St. James Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in St. James in 2025? Explore comprehensive Airbnb analytics for St. James, North Carolina, United States to uncover income potential. This 2025 STR market report for St. James, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in St. James, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. James Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. James Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. James (2025)
Understanding the monthly revenue variations for Airbnb listings in St. James is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. James is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. James across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,245+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,966 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,864 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,035, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. James
St. James Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. James STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. James:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. James
Average Daily Rate (ADR) Airbnb Trends in St. James (2025)
Effective short term rental pricing strategy in St. James involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. James typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in St. James
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Airbnb Seasonality Analysis & Trends in St. James (2025)
Peak Season (June, May, July)
- Revenue averages $3,683 per month
- Occupancy rates average 51.8%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,028 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,012 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $166
Seasonality Insights for St. James
- The Airbnb seasonality in St. James shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. James's highest earning potential, with monthly revenues capable of climbing to $4,183, occupancy reaching a high of 54.9%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $819, occupancy could drop to 19.4%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. James.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. James seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. James (2025)
Exploring the top neighborhoods for short-term rentals in St. James? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean Isle Beach | A charming coastal town with beautiful beaches, perfect for families and tourists seeking a relaxing beach getaway. Known for its laid-back atmosphere and water activities. | Ocean Isle Beach, Shallotte River Swamp Park, Museum of Coastal Carolina, Sunset Beach, Ocean Isle Fishing Center |
| Sunset Beach | A serene beach destination known for its stunning sunsets and natural beauty. Attractive to families looking for a quieter vacation spot with plenty of outdoor activities. | Sunset Beach, Bird Island Reserve, Sunset Beach Fishing Pier, Kindred Spirit Mailbox, Ocean Isle Beach |
| Calabash | Famous for its seafood restaurants, Calabash is a quaint fishing village that appeals to those who appreciate good food and coastal culture, making it a draw for culinary tourism. | Calabash River, Calabash Seafood Hut, Heather Glen Golf Links, The Little River Swing Bridge, Thistle Golf Club |
| Bald Head Island | A unique destination only accessible by ferry, known for its pristine beaches and nature, perfect for travelers looking for adventure and scenic beauty away from the typical beach crowds. | Bald Head Island Lighthouse, Cape Fear Maritime Museum, Old Baldy Lighthouse, East Beach, Bald Head Island Conservancy |
| Holden Beach | A family-friendly beach with a relaxed vibe, great for vacationers looking to enjoy sun, sand, and surf in a peaceful environment. | Holden Beach, Holden Beach Fishing Pier, Magic Mountain Fun Park, Circle Art Gallery, Gulf Stream Fishing |
| Oak Island | Known for its beautiful shoreline and family-oriented atmosphere, Oak Island is perfect for tourists seeking a beach vacation with plenty of amenities and activities. | Oak Island Beach, Oak Island Lighthouse, Ocean Crest Pier, Fort Caswell, Oak Island Golf Club |
| Southport | A historic town with quaint shops and waterfront views, Southport attracts visitors interested in history, coastal charm, and outdoor activities in a picturesque setting. | Southport Waterfront Park, Fort Johnston, North Carolina Maritime Museum, Old Brunswick County Jail, Southport Market |
| Wrightsville Beach | A popular beach destination with a vibrant nightlife and a strong surfing culture, appealing to younger audiences and those looking for active outdoor experiences. | Wrightsville Beach, Johnnie Mercer's Pier, Wrightsville Beach Museum of History, Masonboro Island Reserve, Crystal Pier |
Understanding Airbnb License Requirements & STR Laws in St. James (2025)
While St. James, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. James to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. James (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Jamesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular Dog Friendly Marina Condo w Beach Club
Entire Place • 3 bedrooms
Southport Serenity
Entire Place • 2 bedrooms
2B/2B St James Coastal Marsh Condo w/ Porch & Pool
Entire Place • 2 bedrooms
Pet-Friendly North Carolina Condo w/ Pool Access!
Entire Place • 2 bedrooms
Knot A Care *St James Marina* ICW Mile Marker 315
Entire Place • 2 bedrooms
Coastal Marsh Condo in St James - King Bed & Porch
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. James (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. James based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ITrip Oak Island | 4 | $94,673 | 21 | 3.31/5.0 |
| Evolve | 3 | $91,069 | 58 | 4.86/5.0 |
| Ashlea | 3 | $84,289 | 76 | 5.00/5.0 |
| Vacasa North Carolina | 8 | $68,893 | 21 | 2.10/5.0 |
| Gia | 2 | $53,248 | 67 | 4.86/5.0 |
| Fran | 2 | $39,708 | 103 | 4.93/5.0 |
| Tricia | 1 | $36,890 | 17 | 5.00/5.0 |
| Vacasa North Carolina | 1 | $27,591 | 7 | 4.43/5.0 |
| Donna | 1 | $26,612 | 25 | 4.92/5.0 |
| Lynn | 3 | $25,777 | 186 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. James.
Dive Deeper: Advanced St. James STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. James. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. James Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. James
- The St. James Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. James, Apartment/Condo properties are the most common (77.5%), reflecting the local real estate landscape.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
St. James Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. James
- The dominant room capacity in St. James is 2 bedrooms listings, making up 52.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.5% of the active Airbnb listings in St. James, indicating a high concentration in these sizes.
St. James Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. James
- The most common guest capacity trend in St. James vacation rentals is listings accommodating 6 guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the St. James STR market, accounting for 72.5% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. James.
- On average, properties in St. James are equipped to host 4.6 guests.
St. James Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. James
- The most common availability pattern in St. James falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St. James (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. James Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
13.9% of total
2 Nights
14 listings
38.9% of total
3 Nights
5 listings
13.9% of total
4-6 Nights
4 listings
11.1% of total
7-29 Nights
4 listings
11.1% of total
30+ Nights
4 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in St. James is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in St. James, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of St. James hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.9% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. James.
St. James Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
9.4% of total
Flexible
2 listings
6.3% of total
Moderate
12 listings
37.5% of total
Firm
3 listings
9.4% of total
Strict
12 listings
37.5% of total
Cancellation Policy Insights for St. James
- The prevailing Airbnb cancellation policy trend in St. James is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (43.8%) and stricter (46.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in St. James.
- With 37.5% using Strict terms, this is a viable option in St. James, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in St. James.
St. James STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. James
- The overall average booking lead time for vacation rentals in St. James is 53 days.
- Guests book furthest in advance for stays during February (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in St. James.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these St. James averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. James (2025)
Amenity Prevalence
Amenity Insights for St. James
- Essential amenities in St. James that guests expect include: TV, Free parking on premises, Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. James: TV, Free parking on premises, Air conditioning, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. James to stay competitive.
St. James Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. James
- The typical guest profile for Airbnb in St. James consists of primarily domestic travelers (96%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (1.1%).
- Top languages spoken are English (84.6%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. James Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Bald Head Island | 174 | $3,933 | $508.25 | 35% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |