Henrico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Henrico in 2025? Explore comprehensive Airbnb analytics for Henrico, Virginia, United States to uncover income potential. This 2025 STR market report for Henrico, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Henrico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henrico Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henrico Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henrico (2025)
Understanding the monthly revenue variations for Airbnb listings in Henrico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henrico is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henrico across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,058+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,160 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,944 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,057, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henrico
Henrico Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Henrico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henrico:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henrico
Average Daily Rate (ADR) Airbnb Trends in Henrico (2025)
Effective short term rental pricing strategy in Henrico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henrico typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Henrico
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Airbnb Seasonality Analysis & Trends in Henrico (2025)
Peak Season (May, December, July)
- Revenue averages $2,797 per month
- Occupancy rates average 54.6%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,397 per month
- Occupancy maintains around 51.3%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,299 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $134
Seasonality Insights for Henrico
- The Airbnb seasonality in Henrico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henrico's highest earning potential, with monthly revenues capable of climbing to $2,893, occupancy reaching a high of 63.8%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $907, occupancy could drop to 36.0%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henrico.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henrico seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henrico (2025)
Exploring the top neighborhoods for short-term rentals in Henrico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Short Pump | A bustling suburban area with a mix of shopping, dining, and entertainment options. It's ideal for families and professionals, making it a popular choice for travelers seeking convenience and comfort. | Short Pump Town Center, Westfield Mall, Byrd Park, The Cultural Arts Center of Glen Allen, Riverside School and Park |
| Downtown Richmond | Vibrant city center with rich history and a thriving arts scene. Ideal for tourists wanting to explore museums, restaurants, and nightlife, all within walking distance. | Virginia State Capitol, National Museum of the Civil War Soldier, Broad Street, Canal Walk, The Jefferson Hotel |
| Lake Caroline | A serene lake community that attracts nature lovers and outdoor enthusiasts. Perfect for families looking for recreational activities and peaceful retreats. | Lake Caroline, Boat Rentals, Fishing Spots, Nature Trails, Community Park |
| Sandston | A quaint town close to the airport that offers a homey feel. Ideal for business travelers or those looking for easy access to Richmond's attractions while enjoying a quieter stay. | Virginia Aviation Museum, Sandston Historic District, Nearby parks, Convenient access to I-64 |
| Meadowbridge | A growing suburban area with a focus on family-friendly living and access to outdoor activities. It's an appealing choice for longer stays. | Meadowbridge Park, Parks and Recreation, Local shops and restaurants |
| Glen Allen | A suburban hub with excellent schools, parks, and community events. Great for families and those looking for a quieter environment while still being close to city amenities. | The Polo Club of Virginia, Glen Allen Cultural Arts Center, Deep Run Park, Local Dining Options |
| Highland Springs | An up-and-coming area offering affordable lodging options close to Richmond. Great for budget-conscious travelers looking to explore the city without high costs. | Highland Springs Historic District, Local Parks, Community Events |
| Tuckahoe | A suburban area known for its good schools and family-friendly environment. It's a popular area for those looking to enjoy suburban living with close access to the city. | County parks, Recreational facilities, Local events and festivals |
Understanding Airbnb License Requirements & STR Laws in Henrico (2025)
While Henrico, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henrico to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Henrico (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Henricobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enjoy Breezes on the James River
Entire Place • 2 bedrooms
Sleep 8 in Luxury New Home
Entire Place • 3 bedrooms
Parkside Log Cabin
Entire Place • 1 bedroom
Cozy Cabin @James River; Live/Work/Play Experience
Entire Place • 3 bedrooms
Guesthouse at The Farmstead
Entire Place • 1 bedroom
Perfect Serenity! Close to the heart of Richmond.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henrico (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Henrico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matt & Erin | 2 | $41,749 | 52 | 4.99/5.0 |
| Janet | 1 | $41,586 | 125 | 4.95/5.0 |
| Ranjit | 1 | $38,212 | 54 | 4.87/5.0 |
| Lori | 1 | $32,051 | 37 | 4.95/5.0 |
| Misty And Justin | 2 | $29,155 | 51 | 2.49/5.0 |
| Nelson | 1 | $21,484 | 60 | 4.90/5.0 |
| Kelly | 1 | $20,823 | 47 | 4.89/5.0 |
| Mohamed | 1 | $17,149 | 8 | 4.50/5.0 |
| Rory | 1 | $16,584 | 517 | 4.90/5.0 |
| Terri | 2 | $10,116 | 97 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henrico.
Dive Deeper: Advanced Henrico STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henrico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenrico Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henrico
- The Henrico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henrico, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Henrico Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henrico
- The dominant room capacity in Henrico is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.2% of the active Airbnb listings in Henrico, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henrico.
Henrico Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henrico
- The most common guest capacity trend in Henrico vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Henrico STR market, accounting for 44.5% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henrico.
- On average, properties in Henrico are equipped to host 3.4 guests.
Henrico Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henrico
- The most common availability pattern in Henrico falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Henrico (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Henrico Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
46.7% of total
2 Nights
4 listings
26.7% of total
4-6 Nights
1 listings
6.7% of total
7-29 Nights
1 listings
6.7% of total
30+ Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Henrico is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Henrico Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Henrico, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Henrico hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henrico.
Henrico Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
26.7% of total
Moderate
5 listings
33.3% of total
Firm
4 listings
26.7% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Henrico
- The prevailing Airbnb cancellation policy trend in Henrico is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Henrico.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Henrico.
Henrico STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henrico
- The overall average booking lead time for vacation rentals in Henrico is 49 days.
- Guests book furthest in advance for stays during October (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Henrico.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Henrico averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henrico (2025)
Amenity Prevalence
Amenity Insights for Henrico
- Essential amenities in Henrico that guests expect include: Free parking on premises, TV, Wifi, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henrico: Free parking on premises, TV, Wifi, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henrico to stay competitive.
Henrico Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Henrico
- The typical guest profile for Airbnb in Henrico consists of primarily domestic travelers (91%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United States (91.1%) and DC (5.7%).
- Top languages spoken are English (75.6%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henrico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Easton | 46 | $4,818 | $650.75 | 37% |