New Martinsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in New Martinsville in 2025? Explore comprehensive Airbnb analytics for New Martinsville, West Virginia, United States to uncover income potential. This 2025 STR market report for New Martinsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in New Martinsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Martinsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Martinsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Martinsville (2025)
Understanding the monthly revenue variations for Airbnb listings in New Martinsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Martinsville is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Martinsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,905 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,535 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $873, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Martinsville
New Martinsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Martinsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Martinsville:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Martinsville
Average Daily Rate (ADR) Airbnb Trends in New Martinsville (2025)
Effective short term rental pricing strategy in New Martinsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Martinsville typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $158+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in New Martinsville
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Airbnb Seasonality Analysis & Trends in New Martinsville (2025)
Peak Season (November, April, June)
- Revenue averages $2,583 per month
- Occupancy rates average 40.9%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,972 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $111
Low Season (January, February, March)
- Revenue drops to average $1,180 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $127
Seasonality Insights for New Martinsville
- The Airbnb seasonality in New Martinsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Martinsville's highest earning potential, with monthly revenues capable of climbing to $2,919, occupancy reaching a high of 61.1%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $943, occupancy could drop to 25.0%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Martinsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Martinsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Martinsville (2025)
Exploring the top neighborhoods for short-term rentals in New Martinsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown New Martinsville | The heart of the city, offering access to local shops and dining. Great for guests looking to explore the community and nearby attractions. | New Martinsville City Park, Historic 2nd Street, Ohio River, Wetzel County Museum, Local dining options |
| Lakewood Park | A scenic area near the river, perfect for guests who enjoy outdoor activities like fishing and picnicking. | Lakewood Park, Ohio River views, Fishing spots, Nature trails |
| Doolin's Hollow | A quiet neighborhood that offers a tranquil experience, appealing for those wanting to escape the hustle and bustle of city life. | Peaceful residential area, Proximity to nature trails, Local wildlife, Community parks |
| Wetzel County Fairgrounds | Ideal for guests visiting during fairs and events. This area has a vibrant local culture and community activities. | Wetzel County Fair, Local events, Carnivals, Farmers' market |
| Grand Vue Park | A beautiful park with outdoor facilities for family gatherings and recreation, attracting nature lovers and families. | Grand Vue Park, Zip line and adventure park, Picnic areas, Scenic views, Playgrounds |
| State Route 2 | A main road that offers easy access to nearby towns and attractions, attracting transient guests and road trippers. | Access to nearby attractions, Local shops, Dining options |
| East New Martinsville | A suburban area with schools and local amenities, suitable for longer stays or family visits to the area. | Local schools, Community centers, Parks |
| The Point | A quiet riverside area ideal for relaxation and enjoying the views of the Ohio River, attracting those seeking a peaceful retreat. | Riverfront views, Picnic spots, Walking paths |
Understanding Airbnb License Requirements & STR Laws in New Martinsville (2025)
While New Martinsville, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Martinsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Martinsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Martinsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Midtown Cottage
Entire Place • 3 bedrooms
601 The old timer
Entire Place • 3 bedrooms
Ohio River GET-A-Way
Entire Place • 1 bedroom
Coastal Decor, Spacious Apartment
Entire Place • 3 bedrooms
621 Kings Ranch
Entire Place • 1 bedroom
607 The bears den! New cozy tiny home
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Martinsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Martinsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steve And Teresa | 4 | $76,762 | 174 | 4.97/5.0 |
| Deanna | 4 | $40,397 | 61 | 4.97/5.0 |
| Kim | 1 | $37,266 | 32 | 5.00/5.0 |
| Kim | 1 | $27,283 | 46 | 5.00/5.0 |
| Jason | 3 | $13,642 | 40 | 4.93/5.0 |
| Samantha | 2 | $8,228 | 89 | 4.87/5.0 |
| Nancy | 2 | $2,139 | 7 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Martinsville.
Dive Deeper: Advanced New Martinsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Martinsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Martinsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Martinsville
- The New Martinsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Martinsville, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
New Martinsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Martinsville
- The dominant room capacity in New Martinsville is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 70.6% of the active Airbnb listings in New Martinsville, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Martinsville.
New Martinsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Martinsville
- The most common guest capacity trend in New Martinsville vacation rentals is listings accommodating 2 guests (35.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the New Martinsville STR market, accounting for 58.8% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Martinsville.
- On average, properties in New Martinsville are equipped to host 3.4 guests.
New Martinsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Martinsville
- The most common availability pattern in New Martinsville falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in New Martinsville (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Martinsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
13.3% of total
2 Nights
4 listings
26.7% of total
3 Nights
1 listings
6.7% of total
4-6 Nights
2 listings
13.3% of total
7-29 Nights
3 listings
20% of total
30+ Nights
3 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in New Martinsville is 2 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in New Martinsville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.7% of New Martinsville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Martinsville.
New Martinsville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
37.5% of total
Moderate
4 listings
25% of total
Firm
4 listings
25% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for New Martinsville
- The prevailing Airbnb cancellation policy trend in New Martinsville is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in New Martinsville.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in New Martinsville.
New Martinsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Martinsville
- The overall average booking lead time for vacation rentals in New Martinsville is 58 days.
- Guests book furthest in advance for stays during June (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in New Martinsville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these New Martinsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Martinsville (2025)
Amenity Prevalence
Amenity Insights for New Martinsville
- Essential amenities in New Martinsville that guests expect include: Carbon monoxide alarm, Air conditioning, Kitchen, TV, Wifi, Smoke alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Martinsville: Carbon monoxide alarm, Air conditioning, Kitchen, TV, Wifi, Smoke alarm, Heating, Hot water.
- Consider adding popular differentiators like Coffee maker or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Martinsville to stay competitive.
New Martinsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Martinsville
- The typical guest profile for Airbnb in New Martinsville consists of primarily domestic travelers (100%), often arriving from nearby Petersburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (91.7%) followed by Chinese (2.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Petersburg and Rush.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Martinsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Victor | 19 | $4,783 | $435.08 | 37% |
| Slaty Fork | 37 | $4,450 | $384.61 | 37% |
| Swanton | 212 | $4,069 | $568.78 | 31% |
| Sewickley | 13 | $4,034 | $195.30 | 67% |
| McHenry | 551 | $3,927 | $532.85 | 30% |
| Berlin | 74 | $3,777 | $231.81 | 49% |
| Sugarcreek | 56 | $3,681 | $216.63 | 49% |
| Lower Turkeyfoot Township | 11 | $3,578 | $224.48 | 49% |
| Dover | 18 | $3,549 | $252.45 | 53% |