Tobermory, Ontario Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tobermory, Ontario? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,491 per year — at a $275 nightly rate, 45.5% occupancy, and a $138 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 78 active listings, Tobermory is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 9.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tobermory?
In Tobermory, the headline Airbnb metrics are $29,491 in average annual revenue,45.5% occupancy, $275 ADR, and $138 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tobermory?
Understanding the monthly revenue variations for Airbnb listings in Tobermory is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tobermory is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tobermory across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,008 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,356 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,200, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tobermory
What Is the Monthly Airbnb Occupancy Rate in Tobermory?
Maximize your bookings by understanding the Tobermory STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tobermory:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tobermory
What Is the Average Airbnb Nightly Rate in Tobermory?
Effective short term rental pricing strategy in Tobermory involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tobermory typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $311 or more.
- Typical properties (Median) charge around $225 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Tobermory
What Is the RevPAR for Airbnb in Tobermory?
RevPAR in Tobermory is currently $138. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $79 RevPAR.
- Typical properties (Median) generate $122 RevPAR.
- Strong performers (Top 25%) earn $178 RevPAR.
- Best-in-class (Top 10%) achieve $224 RevPAR.
Average Monthly RevPAR Trend in Tobermory
RevPAR Insights for Tobermory
- The average RevPAR in Tobermory is $138. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($224) and bottom 25% ($79) is $145, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tobermory benchmarks. If your RevPAR falls below the median of $122, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $178+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tobermory?
Tobermory's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,540 per month
- Occupancy rates average 54.1%
- Daily rates average $305
Shoulder Season
- Revenue averages $2,569 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $258
Low Season (January, February, March)
- Revenue drops to average $1,475 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $254
Seasonality Insights for Tobermory
- Airbnb seasonality in Tobermory is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tobermory's highest earning potential, with monthly revenues climbing to $6,885, occupancy reaching 64.4%, and ADRs peaking at $314.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,366, occupancy could drop to 15.2%, and ADRs may adjust to $251.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tobermory.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tobermory, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tobermory?
With 27% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Tobermory. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tobermory to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 27% licensed listings)
What Are the Best Neighborhoods for Airbnb in Tobermory?
Tobermory is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Big Tub Harbour | A picturesque harbor known for its clear waters and scenic beauty. Ideal for tourists who enjoy boating, diving, and exploring nature. | Fathom Five National Marine Park, Big Tub Lighthouse, Scuba diving, Boat tours, Beaches |
| Tobermory Village | The charming village atmosphere with shops, restaurants, and access to the ferry. Great for tourists wanting local experiences and convenience. | Tobermory Harbor, Local artisan shops, Restaurants, Kayaking, Ferry to Manitoulin Island |
| Lion's Head | A nearby town with stunning views of the bay and cliffs. Attracts visitors for its natural beauty and outdoor activities. | Lion's Head Provincial Park, Hiking trails, Scenic lookouts, Swimming, Camping |
| Flowerpot Island | Famous for its unique rock formations and natural beauty. A popular day trip destination for those who enjoy hiking and photography. | Flowerpot Island, Hiking trails, Grotto, Snorkeling, Picnicking |
| Northern Bruce Peninsula | Known for its rugged landscapes and outdoor activities. Suitable for nature lovers and those interested in hiking and wildlife. | Bruce Peninsula National Park, Hiking trails, Wildlife viewing, Caving, Swimming in clear waters |
| Devil's Monument | Offers stunning views and is a great spot for those interested in geology and photography. Attracts nature enthusiasts and explorers. | Geological features, Photography spots, Hiking, Nature trails, Sightseeing |
| Wiarton | A quaint nearby town with local amenities and beautiful waterfront views. A great base for exploring the surrounding area. | Wiarton Marina, Local festivals, Beaches, Nature trails, Shopping |
| Cyprus Lake | A natural area along the coast offering various outdoor activities. Perfect for camping, hiking, and enjoying the tranquility of nature. | Camping, Hiking loops, Picnic areas, Swimming, Kayaking |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tobermory offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tobermory?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tobermory
- The Tobermory Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.9% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tobermory, House properties are the most common (59%), reflecting the local real estate landscape.
- Houses represent a significant 59% portion, catering likely to families or larger groups.
- The presence of 23.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 1.3%) offer potential for unique stay experiences.
Tobermory Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tobermory
- The dominant room capacity in Tobermory is 3 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 43.6% of the active Airbnb listings in Tobermory, indicating a high concentration in these sizes.
- A significant 43.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tobermory.
Tobermory Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tobermory
- The most common guest capacity trend in Tobermory vacation rentals is listings accommodating 6 guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Tobermory STR market, accounting for 44.8% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tobermory.
- On average, properties in Tobermory are equipped to host 4.4 guests.
How Do Listings in Tobermory Compare on Quality?
Listing quality in Tobermory can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tobermory
- At 32.4 photos per listing on average, Tobermory hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tobermory averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tobermory?
Amenity Prevalence
Amenity Insights for Tobermory
- Essential amenities in Tobermory that guests expect include: Free parking on premises, Wifi, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Fire extinguisher, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tobermory: Free parking on premises, Wifi, TV, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Wifi, TV, Smoke alarm.
- Consider adding popular differentiators like Heating or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tobermory to stay competitive.
Which Airbnb Amenities Boost Revenue in Tobermory?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tobermory, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Carbon monoxide alarm | 76.9% | $34,218 | $13,734 | 149.2% |
Pool tableHigh opportunity | 9.0% | $62,123 | $26,274 | 136.4% |
Kitchen | 67.9% | $35,613 | $16,513 | 115.7% |
Toaster | 64.1% | $36,442 | $17,079 | 113.4% |
Cleaning before checkoutHigh opportunity | 6.4% | $58,482 | $27,505 | 112.6% |
Cooking basics | 61.5% | $36,917 | $17,609 | 109.6% |
Dishes and silverware | 66.7% | $35,649 | $17,175 | 107.6% |
Dishwasher | 39.7% | $42,873 | $20,665 | 107.5% |
Drying rack for clothing | 11.5% | $54,123 | $26,278 | 106.0% |
Washer | 37.2% | $42,831 | $21,596 | 98.3% |
Revenue Impact Insights for Tobermory
- Carbon monoxide alarm tops the revenue impact list with a 149.2% uplift — listings with this amenity earn $34,218 vs. $13,734 without it.
- High-opportunity amenities — Pool table, Cleaning before checkout — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Tobermory.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tobermory STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tobermory. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTobermory Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tobermory
- The typical guest profile for Airbnb in Tobermory consists of primarily domestic travelers (74%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.8% of guests.
- Key international markets include Canada (73.8%) and United States (13.2%).
- Top languages spoken are English (57.6%) followed by French (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Ottawa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tobermory?
Listings in Tobermory average 4.8 out of 5 overall, with about 65.9 reviews per active listing and 32.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tobermory
- With an overall rating of 4.8, Tobermory listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.94), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tobermory Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tobermory
- The most common availability pattern in Tobermory falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tobermory (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tobermory?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tobermory
- The overall average booking lead time for vacation rentals in Tobermory is 46 days.
- Guests book furthest in advance for stays during January (average 154 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Tobermory.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 154 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Tobermory averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tobermory?
Guests in Tobermory stay about 4.7 nights on average, generating roughly 2,014 reservations and 25.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Tobermory
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tobermory
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (21.4 nights) and shorten in Feb (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tobermory Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
21.8% of total
2 Nights
27 listings
34.6% of total
3 Nights
2 listings
2.6% of total
4-6 Nights
2 listings
2.6% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
29 listings
37.2% of total
Key Insights
- The most prevalent minimum stay requirement in Tobermory is 30+ Nights, adopted by 37.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.2%) caters to monthly stays (30+ nights) in Tobermory, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.2% of Tobermory hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tobermory.
Tobermory Airbnb Cancellation Policy Trends Analysis (2026)
Limited
11 listings
14.1% of total
Super Strict 60 Days
6 listings
7.7% of total
Flexible
3 listings
3.8% of total
Moderate
7 listings
9% of total
Firm
42 listings
53.8% of total
Strict
9 listings
11.5% of total
Cancellation Policy Insights for Tobermory
- The prevailing Airbnb cancellation policy trend in Tobermory is Firm, used by 53.8% of listings.
- A majority (65.3%) of hosts in Tobermory utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.8% market standard in Tobermory.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tobermory.
How Much Are Airbnb Cleaning Fees in Tobermory?
Cleaning fees in Tobermory are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tobermory
- About 55.1% of Tobermory listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $123 is close to the median ($117), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tobermory median of $117. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tobermory Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tobermorybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sweepstakes Lookout - Luxury Waterfront & Hot Tub
Entire Place • 4 bedrooms
Luxury Waterfront Cottage in Tobermory
Entire Place • 4 bedrooms
Tobermory Retreat + SAUNA | Waterfront | 4-Season
Entire Place • 4 bedrooms
The Big Tub Paradise- Tobermory
Entire Place • 4 bedrooms
45 Degrees North Waterfront & Hot Tub
Entire Place • 5 bedrooms
Lighthouse Views on Lake Huron-Hot tub, Pool Table
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tobermory?
Learn from the best! This table showcases top-performing Airbnb hosts in Tobermory based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Reilly | 3 | $214,393 | 90 | 4.96/5.0 |
| Grey Bruce Cottages | 5 | $188,749 | 59 | 4.76/5.0 |
| Eric | 12 | $142,124 | 558 | 4.67/5.0 |
| Megan | 3 | $112,710 | 114 | 4.67/5.0 |
| Spencer | 4 | $107,109 | 82 | 4.94/5.0 |
| Max | 1 | $94,853 | 235 | 5.00/5.0 |
| Darlene | 4 | $92,981 | 227 | 4.86/5.0 |
| Erin | 1 | $81,223 | 32 | 5.00/5.0 |
| Mary | 3 | $73,592 | 363 | 4.98/5.0 |
| Cottage Vacations | 1 | $66,203 | 41 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tobermory.
Who Are the Airbnb Hosts in Tobermory?
Tobermory has a relatively balanced host base.
Host Profile Insights for Tobermory
- A 48.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 47.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tobermory averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tobermory
These are the highest-grossing professional property management operations in Tobermory, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Grey Bruce Cottages | 5 | $188,749 | $416 | 45.9% | 4.76/5 |
| Erin | 1 | $81,223 | $487 | 47.1% | 5.00/5 |
| Amanda And Brix | 1 | $53,070 | $284 | 51.1% | 4.75/5 |
| Katie | 2 | $49,269 | $132 | 56.2% | 4.89/5 |
| Hong | 1 | $34,541 | $348 | 44.3% | 4.67/5 |
| Lauren | 1 | $26,029 | $294 | 32.0% | 4.74/5 |
Management Company Insights for Tobermory
- The leading management company, Grey Bruce Cottages, operates 5 listings with $188,749 in gross revenue — a useful benchmark for what scale looks like in Tobermory.
- Top managers average 2 properties each, suggesting professional management in Tobermory still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tobermory's Airbnb Market Compare to Nearby Cities?
How does the Tobermory Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Northeastern Manitoulin and the Islands, Tobermory has 4 percentage points lower occupancy and about $65 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Austin Township | 12 | $3,455 | $413.17 | 38% |
| The Blue Mountains | 636 | $3,167 | $313.05 | 37% |
| Tiny | 186 | $2,592 | $308.75 | 41% |
| Meaford | 129 | $2,542 | $267.09 | 40% |
| Brockton | 12 | $2,534 | $231.38 | 48% |
| Mulmur | 39 | $2,515 | $329.28 | 37% |
| Grey Highlands | 164 | $2,468 | $320.61 | 39% |
| Municipality of Northern Bruce Peninsula | 339 | $2,317 | $247.55 | 45% |
| Northeastern Manitoulin and the Islands | 45 | $2,196 | $209.63 | 50% |
| Killarney | 11 | $2,121 | $233.38 | 49% |
Frequently Asked Questions About Airbnb in Tobermory
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tobermory.
How much do Airbnb hosts make in Tobermory?
Tobermory hosts earn about $29,491 per year on average, with an average nightly rate of $275 and RevPAR of $138. Those figures describe the typical revenue environment for active listings in Tobermory, Ontario, not the ceiling for the best operators. Source: AirROI 2026 data, Tobermory market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tobermory?
The average Airbnb occupancy rate in Tobermory is 45.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tobermory?
Listings in Tobermory average $275 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tobermory?
Tobermory currently has about 78 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tobermory?
AirROI currently classifies the short-term rental regulation level in Tobermory as Moderate. The dataset also shows about 26.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tobermory?
RevPAR in Tobermory is about $138. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tobermory?
At 45.5% occupancy, Tobermory can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,491, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tobermory?
The average booking lead time in Tobermory is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tobermory?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tobermory include Big Tub Harbour, Tobermory Village, Lion's Head. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tobermory?
entire_home listings make up 67.9% of the active supply in Tobermory. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tobermory compare to nearby Airbnb markets?
Among neighboring markets, Port Austin Township posts $41,463 in average annual revenue with 38.5% occupancy, compared to Tobermory's $29,491 and 45.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tobermory?
The average Airbnb stay length in Tobermory is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tobermory?
Airbnb listings in Tobermory average 4.8 out of 5 overall. About 32.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tobermory?
Carbon monoxide alarm and Pool table are among the strongest revenue-linked amenities in Tobermory. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tobermory?
Yes. About 55.1% of active Airbnb listings in Tobermory charge a cleaning fee, and the average fee is $123. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tobermory?
A 48.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.