Maraú, Bahia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maraú, Bahia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,981 per year — at a $148 nightly rate, 24.6% occupancy, and a $38 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With 941 active listings and selective demand that rewards strong listing quality and pricing strategy, Maraú is an established vacation rental market. Supply grew 79.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Maraú?
In Maraú, the headline Airbnb metrics are $6,981 in average annual revenue,24.6% occupancy, $148 ADR, and $38 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maraú?
Understanding the monthly revenue variations for Airbnb listings in Maraú is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maraú is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maraú across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,622+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,425 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $706 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maraú
What Is the Monthly Airbnb Occupancy Rate in Maraú?
Maximize your bookings by understanding the Maraú STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maraú:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maraú
What Is the Average Airbnb Nightly Rate in Maraú?
Effective short term rental pricing strategy in Maraú involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maraú typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Maraú
What Is the RevPAR for Airbnb in Maraú?
RevPAR in Maraú is currently $38. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $26 RevPAR.
- Strong performers (Top 25%) earn $46 RevPAR.
- Best-in-class (Top 10%) achieve $83 RevPAR.
Average Monthly RevPAR Trend in Maraú
RevPAR Insights for Maraú
- The average RevPAR in Maraú is $38. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($83) and bottom 25% ($14) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maraú benchmarks. If your RevPAR falls below the median of $26, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $46+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maraú?
Maraú's peak Airbnb season falls in January, December, February, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $1,794 per month
- Occupancy rates average 33.9%
- Daily rates average $179
Shoulder Season
- Revenue averages $1,047 per month
- Occupancy maintains around 26.3%
- Daily rates hold near $142
Low Season (April, May, June)
- Revenue drops to average $758 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $134
Seasonality Insights for Maraú
- Airbnb seasonality in Maraú is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maraú's highest earning potential, with monthly revenues climbing to $2,256, occupancy reaching 40.5%, and ADRs peaking at $187.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $664, occupancy could drop to 16.5%, and ADRs may adjust to $133.
- Lower occupancy paired with meaningful seasonality means hosts in Maraú need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maraú, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maraú?
Maraú, Bahia, Brazil currently shows a low regulation profile despite having 941 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maraú to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Maraú?
Location within Maraú matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Algodões | A pristine beach area known for its natural beauty and tranquility. Ideal for those looking to escape the hustle and bustle while still enjoying beachside relaxation. | Algodões Beach, Trancoso Beach, natural pools, local restaurants, mangrove tours |
| Praia do Acuípe | This beach is less crowded and offers a more secluded experience. Perfect for travelers who seek privacy in a beautiful setting. | Acuípe Beach, Coconut groves, water sports, beachfront dining, sunset views |
| Praia de Taipú de fora | Famous for its stunning reef and clear waters, making it a great spot for snorkeling and diving. Attracts adventure seekers and nature lovers. | Taipú de Fora Beach, natural swimming pools, diving spots, snorkeling, beach bars |
| Maraú Town Center | The charming center of Maraú with local shops, markets, and restaurants. Offers a taste of local culture and easy access to nearby attractions. | local markets, restaurants, cultural events, historical sites, artisan shops |
| Praia do Cassange | A peaceful beach that is perfect for relaxation and enjoying nature. Great for families and couples looking for a scenic getaway. | Cassange Beach, nature trails, kayaking, bird watching, rustic beachfront accommodations |
| Cairu | A historic town nearby Maraú with beautiful colonial architecture. It provides a rich cultural experience for visitors who want to explore Bahian history. | historic town center, colonial architecture, local museums, cultural festivals, charming streets |
| Ponta do Mutá | A beautiful point that offers breathtaking views and access to stunning beaches. It’s ideal for sunset watching and photography. | Mutá Beach, sunset viewpoints, local food stalls, fishing spots, water activities |
| Praia dos tres coqueiros | Known for its three iconic palm trees, this beach is a picturesque location perfect for photography and relaxing by the water. | Three Palm Beach, beachfront activities, scenic views, sunbathing, local seafood restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maraú offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maraú?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maraú
- The Maraú Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 941 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maraú, House properties are the most common (59.4%), reflecting the local real estate landscape.
- Houses represent a significant 59.4% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.2%) offer potential for unique stay experiences.
Maraú Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maraú
- The dominant room capacity in Maraú is 1 bedroom listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Maraú, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maraú.
Maraú Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maraú
- The most common guest capacity trend in Maraú vacation rentals is listings accommodating 8+ guests (27%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Maraú STR market, accounting for 45.0% of listings.
- 45.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maraú.
- On average, properties in Maraú are equipped to host 4.9 guests.
How Do Listings in Maraú Compare on Quality?
Listing quality in Maraú can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maraú
- At 40 photos per listing on average, Maraú hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maraú averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maraú?
Amenity Prevalence
Amenity Insights for Maraú
- Essential amenities in Maraú that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maraú: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maraú to stay competitive.
Which Airbnb Amenities Boost Revenue in Maraú?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maraú, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
DishwasherHigh opportunity | 1.6% | $21,396 | $6,748 | 217.1% |
TV | 85.0% | $7,677 | $3,035 | 153.0% |
Sound systemHigh opportunity | 2.8% | $16,484 | $6,711 | 145.6% |
DryerHigh opportunity | 5.0% | $15,200 | $6,549 | 132.1% |
Waterfront | 11.3% | $13,132 | $6,200 | 111.8% |
Barbecue utensils | 27.7% | $10,655 | $5,571 | 91.3% |
Gym | 7.7% | $12,354 | $6,536 | 89.0% |
Kitchen | 91.3% | $7,275 | $3,900 | 86.6% |
BBQ grill | 53.3% | $8,896 | $4,791 | 85.7% |
Freezer | 26.9% | $10,513 | $5,682 | 85.0% |
Revenue Impact Insights for Maraú
- Dishwasher tops the revenue impact list with a 217.1% uplift — listings with this amenity earn $21,396 vs. $6,748 without it.
- High-opportunity amenities — Dishwasher, Sound system, Dryer — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Dishwasher — it has the best combination of high revenue impact and low market saturation in Maraú.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maraú STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maraú. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaraú Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maraú
- The typical guest profile for Airbnb in Maraú consists of primarily domestic travelers (88%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 87.8% of guests.
- Key international markets include Brazil (87.8%) and United States (2.1%).
- Top languages spoken are Portuguese (38.9%) followed by English (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maraú?
Listings in Maraú average 4.87 out of 5 overall, with about 14 reviews per active listing and 25.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maraú
- With an overall rating of 4.87, Maraú listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Maraú Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maraú
- The most common availability pattern in Maraú falls within the 271-366 days range, representing 84.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maraú (52.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maraú?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maraú
- The overall average booking lead time for vacation rentals in Maraú is 54 days.
- Guests book furthest in advance for stays during December (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Maraú.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Maraú averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maraú?
Guests in Maraú stay about 5.4 nights on average, generating roughly 7,547 reservations and 8.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Maraú
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maraú
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Dec (6.3 nights) and shorten in Apr (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maraú Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
112 listings
11.9% of total
2 Nights
256 listings
27.2% of total
3 Nights
183 listings
19.4% of total
4-6 Nights
74 listings
7.9% of total
7-29 Nights
3 listings
0.3% of total
30+ Nights
313 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Maraú is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Maraú, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Maraú hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maraú.
Maraú Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
18 listings
1.9% of total
Limited
27 listings
2.9% of total
Refundable
1 listings
0.1% of total
Non-refundable
1 listings
0.1% of total
Flexible
143 listings
15.2% of total
Moderate
115 listings
12.2% of total
Firm
525 listings
55.9% of total
Strict
109 listings
11.6% of total
Cancellation Policy Insights for Maraú
- The prevailing Airbnb cancellation policy trend in Maraú is Firm, used by 55.9% of listings.
- A majority (67.5%) of hosts in Maraú utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55.9% market standard in Maraú.
- Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maraú.
How Much Are Airbnb Cleaning Fees in Maraú?
Cleaning fees in Maraú are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maraú
- About 61.8% of Maraú listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $34 is close to the median ($28), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maraú median of $28. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maraú Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maraúbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa da Praia, Barra Grande Beach
Entire Place • 4 bedrooms
house_ocean_ barragrande_ bahia
Entire Place • 7 bedrooms
Luxurious House/Maraú Peninsula/Barra Grande
Entire Place • 6 bedrooms
Casa Conceição Bahia Luxury Pé na Areia SRV Premium
Entire Place • 4 bedrooms
Casa Margem - Front Sea
Entire Place • 4 bedrooms
Casa Beira - Maraú Peninsula
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maraú?
Learn from the best! This table showcases top-performing Airbnb hosts in Maraú based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kalug | 8 | $162,364 | 103 | 4.71/5.0 |
| Joaquim Jose De Queiroz Junior | 10 | $132,064 | 151 | 4.77/5.0 |
| Lucas | 2 | $102,619 | 14 | 4.92/5.0 |
| Dalila | 6 | $102,402 | 19 | 4.71/5.0 |
| Maryel | 6 | $101,534 | 55 | 4.81/5.0 |
| Carla | 9 | $97,748 | 115 | 4.84/5.0 |
| Luara | 2 | $95,300 | 62 | 4.92/5.0 |
| Silvana | 1 | $82,641 | 3 | 5.00/5.0 |
| Valérie Charpentier | 1 | $76,160 | 12 | 5.00/5.0 |
| Martha | 2 | $71,864 | 53 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maraú.
Who Are the Airbnb Hosts in Maraú?
Maraú has a relatively balanced host base.
Host Profile Insights for Maraú
- A 33.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 45.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maraú averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maraú
These are the highest-grossing professional property management operations in Maraú, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kalug | 8 | $162,364 | $135 | 44.8% | 4.71/5 |
| Bruno | 4 | $60,893 | $153 | 31.4% | 4.96/5 |
| Sabrina | 15 | $33,542 | $137 | 16.3% | 4.84/5 |
| Lays | 1 | $30,477 | $470 | 25.4% | 5.00/5 |
| Patricia | 4 | $17,881 | $167 | 15.6% | 5.00/5 |
| Anderson | 1 | $15,523 | $255 | 27.0% | 5.00/5 |
| Cleide | 1 | $10,283 | $362 | 8.8% | N/A |
| Daury | 1 | $5,496 | $159 | 14.8% | 4.96/5 |
| Ariele | 2 | $4,792 | $84 | 23.6% | 4.75/5 |
| Anfitrião Prime | 1 | $4,311 | $55 | 27.9% | 4.00/5 |
Management Company Insights for Maraú
- The leading management company, Kalug, operates 8 listings with $162,364 in gross revenue — a useful benchmark for what scale looks like in Maraú.
- Top managers average 4 properties each, suggesting professional management in Maraú still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maraú's Airbnb Market Compare to Nearby Cities?
How does the Maraú Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Itacaré, Maraú has 11 percentage points lower occupancy and about $55 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mata de São João | 1,414 | $1,122 | $206.29 | 26% |
| Camaçari | 1,958 | $854 | $179.19 | 25% |
| Itacaré | 823 | $728 | $93.33 | 36% |
| Cairu | 890 | $680 | $102.48 | 31% |
| São Gonçalo dos Campos | 12 | $666 | $196.69 | 18% |
| Lauro de Freitas | 295 | $603 | $99.26 | 30% |
| Salvador | 5,785 | $508 | $67.55 | 36% |
| Uruçuca | 181 | $489 | $106.78 | 27% |
| Entre Rios | 145 | $429 | $120.50 | 22% |
| Esplanada | 20 | $418 | $111.20 | 23% |
Frequently Asked Questions About Airbnb in Maraú
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maraú.
How much do Airbnb hosts make in Maraú?
Maraú hosts earn about $6,981 per year on average, with an average nightly rate of $148 and RevPAR of $38. Those figures describe the typical revenue environment for active listings in Maraú, Bahia, not the ceiling for the best operators. Source: AirROI 2026 data, Maraú market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maraú?
The average Airbnb occupancy rate in Maraú is 24.6%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maraú?
Listings in Maraú average $148 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maraú?
Maraú currently has about 941 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maraú?
AirROI currently classifies the short-term rental regulation level in Maraú as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maraú?
RevPAR in Maraú is about $38. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maraú?
Occupancy of 24.6% means Maraú is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,981, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maraú?
The average booking lead time in Maraú is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maraú?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maraú include Praia de Algodões, Praia do Acuípe, Praia de Taipú de fora. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maraú?
entire_home listings make up 87.6% of the active supply in Maraú. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maraú compare to nearby Airbnb markets?
Among neighboring markets, Mata de São João posts $13,464 in average annual revenue with 26.4% occupancy, compared to Maraú's $6,981 and 24.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maraú?
The average Airbnb stay length in Maraú is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maraú?
Airbnb listings in Maraú average 4.87 out of 5 overall. About 25.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maraú?
Dishwasher and TV are among the strongest revenue-linked amenities in Maraú. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maraú?
Yes. About 61.8% of active Airbnb listings in Maraú charge a cleaning fee, and the average fee is $34. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maraú?
At 33.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.