Norwich Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southeastern Connecticut Planning Region, United States
Is Airbnb profitable in Norwich in 2025? Explore comprehensive Airbnb analytics for Norwich, Southeastern Connecticut Planning Region, United States to uncover income potential. This 2025 STR market report for Norwich, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in Norwich, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norwich Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norwich Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norwich (2025)
Understanding the monthly revenue variations for Airbnb listings in Norwich is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norwich is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norwich across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,039+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,244 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,780 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,728, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norwich
Norwich Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norwich STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norwich:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norwich
Average Daily Rate (ADR) Airbnb Trends in Norwich (2025)
Effective short term rental pricing strategy in Norwich involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norwich typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $411+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Norwich
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Airbnb Seasonality Analysis & Trends in Norwich (2025)
Peak Season (July, June, August)
- Revenue averages $4,474 per month
- Occupancy rates average 57.5%
- Daily rates average $246
Shoulder Season
- Revenue averages $3,270 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $231
Low Season (January, February, March)
- Revenue drops to average $2,061 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $211
Seasonality Insights for Norwich
- The Airbnb seasonality in Norwich shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norwich's highest earning potential, with monthly revenues capable of climbing to $4,595, occupancy reaching a high of 61.6%, and ADRs peaking at $251.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,976, occupancy could drop to 31.8%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norwich.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norwich seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norwich (2025)
Exploring the top neighborhoods for short-term rentals in Norwich? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Norwich | The historic heart of Norwich with charming architecture and a vibrant arts scene. Perfect for travelers looking for cultural experiences and local dining options. | Norwich Free Academy, The Slater Memorial Museum, The Chelsea Parade, Harvey's Beach, Norwich Arts Center |
| Norwich Harbor | A picturesque harbor area offering waterfront views and proximity to recreational activities. Great for families and vacationers seeking outdoor adventure. | Mohegan Park, Norwich Marina, Boat tours, Fishing spots, Nearby casinos |
| East Great Plain | A suburban charm with great access to local parks and family-friendly attractions. Ideal for families and longer stays near natural spaces. | Killingly Park, Golden Spur Park, Local dining options, Community events, Hiking trails |
| West Side | A quiet, residential area with easy access to Norwich's amenities and attractions. Appeals to families and those looking for a peaceful stay. | Norwich Golf Course, Local parks, Shopping centers, Nearby scenic drives, Restaurants |
| Norwichtown | Known for its history and quaint colonial buildings, offering a unique stay in a culturally rich setting. Attracts history enthusiasts and culture lovers. | Norwichtown Historic District, Posting House Museum, Norfolk Library, Old Cemetery, Shopping boutiques |
| Yantic | An emerging neighborhood with a blend of nature and community, close to hiking trails and historical sites. Perfect for nature-lovers and explorers. | Yantic Falls, Nature trails, Hiking hotspots, Historic mansions, Riverside parks |
| Reed City | A small, charming community close to Norwich's main attractions yet maintaining a quaint atmosphere. Great for visitors who prefer a slower pace. | Local diners, Community parks, Cultural festivals, Small-town events, Nature walks |
| Norwich Town Green | A historic gathering place with local shops and cafes, providing a lively atmosphere for visitors. Great for those wanting to immerse in local life. | Town Green, Shopping boutiques, Cafes, Local museums, Events and markets |
Understanding Airbnb License Requirements & STR Laws in Norwich (2025)
While Norwich, Southeastern Connecticut Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norwich to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norwich (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norwichbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7BR Victorian House by Yantic River & Casinos
Entire Place • 7 bedrooms
Grand 9 BR Near Casinos
Entire Place • 9 bedrooms
Charming Duplex|4Min to Mohegan|18Min to Foxwoods
Entire Place • 6 bedrooms
Victorian 4BR/2BA Modern Home
Entire Place • 4 bedrooms
Garden House near casino
Entire Place • 6 bedrooms
Newly Renovated home near casinos 3,500 sqft space
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norwich (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norwich based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emmanuel | 7 | $231,009 | 322 | 4.69/5.0 |
| Daniel | 3 | $179,990 | 241 | 4.93/5.0 |
| Villa Signor | 4 | $143,982 | 633 | 4.86/5.0 |
| Evolve | 5 | $135,244 | 163 | 4.72/5.0 |
| Scott | 3 | $134,602 | 473 | 4.79/5.0 |
| Ron | 3 | $112,973 | 513 | 4.75/5.0 |
| Karr | 3 | $105,221 | 129 | 4.92/5.0 |
| Zoie + Chris | 1 | $96,351 | 90 | 4.73/5.0 |
| Tonya | 4 | $91,034 | 321 | 4.86/5.0 |
| Anna | 1 | $88,915 | 202 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norwich.
Dive Deeper: Advanced Norwich STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norwich. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorwich Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norwich
- The Norwich Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norwich, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.0%) offer potential for unique stay experiences.
Norwich Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norwich
- The dominant room capacity in Norwich is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 57.1% of the active Airbnb listings in Norwich, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norwich.
Norwich Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norwich
- The most common guest capacity trend in Norwich vacation rentals is listings accommodating 4 guests (36.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Norwich STR market, accounting for 65.3% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norwich.
- On average, properties in Norwich are equipped to host 4.9 guests.
Norwich Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norwich
- The most common availability pattern in Norwich falls within the 181-270 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norwich (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norwich Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
51.7% of total
2 Nights
27 listings
30.3% of total
3 Nights
4 listings
4.5% of total
30+ Nights
12 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Norwich is 1 Night, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.0%) of the Norwich Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Norwich, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.7% of Norwich hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norwich.
Norwich Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.1% of total
Flexible
19 listings
21.1% of total
Moderate
25 listings
27.8% of total
Firm
14 listings
15.6% of total
Strict
31 listings
34.4% of total
Cancellation Policy Insights for Norwich
- The prevailing Airbnb cancellation policy trend in Norwich is Strict, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (48.9%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.4% market standard in Norwich.
- With 34.4% using Strict terms, this is a viable option in Norwich, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Norwich.
Norwich STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norwich
- The overall average booking lead time for vacation rentals in Norwich is 36 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Norwich.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Norwich averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norwich (2025)
Amenity Prevalence
Amenity Insights for Norwich
- Essential amenities in Norwich that guests expect include: Hot water, Smoke alarm, Heating, Coffee maker, TV, Wifi, Carbon monoxide alarm, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norwich: Hot water, Smoke alarm, Heating, Coffee maker, TV, Wifi, Carbon monoxide alarm, Dishes and silverware.
- Prioritize adding missing essentials: Coffee maker, TV, Wifi, Carbon monoxide alarm, Dishes and silverware.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norwich to stay competitive.
Norwich Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norwich
- The typical guest profile for Airbnb in Norwich consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (0.9%).
- Top languages spoken are English (74.8%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norwich Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Town of Putnam Valley | 50 | $5,316 | $394.30 | 48% |