Murchison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Murchison in 2025? Explore comprehensive Airbnb analytics for Murchison, Texas, United States to uncover income potential. This 2025 STR market report for Murchison, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Murchison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murchison Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Murchison Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Murchison.
Occupancy Rate(?)
40.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,430
Typical annual income for an Airbnb listing in Murchison. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
21.8%
Strong growth (21.8%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Murchison.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Murchison.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Murchison (2025)

Understanding the monthly revenue variations for Airbnb listings in Murchison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murchison is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murchison across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,238+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,210 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,445 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,097, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Murchison

Murchison Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Murchison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murchison:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Murchison

Average Daily Rate (ADR) Airbnb Trends in Murchison (2025)

Effective short term rental pricing strategy in Murchison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murchison typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
  • Typical properties (Median) charge around $165 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in Murchison

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Airbnb Seasonality Analysis & Trends in Murchison (2025)

Peak Season (June, July, October)
  • Revenue averages $3,538 per month
  • Occupancy rates average 48.1%
  • Daily rates average $152
Shoulder Season
  • Revenue averages $2,842 per month
  • Occupancy maintains around 42.7%
  • Daily rates hold near $161
Low Season (January, February, September)
  • Revenue drops to average $1,927 per month
  • Occupancy decreases to average 32.3%
  • Daily rates adjust to average $161

Seasonality Insights for Murchison

  • The Airbnb seasonality in Murchison shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Murchison's highest earning potential, with monthly revenues capable of climbing to $4,006, occupancy reaching a high of 54.1%, and ADRs peaking at $174.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,048, occupancy could drop to 19.9%, and ADRs may adjust down to $145.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murchison.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Murchison seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Murchison (2025)

Exploring the top neighborhoods for short-term rentals in Murchison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Murchison
A tranquil area known for its beautiful lake activity, perfect for nature lovers and families looking for outdoor adventures.
Murchison Lakeside Park, Kayaking, Local fishing guides, Hiking trails, Campgrounds
Downtown Murchison
The heart of Murchison, featuring local shops, dining, and cultural experiences. It’s a great spot to immerse in local life and community.
Murchison Art Gallery, Local cafés, Historic buildings, Community events, Murchison Farmers Market
Murchison Vineyards
Close to local vineyards, ideal for wine enthusiasts and those looking to enjoy vineyard tours and tastings.
Wine tasting events, Vineyard tours, Gourmet picnic options, Local produce markets
Murchison Park
Perfect for families and outdoor enthusiasts, offering beautiful parks and recreational activities for all ages.
Picnicking, Sporting events, Nature walks, Community gatherings
Historical District
Rich in history and charm, featuring historic homes and buildings, attracting visitors interested in culture and history.
Historical tours, Cultural festivals, Local art exhibits
Scenic Byways
Beautiful driving routes offering stunning views of Texas landscape, popular with tourists looking to explore the countryside.
Idyllic countryside, Hiking trails, Wildlife watching
Murchison Rodeo Grounds
Home to local rodeo events, appealing to those interested in Texas culture and cowboy experiences.
Rodeo shows, Country music events, Local artisan markets
Cultural District
A hub for arts and culture, featuring galleries, theaters, and community arts events, attracting art lovers and creatives.
Art walks, Live performances, Cultural workshops

Understanding Airbnb License Requirements & STR Laws in Murchison (2025)

While Murchison, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murchison to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Murchison (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Murchisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cozy Lakefront property at Callender Lake

Cozy Lakefront property at Callender Lake

Entire Place • 3 bedrooms

$54,748
Revenue
83.6%
Occupancy
$203.09
Daily Rate
Lakefront Family Retreat

Lakefront Family Retreat

Entire Place • 3 bedrooms

$53,681
Revenue
68.7%
Occupancy
$191.91
Daily Rate
Lakeside Beauty. Sleeps 12. Chef kitchen. Fishing!

Lakeside Beauty. Sleeps 12. Chef kitchen. Fishing!

Entire Place • 3 bedrooms

$49,664
Revenue
42.6%
Occupancy
$304.98
Daily Rate
Luxurious Glamping Spa - A Romantic Escape

Luxurious Glamping Spa - A Romantic Escape

Entire Place • 1 bedroom

$45,786
Revenue
52.0%
Occupancy
$198.73
Daily Rate
Dreamy Lake Retreat! Great fishing! Tyler & Canton

Dreamy Lake Retreat! Great fishing! Tyler & Canton

Entire Place • 3 bedrooms

$42,264
Revenue
42.8%
Occupancy
$305.88
Daily Rate
Cowboy Palace - Covered Wagon Experience

Cowboy Palace - Covered Wagon Experience

Entire Place • 1 bedroom

$38,039
Revenue
42.1%
Occupancy
$185.49
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Murchison (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Murchison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kristi2$91,9281194.93/5.0
Travis2$83,825824.99/5.0
Owen1$54,748394.87/5.0
Jean1$53,681464.98/5.0
Karen1$24,474425.00/5.0
James1$24,3932144.99/5.0
Host #4507579701$20,832644.72/5.0
Charlie1$20,405134.92/5.0
Host #4640848961$20,04610.00/5.0
James2$11,053644.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murchison.

Dive Deeper: Advanced Murchison STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murchison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Murchison Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Murchison

  • The Murchison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Murchison, House properties are the most common (52.9%), reflecting the local real estate landscape.
  • Houses represent a significant 52.9% portion, catering likely to families or larger groups.
  • The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Murchison Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Murchison

  • The dominant room capacity in Murchison is 3 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Murchison, indicating a high concentration in these sizes.
  • A significant 41.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murchison.

Murchison Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Murchison

  • The most common guest capacity trend in Murchison vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Murchison STR market, accounting for 64.7% of listings.
  • 53.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murchison.
  • On average, properties in Murchison are equipped to host 5.6 guests.

Murchison Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Murchison

  • The most common availability pattern in Murchison falls within the 271-366 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Murchison (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Murchison Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (56.3%)

1 Night

9 listings

56.3% of total

2 Nights (37.5%)

2 Nights

6 listings

37.5% of total

30+ Nights (6.3%)

30+ Nights

1 listings

6.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Murchison is 1 Night, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (93.8%) of the Murchison Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 56.3% of Murchison hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murchison.

Murchison Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20%)

Flexible

3 listings

20% of total

Moderate (60%)

Moderate

9 listings

60% of total

Strict (20%)

Strict

3 listings

20% of total

Cancellation Policy Insights for Murchison

  • The prevailing Airbnb cancellation policy trend in Murchison is Moderate, used by 60% of listings.
  • The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Murchison may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 60% market standard in Murchison.
  • Regularly review your cancellation policy against competitors and market demand shifts in Murchison.

Murchison STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Murchison

  • The overall average booking lead time for vacation rentals in Murchison is 68 days.
  • Guests book furthest in advance for stays during April (average 125 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Murchison.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
  • Monitor your own booking lead times against these Murchison averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Murchison (2025)

Amenity Prevalence

Amenity Insights for Murchison

  • Essential amenities in Murchison that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Murchison: Free parking on premises.
  • Consider adding popular differentiators like Air conditioning or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Murchison to stay competitive.

Murchison Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Murchison

  • The typical guest profile for Airbnb in Murchison consists of primarily domestic travelers (99%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.6% of guests.
  • Key international markets include United States (98.6%) and Germany (0.7%).
  • Top languages spoken are English (72.7%) followed by Spanish (14.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Dallas and San Antonio.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Murchison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Star Harbor13$6,238$574.4238%
Anna13$5,170$298.7844%
Groesbeck10$4,507$372.9638%
Malakoff27$4,129$454.1532%
Rowlett80$3,855$332.1945%
Streetman14$3,778$297.0243%
Rockwall65$3,621$272.5148%
DeSoto34$3,443$257.4840%
Pilot Point15$3,291$362.8336%
Waxahachie57$3,203$253.1251%

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