Horsham, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Horsham, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,179 per year — at a $134 nightly rate, 53.3% occupancy, and a $74 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 46 active listings, Horsham is a micro-market where solid booking activity throughout the year. Supply grew 91.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Horsham?
In Horsham, the headline Airbnb metrics are $19,179 in average annual revenue,53.3% occupancy, $134 ADR, and $74 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Horsham?
Understanding the monthly revenue variations for Airbnb listings in Horsham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horsham is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horsham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,549+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,188 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,178 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horsham
What Is the Monthly Airbnb Occupancy Rate in Horsham?
Maximize your bookings by understanding the Horsham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horsham:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horsham
What Is the Average Airbnb Nightly Rate in Horsham?
Effective short term rental pricing strategy in Horsham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horsham typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Horsham
What Is the RevPAR for Airbnb in Horsham?
RevPAR in Horsham is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $87 RevPAR.
- Best-in-class (Top 10%) achieve $131 RevPAR.
Average Monthly RevPAR Trend in Horsham
RevPAR Insights for Horsham
- The average RevPAR in Horsham is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($131) and bottom 25% ($47) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Horsham benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $87+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Horsham?
Horsham's peak Airbnb season falls in April, December, September, while the softest stretch is June, July, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, December, September)
- Revenue averages $2,722 per month
- Occupancy rates average 62.6%
- Daily rates average $137
Shoulder Season
- Revenue averages $2,410 per month
- Occupancy maintains around 55.3%
- Daily rates hold near $138
Low Season (June, July, August)
- Revenue drops to average $2,161 per month
- Occupancy decreases to average 52.6%
- Daily rates adjust to average $135
Seasonality Insights for Horsham
- The Airbnb seasonality pattern in Horsham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horsham's highest earning potential, with monthly revenues climbing to $2,815, occupancy reaching 69.4%, and ADRs peaking at $146.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,935, occupancy could drop to 48.6%, and ADRs may adjust to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horsham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Horsham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Horsham?
Low regulation and minimal registration activity in Horsham, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Horsham to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Horsham?
With a compact short-term rental market, Horsham gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horsham Central Business District | The heart of Horsham with access to shops, restaurants, and services. Ideal for guests wanting convenience and proximity to urban amenities. | Horsham Botanical Gardens, Horsham Arts Centre, Wimmera River, Horsham Plaza, Horsham Golf Club |
| Riverside Vic | A tranquil area along the Wimmera River known for its scenic views and outdoor activities. Perfect for nature lovers and families. | Wimmera River Walking Trail, Riverside Park, Fishing spots, Picnic areas, Horsham Sports and Community Club |
| Dimboola | A charming town nearby Horsham known for its historic sites and relaxed country lifestyle. Great for tourists seeking a peaceful getaway. | Dimboola Landing, Wimmera River, Dimboola Railway Station, Local cafes, Nature reserves |
| Natimuk | A quirky town famous for the Grampians and outdoor rock climbing, attracting adventure seekers and nature enthusiasts. | Mt Arapiles, Natimuk Art Gallery, Local markets, Rock climbing spots, Hiking trails |
| Warrayure | A rural area with stunning landscapes, ideal for those looking to escape the urban setting. Perfect for retreats and quiet stays. | Rural vistas, Local farms, Nature walks, Bird watching |
| Telopea Downs | A residential suburb close to Horsham known for its spacious properties and family-friendly environment. Suitable for longer stays. | Parks, Schools, Community events, Local dining |
| Murtoa | Home to the iconic Murtoa Stick Shed and rich in heritage, it attracts history buffs and those interested in agriculture. | Murtoa Stick Shed, Local history museums, Agricultural shows, Community festivals |
| Longerenong | Known for its agricultural college and rural landscape, it appeals to guests interested in farming, education, and the countryside. | Longerenong Agricultural College, Local farms, Nature reserves |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Horsham offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Horsham?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horsham
- The Horsham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horsham, House properties are the most common (78.3%), reflecting the local real estate landscape.
- Houses represent a significant 78.3% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Horsham Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horsham
- The dominant room capacity in Horsham is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 69.6% of the active Airbnb listings in Horsham, indicating a high concentration in these sizes.
- A significant 63.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horsham.
Horsham Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horsham
- The most common guest capacity trend in Horsham vacation rentals is listings accommodating 6 guests (43.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Horsham STR market, accounting for 63.1% of listings.
- 65.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horsham.
- On average, properties in Horsham are equipped to host 5.4 guests.
How Do Listings in Horsham Compare on Quality?
Listing quality in Horsham can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Horsham
- The average of 19.7 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 10.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Horsham averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Horsham?
Amenity Prevalence
Amenity Insights for Horsham
- Essential amenities in Horsham that guests expect include: Heating, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horsham: Heating, Air conditioning, TV, Free parking on premises.
- Prioritize adding missing essentials: Heating, Air conditioning, TV, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horsham to stay competitive.
Which Airbnb Amenities Boost Revenue in Horsham?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Horsham, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 89.1% | $20,429 | $8,923 | 129.0% |
Exterior security cameras on property | 19.6% | $31,990 | $16,062 | 99.2% |
Coffee | 58.7% | $23,949 | $12,400 | 93.1% |
Body soap | 67.4% | $22,174 | $12,988 | 70.7% |
Coffee maker | 30.4% | $26,709 | $15,884 | 68.1% |
Shampoo | 56.5% | $23,075 | $14,113 | 63.5% |
Wine glasses | 65.2% | $22,161 | $13,587 | 63.1% |
Hot water kettle | 73.9% | $21,151 | $13,591 | 55.6% |
Rice maker | 15.2% | $27,174 | $17,743 | 53.2% |
Board games | 28.3% | $25,393 | $16,730 | 51.8% |
Revenue Impact Insights for Horsham
- Dishes and silverware tops the revenue impact list with a 129.0% uplift — listings with this amenity earn $20,429 vs. $8,923 without it.
- Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Horsham STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horsham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorsham Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Horsham
- The typical guest profile for Airbnb in Horsham consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.8% of guests.
- Key international markets include Australia (92.8%) and United States (2%).
- Top languages spoken are English (71%) followed by French (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Adelaide.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Horsham?
Listings in Horsham average 4.79 out of 5 overall, with about 143.2 reviews per active listing and 43.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Horsham
- An average rating of 4.79 places Horsham in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.92), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 43.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Horsham Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horsham
- The most common availability pattern in Horsham falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Horsham (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Horsham?
Average Booking Lead Time by Month
Booking Lead Time Insights for Horsham
- The overall average booking lead time for vacation rentals in Horsham is 42 days.
- Guests book furthest in advance for stays during November (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Horsham.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Horsham averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Horsham?
Guests in Horsham stay about 5.7 nights on average, generating roughly 1,297 reservations and 28.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Horsham
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Horsham
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.3 nights) and shorten in Jan (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Horsham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
56.5% of total
2 Nights
8 listings
17.4% of total
3 Nights
1 listings
2.2% of total
4-6 Nights
4 listings
8.7% of total
30+ Nights
7 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Horsham is 1 Night, adopted by 56.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Horsham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Horsham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.5% of Horsham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horsham.
Horsham Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
26.1% of total
Moderate
17 listings
37% of total
Firm
13 listings
28.3% of total
Strict
4 listings
8.7% of total
Cancellation Policy Insights for Horsham
- The prevailing Airbnb cancellation policy trend in Horsham is Moderate, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (37.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37% market standard in Horsham.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horsham.
How Much Are Airbnb Cleaning Fees in Horsham?
Cleaning fees in Horsham are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Horsham
- About 58.7% of Horsham listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $44 is close to the median ($33), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Horsham median of $33. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Horsham Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horshambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Evergreen on Baillie
Entire Place • 3 bedrooms
Glenare on Read
Entire Place • 2 bedrooms
Stylish Home in Horsham
Entire Place • 3 bedrooms
Horsham
Entire Place • 3 bedrooms
Large Family Home, Kuranda.
Entire Place • 5 bedrooms
Tropical Oasis with heated pool!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Horsham?
Learn from the best! This table showcases top-performing Airbnb hosts in Horsham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Craig | 2 | $113,861 | 176 | 4.95/5.0 |
| Brendan And Peta | 2 | $55,276 | 710 | 4.87/5.0 |
| Rebecca | 1 | $47,569 | 121 | 4.99/5.0 |
| Darcy | 1 | $45,953 | 226 | 4.97/5.0 |
| Sharon | 2 | $44,291 | 315 | 4.87/5.0 |
| Chris | 3 | $44,128 | 429 | 4.59/5.0 |
| Charlene | 2 | $37,839 | 236 | 4.89/5.0 |
| Cam | 1 | $37,500 | 21 | 5.00/5.0 |
| Danielle | 1 | $36,797 | 257 | 4.95/5.0 |
| John | 1 | $29,256 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horsham.
Who Are the Airbnb Hosts in Horsham?
Horsham is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Horsham
- With 65.2% Superhosts, Horsham has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Horsham averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Horsham
These are the highest-grossing professional property management operations in Horsham, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jessica | 1 | $23,837 | $132 | 44.0% | 4.84/5 |
Management Company Insights for Horsham
- The leading management company, Jessica, operates 1 listings with $23,837 in gross revenue — a useful benchmark for what scale looks like in Horsham.
- Top managers average 1 properties each, suggesting professional management in Horsham still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Horsham's Airbnb Market Compare to Nearby Cities?
How does the Horsham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pomonal, Horsham has 6 percentage points higher occupancy and about $47 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pomonal | 11 | $2,396 | $180.94 | 47% |
| Halls Gap | 203 | $2,302 | $191.40 | 42% |
| Creswick | 29 | $2,256 | $175.67 | 46% |
| Dunkeld | 27 | $2,101 | $195.43 | 40% |
| Swan Hill | 26 | $2,068 | $173.46 | 39% |
| Rural City of Ararat | 13 | $1,758 | $172.31 | 40% |
| Ballarat | 391 | $1,693 | $155.39 | 44% |
| Ararat | 20 | $1,503 | $179.50 | 40% |
| Clunes | 16 | $1,389 | $178.96 | 30% |
| Maryborough | 23 | $1,347 | $134.47 | 38% |
Frequently Asked Questions About Airbnb in Horsham
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Horsham.
How much do Airbnb hosts make in Horsham?
Horsham hosts earn about $19,179 per year on average, with an average nightly rate of $134 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Horsham, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Horsham market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Horsham?
The average Airbnb occupancy rate in Horsham is 53.3%. April is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Horsham?
Listings in Horsham average $134 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Horsham?
Horsham currently has about 46 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Horsham?
AirROI currently classifies the short-term rental regulation level in Horsham as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Horsham?
RevPAR in Horsham is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Horsham?
At 53.3% occupancy, Horsham can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,179, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Horsham?
The average booking lead time in Horsham is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Horsham?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Horsham include Horsham Central Business District, Riverside Vic, Dimboola. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Horsham?
entire_home listings make up 95.7% of the active supply in Horsham. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Horsham compare to nearby Airbnb markets?
Among neighboring markets, Pomonal posts $28,751 in average annual revenue with 46.8% occupancy, compared to Horsham's $19,179 and 53.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Horsham?
The average Airbnb stay length in Horsham is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Horsham?
Airbnb listings in Horsham average 4.79 out of 5 overall. About 43.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Horsham?
Dishes and silverware and Exterior security cameras on property are among the strongest revenue-linked amenities in Horsham. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Horsham?
Yes. About 58.7% of active Airbnb listings in Horsham charge a cleaning fee, and the average fee is $44. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Horsham?
A 65.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.