Airbnb Market Analytics, Statistics and Data in Norwich, Southeastern Connecticut Planning Region, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norwich? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norwich:
How much do Airbnb hosts make on average per month in Norwich?
The short-term rental market in Norwich shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,936 per month
- Strong performing properties (top 25%) make $4,595 or more
- Best-in-class properties (top 10%) achieve $6,326+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,803
Revenue Variations by Month
Occupancy Rates Throughout the Year in Norwich
The market in Norwich shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Norwich
Daily rates in Norwich vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $185 per night
- Strong performing properties (top 25%) secure $264 or more
- Best-in-class properties (top 10%) pull in $411+ per night
- Entry-level properties (bottom 25%) earn around $131
Daily Rate Variations by Month
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Seasonality patterns in Norwich
Peak Season (June, August, July)
- Revenue peaks at $4445.24 per month
- Occupancy rates reach 61.56%
- Daily rates average $247.81
Shoulder Season
- Revenue averages $3425.30 per month
- Occupancy maintains 45.10%
- Daily rates hold at $231.94
Low Season (February, December, January)
- Revenue drops to $2014.31 per month
- Occupancy decreases to 29.92%
- Daily rates adjust to $213.67
Is it still profitable to do Airbnb in Norwich in 2025?
Yes! Norwich demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3425 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Norwich
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Norwich | The historic center of Norwich, offering a mix of culture, dining, and shopping. It attracts both tourists and locals, especially during events and festivals. | Norwich Free Academy, Mohegan Park, Spirit of Broadway Theater, Norwich Arts Center, Dodd Stadium |
| Norwich Waterfront | A scenic area along the Thames River, ideal for visitors seeking relaxation and views. Offers various outdoor activities and proximity to local attractions. | Dodd Stadium, Norwich Harbor, Waterfront Park, The Norwich Marina |
| East Great Plain | A suburban neighborhood providing a homey and quiet setting, popular among families and business travelers looking for a peaceful stay. | Great Plain Recreation Area, Natchaug State Forest, local dining options |
| The Rose City | Known for its rich history and community events, this area has several attractions that draw visitors, making it a favorable spot for Airbnb hosting. | Norwich History Museum, Festival in the Park, local historical sites, Rose Garden |
| Norwichtown | A charming historic district characterized by its picturesque architecture and quiet streets, appealing to tourists looking for a quaint escape. | Yantic Falls, Norwichtown Green, local boutiques, historical buildings |
| Taftville | A historic mill village that attracts visitors interested in history and the local textile industry, making it a unique tinggal option. | Lovers Leap State Park, local parks, Taftville Historic District |
| Occum | A small, scenic area with access to outdoor activities, ideal for nature lovers and those wanting a quieter stay while still being close to Norwich. | Occum River Park, St. Joseph's Church, hiking trails |
| Lisbon | Just outside of Norwich, this area offers a rural experience with charm. It attracts guests looking for peace and a touch of nature, with close proximity to Norwich's amenities. | Lisbon Landing, local farms, hiking and outdoor activities |
Do you need a license for Airbnb in Norwich?
We recommend checking directly with Norwich's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Norwich
7BR Victorian House by Yantic River & Casinos
Entire Place • 7 bedrooms
Grand 9 BR Near Casinos
Entire Place • 9 bedrooms
Victorian 4BR/2BA Modern Home
Entire Place • 4 bedrooms
Charming Duplex|4Min to Mohegan|18Min to Foxwoods
Entire Place • 6 bedrooms
Newly Renovated home near casinos 3,500 sqft space
Entire Place • 5 bedrooms
Cheerful 5 bedroom Home w/ Pool-Close to Casinos
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Norwich
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emmanuel | 7 | $217,873 | 322 | 4.69/5.0 |
| Daniel | 3 | $173,210 | 241 | 4.93/5.0 |
| Scott | 3 | $138,227 | 473 | 4.79/5.0 |
| Ron | 3 | $134,559 | 513 | 4.75/5.0 |
| Evolve | 5 | $127,947 | 163 | 4.72/5.0 |
| Karr | 3 | $127,509 | 129 | 4.92/5.0 |
| Villa Signor | 3 | $122,772 | 613 | 4.89/5.0 |
| Tonya | 4 | $102,730 | 321 | 4.86/5.0 |
| Zoie + Chris | 1 | $102,214 | 90 | 4.73/5.0 |
| Anna | 1 | $95,397 | 202 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Norwich
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.1%), with house and apartment & condo properties comprising 95.1% of inventory
- Untapped potential in others, boutique & hotels, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 101 properties in Norwich shows that 1 bedroom properties are most prevalent, making up 40.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 5+ bedrooms together representing 58.4% of all listings.
Key Insights
- Most common: 1 bedroom (40.6%)
- Least common: 2 bedrooms (8.9%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Norwich reveals that 4 guests properties dominate the market, representing 37.6% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 67.3% of the market.
Key Insights
- Most common capacity: 4 guests (37.6% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 67.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Norwich, the most common availability pattern is 91-180 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.7% of properties).
Key Insights
- Most common availability window: 91-180 days (33.7%)
- Most common booking duration: 181-270 days (34.7%)
- Properties with high availability (180+ days): 55.4%
- Properties with long-term bookings (180+ days): 45.5%
Minimum Stay Distributions
1 Night
46 listings
51.7% of total
2 Nights
34 listings
38.2% of total
3 Nights
5 listings
5.6% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
3 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.9%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 95.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.1% of total
Flexible
19 listings
20.9% of total
Moderate
24 listings
26.4% of total
Firm
15 listings
16.5% of total
Strict
32 listings
35.2% of total
Key Insights
- Strict is the preferred policy at 35.2% of listings
- The market shows a balanced distribution between guest-friendly (47.3%) and strict (51.7%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 58 days
- Shortest booking windows are in Sep, Dec, Feb, averaging 30 days
- Summer shows the longest average booking window at 50 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Norwich
Every property in Norwich comes standard with Hot water, Smoke alarm, and Heating. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and United Kingdom (0.3%)
- English is the top language at 80.1%, followed by Spanish (14.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Norwich. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Town of Stuyvesant | 11 | $6,822 | $515.82 | 41% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Town of Niskayuna | 11 | $6,323 | $506.30 | 47% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Town of Southampton | 1,323 | $6,085 | $961.78 | 36% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Town of Stillwater | 57 | $5,703 | $557.00 | 44% |
| Town of Putnam Valley | 49 | $5,514 | $396.55 | 49% |
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