Mộc Châu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sơn La Province, Vietnam
Is Airbnb profitable in Mộc Châu in 2025? Explore comprehensive Airbnb analytics for Mộc Châu, Sơn La Province, Vietnam to uncover income potential. This 2025 STR market report for Mộc Châu, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Mộc Châu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mộc Châu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mộc Châu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mộc Châu (2025)
Understanding the monthly revenue variations for Airbnb listings in Mộc Châu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mộc Châu is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mộc Châu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $748+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $276 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $118 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $62, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mộc Châu
Mộc Châu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mộc Châu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mộc Châu:
- Best-in-class properties (Top 10%) achieve 23%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 16% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 9%.
- Entry-level properties (Bottom 25%) average 6% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mộc Châu
Average Daily Rate (ADR) Airbnb Trends in Mộc Châu (2025)
Effective short term rental pricing strategy in Mộc Châu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mộc Châu typically peaks in March and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $146+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Mộc Châu
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Airbnb Seasonality Analysis & Trends in Mộc Châu (2025)
Peak Season (December, April, January)
- Revenue averages $559 per month
- Occupancy rates average 14.9%
- Daily rates average $71
Shoulder Season
- Revenue averages $260 per month
- Occupancy maintains around 12.3%
- Daily rates hold near $68
Low Season (June, August, October)
- Revenue drops to average $96 per month
- Occupancy decreases to average 10.1%
- Daily rates adjust to average $55
Seasonality Insights for Mộc Châu
- The Airbnb seasonality in Mộc Châu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mộc Châu's highest earning potential, with monthly revenues capable of climbing to $627, occupancy reaching a high of 19.3%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $93, occupancy could drop to 8.4%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mộc Châu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mộc Châu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mộc Châu (2025)
Exploring the top neighborhoods for short-term rentals in Mộc Châu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bản Ôn | A picturesque village known for its stunning landscapes and tea plantations. It's an ideal spot for tourists seeking tranquility in nature and experiencing local culture. | Tea Plantations, Waterfalls, Local Markets, Moc Chau Dairy Farm, Hiking Trails |
| Mộc Châu Town | The central town of Mộc Châu with access to local restaurants, markets, and accommodations. It serves as a hub for exploring the surrounding natural beauty. | Moc Chau Market, Local Cuisine, Cultural Exhibitions, Coffee Shops, Suối Bảng Waterfall |
| Bản Ba Phách | Known for beautiful flower fields and traditional wooden houses, attracting visitors for its scenic beauty and cultural richness. | Flower Fields, Traditional Wooden Houses, Local Festivals, Nature Walks |
| Thủ đô Bò Cạp | A remote area ideal for tourists seeking adventure and an authentic local experience, surrounded by mountains and scenery. | Mountainous Views, Trekking Paths, Traditional Villages, Natural Hot Springs |
| Mộc Châu Plateau | Famous for its vast green fields and breathtaking views, it's a hotspot for nature lovers and photographers. | Scenic Lookouts, Cattle Farms, Night Sky Watching, Bike Tours |
| Bản Chiềng Đi | A culturally rich area where visitors can experience the local ethnic heritage and traditions. | Ethnic Culture, Local Handicrafts, Traditional Dances, Nature Trails |
| Khu du lịch Happy Land | A popular leisure destination with recreational facilities, ideal for families and group travelers. | Amusement Parks, Dining Areas, Water Activities, Playgrounds |
| Thung Lũng Bản Áng | Known for its serene lakes and gardens, attracting tourists looking for relaxation and scenic strolls. | Lakes, Gardens, Fishing, Picnic Spots |
Understanding Airbnb License Requirements & STR Laws in Mộc Châu (2025)
Yes, Mộc Châu, Sơn La Province, Vietnam enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mộc Châu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 43% licensed listings)
Top Performing Airbnb Properties in Mộc Châu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mộc Châubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Khu nghỉ dưỡng Hoa Ban Charm MC
Entire Place • 9 bedrooms
Villa & Homestay
Entire Place • 3 bedrooms
Liverpool House 2.5
Entire Place • 4 bedrooms
Nhà gỗ 2 tầng 3 phòng ngủ
Entire Place • 3 bedrooms
Phòng ngủ khép kín cho gia đình
Private Room • 1 bedroom
Mộc Châu Island - Lune Village
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mộc Châu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mộc Châu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #512939674 | 1 | $14,462 | 0 | N/A/5.0 |
| Host #527862385 | 1 | $4,998 | 0 | N/A/5.0 |
| Host #188681616 | 2 | $4,680 | 0 | N/A/5.0 |
| Host #78412405 | 2 | $3,273 | 1 | N/A/5.0 |
| Host #482356932 | 2 | $2,856 | 0 | N/A/5.0 |
| Mộc Châu | 1 | $1,774 | 0 | N/A/5.0 |
| Host #512933956 | 2 | $1,572 | 0 | N/A/5.0 |
| Host #422501028 | 2 | $1,226 | 0 | N/A/5.0 |
| Đại | 1 | $1,213 | 2 | N/A/5.0 |
| Nghiem | 1 | $758 | 4 | 4.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mộc Châu.
Dive Deeper: Advanced Mộc Châu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mộc Châu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMộc Châu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mộc Châu
- The Mộc Châu Airbnb market composition is heavily skewed towards Private Room listings, which make up 61.9% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mộc Châu, House properties are the most common (38.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
Mộc Châu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mộc Châu
- The dominant room capacity in Mộc Châu is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 66.6% of the active Airbnb listings in Mộc Châu, indicating a high concentration in these sizes.
- With over half the market (57.1%) consisting of studios or 1-bedroom units, Mộc Châu is particularly well-suited for individuals or couples.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mộc Châu.
Mộc Châu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mộc Châu
- The most common guest capacity trend in Mộc Châu vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mộc Châu STR market, accounting for 61.9% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Mộc Châu.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mộc Châu.
- On average, properties in Mộc Châu are equipped to host 3.9 guests.
Mộc Châu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mộc Châu
- The most common availability pattern in Mộc Châu falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mộc Châu (71.4%), reflecting common guest stay durations or potential owner blocking patterns.
Mộc Châu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Mộc Châu is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Mộc Châu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Mộc Châu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mộc Châu.
Mộc Châu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
50% of total
Moderate
5 listings
35.7% of total
Firm
1 listings
7.1% of total
Strict
1 listings
7.1% of total
Cancellation Policy Insights for Mộc Châu
- The prevailing Airbnb cancellation policy trend in Mộc Châu is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Mộc Châu may expect booking flexibility.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Mộc Châu.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mộc Châu.
Mộc Châu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mộc Châu
- The overall average booking lead time for vacation rentals in M ộc Châu is 21 days.
- Guests book furthest in advance for stays during May (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (25 days avg.) sees the longest lead times, while Summer (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Mộc Châu.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Mộc Châu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mộc Châu (2025)
Amenity Prevalence
Amenity Insights for Mộc Châu
- Essential amenities in Mộc Châu that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mộc Châu: Free parking on premises, Wifi.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mộc Châu to stay competitive.
Mộc Châu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mộc Châu
- The typical guest profile for Airbnb in Mộc Châu consists of a mix of domestic (50%) and international guests, with top international origins including Australia, typically belonging to the 1970s (Gen X) group (50%), primarily speaking English or Vietnamese.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Vietnam (50%) and Australia (50%).
- Top languages spoken are English (50%) followed by Vietnamese (50%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant 1970s (Gen X) demographic (e.g., emphasize comfort, accessibility, clear instructions).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mộc Châu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Truòng Yên | 18 | $366 | $38.49 | 33% |
| Phúc Yên | 33 | $357 | $135.46 | 14% |
| Vân Hồ | 11 | $257 | $55.44 | 26% |
| Hà Nội | 6,424 | $255 | $50.88 | 30% |
| Sầm Sơn | 11 | $215 | $189.14 | 15% |
| Văn Giang | 104 | $205 | $68.58 | 27% |
| Ninh Bình | 66 | $202 | $41.69 | 22% |
| Gia Viễn District | 10 | $181 | $34.05 | 22% |
| Hoa Lư | 180 | $174 | $32.56 | 24% |
| Gia Sinh | 15 | $148 | $82.66 | 12% |