Sutton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Sutton in 2025? Explore comprehensive Airbnb analytics for Sutton, New Hampshire, United States to uncover income potential. This 2025 STR market report for Sutton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Sutton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sutton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sutton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sutton (2025)
Understanding the monthly revenue variations for Airbnb listings in Sutton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sutton is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sutton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,237+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,323 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,796 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,070, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sutton
Sutton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sutton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sutton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sutton
Average Daily Rate (ADR) Airbnb Trends in Sutton (2025)
Effective short term rental pricing strategy in Sutton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sutton typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $317 or more.
- Typical properties (Median) charge around $255 per night.
- Entry-level properties (Bottom 25%) earn around $192 per night.
Average Daily Rate (ADR) Trend by Month in Sutton
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Airbnb Seasonality Analysis & Trends in Sutton (2025)
Peak Season (July, August, May)
- Revenue averages $5,538 per month
- Occupancy rates average 52.3%
- Daily rates average $242
Shoulder Season
- Revenue averages $4,254 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $251
Low Season (January, February, March)
- Revenue drops to average $3,383 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $281
Seasonality Insights for Sutton
- The Airbnb seasonality in Sutton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sutton's highest earning potential, with monthly revenues capable of climbing to $6,225, occupancy reaching a high of 56.3%, and ADRs peaking at $284.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,078, occupancy could drop to 35.5%, and ADRs may adjust down to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sutton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sutton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sutton (2025)
Exploring the top neighborhoods for short-term rentals in Sutton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sutton Village | Charming small village atmosphere with access to nature and outdoor activities. Perfect for families and couples looking for a tranquil getaway. | Sutton Village Historic District, Sutton State Forest, Lake Sunapee, Pillsbury State Park |
| Kearsarge Mountain | Near the Kearsarge Mountain hiking trails, offering stunning views and outdoor recreation opportunities. Great for adventure seekers and nature lovers. | Kearsarge Mountain Trail, Sunapee State Park, Mount Kearsarge, Horse Pond |
| Lake Sunapee | Beautiful lake area ideal for summer tourism, boating, and relaxation. Attracts visitors for its scenic beauty and recreational activities. | Lake Sunapee, Sunapee Harbor, Mount Sunapee Resort, Newbury Village |
| Dodge's Store | Local landmark and essential stop for visitors. Offers a unique experience as part of the community's charm and convenience. | Dodge's Store, Local artisan crafts, Sutton Historical Society |
| Sutton Mills | Historic area with picturesque landscapes and authentic New England charm. Popular for tranquility and access to hiking trails. | Sutton Mills Historic District, Pillsbury State Park, Local farm stands |
| Mount Sunapee Resort | Popular ski resort that draws visitors during the winter months for skiing and snowboarding, as well as summer activities. | Mount Sunapee Ski Resort, Lake Sunapee, Scenic Hiking Trails, Summer Festivals |
| Sunapee Scenic Byway | A beautiful route that showcases the natural beauty of the region, popular for scenic drives and photography. | Sunapee Scenic Byway, Lake and mountain views, Small local shops and eateries |
| Newbury | Adjacent to Sutton, offers additional access to attractions while maintaining a quiet, rural setting. Ideal for those wishing to explore the area. | Newbury Village, Lake Sunapee, Newbury Harbor, Pillsbury State Park |
Understanding Airbnb License Requirements & STR Laws in Sutton (2025)
While Sutton, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sutton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sutton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suttonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Tartan Rabbit w/Pond,River,Fire-pit &14 Acres
Entire Place • 5 bedrooms
Cozy Cabin on 5-acre Wooded Lot
Entire Place • 2 bedrooms
Waterfront Guest House
Entire Place • N/A
Peaceful Sunapee Lake/Ski Cottage, Family-friendly
Entire Place • 3 bedrooms
Big Red Cottage near Sunapee
Entire Place • 4 bedrooms
Modern Farmhouse in Quaint Neighborhood
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sutton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sutton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dominick | 1 | $104,079 | 255 | 4.99/5.0 |
| Mike | 1 | $63,641 | 60 | 4.97/5.0 |
| Kyle | 1 | $56,263 | 89 | 4.98/5.0 |
| Danielle&Peder | 1 | $51,049 | 49 | 4.98/5.0 |
| Host #366399569 | 1 | $47,439 | 57 | 4.98/5.0 |
| Abby | 1 | $43,124 | 32 | 4.91/5.0 |
| Shahanna | 1 | $42,072 | 31 | 4.94/5.0 |
| Relax And Company | 1 | $41,979 | 37 | 4.78/5.0 |
| Jillian | 1 | $38,561 | 68 | 4.96/5.0 |
| Michael | 1 | $36,759 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sutton.
Dive Deeper: Advanced Sutton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sutton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSutton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sutton
- The Sutton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sutton, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Sutton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sutton
- The dominant room capacity in Sutton is 3 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 55.6% of the active Airbnb listings in Sutton, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sutton.
Sutton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sutton
- The most common guest capacity trend in Sutton vacation rentals is listings accommodating 6 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Sutton STR market, accounting for 72.2% of listings.
- 72.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sutton.
- On average, properties in Sutton are equipped to host 5.9 guests.
Sutton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sutton
- The most common availability pattern in Sutton falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sutton (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sutton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
18.8% of total
2 Nights
2 listings
12.5% of total
3 Nights
4 listings
25% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
5 listings
31.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sutton is 30+ Nights, adopted by 31.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.3%) caters to monthly stays (30+ nights) in Sutton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.3% of Sutton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sutton.
Sutton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
6.7% of total
Flexible
2 listings
13.3% of total
Moderate
6 listings
40% of total
Firm
4 listings
26.7% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Sutton
- The prevailing Airbnb cancellation policy trend in Sutton is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Sutton.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sutton.
Sutton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sutton
- The overall average booking lead time for vacation rentals in Sutton is 53 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Spring (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Sutton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Sutton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sutton (2025)
Amenity Prevalence
Amenity Insights for Sutton
- Essential amenities in Sutton that guests expect include: Smoke alarm, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sutton: Smoke alarm, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sutton to stay competitive.
Sutton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sutton
- The typical guest profile for Airbnb in Sutton consists of primarily domestic travelers (96%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (2.2%).
- Top languages spoken are English (72.5%) followed by French (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sutton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |