Henderson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Henderson in 2025? Explore comprehensive Airbnb analytics for Henderson, Texas, United States to uncover income potential. This 2025 STR market report for Henderson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Henderson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henderson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henderson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henderson (2025)
Understanding the monthly revenue variations for Airbnb listings in Henderson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henderson is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henderson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,551+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,324 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,845 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,029, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henderson
Henderson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Henderson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henderson:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henderson
Average Daily Rate (ADR) Airbnb Trends in Henderson (2025)
Effective short term rental pricing strategy in Henderson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henderson typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Henderson
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Airbnb Seasonality Analysis & Trends in Henderson (2025)
Peak Season (May, December, April)
- Revenue averages $3,241 per month
- Occupancy rates average 47.9%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,290 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $163
Low Season (February, March, October)
- Revenue drops to average $1,590 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $166
Seasonality Insights for Henderson
- The Airbnb seasonality in Henderson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henderson's highest earning potential, with monthly revenues capable of climbing to $3,322, occupancy reaching a high of 53.3%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,463, occupancy could drop to 35.2%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henderson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henderson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henderson (2025)
Exploring the top neighborhoods for short-term rentals in Henderson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Henderson | The vibrant center of Henderson, offering a mix of shops, restaurants, and cultural activities. It's becoming a go-to destination for both locals and visitors. | Henderson State Park, Muddy Creek, local dining options, art galleries |
| Lake Forest | A serene area by the lakes that attracts nature lovers and those seeking tranquility. Great for outdoor enthusiasts and families. | Lake Forest Park, fishing spots, hiking trails, picnic areas |
| Historic District | Rich in history and charm, this area features historic homes and is close to local attractions, perfect for guests interested in culture and heritage. | Historic buildings, local tours, theater events, antique shops |
| Henderson Golf Club | Attractive to golf enthusiasts and vacationers looking for a leisure experience. Accommodations here cater to individuals and groups. | Henderson Golf Club, scenic views, golf tournaments, relaxing atmosphere |
| Central Henderson | Conveniently located with access to dining, shopping, and local attractions. This area appeals to a wide range of travelers. | shopping centers, restaurants, local markets |
| Henderson Community Park | A family-friendly location with playgrounds and sports facilities, ideal for families and groups traveling together. | playground, sports fields, picnic spaces, walking trails |
| Rural Henderson | Offers a peaceful retreat away from the hustle and bustle, great for those seeking relaxation and a slower pace. | nature trails, open spaces, agricultural experiences |
| Henderson Event Center | Hosting various events, this area draws visitors during festivals and local gatherings, making it a prime location for short-term rentals. | event venues, festivals, community gatherings, nearby accommodations |
Understanding Airbnb License Requirements & STR Laws in Henderson (2025)
While Henderson, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henderson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Henderson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hendersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The McNee-Miller Estate: a SUPERSTAR Retreat
Entire Place • 5 bedrooms
Country Retreat in the Pines!
Entire Place • 7 bedrooms
the Guest House
Entire Place • 3 bedrooms
The Lost Lakehouse
Entire Place • 2 bedrooms
The McNee-Miller Estate: A Gathering Place for 8
Entire Place • 4 bedrooms
The McNee-Miller Estate: Downstairs Luxury
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henderson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Henderson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cynthia | 3 | $98,243 | 74 | 5.00/5.0 |
| Host #163647597 | 1 | $39,114 | 18 | 4.22/5.0 |
| Melanie | 1 | $37,474 | 43 | 5.00/5.0 |
| Jasmine | 1 | $32,464 | 41 | 4.88/5.0 |
| Justin | 1 | $22,289 | 27 | 4.81/5.0 |
| Dorotha | 3 | $21,398 | 44 | 3.31/5.0 |
| Angelia | 1 | $17,830 | 54 | 4.98/5.0 |
| Teri And Greg | 1 | $17,462 | 252 | 4.97/5.0 |
| Sandra | 1 | $3,788 | 100 | 4.82/5.0 |
| Reece | 1 | $3,585 | 47 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henderson.
Dive Deeper: Advanced Henderson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henderson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenderson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henderson
- The Henderson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henderson, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
Henderson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henderson
- The dominant room capacity in Henderson is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Henderson, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henderson.
Henderson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henderson
- The most common guest capacity trend in Henderson vacation rentals is listings accommodating 4 guests (35.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Henderson STR market, accounting for 58.8% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henderson.
- On average, properties in Henderson are equipped to host 4.7 guests.
Henderson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henderson
- The most common availability pattern in Henderson falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Henderson (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Henderson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
68.8% of total
2 Nights
5 listings
31.3% of total
Key Insights
- The most prevalent minimum stay requirement in Henderson is 1 Night, adopted by 68.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.1%) of the Henderson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.8% of Henderson hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henderson.
Henderson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
30.8% of total
Moderate
5 listings
38.5% of total
Strict
4 listings
30.8% of total
Cancellation Policy Insights for Henderson
- The prevailing Airbnb cancellation policy trend in Henderson is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.3%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Henderson.
- With 30.8% using Strict terms, this is a viable option in Henderson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Henderson.
Henderson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henderson
- The overall average booking lead time for vacation rentals in Henderson is 44 days.
- Guests book furthest in advance for stays during November (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Henderson.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Henderson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henderson (2025)
Amenity Prevalence
Amenity Insights for Henderson
- Essential amenities in Henderson that guests expect include: Heating, Free parking on premises, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henderson: Heating, Free parking on premises, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henderson to stay competitive.
Henderson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Henderson
- The typical guest profile for Airbnb in Henderson consists of primarily domestic travelers (97%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Japan (2.4%).
- Top languages spoken are English (85.5%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and Shreveport.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henderson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bullard | 28 | $3,088 | $202.91 | 49% |
| Edgewood | 11 | $3,057 | $191.82 | 44% |
| Benton | 17 | $3,049 | $219.07 | 46% |
| Crockett | 13 | $2,973 | $355.23 | 34% |
| Milam | 12 | $2,894 | $300.19 | 38% |
| Holly Lake Ranch | 13 | $2,884 | $298.29 | 45% |
| Pittsburg | 34 | $2,839 | $224.20 | 38% |
| Frankston | 20 | $2,803 | $225.71 | 43% |
| Natchitoches | 61 | $2,597 | $297.40 | 34% |
| Uncertain | 23 | $2,541 | $218.54 | 35% |