Martvili, Samegrelo-Upper Svaneti Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Martvili, Samegrelo-Upper Svaneti? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $2,571 per year — at a $41 nightly rate, 22.0% occupancy, and a N/A RevPAR.
With just 18 active listings, Martvili is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply remained flat as revenue grew despite softer nightly rates, meaning occupancy improvements are driving returns. Consistent demand and stable competition create a predictable operating environment.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Martvili?
In Martvili, the headline Airbnb metrics are $2,571 in average annual revenue,22.0% occupancy, $41 ADR, and $0 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Martvili?
Understanding the monthly revenue variations for Airbnb listings in Martvili is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martvili is typically March, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martvili across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $827 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $369 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $185, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martvili
What Is the Monthly Airbnb Occupancy Rate in Martvili?
Maximize your bookings by understanding the Martvili STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martvili:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martvili
What Is the Average Airbnb Nightly Rate in Martvili?
Effective short term rental pricing strategy in Martvili involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martvili typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $65+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Martvili
What Is the RevPAR for Airbnb in Martvili?
RevPAR in Martvili is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Martvili
RevPAR Insights for Martvili
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Martvili benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Martvili?
Martvili's peak Airbnb season falls in March, May, June, while the softest stretch is January, April, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, May, June)
- Revenue averages $981 per month
- Occupancy rates average 23.5%
- Daily rates average $40
Shoulder Season
- Revenue averages $501 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $39
Low Season (January, April, December)
- Revenue drops to average $95 per month
- Occupancy decreases to average 9.3%
- Daily rates adjust to average $42
Seasonality Insights for Martvili
- Airbnb seasonality in Martvili is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Martvili's highest earning potential, with monthly revenues climbing to $1,340, occupancy reaching 44.8%, and ADRs peaking at $43.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $38.
- Lower occupancy paired with meaningful seasonality means hosts in Martvili need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Martvili, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Martvili?
Low regulation and minimal registration activity in Martvili, Samegrelo-Upper Svaneti, Georgia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Martvili to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Martvili?
With a compact short-term rental market, Martvili gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martvili Canyon | A stunning natural wonder known for its deep canyon, waterfalls, and picturesque scenery. A frequent spot for adventurous travelers and those seeking outdoor activities like hiking and swimming. | Martvili Canyon, Waterfall of Martvili, Boat tours, Picnic areas, Nature trails |
| Mestia | A charming village in the Svaneti region known for its medieval architecture and breathtaking mountain views. Great for those interested in culture, history, and hiking in the Caucasus Mountains. | Mestia Fortress, Svan towers, Ushguli village, Hiking trails, Cultural heritage sites |
| Zugdidi | The largest city in Samegrelo region, serving as a gateway to the beautiful nature and cultural spots nearby. It's a great spot for travelers looking for a blend of urban life and natural beauty. | Dadiani Palace, Botanical Garden, Local markets, Historic sites, Restaurants, Cultural events |
| Kvariati Beach | A popular seaside destination known for its sandy beaches and vibrant atmosphere. Ideal for summer tourism and beach lovers looking for relaxation and water sports. | Kvariati Beach, Water sports, Beach bars, Seafood restaurants |
| Svaneti | An ancient region with unique cultural heritage and breathtaking mountain scenery. Attracts tourists interested in hiking, local customs, and stunning landscapes. | Ushguli, Shkhara Glacier, Svan towers, Tsei Glacier, Local Svan culture |
| Kutaisi | One of Georgia's oldest cities, rich in history and culture, and a good base for exploring the surrounding attractions. Known for its vibrant markets and historical sites. | Bagrati Cathedral, Gelati Monastery, Kutaisi Market, Prometheus Cave |
| Chiatura | A unique mining town known for its Soviet-era architecture and incredible cable car system. This spot attracts travelers seeking off-the-beaten-path destinations and industrial history. | Chiatura Cable Cars, Mining history, Abandoned mines, Scenic views |
| Rabati Castle in Akhaltsikhe | A historic fortress that has been beautifully restored, attracting history buffs and tourists looking for immersive cultural experiences and stunning views. | Rabati Castle, Museum of History, Church of St. Marine, Scenic viewpoints |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Martvili offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Martvili?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martvili
- The Martvili Airbnb market composition is heavily skewed towards Private Room listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martvili, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Martvili Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martvili
- The dominant room capacity in Martvili is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 77.8% of the active Airbnb listings in Martvili, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Martvili is particularly well-suited for individuals or couples.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martvili.
Martvili Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martvili
- The most common guest capacity trend in Martvili vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Martvili STR market, accounting for 38.9% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martvili.
- On average, properties in Martvili are equipped to host 3.4 guests.
What Amenities Do Airbnb Guests Expect in Martvili?
Amenity Prevalence
Amenity Insights for Martvili
- Popular amenities like Outdoor dining area, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Outdoor dining area or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martvili to stay competitive.
Dive Deeper: Advanced Martvili STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martvili. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartvili Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Martvili
- The typical guest profile for Airbnb in Martvili consists of predominantly international visitors (93%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.9% of guests.
- Key international markets include Germany (34.5%) and Austria (10.3%).
- Top languages spoken are English (42.6%) followed by German (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Martvili Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martvili
- The most common availability pattern in Martvili falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martvili (77.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Martvili?
Average Booking Lead Time by Month
Booking Lead Time Insights for Martvili
- The overall average booking lead time for vacation rentals in Martvili is 26 days.
- Guests book furthest in advance for stays during March (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Martvili.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Martvili averages to identify opportunities for dynamic pricing adjustments.
Martvili Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
93.8% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Martvili is 1 Night, adopted by 93.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Martvili Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.8% of Martvili hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martvili.
Martvili Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
85.7% of total
Firm
1 listings
14.3% of total
Cancellation Policy Insights for Martvili
- The prevailing Airbnb cancellation policy trend in Martvili is Flexible, used by 85.7% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Martvili may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 85.7% market standard in Martvili.
- Given the high prevalence of Flexible policies (85.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Martvili.
What Do the Top Airbnb Listings in Martvili Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martvilibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
martvili canyon cottage 1
Private Room • 1 bedroom
Entire Home
Entire Place • 3 bedrooms
Hello, Our house is very nice
Entire Place • 1 bedroom
Martvili Canyon Cottage3 "KaLand-Calandia"
Private Room • N/A
Room in GuestHouse MartVilla
Private Room • 1 bedroom
4-Person Jazz Room @ Cha Cha Backpackers
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Martvili?
Learn from the best! This table showcases top-performing Airbnb hosts in Martvili based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gogita | 3 | $12,900 | 46 | 4.60/5.0 |
| Tony | 5 | $8,632 | 8 | 0.98/5.0 |
| Host #498400231 | 1 | $6,484 | 0 | 0.00/5.0 |
| Host #58010683 | 1 | $5,167 | 0 | 0.00/5.0 |
| Host #100234636 | 1 | $3,598 | 0 | 0.00/5.0 |
| Host #154066553 | 2 | $3,444 | 2 | 0.00/5.0 |
| Nino | 2 | $2,552 | 62 | 4.91/5.0 |
| Host #462221040 | 1 | $2,345 | 0 | 0.00/5.0 |
| Host #259803286 | 1 | $1,069 | 3 | 4.67/5.0 |
| Nanuca | 1 | $78 | 18 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martvili.
How Does Martvili's Airbnb Market Compare to Nearby Cities?
How does the Martvili Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shekvetili, Martvili has 15 percentage points lower occupancy and about $102 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shekvetili | 89 | $1,026 | $143.29 | 37% |
| Çamlıhemşin | 197 | $993 | $153.52 | 27% |
| Banoja | 16 | $992 | $101.79 | 32% |
| Bakhmaro | 11 | $958 | $187.85 | 23% |
| Fındıklı | 37 | $955 | $155.49 | 24% |
| Ardeşen | 143 | $878 | $125.68 | 25% |
| Tsikhisdziri | 20 | $759 | $85.62 | 33% |
| Grigoleti | 42 | $719 | $152.69 | 30% |
| Chakvi | 173 | $714 | $104.52 | 33% |
| Buknari | 15 | $710 | $109.17 | 25% |
Frequently Asked Questions About Airbnb in Martvili
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Martvili.
How much do Airbnb hosts make in Martvili?
Martvili hosts earn about $2,571 per year on average, with an average nightly rate of $41 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Martvili, Samegrelo-Upper Svaneti, not the ceiling for the best operators. Source: AirROI 2025 data, Martvili market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Martvili?
The average Airbnb occupancy rate in Martvili is 22.0%. March is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Martvili?
Listings in Martvili average $41 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Martvili?
Martvili currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Martvili?
AirROI currently classifies the short-term rental regulation level in Martvili as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Martvili?
RevPAR in Martvili is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Martvili?
Occupancy of 22.0% means Martvili is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,571, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Martvili?
The average booking lead time in Martvili is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Martvili?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Martvili include Martvili Canyon, Mestia, Zugdidi. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Martvili?
private_room listings make up 77.8% of the active supply in Martvili. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Martvili compare to nearby Airbnb markets?
Among neighboring markets, Shekvetili posts $12,312 in average annual revenue with 37.4% occupancy, compared to Martvili's $2,571 and 22.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Martvili?
March is the highest-revenue month in Martvili, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.