Willis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Willis in 2025? Explore comprehensive Airbnb analytics for Willis, Virginia, United States to uncover income potential. This 2025 STR market report for Willis, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Willis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Willis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Willis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Willis (2025)
Understanding the monthly revenue variations for Airbnb listings in Willis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willis is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,996+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,902 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,353 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willis
Willis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Willis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willis:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willis
Average Daily Rate (ADR) Airbnb Trends in Willis (2025)
Effective short term rental pricing strategy in Willis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willis typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Willis
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Airbnb Seasonality Analysis & Trends in Willis (2025)
Peak Season (June, July, April)
- Revenue averages $3,342 per month
- Occupancy rates average 56.1%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,826 per month
- Occupancy maintains around 53.5%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $2,155 per month
- Occupancy decreases to average 43.2%
- Daily rates adjust to average $156
Seasonality Insights for Willis
- The Airbnb seasonality in Willis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willis's highest earning potential, with monthly revenues capable of climbing to $3,449, occupancy reaching a high of 63.1%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,925, occupancy could drop to 40.5%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Willis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Willis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Willis (2025)
Exploring the top neighborhoods for short-term rentals in Willis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Willis Historic District | Charming area showcasing the rich history of Willis, perfect for travelers interested in local culture. | Willis Community Center, Local shops and eateries, Historic homes, Nearby lakes, Local festivals |
| Lake View | Scenic area near the lakes, ideal for nature lovers and outdoor enthusiasts looking for a peaceful getaway. | Lake Louise, Fishing and boating activities, Picnic areas, Scenic trails, Bird watching |
| Willis Mountain | Great for hiking and outdoor activities, attracting nature lovers and adventure seekers. | Willis Mountain trails, Nature photography, Camping spots, Wildlife viewing |
| Local Vineyards | Rich in wineries and vineyards, perfect for wine enthusiasts looking for tastings and tours. | Local wineries, Wine tasting events, Scenic vineyard tours, Culinary events |
| Arts and Crafts District | Has a vibrant local arts scene, appealing to tourists looking for unique handmade crafts and local art. | Local artist studios, Art fairs, Craft shops, Workshops and classes |
| Cultural Heritage Center | Features exhibits and events showcasing the cultural heritage of the region, drawing visitors interested in history and education. | Cultural exhibitions, Historical reenactments, Workshops, Guided tours |
| Farmers Market Area | Bustling with local produce, goods, and crafts, attracting those interested in local food and community events. | Weekly farmers market, Local produce and goods, Food trucks, Family-friendly activities |
| Outdoor Recreation Areas | Provides numerous parks and recreation spaces, ideal for families and people wishing to enjoy outdoor activities. | Picnic areas, Children's playgrounds, Walking and biking paths, Sports facilities |
Understanding Airbnb License Requirements & STR Laws in Willis (2025)
While Willis, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Willis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Willis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Creekside Cabin w/ High Speed Internet
Entire Place • 5 bedrooms
The Ramblin Wombat ❤️ Floyd County, Virginia.
Entire Place • 1 bedroom
* Redwood Lodge * Floyd County, Virginia
Entire Place • 2 bedrooms
Unique Yurt on 25 Acres in the Mountains!
Entire Place • N/A
Buffalo Bliss
Entire Place • 1 bedroom
Modern Willis Cabin Retreat: 24-Acre Working Farm!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Willis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Willis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 2 | $113,224 | 434 | 5.00/5.0 |
| Patricia | 5 | $74,786 | 657 | 4.94/5.0 |
| Melissa | 1 | $74,373 | 104 | 4.87/5.0 |
| Jessica | 1 | $44,210 | 69 | 4.99/5.0 |
| Rosalie | 1 | $40,825 | 30 | 5.00/5.0 |
| Evolve | 1 | $39,033 | 10 | 4.90/5.0 |
| Tommy | 1 | $30,182 | 40 | 5.00/5.0 |
| Mark | 1 | $28,407 | 15 | 4.80/5.0 |
| Tracey | 1 | $24,646 | 150 | 4.98/5.0 |
| Host #472383844 | 1 | $17,892 | 156 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willis.
Dive Deeper: Advanced Willis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willis
- The Willis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willis, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Willis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willis
- The dominant room capacity in Willis is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.9% of the active Airbnb listings in Willis, indicating a high concentration in these sizes.
- A significant 41.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Willis.
Willis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willis
- The most common guest capacity trend in Willis vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Willis STR market, accounting for 52.9% of listings.
- 41.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willis.
- On average, properties in Willis are equipped to host 4.9 guests.
Willis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willis
- The most common availability pattern in Willis falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Willis (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Willis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
31.3% of total
2 Nights
6 listings
37.5% of total
3 Nights
3 listings
18.8% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Willis is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Willis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Willis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Willis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willis.
Willis Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
18.8% of total
Moderate
3 listings
18.8% of total
Firm
7 listings
43.8% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Willis
- The prevailing Airbnb cancellation policy trend in Willis is Firm, used by 43.8% of listings.
- A majority (62.6%) of hosts in Willis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.8% market standard in Willis.
- Regularly review your cancellation policy against competitors and market demand shifts in Willis.
Willis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Willis
- The overall average booking lead time for vacation rentals in Willis is 58 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Willis.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Willis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Willis (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Willis
- Essential amenities in Willis that guests expect include: Hair dryer, Air conditioning, Heating, Smoke alarm, Refrigerator, Coffee maker, Dishes and silverware, Kitchen, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willis: Hair dryer, Air conditioning, Heating, Smoke alarm, Refrigerator, Coffee maker, Dishes and silverware, Kitchen, Free parking on premises, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willis to stay competitive.
Willis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Willis
- The typical guest profile for Airbnb in Willis consists of primarily domestic travelers (97%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and DC (1.2%).
- Top languages spoken are English (78.5%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Roanoke.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Willis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Goodview | 24 | $4,485 | $367.02 | 51% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Rockbridge Baths | 11 | $4,352 | $286.42 | 45% |