Palmyra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Palmyra in 2025? Explore comprehensive Airbnb analytics for Palmyra, Virginia, United States to uncover income potential. This 2025 STR market report for Palmyra, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Palmyra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palmyra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palmyra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palmyra (2025)
Understanding the monthly revenue variations for Airbnb listings in Palmyra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palmyra is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palmyra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,982+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,430 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,226, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palmyra
Palmyra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palmyra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palmyra:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palmyra
Average Daily Rate (ADR) Airbnb Trends in Palmyra (2025)
Effective short term rental pricing strategy in Palmyra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palmyra typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Palmyra
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Airbnb Seasonality Analysis & Trends in Palmyra (2025)
Peak Season (May, November, July)
- Revenue averages $3,645 per month
- Occupancy rates average 56.0%
- Daily rates average $180
Shoulder Season
- Revenue averages $3,217 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $179
Low Season (January, February, March)
- Revenue drops to average $1,949 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $182
Seasonality Insights for Palmyra
- The Airbnb seasonality in Palmyra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palmyra's highest earning potential, with monthly revenues capable of climbing to $4,061, occupancy reaching a high of 58.3%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,548, occupancy could drop to 24.1%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palmyra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palmyra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palmyra (2025)
Exploring the top neighborhoods for short-term rentals in Palmyra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Monticello | A popular residential community known for its lake and outdoor recreational activities. Attracts visitors looking for a relaxing getaway with opportunities for fishing, boating, and hiking. | Lake Monticello, Golf courses, Hiking trails, Picnic areas, Water sports activities |
| Monticello | The historic home of Thomas Jefferson, it attracts history enthusiasts and tourists interested in American heritage. A peaceful location with educational tours and beautiful scenery. | Monticello, Historic gardens, Visitor center, Jefferson's plantation, Educational programs |
| Downtown Palmyra | The small-town charm of Downtown Palmyra offers a taste of local culture and community, ideal for visitors looking for a quaint experience away from larger cities. | Local shops, Restaurants, Community events, Palmyra Historical Park, Antique stores |
| Fluvanna County | A surrounding area with beautiful countryside and outdoor activities. Perfect for those seeking nature escapes, hiking, and enjoying the outdoors. | Shenandoah National Park, Scenic driving routes, Local wineries, Outdoor markets, Hiking trails |
| Cunningham | A quiet, rural neighborhood near Palmyra, offering a peaceful retreat with natural views and space for outdoor activities. Great for families and nature lovers. | Local farms, Scenic landscape, Outdoor recreational areas |
| Fork Union | This small town is known for its military academy and serene landscapes, attracting visitors interested in quiet retreats and countryside exploration. | Fork Union Military Academy, Nearby rivers and lakes, Historic sites, Local parks |
| Scottsville | Nearby Scottsville features a charming historic district and access to the James River, ideal for water sports and relaxation by the river. | James River, Scottsville Historic District, Local festivals, Parks and nature trails |
| Walton | A serene area that offers a rural escape and a chance to enjoy the beauty of Virginia countryside, catering to visitors looking for tranquility and nature. | Scenic countryside, Local vineyards, Hiking paths, Nature photography opportunities |
Understanding Airbnb License Requirements & STR Laws in Palmyra (2025)
While Palmyra, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palmyra to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Palmyra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palmyrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Treehouse with hot tub on the Rivanna River
Entire Place • 1 bedroom
Cottage at Fruit Hill Orchard
Entire Place • 4 bedrooms
Spacious & Private Great for Groups &Winery Lovers
Entire Place • 5 bedrooms
Quiet, country house - 30 min from downtown Cville
Entire Place • 3 bedrooms
Hawkwood House King Bedroom
Entire Place • 1 bedroom
The Road House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palmyra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palmyra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Timothy | 1 | $71,480 | 359 | 4.86/5.0 |
| Abigail | 1 | $70,958 | 150 | 4.97/5.0 |
| Alexandra | 1 | $67,598 | 66 | 4.92/5.0 |
| Joan | 3 | $57,145 | 243 | 4.99/5.0 |
| Emma | 1 | $43,052 | 71 | 4.94/5.0 |
| Linda | 1 | $29,447 | 120 | 4.95/5.0 |
| Host #171022870 | 1 | $26,384 | 12 | 5.00/5.0 |
| Kevin & Desiree | 1 | $24,232 | 102 | 5.00/5.0 |
| Lori | 1 | $24,146 | 157 | 4.98/5.0 |
| Will | 1 | $22,399 | 140 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palmyra.
Dive Deeper: Advanced Palmyra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palmyra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalmyra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palmyra
- The Palmyra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palmyra, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
Palmyra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palmyra
- The dominant room capacity in Palmyra is 1 bedroom listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Palmyra, indicating a high concentration in these sizes.
- With over half the market (55.6%) consisting of studios or 1-bedroom units, Palmyra is particularly well-suited for individuals or couples.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palmyra.
Palmyra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palmyra
- The most common guest capacity trend in Palmyra vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Palmyra STR market, accounting for 50.0% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palmyra.
- On average, properties in Palmyra are equipped to host 4.4 guests.
Palmyra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palmyra
- The most common availability pattern in Palmyra falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Palmyra (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palmyra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
43.8% of total
2 Nights
8 listings
50% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Palmyra is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Palmyra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Palmyra hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palmyra.
Palmyra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.8% of total
Moderate
9 listings
52.9% of total
Firm
3 listings
17.6% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Palmyra
- The prevailing Airbnb cancellation policy trend in Palmyra is Moderate, used by 52.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.9% market standard in Palmyra.
- Regularly review your cancellation policy against competitors and market demand shifts in Palmyra.
Palmyra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palmyra
- The overall average booking lead time for vacation rentals in Palmyra is 53 days.
- Guests book furthest in advance for stays during May (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Palmyra.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Palmyra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palmyra (2025)
Amenity Prevalence
Amenity Insights for Palmyra
- Essential amenities in Palmyra that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Air conditioning, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palmyra: Free parking on premises, Heating.
- Consider adding popular differentiators like Dishes and silverware or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palmyra to stay competitive.
Palmyra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palmyra
- The typical guest profile for Airbnb in Palmyra consists of primarily domestic travelers (96%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and DC (3.3%).
- Top languages spoken are English (78.4%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Palmyra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Shenandoah Shores | 15 | $4,548 | $391.92 | 44% |
| Afton | 134 | $4,491 | $330.72 | 41% |