Magna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Magna in 2025? Explore comprehensive Airbnb analytics for Magna, Utah, United States to uncover income potential. This 2025 STR market report for Magna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Magna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Magna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Magna (2025)
Understanding the monthly revenue variations for Airbnb listings in Magna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magna is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,318+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,601 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,026 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $621, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Magna
Magna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Magna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magna:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Magna
Average Daily Rate (ADR) Airbnb Trends in Magna (2025)
Effective short term rental pricing strategy in Magna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magna typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Magna
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Airbnb Seasonality Analysis & Trends in Magna (2025)
Peak Season (May, June, February)
- Revenue averages $1,388 per month
- Occupancy rates average 50.2%
- Daily rates average $76
Shoulder Season
- Revenue averages $1,185 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $78
Low Season (July, September, October)
- Revenue drops to average $989 per month
- Occupancy decreases to average 45.8%
- Daily rates adjust to average $75
Seasonality Insights for Magna
- The Airbnb seasonality in Magna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Magna's highest earning potential, with monthly revenues capable of climbing to $1,443, occupancy reaching a high of 55.8%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $947, occupancy could drop to 41.1%, and ADRs may adjust down to $72.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Magna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Magna (2025)
Exploring the top neighborhoods for short-term rentals in Magna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Magna | Charming area with rich history, local shops, and close access to outdoor activities. Attracts those interested in a quaint, community-oriented stay. | Magna Downtown Park, Salt Lake Valley View, Magnolia Park, Local historic buildings, Great walking trails |
| Copperton | Located near the Kennecott Copper Mine, this area offers unique attractions and outdoor activities including hiking and mining tours. Appeals to adventurous travelers. | Kennecott Utah Copper Mine, Copperton Park, Great hiking trails, Outdoor recreation areas, Nearby mountain views |
| Jordan River Parkway | Scenic area offering a variety of outdoor activities along the Jordan River. Popular with nature lovers and those looking for a tranquil environment. | Jordan River Parkway trail, Fishing spots, Picnic areas, Proximity to Salt Lake City, Local wildlife viewing |
| Deseret Peak | Known for its scenic views and outdoor adventures, including hiking and mountain biking. Ideal for visitors seeking outdoor experiences. | Deseret Peak Wilderness, Hiking trails, Mountain biking, Wildlife viewing, Scenic landscapes |
| West Valley City | A thriving suburban city with shopping, dining, and entertainment options. Great for travelers looking for urban conveniences in a suburban setting. | Family Fitness Center, West Valley City Amphitheater, The District shopping area, Local parks, Proximity to Salt Lake City |
| Tooele Valley | Expansive valley with recreational activities and stunning mountain views. Attracts visitors looking for peaceful getaways. | Tooele Valley Museum, Murray Park, Outdoor recreation, Scenic drives, Pleasant hiking routes |
| Lake Point | A quiet area near the Great Salt Lake, offering natural beauty and solitude. Great for guests who enjoy lake activities and serene environments. | Great Salt Lake, Lake Point State Park, Fishing and boating activities, Scenic views, Tranquil atmosphere |
| Granger | A suburban neighborhood close to shopping centers and restaurants. Ideal for families and business travelers looking for easy access to urban amenities. | Granger Park, Local shopping areas, Community events, Proximity to schools and workplaces, Parks and recreational amenities |
Understanding Airbnb License Requirements & STR Laws in Magna (2025)
While Magna, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Magna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Little Valley Gateway Entire New Home
Entire Place • 3 bedrooms
Winter Sale! Cozy Home near Airport *excl basement
Entire Place • 3 bedrooms
Entire Apartment with Game Room! Close to Airport
Entire Place • 2 bedrooms
Winter Sale! Shabby Chic Basemnt Apt by Airport
Entire Place • 2 bedrooms
Centennial House Basement Apt
Entire Place • N/A
Pleasantly Comfortable and Cozy Get-Away.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Magna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Magna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jd | 2 | $43,295 | 709 | 4.63/5.0 |
| Esli | 1 | $28,565 | 63 | 4.87/5.0 |
| Host #430163885 | 2 | $17,656 | 14 | 4.00/5.0 |
| Veronica | 3 | $16,135 | 18 | 4.88/5.0 |
| Ambre | 1 | $15,300 | 87 | 4.99/5.0 |
| Dale | 1 | $12,868 | 12 | 4.50/5.0 |
| Annette | 1 | $10,174 | 52 | 4.85/5.0 |
| Jared | 1 | $9,199 | 9 | 5.00/5.0 |
| Nelly | 2 | $6,526 | 17 | 4.83/5.0 |
| Host #121689808 | 1 | $3,499 | 7 | 3.29/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magna.
Dive Deeper: Advanced Magna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMagna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Magna
- The Magna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Magna, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
Magna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Magna
- The dominant room capacity in Magna is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Magna, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Magna.
Magna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Magna
- The most common guest capacity trend in Magna vacation rentals is listings accommodating 2 guests (15%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Magna STR market, accounting for 30.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magna.
- On average, properties in Magna are equipped to host 3.5 guests.
Magna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Magna
- The most common availability pattern in Magna falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Magna (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Magna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
57.1% of total
2 Nights
3 listings
21.4% of total
7-29 Nights
1 listings
7.1% of total
30+ Nights
2 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Magna is 1 Night, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.5%) of the Magna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Magna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.1% of Magna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magna.
Magna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
46.2% of total
Moderate
2 listings
15.4% of total
Firm
4 listings
30.8% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Magna
- The prevailing Airbnb cancellation policy trend in Magna is Flexible, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Magna.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Magna.
Magna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Magna
- The overall average booking lead time for vacation rentals in Magna is 32 days.
- Guests book furthest in advance for stays during December (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (42 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Magna.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Magna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Magna (2025)
Amenity Prevalence
Amenity Insights for Magna
- Essential amenities in Magna that guests expect include: TV, Wifi, Air conditioning, Carbon monoxide alarm, Washer, Hot water, Kitchen, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Magna: TV, Wifi, Air conditioning, Carbon monoxide alarm, Washer, Hot water, Kitchen, Heating, Smoke alarm.
- Prioritize adding missing essentials: Washer, Hot water, Kitchen, Heating, Smoke alarm.
- Consider adding popular differentiators like Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Magna to stay competitive.
Magna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Magna
- The typical guest profile for Airbnb in Magna consists of primarily domestic travelers (88%), often arriving from nearby Pocatello, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.9% of guests.
- Key international markets include United States (87.9%) and Canada (2.9%).
- Top languages spoken are English (67.8%) followed by Spanish (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pocatello and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Magna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |