Calera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Calera in 2025? Explore comprehensive Airbnb analytics for Calera, Oklahoma, United States to uncover income potential. This 2025 STR market report for Calera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Calera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Calera Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Calera Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$174
The average rental revenue earned for an occupied room per day in Calera.
Occupancy Rate(?)
38.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,664
Typical annual income for an Airbnb listing in Calera. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-44.5%
Significant decrease (-44.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Calera.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Calera.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Calera (2025)

Understanding the monthly revenue variations for Airbnb listings in Calera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Calera is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Calera across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,007+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,838 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,975 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $966, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Calera

Calera Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Calera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Calera:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Calera

Average Daily Rate (ADR) Airbnb Trends in Calera (2025)

Effective short term rental pricing strategy in Calera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Calera typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
  • Typical properties (Median) charge around $141 per night.
  • Entry-level properties (Bottom 25%) earn around $119 per night.

Average Daily Rate (ADR) Trend by Month in Calera

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Airbnb Seasonality Analysis & Trends in Calera (2025)

Peak Season (May, June, July)
  • Revenue averages $4,182 per month
  • Occupancy rates average 51.8%
  • Daily rates average $177
Shoulder Season
  • Revenue averages $2,747 per month
  • Occupancy maintains around 41.7%
  • Daily rates hold near $173
Low Season (January, February, December)
  • Revenue drops to average $2,093 per month
  • Occupancy decreases to average 36.9%
  • Daily rates adjust to average $173

Seasonality Insights for Calera

  • The Airbnb seasonality in Calera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Calera's highest earning potential, with monthly revenues capable of climbing to $5,323, occupancy reaching a high of 58.1%, and ADRs peaking at $182.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,791, occupancy could drop to 35.7%, and ADRs may adjust down to $168.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Calera.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Calera seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Calera (2025)

Exploring the top neighborhoods for short-term rentals in Calera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Calera Town Center
The heart of Calera, featuring local shops, restaurants, and community events. Great for visitors wanting to experience local culture and amenities.
Calera Railroad Museum, local dining options, community parks, event venues, Calera Farmers Market
Lake Texoma
A popular destination for water activities, camping and fishing, attracting families and vacationers looking for outdoor experiences.
Lake Texoma, Texoma State Park, boat rentals, fishing spots, beach areas
Choctaw Casino
Renowned for entertainment and gaming, this area attracts visitors looking for leisure and fun, making it ideal for vacation rentals.
Choctaw Casino Resort, live entertainment, restaurants, shopping
Historic Downtown Calera
Charming area with historic architecture and quaint shops, appealing to tourists interested in history and local craftsmanship.
historic buildings, local artisans, small cafes, community events
Nearby Durant
A short drive away, Durant offers additional attractions such as local shops and the business district, appealing to both tourists and business travelers.
Southeastern Oklahoma State University, local dining and shopping, Durant's festivals/events
Rural Countryside
Offers a quiet getaway with scenic views and an authentic local experience, appealing to those looking for tranquility away from city life.
nature trails, outdoor activities, scenic views, local wildlife
Fishing and Hunting Areas
Calera is surrounded by multiple lakes and hunting grounds, appealing to outdoor enthusiasts and adventure seekers.
hunting areas, fishing spots, outdoor recreational activities
Local Wineries and Breweries
Emerging local wineries and breweries attract visitors interested in craft beverages and local flavors, perfect for weekend getaways.
local vineyards, breweries, wine tasting events, farm-to-table dining

Understanding Airbnb License Requirements & STR Laws in Calera (2025)

While Calera, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Calera to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Calera (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Calerabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

'The Copper Roost': Lake Texoma Escape w/ Hot Tub

'The Copper Roost': Lake Texoma Escape w/ Hot Tub

Entire Place • 5 bedrooms

$162,523
Revenue
69.7%
Occupancy
$632.70
Daily Rate
FuN&FABulous, KINGbed, by ChoctawCasino/LakeTexoma

FuN&FABulous, KINGbed, by ChoctawCasino/LakeTexoma

Entire Place • 3 bedrooms

$31,590
Revenue
64.8%
Occupancy
$160.11
Daily Rate
Ho-On-Day.  A cozy home away from home.

Ho-On-Day. A cozy home away from home.

Entire Place • 3 bedrooms

$31,578
Revenue
59.1%
Occupancy
$123.28
Daily Rate
Outdoor Farmhouse Retreat w/ Fishing near Choctaw

Outdoor Farmhouse Retreat w/ Fishing near Choctaw

Entire Place • 3 bedrooms

$31,575
Revenue
54.7%
Occupancy
$155.48
Daily Rate
Pet-Friendly Efficiency Cottage w/ Pool!

Pet-Friendly Efficiency Cottage w/ Pool!

Entire Place • 1 bedroom

$29,419
Revenue
60.7%
Occupancy
$126.26
Daily Rate
Ranch Getaway with Pool and Horse Stall Access!

Ranch Getaway with Pool and Horse Stall Access!

Entire Place • 3 bedrooms

$27,615
Revenue
48.3%
Occupancy
$159.95
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Calera (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Calera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve3$219,5571494.88/5.0
Kailey4$54,390501.14/5.0
Charles1$31,578744.89/5.0
Ashley1$31,575674.94/5.0
Host #5689702981$26,98254.60/5.0
Kristin3$22,6301644.94/5.0
Erika1$22,0392444.94/5.0
Troy1$17,924144.93/5.0
Donald1$5,851124.92/5.0
Jory1$3,762794.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Calera.

Dive Deeper: Advanced Calera STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Calera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Calera Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Calera

  • The Calera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Calera, House properties are the most common (82.4%), reflecting the local real estate landscape.
  • Houses represent a significant 82.4% portion, catering likely to families or larger groups.

Calera Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Calera

  • The dominant room capacity in Calera is 3 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Calera, indicating a high concentration in these sizes.
  • A significant 58.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Calera.

Calera Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Calera

  • The most common guest capacity trend in Calera vacation rentals is listings accommodating 6 guests (29.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Calera STR market, accounting for 52.9% of listings.
  • 58.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Calera.
  • On average, properties in Calera are equipped to host 5.1 guests.

Calera Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Calera

  • The most common availability pattern in Calera falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Calera (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Calera Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.8%)

1 Night

7 listings

43.8% of total

2 Nights (43.8%)

2 Nights

7 listings

43.8% of total

3 Nights (6.3%)

3 Nights

1 listings

6.3% of total

30+ Nights (6.3%)

30+ Nights

1 listings

6.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Calera is 1 Night, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (87.6%) of the Calera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 43.8% of Calera hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Calera.

Calera Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.8%)

Flexible

4 listings

30.8% of total

Firm (7.7%)

Firm

1 listings

7.7% of total

Strict (61.5%)

Strict

8 listings

61.5% of total

Cancellation Policy Insights for Calera

  • The prevailing Airbnb cancellation policy trend in Calera is Strict, used by 61.5% of listings.
  • A majority (69.2%) of hosts in Calera utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 61.5% market standard in Calera.
  • With 61.5% using Strict terms, this is a viable option in Calera, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Calera.

Calera STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Calera

  • The overall average booking lead time for vacation rentals in Calera is 43 days.
  • Guests book furthest in advance for stays during November (average 64 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (55 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Calera.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Calera averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Calera (2025)

Amenity Prevalence

Amenity Insights for Calera

  • Essential amenities in Calera that guests expect include: Hot water, Kitchen, Wifi, TV, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Dryer, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Calera: Hot water, Kitchen, Wifi, TV, Smoke alarm, Air conditioning.
  • Consider adding popular differentiators like Free parking on premises or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Calera to stay competitive.

Calera Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Calera

  • The typical guest profile for Airbnb in Calera consists of primarily domestic travelers (99%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.5% of guests.
  • Key international markets include United States (98.5%) and DC (0.5%).
  • Top languages spoken are English (87%) followed by Spanish (9.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Dallas and Tulsa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Calera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Star Harbor13$6,238$574.4238%
Valley View23$5,352$600.8840%
Anna13$5,170$298.7844%
Malakoff27$4,129$454.1532%
Wilburton18$4,124$268.8539%
Flower Mound69$4,015$287.5050%
Rowlett80$3,855$332.1945%
Sanger15$3,826$248.5348%
Corinth14$3,663$248.0946%
Rockwall65$3,621$272.5148%

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