Rutherglen, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rutherglen, Victoria? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $29,249 per year — at a $285 nightly rate, 31.1% occupancy, and a $89 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 47 active listings, Rutherglen is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply declined 6.0% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rutherglen?
In Rutherglen, the headline Airbnb metrics are $29,249 in average annual revenue,31.1% occupancy, $285 ADR, and $89 in RevPAR, and guests book about 85 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rutherglen?
Understanding the monthly revenue variations for Airbnb listings in Rutherglen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rutherglen is typically March, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rutherglen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,997 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,160, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rutherglen
What Is the Monthly Airbnb Occupancy Rate in Rutherglen?
Maximize your bookings by understanding the Rutherglen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rutherglen:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rutherglen
What Is the Average Airbnb Nightly Rate in Rutherglen?
Effective short term rental pricing strategy in Rutherglen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rutherglen typically peaks in April and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $417+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $298 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $177 per night.
Average Daily Rate (ADR) Trend by Month in Rutherglen
What Is the RevPAR for Airbnb in Rutherglen?
RevPAR in Rutherglen is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $142 RevPAR.
Average Monthly RevPAR Trend in Rutherglen
RevPAR Insights for Rutherglen
- The average RevPAR in Rutherglen is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($142) and bottom 25% ($49) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Mar and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rutherglen benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rutherglen?
Rutherglen's peak Airbnb season falls in March, December, April, while the softest stretch is February, August, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, December, April)
- Revenue averages $3,522 per month
- Occupancy rates average 36.0%
- Daily rates average $305
Shoulder Season
- Revenue averages $2,839 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $285
Low Season (February, August, September)
- Revenue drops to average $2,314 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $273
Seasonality Insights for Rutherglen
- The Airbnb seasonality pattern in Rutherglen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rutherglen's highest earning potential, with monthly revenues climbing to $3,702, occupancy reaching 38.6%, and ADRs peaking at $326.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,160, occupancy could drop to 25.3%, and ADRs may adjust to $260.
- Lower occupancy paired with meaningful seasonality means hosts in Rutherglen need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Rutherglen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Rutherglen?
Low regulation and minimal registration activity in Rutherglen, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rutherglen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rutherglen?
With a compact short-term rental market, Rutherglen gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rutherglen Town Centre | The heart of Rutherglen, known for its heritage buildings and local amenities. A convenient base for tourists exploring the wine region. | Rutherglen Wine Experience, Rutherglen Historical Society, Park Heritage, Commonwealth Hill Wines, Rutherglen Golf Club |
| Rutherglen Wine Region | Famed for its excellent wineries and wine tours, attracting wine enthusiasts and tourists looking for relaxation and fine dining. | Wineries, Wicked Virgin Olive Grove, Chesterfield Farm, Rutherglen Estates, Indigo Vineyard |
| Lake Tinnaburra | A beautiful spot for nature lovers, offering outdoor activities and scenic views. Great for those looking to escape the hustle and bustle. | Lake Tinnaburra, Fishing, Bird Watching, Picnic Areas, Walking Trails |
| Rutherglen Rail Trail | Perfect for cycling and walking, this trail attracts outdoor enthusiasts who enjoy exploring in a peaceful environment. | Rail Trail, Scenic Views, Bike Hire, Murray River, Wildlife Spotting |
| Glenrowan (nearby) | A historic town famous for its associations with the Ned Kelly story, attracting history buffs and tourists interested in Australian folklore. | Ned Kelly Museum, Glenrowan Woolshed, Historic Kelly Tree, Glenrowan Heritage Walk, Wine Tasting |
| Wahgunyah (nearby) | A quaint town on the banks of the Murray River, attractive for those interested in riverside relaxation and local charm. | Murray River, Riverside Parks, Local Wineries, Historic Buildings, Fishing and Boating |
| Corowa (nearby) | Just across the river, known for its charming town and local wineries. Provides additional options for guests wanting variety. | Corowa Whisky and Chocolate, Corowa Rural Museum, Local Vineyards, Riverpark, Historic Sites |
| Yarrawonga (nearby) | A larger town with amenities and recreational activities by the lake, drawing families and those looking for more entertainment options. | Lake Mulwala, Yarrawonga Mulwala Golf Club, Yarrawonga Main Street, Local Markets, Outdoor Activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rutherglen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rutherglen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rutherglen
- The Rutherglen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rutherglen, House properties are the most common (74.5%), reflecting the local real estate landscape.
- Houses represent a significant 74.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo, unique stays (combined 8.5%) offer potential for unique stay experiences.
Rutherglen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rutherglen
- The dominant room capacity in Rutherglen is 1 bedroom listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.9% of the active Airbnb listings in Rutherglen, indicating a high concentration in these sizes.
- A significant 38.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rutherglen.
Rutherglen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rutherglen
- The most common guest capacity trend in Rutherglen vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rutherglen STR market, accounting for 46.8% of listings.
- 40.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rutherglen.
- On average, properties in Rutherglen are equipped to host 4.3 guests.
How Do Listings in Rutherglen Compare on Quality?
Listing quality in Rutherglen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rutherglen
- At 22 photos per listing on average, Rutherglen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rutherglen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rutherglen?
Amenity Prevalence
Amenity Insights for Rutherglen
- Essential amenities in Rutherglen that guests expect include: Air conditioning, Heating, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rutherglen: Air conditioning, Heating, TV, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, TV, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Wifi or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rutherglen to stay competitive.
Which Airbnb Amenities Boost Revenue in Rutherglen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rutherglen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire pit | 19.1% | $59,383 | $22,112 | 168.6% |
Kitchen | 76.6% | $34,216 | $12,994 | 163.3% |
Hot tub | 10.6% | $62,024 | $25,347 | 144.7% |
Pool | 12.8% | $56,762 | $25,223 | 125.0% |
Stove | 59.6% | $37,130 | $17,635 | 110.5% |
Oven | 59.6% | $37,130 | $17,635 | 110.5% |
Luggage dropoff allowed | 14.9% | $50,678 | $25,499 | 98.7% |
Pack ’n play/Travel crib | 17.0% | $49,576 | $25,079 | 97.7% |
Baking sheet | 17.0% | $49,112 | $25,174 | 95.1% |
Washer | 68.1% | $34,601 | $17,832 | 94.0% |
Revenue Impact Insights for Rutherglen
- Fire pit tops the revenue impact list with a 168.6% uplift — listings with this amenity earn $59,383 vs. $22,112 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rutherglen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rutherglen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRutherglen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rutherglen
- The typical guest profile for Airbnb in Rutherglen consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include Australia (96.2%) and United Kingdom (2.1%).
- Top languages spoken are English (78.9%) followed by Spanish (3.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rutherglen?
Listings in Rutherglen average 4.93 out of 5 overall, with about 74.1 reviews per active listing and 61.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rutherglen
- With an overall rating of 4.93, Rutherglen listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rutherglen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rutherglen
- The most common availability pattern in Rutherglen falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rutherglen (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rutherglen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rutherglen
- The overall average booking lead time for vacation rentals in Rutherglen is 85 days.
- Guests book furthest in advance for stays during March (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (99 days avg.) sees the longest lead times, while Summer (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Rutherglen.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Rutherglen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rutherglen?
Guests in Rutherglen stay about 2.6 nights on average, generating roughly 1,385 reservations and 29.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rutherglen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rutherglen
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 29.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (3.3 nights) and shorten in Mar (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rutherglen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
14.9% of total
2 Nights
34 listings
72.3% of total
30+ Nights
6 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rutherglen is 2 Nights, adopted by 72.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.2%) of the Rutherglen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Rutherglen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 72.3% of Rutherglen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- A 2-night minimum appears standard (72.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rutherglen.
Rutherglen Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.1% of total
Limited
1 listings
2.1% of total
Flexible
6 listings
12.8% of total
Moderate
9 listings
19.1% of total
Firm
29 listings
61.7% of total
Strict
1 listings
2.1% of total
Cancellation Policy Insights for Rutherglen
- The prevailing Airbnb cancellation policy trend in Rutherglen is Firm, used by 61.7% of listings.
- A majority (63.8%) of hosts in Rutherglen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (2.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 61.7% market standard in Rutherglen.
- Using a Strict policy might deter some guests, as only 2.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rutherglen.
How Much Are Airbnb Cleaning Fees in Rutherglen?
Cleaning fees in Rutherglen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rutherglen
- About 63.8% of Rutherglen listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $50 is close to the median ($34), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rutherglen median of $34. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rutherglen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rutherglenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Quondong Wahgunyah " - Luxury Private Estate
Entire Place • 8 bedrooms
Rutherglen Convent
Entire Place • 11 bedrooms
The Coral Door on Main
Entire Place • 3 bedrooms
Luxury Vineyard Villa | Pool & Fireplace
Entire Place • 1 bedroom
Rose Cottage, 6-8 sleeper with Vineyard Views
Entire Place • 3 bedrooms
The Residence at Mount Ophir Estate
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rutherglen?
Learn from the best! This table showcases top-performing Airbnb hosts in Rutherglen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kaitlyn | 1 | $223,116 | 27 | 5.00/5.0 |
| Michele | 9 | $192,518 | 100 | 5.00/5.0 |
| Lucy | 6 | $158,270 | 656 | 4.86/5.0 |
| Ben | 1 | $126,609 | 43 | 5.00/5.0 |
| Harry's on Moodemere | 2 | $83,416 | 14 | 4.92/5.0 |
| Amanda | 1 | $62,486 | 80 | 5.00/5.0 |
| Micaela | 2 | $52,824 | 404 | 4.96/5.0 |
| Michele | 1 | $51,862 | 27 | 4.78/5.0 |
| Jane | 1 | $39,553 | 101 | 4.96/5.0 |
| Amber | 2 | $38,126 | 39 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rutherglen.
Who Are the Airbnb Hosts in Rutherglen?
Rutherglen is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rutherglen
- With 68.1% Superhosts, Rutherglen has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 21.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rutherglen averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rutherglen
These are the highest-grossing professional property management operations in Rutherglen, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Amber | 2 | $38,126 | $185 | 31.0% | 5.00/5 |
| Buller Winery | 2 | $17,473 | $175 | 24.7% | 5.00/5 |
Management Company Insights for Rutherglen
- The leading management company, Amber, operates 2 listings with $38,126 in gross revenue — a useful benchmark for what scale looks like in Rutherglen.
- Top managers average 2 properties each, suggesting professional management in Rutherglen still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rutherglen's Airbnb Market Compare to Nearby Cities?
How does the Rutherglen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brighton East, Rutherglen has 14 percentage points lower occupancy and about $29 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire of Strathbogie | 34 | $3,132 | $344.18 | 36% |
| Shire of Mansfield | 81 | $2,929 | $399.86 | 31% |
| Bright | 509 | $2,843 | $283.52 | 38% |
| Brighton East | 11 | $2,679 | $314.76 | 45% |
| Shire of Murrindindi | 73 | $2,569 | $331.69 | 35% |
| Mansfield | 138 | $2,526 | $331.13 | 33% |
| Beechworth | 131 | $2,523 | $257.29 | 37% |
| Yarrawonga | 129 | $2,522 | $390.86 | 31% |
| Kinglake | 15 | $2,507 | $277.49 | 40% |
| Merrijig | 56 | $2,506 | $413.92 | 29% |
Frequently Asked Questions About Airbnb in Rutherglen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rutherglen.
How much do Airbnb hosts make in Rutherglen?
Rutherglen hosts earn about $29,249 per year on average, with an average nightly rate of $285 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in Rutherglen, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Rutherglen market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Rutherglen?
The average Airbnb occupancy rate in Rutherglen is 31.1%. March is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rutherglen?
Listings in Rutherglen average $285 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rutherglen?
Rutherglen currently has about 47 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rutherglen?
AirROI currently classifies the short-term rental regulation level in Rutherglen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rutherglen?
RevPAR in Rutherglen is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rutherglen?
Occupancy of 31.1% means Rutherglen is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,249, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rutherglen?
The average booking lead time in Rutherglen is about 85 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rutherglen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rutherglen include Rutherglen Town Centre, Rutherglen Wine Region, Lake Tinnaburra. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rutherglen?
entire_home listings make up 91.5% of the active supply in Rutherglen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rutherglen compare to nearby Airbnb markets?
Among neighboring markets, Shire of Strathbogie posts $37,580 in average annual revenue with 35.7% occupancy, compared to Rutherglen's $29,249 and 31.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rutherglen?
The average Airbnb stay length in Rutherglen is about 2.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rutherglen?
Airbnb listings in Rutherglen average 4.93 out of 5 overall. About 61.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rutherglen?
Fire pit and Kitchen are among the strongest revenue-linked amenities in Rutherglen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rutherglen?
Yes. About 63.8% of active Airbnb listings in Rutherglen charge a cleaning fee, and the average fee is $50. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rutherglen?
A 68.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.