Unna, North Rhine-Westphalia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Unna, North Rhine-Westphalia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,422 per year — at a $98 nightly rate, 39.0% occupancy, and a $34 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Unna is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 46.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Unna?
In Unna, the headline Airbnb metrics are $8,422 in average annual revenue,39.0% occupancy, $98 ADR, and $34 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Unna?
Understanding the monthly revenue variations for Airbnb listings in Unna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Unna is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Unna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,496 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $960 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Unna
What Is the Monthly Airbnb Occupancy Rate in Unna?
Maximize your bookings by understanding the Unna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Unna:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Unna
What Is the Average Airbnb Nightly Rate in Unna?
Effective short term rental pricing strategy in Unna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Unna typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Unna
What Is the RevPAR for Airbnb in Unna?
RevPAR in Unna is currently $34. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $45 RevPAR.
- Best-in-class (Top 10%) achieve $52 RevPAR.
Average Monthly RevPAR Trend in Unna
RevPAR Insights for Unna
- The average RevPAR in Unna is $34. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($52) and bottom 25% ($16) is $36, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Unna benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $45+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Unna?
Unna's peak Airbnb season falls in November, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, July, October)
- Revenue averages $1,423 per month
- Occupancy rates average 48.9%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,120 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $90
Low Season (January, February, March)
- Revenue drops to average $876 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $94
Seasonality Insights for Unna
- Airbnb seasonality in Unna is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Unna's highest earning potential, with monthly revenues climbing to $1,577, occupancy reaching 57.0%, and ADRs peaking at $97.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $746, occupancy could drop to 34.0%, and ADRs may adjust to $83.
- Lower occupancy paired with meaningful seasonality means hosts in Unna need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Unna, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Unna?
Low regulation and minimal registration activity in Unna, North Rhine-Westphalia, Germany point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Unna to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Unna?
With a compact short-term rental market, Unna gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Unna with historical architecture, shops, and dining options. Ideal for travelers looking to explore local culture and attractions. | Kreishaus Unna, Unna town center, Unna Museum, Schnitterhaus, Market Square |
| Massen | A suburban neighborhood offering a peaceful atmosphere while being close to the city. Appeals to families and those seeking a quiet stay near urban conveniences. | Local parks, Quiet residential streets, Community amenities |
| Fröndenberg | Located near the banks of the Ruhr river, it offers beautiful nature and outdoor activities. Great for those who enjoy hiking and nature exploration. | Ruhr Valley, Hiking trails, Local nature parks |
| Kamen | A neighboring town with rich history and charm, providing guests with a mix of historical attractions and modern conveniences. | Historic town center, Kamen Castle, Local markets |
| Holzwickede | A tranquil area with parks and green space, suitable for long-term stays or business travelers looking for a quiet retreat after work. | Landschaftspark Holzwickede, Cultural center, Parks |
| Schwerte | Just a short distance from Unna, this town features historic sites and is known for its vibrant local culture, attracting tourists seeking authenticity. | Old town, Schwerte's churches, Local festivals |
| Dortmund | Close to Unna, Dortmund is a larger city known for its cultural sites, shopping, and entertainment; ideal for those who want a bigger city experience. | Signal Iduna Park, Dortmund U, Westfalenpark |
| Werne | A picturesque small town with charm, suitable for travelers wanting a quieter experience while still being close to larger cities like Unna and Dortmund. | Market square, Historic buildings, Nature trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Unna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Unna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Unna
- The Unna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Unna, Apartment/Condo properties are the most common (77.3%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
Unna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Unna
- The dominant room capacity in Unna is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Unna, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Unna.
Unna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Unna
- The most common guest capacity trend in Unna vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Unna STR market, accounting for 59.1% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.5%), potentially indicating an opportunity for hosts targeting this segment in Unna.
- On average, properties in Unna are equipped to host 2.7 guests.
How Do Listings in Unna Compare on Quality?
Listing quality in Unna can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Unna
- The average of 15.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 0.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Unna averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Unna?
Amenity Prevalence
Amenity Insights for Unna
- Essential amenities in Unna that guests expect include: Heating, Dishes and silverware, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Unna: Heating, Dishes and silverware, Wifi.
- Prioritize adding missing essentials: Dishes and silverware, Wifi.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Unna to stay competitive.
Which Airbnb Amenities Boost Revenue in Unna?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Unna, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Stove | 68.2% | $11,278 | $2,301 | 390.2% |
Bed linens | 77.3% | $10,270 | $2,135 | 381.0% |
Baking sheet | 59.1% | $12,374 | $2,712 | 356.2% |
Oven | 68.2% | $11,170 | $2,532 | 341.2% |
Cooking basics | 72.7% | $10,600 | $2,613 | 305.6% |
Hot water kettle | 63.6% | $11,559 | $2,932 | 294.3% |
Dining table | 63.6% | $11,559 | $2,932 | 294.3% |
Body soap | 45.5% | $12,886 | $4,701 | 174.1% |
Microwave | 63.6% | $10,901 | $4,083 | 167.0% |
Coffee | 40.9% | $13,295 | $5,047 | 163.4% |
Revenue Impact Insights for Unna
- Stove tops the revenue impact list with a 390.2% uplift — listings with this amenity earn $11,278 vs. $2,301 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Unna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Unna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Unna
- The typical guest profile for Airbnb in Unna consists of primarily domestic travelers (76%), often arriving from nearby Cologne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 75.7% of guests.
- Key international markets include Germany (75.7%) and United Kingdom (5.7%).
- Top languages spoken are English (42.3%) followed by German (38.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cologne and Leipzig.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Unna?
Listings in Unna average 4.85 out of 5 overall, with about 75.4 reviews per active listing and 36.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Unna
- With an overall rating of 4.85, Unna listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Unna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Unna
- The most common availability pattern in Unna falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Unna (27.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Unna?
Average Booking Lead Time by Month
Booking Lead Time Insights for Unna
- The overall average booking lead time for vacation rentals in Unna is 39 days.
- Guests book furthest in advance for stays during November (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Unna.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Unna averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Unna?
Guests in Unna stay about 7.1 nights on average, generating roughly 417 reservations and 19 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Unna
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Unna
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (7.9 nights) and shorten in May (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Unna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
40.9% of total
2 Nights
5 listings
22.7% of total
3 Nights
1 listings
4.5% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
6 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Unna is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Unna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Unna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Unna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Unna.
Unna Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
45.5% of total
Moderate
9 listings
40.9% of total
Firm
3 listings
13.6% of total
Cancellation Policy Insights for Unna
- The prevailing Airbnb cancellation policy trend in Unna is Flexible, used by 45.5% of listings.
- The market strongly favors guest-friendly terms, with 86.4% of listings offering Flexible or Moderate policies. This suggests guests in Unna may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in Unna.
- Regularly review your cancellation policy against competitors and market demand shifts in Unna.
How Much Are Airbnb Cleaning Fees in Unna?
Cleaning fees in Unna are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Unna
- 95.5% of listings charge a cleaning fee, making it standard practice in Unna. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $48 is close to the median ($34), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Unna median of $34. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Unna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Unnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large house - garden and sauna Dortmund Messe 18 km
Entire Place • 4 bedrooms
Large but cozy — close to the city
Entire Place • 2 bedrooms
Small but nice — close to the city
Entire Place • 1 bedroom
60 sqm apartment in Unna, near Dortmund Airport
Entire Place • 1 bedroom
Zentrales & topmodernes City-Apartment in Unna
Entire Place • 1 bedroom
Jugendstilvilla Mühle
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Unna?
Learn from the best! This table showcases top-performing Airbnb hosts in Unna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alina | 2 | $38,050 | 55 | 4.89/5.0 |
| Eeva | 1 | $27,789 | 63 | 4.89/5.0 |
| Romina Und Alex | 2 | $22,406 | 46 | 4.66/5.0 |
| Susanna | 1 | $14,066 | 148 | 4.95/5.0 |
| Carolin Und Axel | 1 | $12,414 | 45 | 5.00/5.0 |
| Marko | 1 | $11,784 | 230 | 4.88/5.0 |
| Rene' | 1 | $9,637 | 383 | 4.94/5.0 |
| Sabrina | 1 | $9,206 | 79 | 4.86/5.0 |
| Erkan | 1 | $6,473 | 5 | 5.00/5.0 |
| Mirco | 1 | $6,148 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Unna.
Who Are the Airbnb Hosts in Unna?
Unna is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Unna
- With 54.5% Superhosts, Unna has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Unna averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Unna's Airbnb Market Compare to Nearby Cities?
How does the Unna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Baarlo, Unna has 9 percentage points lower occupancy and about $254 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Kruft | 13 | $3,077 | $265.96 | 38% |
| Neede | 10 | $2,961 | $421.82 | 27% |
| Waimes | 28 | $2,956 | $401.98 | 30% |
| Lievelde | 23 | $2,873 | $296.93 | 39% |
| Bütgenbach | 31 | $2,853 | $317.55 | 37% |
| Ruinen | 14 | $2,836 | $231.15 | 44% |
| Büllingen | 27 | $2,829 | $309.59 | 35% |
| Malmedy | 215 | $2,793 | $316.89 | 37% |
Frequently Asked Questions About Airbnb in Unna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Unna.
How much do Airbnb hosts make in Unna?
Unna hosts earn about $8,422 per year on average, with an average nightly rate of $98 and RevPAR of $34. Those figures describe the typical revenue environment for active listings in Unna, North Rhine-Westphalia, not the ceiling for the best operators. Source: AirROI 2026 data, Unna market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Unna?
The average Airbnb occupancy rate in Unna is 39.0%. November is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Unna?
Listings in Unna average $98 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Unna?
Unna currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Unna?
AirROI currently classifies the short-term rental regulation level in Unna as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Unna?
RevPAR in Unna is about $34. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Unna?
Occupancy of 39.0% means Unna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,422, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Unna?
The average booking lead time in Unna is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Unna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Unna include City Center, Massen, Fröndenberg. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Unna?
entire_home listings make up 81.8% of the active supply in Unna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Unna compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Unna's $8,422 and 39.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Unna?
The average Airbnb stay length in Unna is about 7.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Unna?
Airbnb listings in Unna average 4.85 out of 5 overall. About 36.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Unna?
Stove and Bed linens are among the strongest revenue-linked amenities in Unna. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Unna?
Yes. About 95.5% of active Airbnb listings in Unna charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Unna?
A 54.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.