Jena, Thuringia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jena, Thuringia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,525 per year — at a $98 nightly rate, 43.6% occupancy, and a $40 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 136 active listings, Jena is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 61.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Jena?
In Jena, the headline Airbnb metrics are $10,525 in average annual revenue,43.6% occupancy, $98 ADR, and $40 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jena?
Understanding the monthly revenue variations for Airbnb listings in Jena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jena is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,771 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,153 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $622, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jena
What Is the Monthly Airbnb Occupancy Rate in Jena?
Maximize your bookings by understanding the Jena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jena:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jena
What Is the Average Airbnb Nightly Rate in Jena?
Effective short term rental pricing strategy in Jena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jena typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Jena
What Is the RevPAR for Airbnb in Jena?
RevPAR in Jena is currently $40. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $38 RevPAR.
- Strong performers (Top 25%) earn $54 RevPAR.
- Best-in-class (Top 10%) achieve $70 RevPAR.
Average Monthly RevPAR Trend in Jena
RevPAR Insights for Jena
- The average RevPAR in Jena is $40. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($70) and bottom 25% ($20) is $50, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jena benchmarks. If your RevPAR falls below the median of $38, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $54+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Jena Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Jena?
Jena's peak Airbnb season falls in September, May, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (September, May, October)
- Revenue averages $1,518 per month
- Occupancy rates average 55.1%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,372 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $97
Low Season (January, February, March)
- Revenue drops to average $940 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $95
Seasonality Insights for Jena
- The Airbnb seasonality pattern in Jena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jena's highest earning potential, with monthly revenues climbing to $1,543, occupancy reaching 56.6%, and ADRs peaking at $101.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $897, occupancy could drop to 30.5%, and ADRs may adjust to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Jena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Jena?
Low regulation and minimal registration activity in Jena, Thuringia, Germany point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jena to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Jena?
Jena is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Jena with access to shopping, dining, and cultural attractions. Ideal for business travelers and tourists alike seeking convenience and vibrant city life. | Jena Botanical Garden, Jena Planetarium, Abbe Center of Photonics, Jentower, City Museum Jena |
| Jena West | A more residential area that offers a quieter experience while still being close to public transportation and local amenities. Great for families and extended stays. | Optical Museum, Tuchmacher-Museum, Stadtkirche St. Michael, Schiller's Garden, Thuringian State Museum |
| Winzerla | A green and peaceful neighborhood with access to parks and local vineyards. Appeals to those who enjoy nature and outdoor activities. | Paradies Park, Burgau Park, local vineyards, cycling paths, hiking trails |
| Lobeda | A historic district with beautiful views of the city and surrounding areas. Offers a blend of culture and access to nature. | Humboldthain, Lobeda Church, local markets, Jenaer Forst, Panoramic views of Jena |
| Zwätzen | A suburb of Jena that’s perfect for those looking for a quiet atmosphere while still being a short distance from the city center. Good for longer-term stays. | Local parks, Nature walks, Cafés and shops, Community events, Peaceful neighborhoods |
| Kunitz | A village-like neighborhood known for its traditional Thuringian architecture and friendly atmosphere. Ideal for a unique and authentic stay. | Historic buildings, Local festivals, Traditional cuisine, Scenic views, Walking trails |
| Nauendorf | A small district with a more rural feel, popular among those looking for a retreat from city life, yet close enough to commute. | Countryside views, Outdoor activities, Local farms, Tranquil environment, Cycling routes |
| Jenahalle | Known for its sports and leisure facilities, Jenahalle is attractive for sports enthusiasts and families looking for entertainment options. | Fitness centers, Swimming pools, Sports fields, Events and concerts, Family-friendly parks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jena offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jena?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jena
- The Jena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.1% of the 136 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jena, Apartment/Condo properties are the most common (88.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 1.5%) offer potential for unique stay experiences.
Jena Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jena
- The dominant room capacity in Jena is 1 bedroom listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Jena, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Jena.
Jena Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jena
- The most common guest capacity trend in Jena vacation rentals is listings accommodating 2 guests (27.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Jena STR market, accounting for 46.3% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jena.
- On average, properties in Jena are equipped to host 2.7 guests.
How Do Listings in Jena Compare on Quality?
Listing quality in Jena can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jena
- The average of 17.4 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 22.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jena averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jena?
Amenity Prevalence
Amenity Insights for Jena
- Essential amenities in Jena that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jena: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jena to stay competitive.
Which Airbnb Amenities Boost Revenue in Jena?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jena, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby monitor | 3.7% | $20,089 | $10,160 | 97.7% |
Heating | 94.9% | $10,785 | $5,733 | 88.1% |
Hair dryer | 87.5% | $11,168 | $6,023 | 85.4% |
Pack ’n play/Travel crib | 22.1% | $15,591 | $9,091 | 71.5% |
Hangers | 76.5% | $11,662 | $6,830 | 70.7% |
Children’s books and toys | 15.4% | $15,907 | $9,542 | 66.7% |
TV | 80.1% | $11,387 | $7,044 | 61.7% |
Sun loungers | 5.1% | $16,294 | $10,212 | 59.6% |
Outdoor furniture | 31.6% | $13,849 | $8,988 | 54.1% |
Free street parking | 50.0% | $12,635 | $8,415 | 50.1% |
Revenue Impact Insights for Jena
- Baby monitor tops the revenue impact list with a 97.7% uplift — listings with this amenity earn $20,089 vs. $10,160 without it.
- Heating, Hair dryer, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jena STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJena Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jena
- The typical guest profile for Airbnb in Jena consists of primarily domestic travelers (80%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 80.3% of guests.
- Key international markets include Germany (80.3%) and United States (3.2%).
- Top languages spoken are English (35.8%) followed by German (31.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Freising.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jena?
Listings in Jena average 4.81 out of 5 overall, with about 70 reviews per active listing and 37.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jena
- With an overall rating of 4.81, Jena listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Jena Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jena
- The most common availability pattern in Jena falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Jena (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Jena?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jena
- The overall average booking lead time for vacation rentals in Jena is 50 days.
- Guests book furthest in advance for stays during June (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Jena.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Jena averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jena?
Guests in Jena stay about 5.5 nights on average, generating roughly 3,153 reservations and 23.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jena
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jena
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (6.1 nights) and shorten in Dec (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
27.9% of total
2 Nights
43 listings
31.6% of total
3 Nights
11 listings
8.1% of total
4-6 Nights
5 listings
3.7% of total
7-29 Nights
8 listings
5.9% of total
30+ Nights
31 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in Jena is 2 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in Jena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.6% of Jena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jena.
Jena Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.7% of total
Super Strict 60 Days
1 listings
0.7% of total
Flexible
27 listings
19.9% of total
Moderate
60 listings
44.1% of total
Firm
38 listings
27.9% of total
Strict
9 listings
6.6% of total
Cancellation Policy Insights for Jena
- The prevailing Airbnb cancellation policy trend in Jena is Moderate, used by 44.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.0%) and stricter (34.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.1% market standard in Jena.
- Using a Strict policy might deter some guests, as only 6.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jena.
How Much Are Airbnb Cleaning Fees in Jena?
Cleaning fees in Jena are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jena
- 71.3% of listings charge a cleaning fee, making it standard practice in Jena. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $39 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jena median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jena Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Appartment close to landgrafen
Entire Place • 3 bedrooms
Family Friendly/Home Office/Garden + Trampoline
Entire Place • 2 bedrooms
Cozy home above the rooftops of Jena
Entire Place • 2 bedrooms
Central, modern and completely new
Entire Place • 2 bedrooms
Awesome home in Jena with WiFi
Entire Place • 3 bedrooms
Modern apartment above the rooftops of the city
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jena?
Learn from the best! This table showcases top-performing Airbnb hosts in Jena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris Und Jenapartments | 7 | $96,738 | 133 | 4.79/5.0 |
| Matthias | 6 | $85,211 | 516 | 4.81/5.0 |
| Fewo Jena | 3 | $82,684 | 487 | 4.97/5.0 |
| Thomas Und Sandra | 4 | $60,811 | 97 | 4.65/5.0 |
| Rolf & Sebastian | 4 | $57,362 | 805 | 4.91/5.0 |
| Conny | 4 | $56,021 | 31 | 4.95/5.0 |
| Thomas | 3 | $52,257 | 67 | 4.55/5.0 |
| Jörg | 4 | $47,934 | 53 | 4.89/5.0 |
| Nadine | 1 | $36,658 | 144 | 4.93/5.0 |
| Dieter | 1 | $31,871 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jena.
Who Are the Airbnb Hosts in Jena?
Jena has a relatively balanced host base.
Host Profile Insights for Jena
- A 44.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Jena averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Jena
These are the highest-grossing professional property management operations in Jena, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Chris Und Jenapartments | 7 | $96,738 | $211 | 32.7% | 4.79/5 |
| Nadine | 1 | $36,658 | $146 | 67.2% | 4.93/5 |
| Novasol | 1 | $25,025 | $216 | 35.3% | 4.56/5 |
| Holidu | 1 | $3,600 | $179 | 9.3% | 4.96/5 |
Management Company Insights for Jena
- The leading management company, Chris Und Jenapartments, operates 7 listings with $96,738 in gross revenue — a useful benchmark for what scale looks like in Jena.
- Top managers average 3 properties each, suggesting professional management in Jena still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Jena's Airbnb Market Compare to Nearby Cities?
How does the Jena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Löbnitz, Jena has 5 percentage points lower occupancy and about $109 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Löbnitz | 10 | $3,277 | $207.04 | 49% |
| Kollnburg | 13 | $2,231 | $305.28 | 31% |
| Allersberg | 10 | $2,125 | $249.19 | 33% |
| Am Ettersberg | 13 | $2,080 | $199.54 | 42% |
| Krummennaab | 12 | $2,033 | $172.30 | 43% |
| Pouch | 13 | $1,920 | $258.26 | 35% |
| Rothenburg ob der Tauber | 46 | $1,862 | $148.14 | 40% |
| Herzberg | 19 | $1,846 | $192.38 | 38% |
| Neukieritzsch | 40 | $1,636 | $147.69 | 40% |
| Bad Windsheim | 25 | $1,592 | $140.88 | 36% |
Frequently Asked Questions About Airbnb in Jena
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jena.
How much do Airbnb hosts make in Jena?
Jena hosts earn about $10,525 per year on average, with an average nightly rate of $98 and RevPAR of $40. Those figures describe the typical revenue environment for active listings in Jena, Thuringia, not the ceiling for the best operators. Source: AirROI 2026 data, Jena market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jena?
The average Airbnb occupancy rate in Jena is 43.6%. September is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jena?
Listings in Jena average $98 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jena?
Jena currently has about 136 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jena?
AirROI currently classifies the short-term rental regulation level in Jena as Low. The dataset also shows about 1.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jena?
RevPAR in Jena is about $40. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jena?
At 43.6% occupancy, Jena can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $10,525, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jena?
The average booking lead time in Jena is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jena?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jena include City Center, Jena West, Winzerla. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jena?
entire_home listings make up 72.1% of the active supply in Jena. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jena compare to nearby Airbnb markets?
Among neighboring markets, Löbnitz posts $39,321 in average annual revenue with 49.4% occupancy, compared to Jena's $10,525 and 43.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jena?
The average Airbnb stay length in Jena is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jena?
Airbnb listings in Jena average 4.81 out of 5 overall. About 37.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jena?
Baby monitor and Heating are among the strongest revenue-linked amenities in Jena. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jena?
Yes. About 71.3% of active Airbnb listings in Jena charge a cleaning fee, and the average fee is $39. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jena?
A 44.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.