St. Marys Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in St. Marys in 2025? Explore comprehensive Airbnb analytics for St. Marys, Georgia, United States to uncover income potential. This 2025 STR market report for St. Marys, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in St. Marys, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Marys Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Marys Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Marys (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Marys is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Marys is typically June, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Marys across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,075+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,955 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,007 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,319, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Marys
St. Marys Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Marys STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Marys:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Marys
Average Daily Rate (ADR) Airbnb Trends in St. Marys (2025)
Effective short term rental pricing strategy in St. Marys involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Marys typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in St. Marys
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Airbnb Seasonality Analysis & Trends in St. Marys (2025)
Peak Season (June, May, March)
- Revenue averages $2,962 per month
- Occupancy rates average 49.1%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,261 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $174
Low Season (August, September, November)
- Revenue drops to average $1,671 per month
- Occupancy decreases to average 37.0%
- Daily rates adjust to average $169
Seasonality Insights for St. Marys
- The Airbnb seasonality in St. Marys shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Marys's highest earning potential, with monthly revenues capable of climbing to $3,120, occupancy reaching a high of 49.4%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,467, occupancy could drop to 32.6%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Marys.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Marys seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Marys (2025)
Exploring the top neighborhoods for short-term rentals in St. Marys? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown St. Marys | Charming area with historic architecture and close proximity to waterfront attractions. Ideal for tourists looking to explore the history of St. Marys and its picturesque surroundings. | St. Marys Submarine Museum, St. Marys Historic District, Cumberland Island National Seashore, St. Marys Waterfront Park, Saint Marys River |
| Cumberland Island | A unique island destination accessible by ferry, famous for its natural beauty and wildlife. Perfect for eco-tourism and nature enthusiasts, drawing visitors looking for adventure. | Cumberland Island National Seashore, Wild horses of Cumberland Island, Dungeness Ruins, Cumberland Museum, Sea Turtle nests |
| Crooked River State Park | A great outdoor destination for families and nature lovers. Offers camping and recreational activities in a peaceful natural setting, attracting both locals and visitors. | Crooked River State Park, Biking and hiking trails, Wildlife observation, Fishing spots, Picnic areas |
| Kingsland | Nearby town with a charming small-town atmosphere and amenities. Convenient for travelers heading to both St. Marys and larger urban areas like Jacksonville. | St. Marys River Eco Tours, Retreat at the River, Local shops and cafes, Kingsland Historic District, Morrison Park |
| Fernandina Beach | Just across the border in Florida, this beach town offers beautiful beaches and a vibrant downtown area. Attracts beachgoers and tourists from afar. | Amelia Island State Park, Historic Fernandina Beach, Fort Clinch State Park, Main Beach Park, Fernandina Beach Golf Club |
| Jacksonville | The largest city in Florida, offering a blend of cultural and recreational activities. Attracts a diverse range of visitors including business travelers. | Jacksonville Zoo and Gardens, St. Johns Riverwalk, Museum of Science & History, Jacksonville Beach, Cummer Museum of Art and Gardens |
| Little Cumberland Island | An uninhabited island providing a secluded getaway for nature lovers. Attracts visitors looking for privacy and natural beauty away from crowds. | Little Cumberland Island Beach, Kayaking and boating, Bird watching, Historic ruins, Quiet beaches |
| White Oak Conservation | A wildlife conservation area that offers eco-tours and unique experiences with endangered species. Appeals to eco-tourists and families looking for educational activities. | White Oak Conservation Center, Safari tours, Endangered species viewing, Nature trails, Educational programs |
Understanding Airbnb License Requirements & STR Laws in St. Marys (2025)
While St. Marys, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Marys to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Marys (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Marysbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunrise Estate sleeps 25
Entire Place • 7 bedrooms
Admirals Lookout Waterfront Home
Entire Place • 3 bedrooms
Spacious and stylish retreat in downtown St. Marys
Entire Place • 4 bedrooms
Lovely spacious 4BR near Waterfront
Entire Place • 4 bedrooms
Relaxation Home
Entire Place • 4 bedrooms
Spacious Home w/ Dedicated Workspace & Free Bikes
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Marys (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Marys based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brahm Well-Being | 10 | $159,680 | 19 | 1.50/5.0 |
| Camila | 4 | $116,184 | 144 | 4.99/5.0 |
| Goodbread | 5 | $97,958 | 61 | 4.90/5.0 |
| Lori | 3 | $75,267 | 770 | 4.96/5.0 |
| Steven And Marie | 1 | $66,772 | 33 | 4.85/5.0 |
| Chesa | 3 | $53,561 | 113 | 4.96/5.0 |
| Carol | 2 | $53,067 | 11 | 5.00/5.0 |
| Anna | 1 | $48,615 | 146 | 4.97/5.0 |
| Brittany | 1 | $47,142 | 42 | 4.95/5.0 |
| Lester | 1 | $46,961 | 64 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Marys.
Dive Deeper: Advanced St. Marys STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Marys. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Marys Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Marys
- The St. Marys Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Marys, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- The presence of 23.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
St. Marys Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Marys
- The dominant room capacity in St. Marys is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.5% of the active Airbnb listings in St. Marys, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Marys.
St. Marys Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Marys
- The most common guest capacity trend in St. Marys vacation rentals is listings accommodating 4 guests (22.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the St. Marys STR market, accounting for 43.5% of listings.
- 35.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Marys.
- On average, properties in St. Marys are equipped to host 4.5 guests.
St. Marys Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Marys
- The most common availability pattern in St. Marys falls within the 91-180 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in St. Marys (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Marys Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
48.6% of total
2 Nights
21 listings
28.4% of total
3 Nights
4 listings
5.4% of total
4-6 Nights
5 listings
6.8% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
7 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in St. Marys is 1 Night, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.0%) of the St. Marys Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.6% of St. Marys hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Marys.
St. Marys Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.5% of total
Flexible
22 listings
32.8% of total
Moderate
21 listings
31.3% of total
Firm
12 listings
17.9% of total
Strict
11 listings
16.4% of total
Cancellation Policy Insights for St. Marys
- The prevailing Airbnb cancellation policy trend in St. Marys is Flexible, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.1%) and stricter (34.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.8% market standard in St. Marys.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Marys.
St. Marys STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Marys
- The overall average booking lead time for vacation rentals in St. Marys is 42 days.
- Guests book furthest in advance for stays during April (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in St. Marys.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these St. Marys averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Marys (2025)
Amenity Prevalence
Amenity Insights for St. Marys
- Essential amenities in St. Marys that guests expect include: Smoke alarm, Free parking on premises, Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Marys: Smoke alarm, Free parking on premises, Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Marys to stay competitive.
St. Marys Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Marys
- The typical guest profile for Airbnb in St. Marys consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and United Kingdom (0.6%).
- Top languages spoken are English (77.8%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Marys Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| Ponte Vedra Beach | 179 | $5,137 | $445.53 | 42% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Fruit Cove | 21 | $3,939 | $225.00 | 54% |
| Jacksonville Beach | 752 | $3,664 | $287.32 | 48% |
| Montgomery | 11 | $3,510 | $205.03 | 54% |
| Isle of Hope | 36 | $3,363 | $251.72 | 46% |
| Fleming Island | 14 | $3,340 | $226.84 | 54% |
| Saint Augustine | 1,865 | $3,312 | $253.95 | 46% |
| Saint Simons | 936 | $3,166 | $341.46 | 38% |