Desná, Northeast Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Desná, Northeast? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,674 per year — at a $179 nightly rate, 32.9% occupancy, and a $61 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Desná is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 100.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Desná?
In Desná, the headline Airbnb metrics are $17,674 in average annual revenue,32.9% occupancy, $179 ADR, and $61 in RevPAR, and guests book about 71 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Desná?
Understanding the monthly revenue variations for Airbnb listings in Desná is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Desná is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Desná across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,723+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,545 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,398 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $599, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Desná
What Is the Monthly Airbnb Occupancy Rate in Desná?
Maximize your bookings by understanding the Desná STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Desná:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Desná
What Is the Average Airbnb Nightly Rate in Desná?
Effective short term rental pricing strategy in Desná involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Desná typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Desná
What Is the RevPAR for Airbnb in Desná?
RevPAR in Desná is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $70 RevPAR.
- Best-in-class (Top 10%) achieve $78 RevPAR.
Average Monthly RevPAR Trend in Desná
RevPAR Insights for Desná
- The average RevPAR in Desná is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($78) and bottom 25% ($23) is $55, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Desná benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $70+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Desná?
Desná's peak Airbnb season falls in August, July, February, while the softest stretch is March, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, February)
- Revenue averages $3,474 per month
- Occupancy rates average 56.0%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,025 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $173
Low Season (March, May, November)
- Revenue drops to average $994 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $177
Seasonality Insights for Desná
- Airbnb seasonality in Desná is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Desná's highest earning potential, with monthly revenues climbing to $3,637, occupancy reaching 61.1%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $705, occupancy could drop to 17.1%, and ADRs may adjust to $148.
- Lower occupancy paired with meaningful seasonality means hosts in Desná need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Desná, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Desná?
Low regulation and minimal registration activity in Desná, Northeast, Czechia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Desná to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Desná?
With a compact short-term rental market, Desná gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Desná City Center | The central area is a hub for tourists, with easy access to amenities, shops, and cultural attractions. Ideal for guests looking to explore the local area and enjoy the vibrancy of Desná. | Desná Ski Resort, Local restaurants and cafes, Cultural events and festivals, Nature trails, Historical landmarks |
| Ski Resort Area | This area attracts winter sports enthusiasts and families looking for skiing and snowboarding opportunities. Perfect for hosting guests year-round with both winter and summer activities available. | Skiing and snowboarding, Hiking trails, Mountain biking, Beautiful scenic areas, Outdoor adventure activities |
| Near the Jizera River | The serene surroundings of the river are ideal for nature lovers and those seeking relaxation. A prime area for leisurely outdoor activities and group retreats. | Jizera River walks, Fishing spots, Picnic areas, Bird watching, Cycling routes |
| Surrounding Forests | This area offers a peaceful escape into nature, ideal for guests seeking tranquility and outdoor experiences. Perfect for eco-tourism and nature retreats. | Hiking in the forests, Wildlife watching, Nature photography, Camping spots, Adventure activities |
| Historical District | Rich in history and culture, this area appeals to visitors interested in the heritage of Desná. It's great for educational trips and history enthusiasts. | Historical buildings, Local museums, Cultural exhibitions, Heritage trails, Local artisan shops |
| Family-Friendly Neighborhoods | These residential areas are safe and inviting for families traveling with children. Close to schools, parks, and recreational facilities. | Playgrounds, Family-friendly parks, Local schools, Community events, Safe neighborhoods |
| Culinary Scene Areas | Known for its local cuisine, this area attracts food enthusiasts looking to experience traditional Czech dishes and culinary events. | Local restaurants, Food festivals, Cooking classes, Czech cuisine specialties, Farmers markets |
| Wellness Retreat Zones | This area is ideal for relaxation and wellness retreats, offering spas and wellness centers, attracting guests looking for rejuvenation and health-focused stays. | Spas and wellness centers, Yoga retreats, Meditation gardens, Health food cafes, Natural healing workshops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Desná offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Desná?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Desná
- The Desná Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Desná, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
Desná Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Desná
- The dominant room capacity in Desná is 2 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 45.5% of the active Airbnb listings in Desná, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Desná.
Desná Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Desná
- The most common guest capacity trend in Desná vacation rentals is listings accommodating 8+ guests (54.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Desná STR market, accounting for 72.7% of listings.
- 63.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Desná.
- On average, properties in Desná are equipped to host 6.2 guests.
How Do Listings in Desná Compare on Quality?
Listing quality in Desná can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Desná
- At 31.5 photos per listing on average, Desná hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Desná averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Desná?
Amenity Prevalence
Amenity Insights for Desná
- Essential amenities in Desná that guests expect include: Refrigerator, Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Stove, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Desná: Refrigerator, Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Desná to stay competitive.
Which Airbnb Amenities Boost Revenue in Desná?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Desná, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Sauna | 27.3% | $38,748 | $9,771 | 296.6% |
Clothing storage | 40.9% | $31,079 | $8,394 | 270.3% |
Free parking on premises | 68.2% | $22,922 | $6,428 | 256.6% |
Board games | 36.4% | $32,581 | $9,156 | 255.8% |
Extra pillows and blankets | 27.3% | $36,156 | $10,744 | 236.5% |
Dining table | 50.0% | $27,076 | $8,272 | 227.3% |
Baking sheet | 27.3% | $35,615 | $10,946 | 225.4% |
Cleaning products | 27.3% | $35,615 | $10,946 | 225.4% |
Freezer | 68.2% | $22,526 | $7,278 | 209.5% |
Dishwasher | 72.7% | $21,516 | $7,428 | 189.7% |
Revenue Impact Insights for Desná
- Sauna tops the revenue impact list with a 296.6% uplift — listings with this amenity earn $38,748 vs. $9,771 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Desná STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Desná. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDesná Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Desná
- The typical guest profile for Airbnb in Desná consists of predominantly international visitors (78%), with top international origins including Czechia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 22.2% of guests.
- Key international markets include Germany (40.7%) and Czechia (22.2%).
- Top languages spoken are English (37%) followed by German (20.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Czechia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Desná?
Listings in Desná average 4.83 out of 5 overall, with about 17.5 reviews per active listing and 27.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Desná
- With an overall rating of 4.83, Desná listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Location (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Desná Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Desná
- The most common availability pattern in Desná falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Desná (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Desná?
Average Booking Lead Time by Month
Booking Lead Time Insights for Desná
- The overall average booking lead time for vacation rentals in Desná is 71 days.
- Guests book furthest in advance for stays during December (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (93 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Desná.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Desná averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Desná?
Guests in Desná stay about 4.5 nights on average, generating roughly 410 reservations and 18.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Desná
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Desná
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.6 nights) and shorten in May (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Desná Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
18.2% of total
2 Nights
8 listings
36.4% of total
4-6 Nights
2 listings
9.1% of total
30+ Nights
8 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Desná is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Desná, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Desná hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (36.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Desná.
Desná Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
4.5% of total
Flexible
3 listings
13.6% of total
Moderate
8 listings
36.4% of total
Firm
10 listings
45.5% of total
Cancellation Policy Insights for Desná
- The prevailing Airbnb cancellation policy trend in Desná is Firm, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Desná.
- Regularly review your cancellation policy against competitors and market demand shifts in Desná.
How Much Are Airbnb Cleaning Fees in Desná?
Cleaning fees in Desná are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Desná
- 81.8% of listings charge a cleaning fee, making it standard practice in Desná. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $60 is close to the median ($47), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Desná median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Desná Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Desnábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Roubenka Výletní
Entire Place • 4 bedrooms
Na Pustinách Cottage
Entire Place • 5 bedrooms
Chalet Pod Desenským vrchem (A1)
Entire Place • 2 bedrooms
Holiday house Vedle
Entire Place • 6 bedrooms
Chalupa Kukajda
Entire Place • 4 bedrooms
Chalet Pod Desenským vrchem (A4)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Desná?
Learn from the best! This table showcases top-performing Airbnb hosts in Desná based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 1 | $96,948 | 32 | 4.88/5.0 |
| Michaela | 1 | $66,702 | 17 | 4.76/5.0 |
| Hana | 3 | $66,021 | 74 | 4.91/5.0 |
| Jana - Interhome | 6 | $45,950 | 11 | 4.67/5.0 |
| Zuzana | 1 | $25,452 | 17 | 4.71/5.0 |
| Lukáš | 1 | $23,567 | 9 | 4.44/5.0 |
| Lukas | 1 | $17,138 | 32 | 4.91/5.0 |
| Ondřej | 1 | $13,996 | 47 | 4.98/5.0 |
| Marie | 1 | $11,477 | 4 | 4.75/5.0 |
| Lucie | 1 | $10,753 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Desná.
Who Are the Airbnb Hosts in Desná?
Desná leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Desná
- A 31.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 31.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Desná averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Desná
These are the highest-grossing professional property management operations in Desná, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jana - Interhome | 6 | $45,950 | $150 | 23.8% | 4.67/5 |
| Melina - Holidayhome.Net (052 | 1 | $992 | $82 | 17.9% | N/A |
Management Company Insights for Desná
- The leading management company, Jana - Interhome, operates 6 listings with $45,950 in gross revenue — a useful benchmark for what scale looks like in Desná.
- Top managers average 4 properties each, suggesting professional management in Desná still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Desná's Airbnb Market Compare to Nearby Cities?
How does the Desná Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Prague 1, Desná has 26 percentage points lower occupancy and about $22 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Praha 1 | 165 | $2,386 | $174.66 | 54% |
| Prague 2 | 65 | $2,333 | $164.33 | 56% |
| Capital City of Prague | 7,103 | $2,286 | $161.03 | 53% |
| Smržovka | 20 | $2,276 | $183.35 | 44% |
| Jablonné v Podještědí | 16 | $2,201 | $211.61 | 38% |
| Tisá | 11 | $2,192 | $189.50 | 37% |
| Praha 8 | 26 | $2,159 | $156.95 | 56% |
| Prague 1 | 116 | $2,152 | $156.79 | 59% |
| Vysoké nad Jizerou | 12 | $2,033 | $186.38 | 36% |
| Praha 2 | 76 | $2,020 | $162.79 | 55% |
Frequently Asked Questions About Airbnb in Desná
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Desná.
How much do Airbnb hosts make in Desná?
Desná hosts earn about $17,674 per year on average, with an average nightly rate of $179 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Desná, Northeast, not the ceiling for the best operators. Source: AirROI 2026 data, Desná market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Desná?
The average Airbnb occupancy rate in Desná is 32.9%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Desná?
Listings in Desná average $179 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Desná?
Desná currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Desná?
AirROI currently classifies the short-term rental regulation level in Desná as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Desná?
RevPAR in Desná is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Desná?
Occupancy of 32.9% means Desná is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,674, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Desná?
The average booking lead time in Desná is about 71 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Desná?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Desná include Desná City Center, Ski Resort Area, Near the Jizera River. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Desná?
entire_home listings make up 95.5% of the active supply in Desná. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Desná compare to nearby Airbnb markets?
Among neighboring markets, Praha 1 posts $28,632 in average annual revenue with 53.8% occupancy, compared to Desná's $17,674 and 32.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Desná?
The average Airbnb stay length in Desná is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Desná?
Airbnb listings in Desná average 4.83 out of 5 overall. About 27.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Desná?
Sauna and Clothing storage are among the strongest revenue-linked amenities in Desná. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Desná?
Yes. About 81.8% of active Airbnb listings in Desná charge a cleaning fee, and the average fee is $60. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Desná?
At 31.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.