Owings Mills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Owings Mills in 2025? Explore comprehensive Airbnb analytics for Owings Mills, Maryland, United States to uncover income potential. This 2025 STR market report for Owings Mills, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Owings Mills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Owings Mills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Owings Mills Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Owings Mills (2025)
Understanding the monthly revenue variations for Airbnb listings in Owings Mills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Owings Mills is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Owings Mills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,201+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,035 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,536 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Owings Mills
Owings Mills Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Owings Mills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Owings Mills:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Owings Mills
Average Daily Rate (ADR) Airbnb Trends in Owings Mills (2025)
Effective short term rental pricing strategy in Owings Mills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Owings Mills typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Owings Mills
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Airbnb Seasonality Analysis & Trends in Owings Mills (2025)
Peak Season (April, June, May)
- Revenue averages $4,838 per month
- Occupancy rates average 46.2%
- Daily rates average $111
Shoulder Season
- Revenue averages $2,029 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $893 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $171
Seasonality Insights for Owings Mills
- The Airbnb seasonality in Owings Mills shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Owings Mills's highest earning potential, with monthly revenues capable of climbing to $4,974, occupancy reaching a high of 57.5%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $792, occupancy could drop to 19.4%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Owings Mills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Owings Mills seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Owings Mills (2025)
Exploring the top neighborhoods for short-term rentals in Owings Mills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Owings Mills Town Center | The Town Center is the heart of Owings Mills, offering shopping, dining, and entertainment options. It's conveniently located near public transportation and has a vibrant community atmosphere. | Owings Mills Mall, The Baltimore Ravens Training Facility, Lynne D. Harris Park, Stevenson University, Reisterstown Road Plaza |
| Foundry Row | A modern mixed-use development with a variety of restaurants, shops, and entertainment options. It's an attractive area for visitors looking for convenience and amenities. | Foundry Row Shopping, Michele's Pizza, The New Town Grille, Taco Bell, Target |
| Cromwell Valley Park | This picturesque park offers beautiful trails and outdoor activities, attracting nature lovers and families. It's a great spot for tranquility and outdoor experiences close to the town. | Cromwell Valley Park trails, Picnic areas, Birdwatching spots |
| North Owings Mills | A residential area with proximity to schools and family-friendly activities. A great choice for guests looking for a suburban feel but still close to urban amenities. | Owings Mills Elementary School, Summerfield Park, Sports arenas |
| Metro Centre at Owings Mills | A transit-oriented development with easy access to the Metro SubwayLink. Ideal for guests looking to explore Baltimore while staying in a quieter suburban area. | Metro SubwayLink access, Shopping and Dining, Community events |
| Reisterstown Road corridor | This busy corridor features a mix of retailers, restaurants, and local businesses. It is bustling and attracts a lot of foot traffic, making it ideal for Airbnb hosting. | Shopping centers, Variety of restaurants, Local boutiques |
| Carroll County | Just a short drive from Owings Mills, this area offers scenic countryside and is perfect for families looking for a peaceful getaway while still being close to the city. | Carroll County Farm Museum, Wine tours, Scenic walking and biking trails |
| Piney Grove Park | A community park with sports facilities and playgrounds, attracting families and groups seeking recreational activities. An ideal spot for hosts catering to families. | Playgrounds, Sports fields, Picnic pavilions |
Understanding Airbnb License Requirements & STR Laws in Owings Mills (2025)
While Owings Mills, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Owings Mills to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Owings Mills (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Owings Millsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Getaway In Baltimore | Hot tub | Pond Oasis
Entire Place • 8 bedrooms
Owings Mills Townhouse: 8 Mi to Liberty Reservoir!
Entire Place • 3 bedrooms
a cozy fully renovated house With big backyard
Entire Place • 4 bedrooms
Cozy home, kid and dog friendly, with huge yard.
Entire Place • 2 bedrooms
The Garden Studio
Entire Place • 2 bedrooms
Shamrock cabin with hot tub, large yard
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Owings Mills (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Owings Mills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #363499672 | 1 | $110,947 | 6 | 4.83/5.0 |
| Evolve | 2 | $49,764 | 15 | 2.35/5.0 |
| Omar | 1 | $39,021 | 10 | 4.90/5.0 |
| ETGHoldings | 1 | $33,748 | 85 | 4.92/5.0 |
| Jaye | 1 | $22,907 | 114 | 4.97/5.0 |
| Nathan | 1 | $13,056 | 156 | 4.96/5.0 |
| Host #430439990 | 1 | $9,316 | 2 | 0.00/5.0 |
| Jennell | 1 | $6,873 | 3 | 4.33/5.0 |
| Richfield | 1 | $6,655 | 5 | 4.00/5.0 |
| Host #480593006 | 1 | $3,404 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Owings Mills.
Dive Deeper: Advanced Owings Mills STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Owings Mills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOwings Mills Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Owings Mills
- The Owings Mills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Owings Mills, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Owings Mills Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Owings Mills
- The dominant room capacity in Owings Mills is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Owings Mills, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Owings Mills.
Owings Mills Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Owings Mills
- The most common guest capacity trend in Owings Mills vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Owings Mills STR market, accounting for 50.0% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Owings Mills.
- On average, properties in Owings Mills are equipped to host 3.2 guests.
Owings Mills Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Owings Mills
- The most common availability pattern in Owings Mills falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Owings Mills (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Owings Mills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
7 listings
41.2% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Owings Mills is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Owings Mills Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Owings Mills, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Owings Mills hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Owings Mills.
Owings Mills Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
36.4% of total
Moderate
4 listings
36.4% of total
Firm
1 listings
9.1% of total
Strict
2 listings
18.2% of total
Cancellation Policy Insights for Owings Mills
- The prevailing Airbnb cancellation policy trend in Owings Mills is Flexible, used by 36.4% of listings.
- The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Owings Mills may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Owings Mills.
- Regularly review your cancellation policy against competitors and market demand shifts in Owings Mills.
Owings Mills STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Owings Mills
- The overall average booking lead time for vacation rentals in Owings Mills is 34 days.
- Guests book furthest in advance for stays during December (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Owings Mills.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Owings Mills averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Owings Mills (2025)
Amenity Prevalence
Amenity Insights for Owings Mills
- Essential amenities in Owings Mills that guests expect include: TV, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Owings Mills: TV, Hot water, Wifi.
- Consider adding popular differentiators like Smoke alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Owings Mills to stay competitive.
Owings Mills Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Owings Mills
- The typical guest profile for Airbnb in Owings Mills consists of primarily domestic travelers (93%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.0% of guests.
- Key international markets include United States (93%) and DC (6%).
- Top languages spoken are English (87.5%) followed by Spanish (3.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Baltimore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Owings Mills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |