Januária, Minas Gerais Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-07-06

How much can you earn on Airbnb in Januária, Minas Gerais? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $1,973 per year — at a $43 nightly rate, 25.8% occupancy, and a $11 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 25 active listings, Januária is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 1150.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Januária?

In Januária, the headline Airbnb metrics are $1,973 in average annual revenue,25.8% occupancy, $43 ADR, and $11 in RevPAR, and guests book about 28 days in advance.

Avg. Daily Rate (ADR)(?)

$43

The average rental revenue earned for an occupied room per day in Januária.

Occupancy Rate(?)

25.8%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$1,973

Average annual income for an Airbnb listing in Januária. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$11

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

179.7%

Strong growth (179.7%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

28 days

How far in advance guests typically book in Januária. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

July

The month with the highest average earnings, indicating peak season in Januária.

Lowest Revenue Month(?)

January

The month with the lowest average earnings, indicating the low season in Januária.

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How Much Do Airbnb Hosts Earn Monthly in Januária?

Understanding the monthly revenue variations for Airbnb listings in Januária is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Januária is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Januária across different performance tiers:

Best-in-class properties (Top 10%) achieve $988+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $559 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $222 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $149, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Januária

What Is the Monthly Airbnb Occupancy Rate in Januária?

Maximize your bookings by understanding the Januária STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Januária:

Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 26%.
Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Januária

What Is the Average Airbnb Nightly Rate in Januária?

Effective short term rental pricing strategy in Januária involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Januária typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $76+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
Typical properties (Median) charge around $36 per night.
Entry-level properties (Bottom 25%) earn around $27 per night.

Average Daily Rate (ADR) Trend by Month in Januária

What Is the RevPAR for Airbnb in Januária?

RevPAR in Januária is currently $11. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $5 RevPAR.
Typical properties (Median) generate $9 RevPAR.
Strong performers (Top 25%) earn $16 RevPAR.
Best-in-class (Top 10%) achieve $21 RevPAR.

Average Monthly RevPAR Trend in Januária

RevPAR Insights for Januária

The average RevPAR in Januária is $11. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($21) and bottom 25% ($5) is $16, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Januária benchmarks. If your RevPAR falls below the median of $9, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $16+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Januária?

Januária's peak Airbnb season falls in July, November, December, while the softest stretch is January, April, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, November, December)

Revenue averages $576 per month
Occupancy rates average 43.2%
Daily rates average $41

Shoulder Season

Revenue averages $385 per month
Occupancy maintains around 27.7%
Daily rates hold near $45

Low Season (January, April, August)

Revenue drops to average $304 per month
Occupancy decreases to average 25.7%
Daily rates adjust to average $43

Seasonality Insights for Januária

Airbnb seasonality in Januária is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Januária's highest earning potential, with monthly revenues climbing to $748, occupancy reaching 56.8%, and ADRs peaking at $50.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $300, occupancy could drop to 16.7%, and ADRs may adjust to $39.
Lower occupancy paired with meaningful seasonality means hosts in Januária need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Januária, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Januária?

Low regulation and minimal registration activity in Januária, Minas Gerais, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Januária to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Januária?

With a compact short-term rental market, Januária gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Januária
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Centro	The heart of Januária, offering a mix of local culture and convenience. Close to shops, restaurants, and cultural sites, making it attractive for tourists who want to experience the local life.	Januária Cathedral, Museu do Vale do Rio São Francisco, Main Square, local shops and cafes
Rio São Francisco	A beautiful area along the river, perfect for those seeking nature and relaxation. Ideal for guests interested in fishing, boating, and outdoor activities.	The river beach, Fishing spots, Boat tours, Picnic areas
Parque Nacional da Serra da Canastra	A bit further out but a prime location for eco-tourism, attracting nature lovers and adventure seekers. Great for hosting guests interested in hiking and wildlife.	Waterfalls, Hiking trails, Wildlife watching, Stunning landscapes
Jardim das Palmeiras	A residential neighborhood with a peaceful atmosphere, ideal for families or guests that prefer a quieter stay. Close to local amenities and parks.	Local parks, Shopping areas, Family-friendly restaurants
São Bento	A historical area that showcases local architecture and heritage, great for culturally inclined visitors. Offers a unique glimpse into the history of the region.	Historical buildings, Cultural events, Artisan markets
Praça do Rosário	A central square surrounded by cafes and shops, perfect for travelers who enjoy lively atmospheres and social interactions.	Cafes, Local artisan shops, Public events, Street food
Bairro das Indústrias	An emerging area with new developments and businesses, attracting those looking for modern amenities in an evolving neighborhood.	New restaurants and bars, Shopping centers, Art galleries
Vila Nova	A charming neighborhood known for its community feel and local cuisine, excellent for guests wanting to immerse themselves in local culture.	Traditional restaurants, Cultural festivals, Local markets

With 8 distinct neighborhoods showing meaningful short-term rental activity, Januária offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Januária?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Januária

The Januária Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Januária, House properties are the most common (52%), reflecting the local real estate landscape.
Houses represent a significant 52% portion, catering likely to families or larger groups.

Januária Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Januária

The dominant room capacity in Januária is 2 bedrooms listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 1 bedroom properties represent 68.0% of the active Airbnb listings in Januária, indicating a high concentration in these sizes.
A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Januária.

Januária Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Januária

The most common guest capacity trend in Januária vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
Properties designed for 4 guests and 5 guests dominate the Januária STR market, accounting for 48.0% of listings.
28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Januária.
On average, properties in Januária are equipped to host 4.4 guests.

How Do Listings in Januária Compare on Quality?

Listing quality in Januária can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

24.3

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

3.3

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

28.0%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Januária

At 24.3 photos per listing on average, Januária hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
28.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Januária averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Januária?

Amenity Prevalence

Amenity Insights for Januária

Essential amenities in Januária that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
Popular amenities like Kitchen, TV, Stove are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Januária: Wifi.
Consider adding popular differentiators like Kitchen or TV to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Januária to stay competitive.

Which Airbnb Amenities Boost Revenue in Januária?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Januária, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Iron	56.0%	$2,971	$703	322.6%
Cooking basics	80.0%	$2,291	$702	226.4%
Free parking on premises	60.0%	$2,710	$868	212.4%
Outdoor furniture	20.0%	$3,801	$1,516	150.7%
Oven	40.0%	$2,948	$1,324	122.7%
Backyard	36.0%	$3,022	$1,384	118.4%
Hammock	20.0%	$3,465	$1,600	116.5%
Cleaning products	28.0%	$3,144	$1,518	107.1%
Private entrance	64.0%	$2,415	$1,189	103.2%
Drying rack for clothing	32.0%	$2,982	$1,499	98.9%

Revenue Impact Insights for Januária

Iron tops the revenue impact list with a 322.6% uplift — listings with this amenity earn $2,971 vs. $703 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Januária STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Januária. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Januária Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Januária

The typical guest profile for Airbnb in Januária consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
Domestic travelers account for 94.2% of guests.
Key international markets include Brazil (94.2%) and United States (1.9%).
Top languages spoken are Portuguese (49.3%) followed by English (31.5%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from São Paulo and Belo Horizonte.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Januária?

Listings in Januária average 4.82 out of 5 overall, with about 15.7 reviews per active listing and 60.0% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Januária

With an overall rating of 4.82, Januária listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Check-in (4.92), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
60.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Januária Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Januária

The most common availability pattern in Januária falls within the 271-366 days range, representing 92% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 1-30 days range is most frequent in Januária (52%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Januária?

Average Booking Lead Time by Month

Booking Lead Time Insights for Januária

The overall average booking lead time for vacation rentals in Januária is 28 days.
Guests book furthest in advance for stays during November (average 41 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (38 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Januária.
For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
During August, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
Monitor your own booking lead times against these Januária averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Januária?

Guests in Januária stay about 4 nights on average, generating roughly 240 reservations and 9.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.

Monthly Length of Stay in Januária

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Januária

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
Stay lengths peak in Feb (4.4 nights) and shorten in Sep (2.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Januária Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (72%)

1 Night

18 listings

72% of total

2 Nights (20%)

2 Nights

5 listings

20% of total

30+ Nights (8%)

30+ Nights

2 listings

8% of total

Key Insights

The most prevalent minimum stay requirement in Januária is 1 Night, adopted by 72% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (92.0%) of the Januária Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 72% of Januária hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Januária.

Januária Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (20%)

Flexible

5 listings

20% of total

Moderate (52%)

Moderate

13 listings

52% of total

Firm (28%)

Firm

7 listings

28% of total

Cancellation Policy Insights for Januária

The prevailing Airbnb cancellation policy trend in Januária is Moderate, used by 52% of listings.
The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Januária may expect booking flexibility.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 52% market standard in Januária.
Regularly review your cancellation policy against competitors and market demand shifts in Januária.

How Much Are Airbnb Cleaning Fees in Januária?

Cleaning fees in Januária are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

Median Cleaning Fee

Listings Charging a Fee

32.0%

Fee as Revenue Share

5.5%

Cleaning Fee Insights for Januária

Only 32.0% of listings charge a cleaning fee, suggesting that most hosts in Januária bundle cleaning costs into the nightly rate.
The average cleaning fee of $8 is close to the median ($2), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Januária median of $2. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$40.47

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Januária?

Learn from the best! This table showcases top-performing Airbnb hosts in Januária based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Januária by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Erick	1	$10,133	23	4.91/5.0
Dalila Beatriz	1	$7,577	48	4.96/5.0
Jovina	1	$7,186	27	4.96/5.0
Lourenço Antonio	3	$5,011	14	5.00/5.0
Jhonatan	2	$4,260	20	4.90/5.0
Laís	6	$3,801	67	4.89/5.0
Gaby	2	$3,124	37	4.97/5.0
Loren	1	$2,175	28	4.89/5.0
Daniel Administrador	2	$1,698	29	3.79/5.0
Caio	1	$1,181	61	4.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Januária.

Who Are the Airbnb Hosts in Januária?

Januária is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

60.0%

Professional Management

0.0%

Cohosted Listings

20.0%

Instant Book Enabled

0.0%

Simplified Pricing

64.0%

Host Profile Insights for Januária

With 60.0% Superhosts, Januária has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
64.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 20.0% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Januária averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Januária's Airbnb Market Compare to Nearby Cities?

How does the Januária Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Montes Claros, Januária has 5 percentage points lower occupancy and about $7 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Januária — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Janaúba	17	$308	$53.08	27%
Montes Claros	380	$186	$35.74	31%

Frequently Asked Questions About Airbnb in Januária

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Januária.

How much do Airbnb hosts make in Januária?

Januária hosts earn about $1,973 per year on average, with an average nightly rate of $43 and RevPAR of $11. Those figures describe the typical revenue environment for active listings in Januária, Minas Gerais, not the ceiling for the best operators. Source: AirROI 2026 data, Januária market, July 2025 to June 2026.

What is the average Airbnb occupancy rate in Januária?

The average Airbnb occupancy rate in Januária is 25.8%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Januária?

Listings in Januária average $43 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Januária?

Januária currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Januária?

AirROI currently classifies the short-term rental regulation level in Januária as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Januária?

RevPAR in Januária is about $11. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Januária?

Occupancy of 25.8% means Januária is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,973, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Januária?

The average booking lead time in Januária is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Januária?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Januária include Centro, Rio São Francisco, Parque Nacional da Serra da Canastra. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Januária?

entire_home listings make up 92.0% of the active supply in Januária. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Januária compare to nearby Airbnb markets?

Among neighboring markets, Janaúba posts $3,701 in average annual revenue with 26.7% occupancy, compared to Januária's $1,973 and 25.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Januária?

The average Airbnb stay length in Januária is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Januária?

Airbnb listings in Januária average 4.82 out of 5 overall. About 60.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Januária?

Iron and Cooking basics are among the strongest revenue-linked amenities in Januária. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Januária?

Yes. About 32.0% of active Airbnb listings in Januária charge a cleaning fee, and the average fee is $8. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Januária?

A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.