Horsens, Central Denmark Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Horsens, Central Denmark Region? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,933 per year — at a $127 nightly rate, 30.0% occupancy, and a $40 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 108 active listings, Horsens is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 83.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Horsens?
In Horsens, the headline Airbnb metrics are $6,933 in average annual revenue,30.0% occupancy, $127 ADR, and $40 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Horsens?
Understanding the monthly revenue variations for Airbnb listings in Horsens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horsens is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horsens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,460+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,326 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $336, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horsens
What Is the Monthly Airbnb Occupancy Rate in Horsens?
Maximize your bookings by understanding the Horsens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horsens:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horsens
What Is the Average Airbnb Nightly Rate in Horsens?
Effective short term rental pricing strategy in Horsens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horsens typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Horsens
What Is the RevPAR for Airbnb in Horsens?
RevPAR in Horsens is currently $40. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $48 RevPAR.
- Best-in-class (Top 10%) achieve $86 RevPAR.
Average Monthly RevPAR Trend in Horsens
RevPAR Insights for Horsens
- The average RevPAR in Horsens is $40. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($86) and bottom 25% ($15) is $71, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Horsens benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $48+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Horsens Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Horsens?
Horsens's peak Airbnb season falls in July, August, June, while the softest stretch is April, May, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $1,466 per month
- Occupancy rates average 36.9%
- Daily rates average $129
Shoulder Season
- Revenue averages $995 per month
- Occupancy maintains around 28.6%
- Daily rates hold near $131
Low Season (April, May, October)
- Revenue drops to average $853 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $126
Seasonality Insights for Horsens
- Airbnb seasonality in Horsens is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Horsens's highest earning potential, with monthly revenues climbing to $1,878, occupancy reaching 44.9%, and ADRs peaking at $138.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $842, occupancy could drop to 22.0%, and ADRs may adjust to $123.
- Lower occupancy paired with meaningful seasonality means hosts in Horsens need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Horsens, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Horsens?
Low regulation and minimal registration activity in Horsens, Central Denmark Region, Denmark point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Horsens to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Horsens?
Horsens is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horsens City Center | The vibrant heart of Horsens, filled with historical landmarks, shops, cafes, and restaurants. Perfect for tourists wanting to experience the local culture and convenience. | Horsens Art Museum, The Old Town Hall, FÆNGSLET, Horsens Museum, Skt. Lukas Church |
| Horsens Marina | A picturesque area by the water that offers beautiful views and recreational activities. Ideal for guests who enjoy nature and outdoor adventures. | Horsens Marina, Sønderballe Beach, Horsens Nature Park, Kayaking opportunities, Fishing spots |
| Horsens Golf Club | Ideal for golf enthusiasts and those seeking a peaceful retreat. Guests can enjoy sporting activities and the beautiful surrounding countryside. | Horsens Golf Club, Scenic countryside, Clubhouse dining, Nature walks |
| Sundparken | A family-friendly neighborhood with parks and playgrounds, making it great for visitors traveling with children. Close to schools and community spaces. | Sundparken Park, Children's playgrounds, Local community events, Walking trails |
| Boller Castle | An area with historical significance and beautiful architecture that attracts visitors interested in Danish history and culture. A scenic location for photography. | Boller Castle, Scenic gardens, Historical exhibitions, Walking trails around the castle |
| Gredstedbro | A quiet and tranquil area perfect for families or those seeking a peaceful stay. Close to the countryside and small local attractions. | Nature reserves, Local farm shops, Tranquil countryside walks, Nearby lakes |
| Sydbyen | Known for its cultural diversity and mix of residential and commercial spaces. Great for young professionals and tourists looking for a local experience. | Local markets, Cafes and eateries, Community events, Street art |
| Vejle Fjord | A beautiful coastal area located near Horsens, ideal for nature lovers and those looking to enjoy water activities. A scenic getaway from city life. | Beach access, Walking and biking trails, Fishing and boating, Scenic fjord views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Horsens offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Horsens?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horsens
- The Horsens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.3% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horsens, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.8%) offer potential for unique stay experiences.
Horsens Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horsens
- The dominant room capacity in Horsens is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.5% of the active Airbnb listings in Horsens, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horsens.
Horsens Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horsens
- The most common guest capacity trend in Horsens vacation rentals is listings accommodating 4 guests (21.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Horsens STR market, accounting for 37.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horsens.
- On average, properties in Horsens are equipped to host 3.4 guests.
How Do Listings in Horsens Compare on Quality?
Listing quality in Horsens can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Horsens
- The average of 17.1 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 28.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Horsens averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Horsens?
Amenity Prevalence
Amenity Insights for Horsens
- Popular amenities like Wifi, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horsens to stay competitive.
Which Airbnb Amenities Boost Revenue in Horsens?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Horsens, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 84.3% | $7,661 | $3,033 | 152.6% |
Wifi | 92.6% | $7,255 | $2,904 | 149.9% |
Dishes and silverware | 81.5% | $7,796 | $3,136 | 148.6% |
Conditioner | 12.0% | $14,278 | $5,928 | 140.9% |
Hot tubHigh opportunity | 4.6% | $15,423 | $6,521 | 136.5% |
Smoke alarm | 69.4% | $8,329 | $3,760 | 121.5% |
Air conditioning | 13.9% | $12,829 | $5,982 | 114.5% |
Hot water kettle | 66.7% | $8,432 | $3,936 | 114.2% |
Sun loungersHigh opportunity | 9.3% | $13,400 | $6,273 | 113.6% |
Single level home | 18.5% | $12,161 | $5,745 | 111.7% |
Revenue Impact Insights for Horsens
- TV tops the revenue impact list with a 152.6% uplift — listings with this amenity earn $7,661 vs. $3,033 without it.
- High-opportunity amenities — Hot tub, Sun loungers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Wifi, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Horsens.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Horsens STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horsens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorsens Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Horsens
- The typical guest profile for Airbnb in Horsens consists of a mix of domestic (47%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 46.5% of guests.
- Key international markets include Denmark (46.5%) and Germany (13.9%).
- Top languages spoken are English (37.5%) followed by Danish (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Horsens?
Listings in Horsens average 4.73 out of 5 overall, with about 37.9 reviews per active listing and 28.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Horsens
- An average rating of 4.73 places Horsens in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Cleanliness (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Horsens Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horsens
- The most common availability pattern in Horsens falls within the 271-366 days range, representing 81.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Horsens (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Horsens?
Average Booking Lead Time by Month
Booking Lead Time Insights for Horsens
- The overall average booking lead time for vacation rentals in Horsens is 58 days.
- Guests book furthest in advance for stays during August (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Horsens.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Horsens averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Horsens?
Guests in Horsens stay about 5.4 nights on average, generating roughly 1,241 reservations and 11.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Horsens
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Horsens
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (6.6 nights) and shorten in Apr (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Horsens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
43.5% of total
2 Nights
20 listings
18.5% of total
3 Nights
6 listings
5.6% of total
4-6 Nights
10 listings
9.3% of total
7-29 Nights
11 listings
10.2% of total
30+ Nights
14 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Horsens is 1 Night, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.0%) of the Horsens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Horsens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.5% of Horsens hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horsens.
Horsens Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
57 listings
52.8% of total
Moderate
35 listings
32.4% of total
Firm
12 listings
11.1% of total
Strict
4 listings
3.7% of total
Cancellation Policy Insights for Horsens
- The prevailing Airbnb cancellation policy trend in Horsens is Flexible, used by 52.8% of listings.
- The market strongly favors guest-friendly terms, with 85.2% of listings offering Flexible or Moderate policies. This suggests guests in Horsens may expect booking flexibility.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.8% market standard in Horsens.
- Given the high prevalence of Flexible policies (52.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horsens.
How Much Are Airbnb Cleaning Fees in Horsens?
Cleaning fees in Horsens are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Horsens
- About 55.6% of Horsens listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($99) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Horsens median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Horsens Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horsensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
White House
Private Room • 2 bedrooms
Charming house centrally located in Horsens
Entire Place • 1 bedroom
Woodland Guesthouse
Entire Place • 1 bedroom
Charming and cozy villa
Entire Place • 4 bedrooms
Creative apartment on the pedestrian street
Entire Place • 4 bedrooms
Skylight Lodge · Bright Home w/ Parking & Skylight
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Horsens?
Learn from the best! This table showcases top-performing Airbnb hosts in Horsens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claus Bøgh | 1 | $51,368 | 18 | 4.89/5.0 |
| Copenhagen Management | 9 | $34,881 | 30 | 3.39/5.0 |
| Kasper | 1 | $28,131 | 56 | 4.80/5.0 |
| Paul Marion | 1 | $27,022 | 33 | 4.97/5.0 |
| Søren | 1 | $26,722 | 13 | 4.92/5.0 |
| Pia Nørregaard | 3 | $25,922 | 243 | 4.95/5.0 |
| Louise | 1 | $25,824 | 6 | 5.00/5.0 |
| Jonas | 1 | $24,955 | 60 | 4.95/5.0 |
| Christina | 1 | $23,818 | 4 | 5.00/5.0 |
| Dorthe | 3 | $23,160 | 81 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horsens.
Who Are the Airbnb Hosts in Horsens?
Horsens has a relatively balanced host base.
Host Profile Insights for Horsens
- Only 29.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 8.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Horsens averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Horsens
These are the highest-grossing professional property management operations in Horsens, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Copenhagen Management | 9 | $34,881 | $113 | 20.2% | 3.39/5 |
Management Company Insights for Horsens
- The leading management company, Copenhagen Management, operates 9 listings with $34,881 in gross revenue — a useful benchmark for what scale looks like in Horsens.
- Top managers average 9 properties each, suggesting professional management in Horsens still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 3.39/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Horsens's Airbnb Market Compare to Nearby Cities?
How does the Horsens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ærøskøbing, Horsens has 18 percentage points lower occupancy and about $52 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 14 | $4,440 | $501.34 | 36% |
| Lohals | 21 | $2,838 | $340.26 | 38% |
| Bissee | 13 | $2,409 | $185.80 | 46% |
| Nørre Lyngvig | 10 | $2,228 | $254.86 | 43% |
| Rude Strand | 26 | $2,185 | $257.01 | 41% |
| Blåvand | 16 | $2,180 | $324.65 | 35% |
| Korshavn | 14 | $2,174 | $267.80 | 43% |
| Harmsdorf | 10 | $2,146 | $347.78 | 35% |
| Tørresø Strand | 25 | $2,132 | $237.42 | 42% |
| Ærøskøbing | 30 | $2,119 | $179.10 | 48% |
Frequently Asked Questions About Airbnb in Horsens
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Horsens.
How much do Airbnb hosts make in Horsens?
Horsens hosts earn about $6,933 per year on average, with an average nightly rate of $127 and RevPAR of $40. Those figures describe the typical revenue environment for active listings in Horsens, Central Denmark Region, not the ceiling for the best operators. Source: AirROI 2026 data, Horsens market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Horsens?
The average Airbnb occupancy rate in Horsens is 30.0%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Horsens?
Listings in Horsens average $127 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Horsens?
Horsens currently has about 108 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Horsens?
AirROI currently classifies the short-term rental regulation level in Horsens as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Horsens?
RevPAR in Horsens is about $40. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Horsens?
Occupancy of 30.0% means Horsens is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,933, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Horsens?
The average booking lead time in Horsens is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Horsens?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Horsens include Horsens City Center, Horsens Marina, Horsens Golf Club. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Horsens?
entire_home listings make up 71.3% of the active supply in Horsens. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Horsens compare to nearby Airbnb markets?
Among neighboring markets, Husum-Ballum posts $53,285 in average annual revenue with 36.3% occupancy, compared to Horsens's $6,933 and 30.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Horsens?
The average Airbnb stay length in Horsens is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Horsens?
Airbnb listings in Horsens average 4.73 out of 5 overall. About 28.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Horsens?
TV and Wifi are among the strongest revenue-linked amenities in Horsens. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Horsens?
Yes. About 55.6% of active Airbnb listings in Horsens charge a cleaning fee, and the average fee is $99. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Horsens?
At 29.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.