Union County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Union County in 2025? Explore comprehensive Airbnb analytics for Union County, Georgia, United States to uncover income potential. This 2025 STR market report for Union County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Union County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Union County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Union County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Union County (2025)
Understanding the monthly revenue variations for Airbnb listings in Union County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Union County is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Union County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,850+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,918 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,485 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,472, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Union County
Union County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Union County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Union County:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Union County
Average Daily Rate (ADR) Airbnb Trends in Union County (2025)
Effective short term rental pricing strategy in Union County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Union County typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $291 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Union County
Get Live Union County Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Union County (2025)
Peak Season (June, May, July)
- Revenue averages $4,510 per month
- Occupancy rates average 46.9%
- Daily rates average $251
Shoulder Season
- Revenue averages $2,892 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $249
Low Season (January, February, September)
- Revenue drops to average $1,749 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $239
Seasonality Insights for Union County
- The Airbnb seasonality in Union County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Union County's highest earning potential, with monthly revenues capable of climbing to $5,627, occupancy reaching a high of 54.1%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,637, occupancy could drop to 29.3%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Union County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Union County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Union County (2025)
Exploring the top neighborhoods for short-term rentals in Union County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blairsville | Blairsville is known for its picturesque views and access to both Lake Nottely and the Chattahoochee National Forest. It attracts visitors looking for outdoor recreation, including hiking, fishing, and boating. | Lake Nottely, Chattahoochee National Forest, Vogel State Park, Union County Farmers Market, Blood Mountain |
| Young Harris | Located near the beautiful Lake Chatuge and the Young Harris College, this area attracts families and students. It's a great spot for vacation rentals due to its scenic views and local events. | Lake Chatuge, Young Harris College, Georgia Mountain Fairgrounds, Chatuge Lake, Brasstown Bald |
| Hiawassee | On the shores of Lake Chatuge, Hiawassee offers numerous water activities and hosts local festivals, making it appealing for tourists seeking a relaxing getaway. | Lake Chatuge, Hiawassee River, Bell Mountain, Georgia Mountain Fair, Civic Center |
| Sautee | Known for its artistic community and proximity to alpine attractions, Sautee is quaint and often attracts tourists interested in the arts and local culture. | Sautee Nachoochee Center, Shopping in Sautee, Unicoi State Park, Alpine Helen |
| Helen | A Bavarian-themed town that draws in tourists year-round, particularly during festivals and the fall foliage season. Perfect location for vacation rentals, blending charm with tourist traffic. | Helen's Alpine Village, Unicoi State Park, Chattahoochee River, Festivals, Oktoberfest |
| Suches | A tranquil area perfect for outdoor enthusiasts and known for its stunning mountain views. Ideal for those looking to escape the hustle and bustle. | Wolfpen Gap, Cooper Creek, Blood Mountain, Hiking Trails, Brasstown Bald |
| Lake Nottely | This area offers beautiful waterfront views and is popular for fishing, boating, and relaxing by the water, making it a key spot for vacation rentals. | Lake Nottely, Fishing, Boating, Scenic Views, Parks |
| Union County | The entire region is recognized for its natural beauty, outdoor activities, and proximity to hiking trails which makes it appealing to a wide range of vacationers. | Hiking Trails, Blue Ridge Mountains, Nature Walks, Mountain Biking |
Understanding Airbnb License Requirements & STR Laws in Union County (2025)
While Union County, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Union County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Union County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Union Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 BR Luxury Lake Nottely Mountain Retreat
Entire Place • 3 bedrooms
Poplar Ridge Retreat -Hot tub- Pets OK -Wifi, more
Entire Place • 3 bedrooms
Nottely Island Retreat - Luxury Retreat
Entire Place • 5 bedrooms
Cozy Log Cabin*Pet Friendly*Hot Tub*Deck w/ TV
Entire Place • 3 bedrooms
Whispering Pines Lake house
Entire Place • 5 bedrooms
Cozy Cabin Getaway Peaceful River Retreat Fishing
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Union County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Union County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joni | 4 | $117,796 | 230 | 4.82/5.0 |
| Anne-Marie | 1 | $67,381 | 73 | 4.88/5.0 |
| Bryan Or Erica McMillian | 1 | $54,851 | 11 | 5.00/5.0 |
| Southern Comfort | 1 | $49,277 | 5 | 5.00/5.0 |
| Nancy | 1 | $36,745 | 4 | 5.00/5.0 |
| Host #214001932 | 1 | $26,968 | 37 | 4.86/5.0 |
| David And Terry | 1 | $24,558 | 65 | 4.97/5.0 |
| Suzanne | 1 | $23,022 | 50 | 4.88/5.0 |
| Stanley | 1 | $19,788 | 23 | 4.91/5.0 |
| Andrea | 1 | $12,366 | 84 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Union County.
Dive Deeper: Advanced Union County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Union County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnion County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Union County
- The Union County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Union County, Outdoor/Unique properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 23.5% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Union County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Union County
- The dominant room capacity in Union County is 3 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 58.8% of the active Airbnb listings in Union County, indicating a high concentration in these sizes.
- A significant 70.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Union County.
Union County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Union County
- The most common guest capacity trend in Union County vacation rentals is listings accommodating 6 guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Union County STR market, accounting for 82.4% of listings.
- 82.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Union County.
- On average, properties in Union County are equipped to host 6.3 guests.
Union County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Union County
- The most common availability pattern in Union County falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Union County (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Union County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
10 listings
58.8% of total
3 Nights
3 listings
17.6% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Union County is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Union County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Union County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of Union County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (58.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Union County.
Union County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
6.3% of total
Flexible
1 listings
6.3% of total
Moderate
11 listings
68.8% of total
Firm
1 listings
6.3% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Union County
- The prevailing Airbnb cancellation policy trend in Union County is Moderate, used by 68.8% of listings.
- The market strongly favors guest-friendly terms, with 75.1% of listings offering Flexible or Moderate policies. This suggests guests in Union County may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 68.8% market standard in Union County.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Union County.
Union County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Union County
- The overall average booking lead time for vacation rentals in Union County is 41 days.
- Guests book furthest in advance for stays during July (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Union County.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Union County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Union County (2025)
Amenity Prevalence
Amenity Insights for Union County
- Essential amenities in Union County that guests expect include: Smoke alarm, Free parking on premises, Bed linens, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Microwave, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Union County: Smoke alarm, Free parking on premises, Bed linens, Fire extinguisher.
- Consider adding popular differentiators like Dishes and silverware or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Union County to stay competitive.
Union County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Union County
- The typical guest profile for Airbnb in Union County consists of primarily domestic travelers (100%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (84.1%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Union County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |