31) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Masouri benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $73+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Masouri?
Masouri's peak Airbnb season falls in August, October, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, September)
- Revenue averages $2,654 per month
- Occupancy rates average 66.8%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,614 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $119
Low Season (January, February, December)
- Revenue drops to average $803 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $119
Seasonality Insights for Masouri
- Airbnb seasonality in Masouri is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Masouri's highest earning potential, with monthly revenues climbing to $2,816, occupancy reaching 70.3%, and ADRs peaking at $132.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $669, occupancy could drop to 22.6%, and ADRs may adjust to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masouri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Masouri, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Masouri, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Masouri?
Yes, Masouri, Aegean, Greece enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Masouri to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Masouri?
Masouri is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kamari | Famous for its beautiful black sand beach and vibrant beachfront atmosphere. A popular spot for tourists looking to enjoy sunbathing, watersports, and local eateries. | Kamari Beach, Ancient Thira, Winery tasting tours, Kamari Promenade, Perissa Beach |
| Fira | The capital of Santorini, known for its stunning caldera views, vibrant nightlife, and rich history. A prime spot for visitors wanting to experience the island's iconic sunset. | Caldera views, Fira Cable Car, Museum of Prehistoric Thera, Santorini Archaeological Museum, Shopping and restaurants in Fira |
| Oia | Renowned for its picturesque architecture and stunning sunsets, Oia is a must-visit for romantics and photographers alike. High demand for unique stays that offer breathtaking views. | Oia Castle, Sunset views at Ammoudi Bay, Art galleries, The Maritime Museum, Byzantine Castle Ruins |
| Perissa | Known for its long stretch of black sand beach and laid-back atmosphere, Perissa attracts families and those looking for a quieter beach experience. | Perissa Beach, Ancient Thera, Water sports activities, Beachfront tavernas, Hiking trails to the mountain |
| Akrotiri | Famous for its archaeological site, Akrotiri attracts history enthusiasts. Close to beautiful beaches and offers a more tranquil stay compared to busier areas. | Ancient Akrotiri, Red Beach, Akrotiri Lighthouse, Wine tours, Scenic views of the caldera |
| Imerovigli | Perched on the cliffs, Imerovigli offers some of the best sunset views in Santorini, with luxurious accommodations and a more exclusive feel. | Sunset viewpoints, Scarlet Sunset, Walking paths to Fira, Local wineries, Scenic hikes |
| Megalochori | A traditional village known for its charm and peaceful ambiance. Great for guests wanting a taste of local life away from the tourist crowds. | Wine cellars, Traditional architecture, Cultural events, Local tavernas, Proximity to vineyards |
| Vlychada | Less commercialized, Vlychada is known for its unique beach and beautiful landscape. Attracts those looking for a serene beach getaway. | Vlychada Beach, Sailing trips, Vlychada Marina, Nearby hiking options, Local seafood restaurants |
Because Masouri has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Masouri?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masouri
- The Masouri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 112 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masouri, Apartment/Condo properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 38.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Masouri Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masouri
- The dominant room capacity in Masouri is 1 bedroom listings, making up 52.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Masouri, indicating a high concentration in these sizes.
- With over half the market (52.7%) consisting of studios or 1-bedroom units, Masouri is particularly well-suited for individuals or couples.
Masouri Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masouri
- The most common guest capacity trend in Masouri vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Masouri STR market, accounting for 56.3% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masouri.
- On average, properties in Masouri are equipped to host 3.7 guests.
How Do Listings in Masouri Compare on Quality?
Listing quality in Masouri can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Masouri
- At 27.8 photos per listing on average, Masouri hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 39.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Masouri averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Masouri?
Amenity Prevalence
Amenity Insights for Masouri
- Essential amenities in Masouri that guests expect include: Kitchen, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masouri: Kitchen, Wifi, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Wifi, Air conditioning.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masouri to stay competitive.
Which Airbnb Amenities Boost Revenue in Masouri?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Masouri, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
PoolHigh opportunity | 7.1% | $35,719 | $12,014 | 197.3% |
Gym | 45.5% | $21,185 | $7,455 | 184.2% |
Outdoor shower | 12.5% | $31,460 | $11,171 | 181.6% |
Outdoor kitchenHigh opportunity | 5.4% | $33,889 | $12,565 | 169.7% |
Oven | 47.3% | $20,205 | $7,871 | 156.7% |
Washer | 58.9% | $18,232 | $7,216 | 152.7% |
Iron | 64.3% | $17,415 | $7,034 | 147.6% |
Clothing storage | 54.5% | $18,715 | $7,717 | 142.5% |
Sun loungersHigh opportunity | 9.8% | $28,710 | $12,073 | 137.8% |
Exterior security cameras on propertyHigh opportunity | 5.4% | $30,143 | $12,777 | 135.9% |
Revenue Impact Insights for Masouri
- Pool tops the revenue impact list with a 197.3% uplift — listings with this amenity earn $35,719 vs. $12,014 without it.
- High-opportunity amenities — Pool, Outdoor kitchen, Sun loungers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Pool — it has the best combination of high revenue impact and low market saturation in Masouri.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Masouri STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masouri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasouri Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Masouri
- The typical guest profile for Airbnb in Masouri consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.6% of guests.
- Key international markets include United States (23.4%) and United Kingdom (18.7%).
- Top languages spoken are English (44.5%) followed by French (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Masouri?
Listings in Masouri average 4.83 out of 5 overall, with about 32 reviews per active listing and 42.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Masouri
- With an overall rating of 4.83, Masouri listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Masouri Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masouri
- The most common availability pattern in Masouri falls within the 181-270 days range, representing 44.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Masouri (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Masouri?
Average Booking Lead Time by Month
Booking Lead Time Insights for Masouri
- The overall average booking lead time for vacation rentals in Masouri is 87 days.
- Guests book furthest in advance for stays during October (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (106 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Masouri.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Masouri averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Masouri?
Guests in Masouri stay about 8.3 nights on average, generating roughly 1,489 reservations and 13.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Masouri
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Masouri
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 13.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (11.3 nights) and shorten in Jan (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Masouri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
8.9% of total
2 Nights
20 listings
17.9% of total
3 Nights
22 listings
19.6% of total
4-6 Nights
21 listings
18.8% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
36 listings
32.1% of total
Key Insights
- The most prevalent minimum stay requirement in Masouri is 30+ Nights, adopted by 32.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.1%) caters to monthly stays (30+ nights) in Masouri, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.1% of Masouri hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masouri.
Masouri Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.9% of total
Flexible
6 listings
5.4% of total
Moderate
14 listings
12.5% of total
Firm
74 listings
66.1% of total
Strict
17 listings
15.2% of total
Cancellation Policy Insights for Masouri
- The prevailing Airbnb cancellation policy trend in Masouri is Firm, used by 66.1% of listings.
- A majority (81.3%) of hosts in Masouri utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 66.1% market standard in Masouri.
- Regularly review your cancellation policy against competitors and market demand shifts in Masouri.
How Much Are Airbnb Cleaning Fees in Masouri?
Cleaning fees in Masouri are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Masouri
- Only 30.4% of listings charge a cleaning fee, suggesting that most hosts in Masouri bundle cleaning costs into the nightly rate.
- The average cleaning fee of $47 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Masouri median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Masouri Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masouribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Grande Grotta Luxury Villa
Entire Place • 3 bedrooms
Kastelli Sunset Villa
Entire Place • 3 bedrooms
Sole | Mia Anasa - Luxury Suites
Entire Place • 2 bedrooms
Casa Azul Villa - Seafront Getaway in Kalymnos
Entire Place • 1 bedroom
Amphora – Luxury Apartment by the Sea
Entire Place • 2 bedrooms
Casa Sabine, Luxury Villa with spectacular views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Masouri?
Learn from the best! This table showcases top-performing Airbnb hosts in Masouri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mia Anasa - Luxury Suites | 5 | $155,440 | 27 | 5.00/5.0 |
| Nikitas | 2 | $79,491 | 37 | 4.96/5.0 |
| Γιώργος | 1 | $71,733 | 10 | 5.00/5.0 |
| Maria | 6 | $70,459 | 305 | 4.72/5.0 |
| Γιάννης | 2 | $65,376 | 103 | 4.96/5.0 |
| Michaela | 1 | $61,984 | 69 | 4.91/5.0 |
| Fotini | 2 | $48,780 | 212 | 4.99/5.0 |
| Katerina | 2 | $44,936 | 48 | 4.92/5.0 |
| Foteini | 3 | $44,070 | 89 | 4.80/5.0 |
| Ioanna | 1 | $40,617 | 23 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masouri.
Who Are the Airbnb Hosts in Masouri?
Masouri has a relatively balanced host base.
Host Profile Insights for Masouri
- A 44.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Masouri averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Masouri's Airbnb Market Compare to Nearby Cities?
How does the Masouri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Platys Gialos, Masouri has 3 percentage points higher occupancy and about $294 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Faros Armenistis | 107 | $4,912 | $746.47 | 42% |
| Ia Municipal Unit | 689 | $3,765 | $403.04 | 43% |
| Orkos | 86 | $3,592 | $439.04 | 45% |
| Agios Ioannis Diakoftis | 143 | $3,551 | $600.90 | 41% |
| Psarou | 97 | $3,524 | $760.43 | 37% |
| Municipality of Mykonos | 306 | $3,516 | $708.66 | 35% |
| Plintri | 131 | $3,214 | $596.81 | 39% |
| Platys Gialos | 210 | $3,096 | $416.32 | 46% |
| Ornos | 242 | $2,955 | $379.45 | 46% |
| Ano Mera | 111 | $2,950 | $606.38 | 39% |
Frequently Asked Questions About Airbnb in Masouri
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Masouri.
How much do Airbnb hosts make in Masouri?
Masouri hosts earn about $13,707 per year on average, with an average nightly rate of $123 and RevPAR of $60. Those figures describe the typical revenue environment for active listings in Masouri, Aegean, not the ceiling for the best operators. Source: AirROI 2026 data, Masouri market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Masouri?
The average Airbnb occupancy rate in Masouri is 48.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Masouri?
Listings in Masouri average $123 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Masouri?
Masouri currently has about 112 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Masouri?
AirROI currently classifies the short-term rental regulation level in Masouri as High. The dataset also shows about 97.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Masouri?
RevPAR in Masouri is about $60. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Masouri?
At 48.9% occupancy, Masouri can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,707, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Masouri?
The average booking lead time in Masouri is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Masouri?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Masouri include Kamari, Fira, Oia. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Masouri?
entire_home listings make up 97.3% of the active supply in Masouri. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Masouri compare to nearby Airbnb markets?
Among neighboring markets, Faros Armenistis posts $58,942 in average annual revenue with 41.6% occupancy, compared to Masouri's $13,707 and 48.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Masouri?
The average Airbnb stay length in Masouri is about 8.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Masouri?
Airbnb listings in Masouri average 4.83 out of 5 overall. About 42.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Masouri?
Pool and Gym are among the strongest revenue-linked amenities in Masouri. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Masouri?
Yes. About 30.4% of active Airbnb listings in Masouri charge a cleaning fee, and the average fee is $47. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Masouri?
A 44.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.