Martins, Rio Grande do Norte Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Martins, Rio Grande do Norte? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,570 per year — at a $77 nightly rate, 13.8% occupancy, and a $11 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 18 active listings, Martins is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 125.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Martins?

In Martins, the headline Airbnb metrics are $2,570 in average annual revenue,13.8% occupancy, $77 ADR, and $11 in RevPAR, and guests book about 28 days in advance.

Avg. Daily Rate (ADR)(?)

$77

The average rental revenue earned for an occupied room per day in Martins.

Occupancy Rate(?)

13.8%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$2,570

Average annual income for an Airbnb listing in Martins. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$11

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

-7.1%

Slight decrease (-7.1%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

28 days

How far in advance guests typically book in Martins. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

January

The month with the highest average earnings, indicating peak season in Martins.

Lowest Revenue Month(?)

May

The month with the lowest average earnings, indicating the low season in Martins.

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How Much Do Airbnb Hosts Earn Monthly in Martins?

Understanding the monthly revenue variations for Airbnb listings in Martins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martins is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martins across different performance tiers:

Best-in-class properties (Top 10%) achieve $854+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $515 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $266 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $130, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Martins

What Is the Monthly Airbnb Occupancy Rate in Martins?

Maximize your bookings by understanding the Martins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martins:

Best-in-class properties (Top 10%) achieve 28%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 21% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 13%.
Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Martins

What Is the Average Airbnb Nightly Rate in Martins?

Effective short term rental pricing strategy in Martins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martins typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $128+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
Typical properties (Median) charge around $66 per night.
Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Martins

What Is the RevPAR for Airbnb in Martins?

RevPAR in Martins is currently $11. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $5 RevPAR.
Typical properties (Median) generate $8 RevPAR.
Strong performers (Top 25%) earn $13 RevPAR.
Best-in-class (Top 10%) achieve $21 RevPAR.

Average Monthly RevPAR Trend in Martins

RevPAR Insights for Martins

The average RevPAR in Martins is $11. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($21) and bottom 25% ($5) is $17, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Martins benchmarks. If your RevPAR falls below the median of $8, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $13+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Martins?

Martins's peak Airbnb season falls in January, February, July, while the softest stretch is May, June, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (January, February, July)

Revenue averages $515 per month
Occupancy rates average 18.7%
Daily rates average $80

Shoulder Season

Revenue averages $381 per month
Occupancy maintains around 15.5%
Daily rates hold near $77

Low Season (May, June, August)

Revenue drops to average $287 per month
Occupancy decreases to average 11.4%
Daily rates adjust to average $72

Seasonality Insights for Martins

Airbnb seasonality in Martins is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Martins's highest earning potential, with monthly revenues climbing to $537, occupancy reaching 20.2%, and ADRs peaking at $85.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $187, occupancy could drop to 8.7%, and ADRs may adjust to $70.
Lower occupancy paired with meaningful seasonality means hosts in Martins need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Martins, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Martins?

Low regulation and minimal registration activity in Martins, Rio Grande do Norte, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Martins to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Martins?

With a compact short-term rental market, Martins gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Martins
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Ponta do Canto	A beautiful beach area known for its serene atmosphere and amazing views. It's a popular spot for tourists looking to relax by the seaside and enjoy nature.	Ponta do Canto Beach, Praia do Amor, Sunset viewing area, Local seafood restaurants, Ecological trails
Praia de Pipa	One of the most famous beach destinations in Brazil, known for its stunning cliffs, clear waters, and vibrant nightlife. It's a hotspot for both domestic and international tourists.	Second Beach, Madeiro Beach, Pipa Beach, Dolphin Watching, Local boutiques and bars
Baía Formosa	A quiet and less commercial beach destination, perfect for nature lovers and those seeking peace. Known for its natural beauty and local charm.	Baía Formosa Beach, Ecological park, Bird watching, Typical local cuisine, Sunset spots
Caraúbas	A neighborhood offering a mix of culture and local life, with close proximity to amazing beaches and tourist attractions.	Cultural festivals, Local crafts market, Beach access, Historic sites, Community events
Cidade do Sol	A residential area that is steadily growing in popularity for tourists seeking a more authentic local experience.	Local restaurants, Cultural centers, Arts and crafts, Closed communities with security, Natural parks
Redinha	An up-and-coming beach area popular with locals and known for its kite surfing. A good location for those wanting to experience local culture and beach life.	Redinha Beach, Kite surfing spots, Fishermen's market, Sunset spots
Tibau do Sul	Known for its beautiful beaches and being a gateway to Pipa, it attracts visitors looking for relaxation and beach activities.	Tibau do Sul Beach, Surfing schools, Local beachfront bars, Ecotourism opportunities, Fishing tours
Natal Centro	The city center of Natal, rich in history and culture, ideal for tourists wanting to explore the urban side of Martins.	Presidential Palace, Historic churches, Museums, Local markets, Cultural performances

With 8 distinct neighborhoods showing meaningful short-term rental activity, Martins offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Martins?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Martins

The Martins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Martins, House properties are the most common (77.8%), reflecting the local real estate landscape.
Houses represent a significant 77.8% portion, catering likely to families or larger groups.
The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Martins Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Martins

The dominant room capacity in Martins is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 3 bedrooms properties represent 72.2% of the active Airbnb listings in Martins, indicating a high concentration in these sizes.
A significant 61.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martins.

Martins Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Martins

The most common guest capacity trend in Martins vacation rentals is listings accommodating 8+ guests (61.1%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 6 guests dominate the Martins STR market, accounting for 94.4% of listings.
94.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martins.
On average, properties in Martins are equipped to host 7.2 guests.

How Do Listings in Martins Compare on Quality?

Listing quality in Martins can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

4.4

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

11.1%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Martins

At 24 photos per listing on average, Martins hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
11.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Martins averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Martins?

Amenity Prevalence

Amenity Insights for Martins

Essential amenities in Martins that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
Popular amenities like Pets allowed, Free parking on premises, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Martins: Wifi, Kitchen.
Prioritize adding missing essentials: Wifi.
Consider adding popular differentiators like Pets allowed or Free parking on premises to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Martins to stay competitive.

Which Airbnb Amenities Boost Revenue in Martins?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Martins, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Toaster	27.8%	$5,111	$1,592	221.0%
Patio or balcony	33.3%	$4,707	$1,501	213.5%
Essentials	38.9%	$4,384	$1,415	209.9%
Pool	33.3%	$4,645	$1,532	203.1%
Hammock	27.8%	$4,924	$1,664	195.9%
Dining table	33.3%	$4,595	$1,557	195.2%
Backyard	44.4%	$4,055	$1,382	193.5%
Cooking basics	72.2%	$3,141	$1,085	189.6%
Dishes and silverware	66.7%	$3,282	$1,145	186.8%
Drying rack for clothing	33.3%	$4,524	$1,593	184.0%

Revenue Impact Insights for Martins

Toaster tops the revenue impact list with a 221.0% uplift — listings with this amenity earn $5,111 vs. $1,592 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Martins STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Martins Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Martins

The typical guest profile for Airbnb in Martins consists of primarily domestic travelers (95%), often arriving from nearby Fortaleza, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
Domestic travelers account for 95.0% of guests.
Key international markets include Brazil (95%) and Paraíba (5%).
Top languages spoken are Portuguese (81.8%) followed by English (9.1%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from Fortaleza and Rio Grande do Norte.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Martins?

Listings in Martins average 4.89 out of 5 overall, with about 13 reviews per active listing and 27.8% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Martins

With an overall rating of 4.89, Martins listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Communication (4.95), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
27.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 27.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Martins Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Martins

The most common availability pattern in Martins falls within the 271-366 days range, representing 94.4% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 1-30 days range is most frequent in Martins (61.1%), reflecting common guest stay durations or potential owner blocking patterns.

How Far in Advance Do Guests Book Airbnb in Martins?

Average Booking Lead Time by Month

Booking Lead Time Insights for Martins

The overall average booking lead time for vacation rentals in Martins is 28 days.
Guests book furthest in advance for stays during February (average 51 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
Seasonally, Winter (37 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Martins.
For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
During August, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
Monitor your own booking lead times against these Martins averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Martins?

Guests in Martins stay about 2.8 nights on average, generating roughly 149 reservations and 8.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.

Monthly Length of Stay in Martins

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Martins

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
Stay lengths peak in Dec (3.7 nights) and shorten in May (1.6 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Martins Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (77.8%)

1 Night

14 listings

77.8% of total

2 Nights (16.7%)

2 Nights

3 listings

16.7% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

The most prevalent minimum stay requirement in Martins is 1 Night, adopted by 77.8% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (94.5%) of the Martins Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 77.8% of Martins hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martins.

Martins Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (61.1%)

Flexible

11 listings

61.1% of total

Moderate (22.2%)

Moderate

4 listings

22.2% of total

Firm (16.7%)

Firm

3 listings

16.7% of total

Cancellation Policy Insights for Martins

The prevailing Airbnb cancellation policy trend in Martins is Flexible, used by 61.1% of listings.
The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Martins may expect booking flexibility.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 61.1% market standard in Martins.
Given the high prevalence of Flexible policies (61.1%), offering this can enhance booking appeal, especially during shoulder seasons.
Regularly review your cancellation policy against competitors and market demand shifts in Martins.

How Much Are Airbnb Cleaning Fees in Martins?

Cleaning fees in Martins are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

Median Cleaning Fee

Listings Charging a Fee

44.4%

Fee as Revenue Share

2.8%

Cleaning Fee Insights for Martins

About 44.4% of Martins listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $9 is close to the median ($6), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 2.8% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Martins median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$66.32

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Martins?

Learn from the best! This table showcases top-performing Airbnb hosts in Martins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Martins by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
João Gabriel	1	$16,087	15	5.00/5.0
Raquel Lopes	2	$5,881	42	4.93/5.0
Hugo	1	$4,463	23	4.96/5.0
Rodrigo	1	$3,864	5	5.00/5.0
Ceição	1	$2,781	30	4.97/5.0
Thaís	2	$2,423	25	5.00/5.0
Bárbara	2	$2,385	27	4.95/5.0
Enila Dias	1	$1,844	5	4.80/5.0
Francisco Leôncio	1	$1,449	6	4.67/5.0
Moema	1	$1,399	3	5.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martins.

Who Are the Airbnb Hosts in Martins?

Martins has a relatively balanced host base.

Superhosts

27.8%

Professional Management

0.0%

Cohosted Listings

5.6%

Instant Book Enabled

0.0%

Simplified Pricing

44.4%

Host Profile Insights for Martins

Only 27.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
44.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
Benchmark your host metrics against these Martins averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Martins's Airbnb Market Compare to Nearby Cities?

How does the Martins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Mossoró, Martins has 17 percentage points lower occupancy and about $44 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Martins — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Galinhos	29	$318	$93.61	22%
Triunfo	36	$291	$75.45	20%
Mossoró	87	$216	$32.30	31%
Patos	18	$176	$27.14	28%

Frequently Asked Questions About Airbnb in Martins

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Martins.

How much do Airbnb hosts make in Martins?

Martins hosts earn about $2,570 per year on average, with an average nightly rate of $77 and RevPAR of $11. Those figures describe the typical revenue environment for active listings in Martins, Rio Grande do Norte, not the ceiling for the best operators. Source: AirROI 2026 data, Martins market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Martins?

The average Airbnb occupancy rate in Martins is 13.8%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Martins?

Listings in Martins average $77 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Martins?

Martins currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Martins?

AirROI currently classifies the short-term rental regulation level in Martins as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Martins?

RevPAR in Martins is about $11. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Martins?

Occupancy of 13.8% means Martins is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,570, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Martins?

The average booking lead time in Martins is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Martins?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Martins include Ponta do Canto, Praia de Pipa, Baía Formosa. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Martins?

entire_home listings make up 100.0% of the active supply in Martins. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Martins compare to nearby Airbnb markets?

Among neighboring markets, Galinhos posts $3,810 in average annual revenue with 22.0% occupancy, compared to Martins's $2,570 and 13.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Martins?

The average Airbnb stay length in Martins is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Martins?

Airbnb listings in Martins average 4.89 out of 5 overall. About 27.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Martins?

Toaster and Patio or balcony are among the strongest revenue-linked amenities in Martins. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Martins?

Yes. About 44.4% of active Airbnb listings in Martins charge a cleaning fee, and the average fee is $9. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Martins?

At 27.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.