Fairfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Fairfield in 2025? Explore comprehensive Airbnb analytics for Fairfield, Illinois, United States to uncover income potential. This 2025 STR market report for Fairfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Fairfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fairfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fairfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fairfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Fairfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fairfield is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fairfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,998+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,244 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,608 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $973, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fairfield
Fairfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fairfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fairfield:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fairfield
Average Daily Rate (ADR) Airbnb Trends in Fairfield (2025)
Effective short term rental pricing strategy in Fairfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fairfield typically peaks in April and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Fairfield
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Airbnb Seasonality Analysis & Trends in Fairfield (2025)
Peak Season (April, November, June)
- Revenue averages $2,440 per month
- Occupancy rates average 57.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,687 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $118
Low Season (January, February, March)
- Revenue drops to average $1,015 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $123
Seasonality Insights for Fairfield
- The Airbnb seasonality in Fairfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fairfield's highest earning potential, with monthly revenues capable of climbing to $2,605, occupancy reaching a high of 68.7%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $931, occupancy could drop to 29.0%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fairfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fairfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fairfield (2025)
Exploring the top neighborhoods for short-term rentals in Fairfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fairfield Park | A quiet residential area with beautiful parks and family-friendly atmosphere. Ideal for guests looking for a serene environment close to nature. | Fairfield Park, Homer Lake, local farmers market |
| Downtown Fairfield | The heart of Fairfield with access to restaurants, shops, and historical sites. A prime location for those wanting to explore the local culture and cuisine. | Historic downtown district, Jefferson County Courthouse, local boutiques, cafes |
| Lakeview | A lakeside neighborhood that appeals to those who enjoy outdoor activities and lakeside views. Great for summer rentals and water sports enthusiasts. | Lake Monroe, fishing spots, nature trails, picnic areas |
| Westside | A vibrant community with a mix of cultures and cuisines. Great for guests interested in experiencing local life and ethnic diversity. | local food markets, community events, art galleries, festivals |
| Eastside | A growing area with new developments and access to shopping. Perfect for families and young professionals looking for modern amenities. | shopping centers, playgrounds, restaurants |
| Suburban Estates | A suburban neighborhood known for its spacious homes and family-oriented atmosphere. Ideal for long-term stays and family gatherings. | playgrounds, community centers, suburban parks |
| Northern Fairfield | A peaceful area close to the countryside, attracting nature lovers and those seeking a retreat from city life. | rural landscapes, hiking trails, nature reserves |
| South Fairfield | Close to schools and community facilities, this area is popular among families and provides a welcoming environment for visitors. | schools, community parks, local events |
Understanding Airbnb License Requirements & STR Laws in Fairfield (2025)
While Fairfield, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fairfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fairfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fairfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Judge
Entire Place • 3 bedrooms
The YellowRose
Entire Place • 2 bedrooms
Our White House
Entire Place • 3 bedrooms
Country Charm
Entire Place • 3 bedrooms
The Beverly - a two bedroom retro bungalow
Entire Place • 2 bedrooms
The Vault-1800's Bank - 7 Min Off I-64
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fairfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fairfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Trisha And Jeremy | 3 | $48,341 | 494 | 4.89/5.0 |
| Kathy | 4 | $42,263 | 50 | 5.00/5.0 |
| Nathan | 1 | $34,106 | 35 | 4.97/5.0 |
| Linda | 1 | $31,866 | 83 | 5.00/5.0 |
| SteveTrisha | 1 | $27,179 | 235 | 4.94/5.0 |
| Janelle | 1 | $26,567 | 55 | 4.96/5.0 |
| Jen | 2 | $21,981 | 114 | 4.96/5.0 |
| Giuseppe | 1 | $18,564 | 22 | 5.00/5.0 |
| Shellie | 1 | $14,734 | 43 | 4.91/5.0 |
| Gary And Debra | 1 | $12,632 | 85 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fairfield.
Dive Deeper: Advanced Fairfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fairfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFairfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fairfield
- The Fairfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fairfield, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
Fairfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fairfield
- The dominant room capacity in Fairfield is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Fairfield, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fairfield.
Fairfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fairfield
- The most common guest capacity trend in Fairfield vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Fairfield STR market, accounting for 38.9% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fairfield.
- On average, properties in Fairfield are equipped to host 4.0 guests.
Fairfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fairfield
- The most common availability pattern in Fairfield falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fairfield (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fairfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
61.1% of total
2 Nights
6 listings
33.3% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Fairfield is 1 Night, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Fairfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.1% of Fairfield hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fairfield.
Fairfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
44.4% of total
Moderate
7 listings
38.9% of total
Firm
3 listings
16.7% of total
Cancellation Policy Insights for Fairfield
- The prevailing Airbnb cancellation policy trend in Fairfield is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Fairfield may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Fairfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Fairfield.
Fairfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fairfield
- The overall average booking lead time for vacation rentals in Fairfield is 51 days.
- Guests book furthest in advance for stays during November (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (78 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Fairfield.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Fairfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fairfield (2025)
Amenity Prevalence
Amenity Insights for Fairfield
- Essential amenities in Fairfield that guests expect include: TV, Heating, Hot water, Smoke alarm, Coffee maker, Air conditioning, Microwave, Carbon monoxide alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fairfield: TV, Heating, Hot water, Smoke alarm, Coffee maker, Air conditioning, Microwave, Carbon monoxide alarm, Free parking on premises.
- Consider adding popular differentiators like Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fairfield to stay competitive.
Fairfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fairfield
- The typical guest profile for Airbnb in Fairfield consists of primarily domestic travelers (99%), often arriving from nearby Fairfield, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and Malaysia (0.4%).
- Top languages spoken are English (86%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fairfield and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fairfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Rockville | 21 | $3,393 | $231.10 | 43% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| Goreville | 26 | $3,177 | $244.20 | 42% |
| Effingham | 20 | $3,130 | $224.05 | 51% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |
| Dale | 11 | $2,685 | $261.13 | 34% |
| Marion | 60 | $2,640 | $214.73 | 49% |