St. Cloud Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in St. Cloud in 2025? Explore comprehensive Airbnb analytics for St. Cloud, Minnesota, United States to uncover income potential. This 2025 STR market report for St. Cloud, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in St. Cloud, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Cloud Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Cloud Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Cloud (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Cloud is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Cloud is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Cloud across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,262+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,143 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $826, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Cloud
St. Cloud Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Cloud STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Cloud:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Cloud
Average Daily Rate (ADR) Airbnb Trends in St. Cloud (2025)
Effective short term rental pricing strategy in St. Cloud involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Cloud typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in St. Cloud
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Airbnb Seasonality Analysis & Trends in St. Cloud (2025)
Peak Season (May, April, June)
- Revenue averages $3,432 per month
- Occupancy rates average 41.9%
- Daily rates average $119
Shoulder Season
- Revenue averages $2,142 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $120
Low Season (January, March, November)
- Revenue drops to average $1,675 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $123
Seasonality Insights for St. Cloud
- The Airbnb seasonality in St. Cloud shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Cloud's highest earning potential, with monthly revenues capable of climbing to $3,686, occupancy reaching a high of 50.8%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,569, occupancy could drop to 29.5%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Cloud.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Cloud seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Cloud (2025)
Exploring the top neighborhoods for short-term rentals in St. Cloud? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. Cloud | The heart of St. Cloud with vibrant entertainment, dining, and shopping options. This area attracts both business and leisure travelers due to its accessibility and local attractions. | St. Cloud State University, River's Edge Convention Center, Munsinger Gardens, Downtown Arts District, Great River Regional Library |
| Lake George | A serene lakeside area perfect for nature lovers and outdoor activities. Prominent for families and tourists looking to enjoy parks and recreational events. | Lake George, Lions Park, Biking and walking trails, St. Cloud River Walk, Fishing and boating opportunities |
| Beaver Island Trail | Known for its beautiful trails and natural scenery, this area attracts outdoor enthusiasts. A great spot for those looking to combine nature with comfort. | Beaver Island Trail, Sauk River, Parks and green spaces, Biking trails, Picnic areas |
| Southside | A residential area that offers a quieter stay while still being close to amenities and local attractions. It's ideal for families or longer stays. | Parks and playgrounds, Local restaurants and cafes, Nearby schools, Community events, Family-friendly activities |
| North Side | A developing area with growing attractions and accessibility. Close to parks and local amenities, it's an up-and-coming neighborhood for Airbnb hosts. | Pineview Park, Pleasantview Park, Sports complexes, Shopping centers, Local eateries |
| Sartell | A thriving suburb of St. Cloud known for its business parks and proximity to the river. Attractive for business travelers and those moving through the area. | Sartell Riverwalk, Sartell State Park, Local wineries, Business parks, Community festivals |
| St. Augusta | A small, charming area just outside St. Cloud, perfect for travelers looking for a peaceful stay while having access to the city. Great for country and nature lovers. | St. Augusta Parks, Local farms, Scenic views, Community markets, Quiet environment |
| Waite Park | Robust shopping and dining options along with proximity to St. Cloud make Waite Park a convenient location for visitors. Attracts diverse types of travelers. | Waite Park Shopping Center, Buffalo Park, Shopping and dining, Parks and recreation areas, Annual events and festivals |
Understanding Airbnb License Requirements & STR Laws in St. Cloud (2025)
While St. Cloud, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Cloud to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Cloud (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Cloudbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Modern Home
Entire Place • 4 bedrooms
PRIME Granite City location - near SCSU & DT
Entire Place • 4 bedrooms
Contemporary Haven near St Cloud Hospital
Entire Place • 5 bedrooms
Peaceful Getaway
Entire Place • 4 bedrooms
Private & cheerful 4 bed, 2 bath home w/ parking!
Entire Place • 4 bedrooms
Cozy Renovated home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Cloud (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Cloud based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayCozy | 3 | $184,636 | 62 | 4.92/5.0 |
| Lynel | 6 | $101,661 | 279 | 4.75/5.0 |
| Marinna | 1 | $62,374 | 44 | 4.93/5.0 |
| Antuan | 1 | $54,722 | 29 | 4.83/5.0 |
| Daniel | 3 | $32,428 | 210 | 4.77/5.0 |
| Arielle | 1 | $32,153 | 21 | 4.81/5.0 |
| Thijin | 2 | $26,443 | 4 | 1.17/5.0 |
| Rose | 1 | $24,864 | 5 | 5.00/5.0 |
| Christy | 1 | $24,505 | 177 | 4.82/5.0 |
| Adam | 1 | $20,701 | 84 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Cloud.
Dive Deeper: Advanced St. Cloud STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Cloud. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Cloud Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Cloud
- The St. Cloud Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in St. Cloud, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
St. Cloud Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Cloud
- The dominant room capacity in St. Cloud is 1 bedroom listings, making up 23.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 43.3% of the active Airbnb listings in St. Cloud, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Cloud.
St. Cloud Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Cloud
- The most common guest capacity trend in St. Cloud vacation rentals is listings accommodating 8+ guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the St. Cloud STR market, accounting for 40.0% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Cloud.
- On average, properties in St. Cloud are equipped to host 3.6 guests.
St. Cloud Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Cloud
- The most common availability pattern in St. Cloud falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in St. Cloud (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Cloud Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
39.3% of total
2 Nights
8 listings
28.6% of total
3 Nights
1 listings
3.6% of total
4-6 Nights
3 listings
10.7% of total
7-29 Nights
3 listings
10.7% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in St. Cloud is 1 Night, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.9%) of the St. Cloud Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.3% of St. Cloud hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Cloud.
St. Cloud Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
14.3% of total
Moderate
6 listings
21.4% of total
Firm
6 listings
21.4% of total
Strict
12 listings
42.9% of total
Cancellation Policy Insights for St. Cloud
- The prevailing Airbnb cancellation policy trend in St. Cloud is Strict, used by 42.9% of listings.
- A majority (64.3%) of hosts in St. Cloud utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.9% market standard in St. Cloud.
- With 42.9% using Strict terms, this is a viable option in St. Cloud, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Cloud.
St. Cloud STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Cloud
- The overall average booking lead time for vacation rentals in St. Cloud is 25 days.
- Guests book furthest in advance for stays during January (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in St. Cloud.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these St. Cloud averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Cloud (2025)
Amenity Prevalence
Amenity Insights for St. Cloud
- Essential amenities in St. Cloud that guests expect include: Heating, Smoke alarm, Hot water, Wifi, Air conditioning, Carbon monoxide alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hangers, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Cloud: Heating, Smoke alarm, Hot water, Wifi, Air conditioning, Carbon monoxide alarm, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Hot water, Wifi, Air conditioning, Carbon monoxide alarm, Essentials.
- Consider adding popular differentiators like Bed linens or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Cloud to stay competitive.
St. Cloud Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Cloud
- The typical guest profile for Airbnb in St. Cloud consists of primarily domestic travelers (96%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Canada (1.9%).
- Top languages spoken are English (72.4%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Cloud Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| East Side Township | 12 | $5,025 | $398.89 | 43% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Nisswa | 66 | $4,259 | $378.59 | 39% |
| Inver Grove Heights | 17 | $4,137 | $362.38 | 49% |
| Aitkin | 16 | $4,094 | $328.81 | 46% |
| Pequot Lakes | 55 | $4,024 | $366.65 | 44% |
| South Harbor Township | 14 | $3,907 | $354.64 | 42% |
| Shoreview | 12 | $3,905 | $347.62 | 55% |