Highlands Ranch Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Highlands Ranch in 2025? Explore comprehensive Airbnb analytics for Highlands Ranch, Colorado, United States to uncover income potential. This 2025 STR market report for Highlands Ranch, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Highlands Ranch, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Highlands Ranch Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Highlands Ranch Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Highlands Ranch (2025)
Understanding the monthly revenue variations for Airbnb listings in Highlands Ranch is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highlands Ranch is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highlands Ranch across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,063+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,104 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,387 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $686, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highlands Ranch
Highlands Ranch Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Highlands Ranch STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highlands Ranch:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highlands Ranch
Average Daily Rate (ADR) Airbnb Trends in Highlands Ranch (2025)
Effective short term rental pricing strategy in Highlands Ranch involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highlands Ranch typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Highlands Ranch
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Airbnb Seasonality Analysis & Trends in Highlands Ranch (2025)
Peak Season (May, June, August)
- Revenue averages $3,126 per month
- Occupancy rates average 56.3%
- Daily rates average $125
Shoulder Season
- Revenue averages $2,044 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $124
Low Season (February, March, December)
- Revenue drops to average $1,450 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $124
Seasonality Insights for Highlands Ranch
- The Airbnb seasonality in Highlands Ranch shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Highlands Ranch's highest earning potential, with monthly revenues capable of climbing to $3,436, occupancy reaching a high of 65.4%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,227, occupancy could drop to 36.3%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Highlands Ranch.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Highlands Ranch seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Highlands Ranch (2025)
Exploring the top neighborhoods for short-term rentals in Highlands Ranch? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Highlands Ranch Town Center | The hub of shopping, dining, and entertainment in Highlands Ranch. Great for families and travelers looking for convenience and accessibility to local amenities. | Highlands Ranch City Center, Highlands Ranch Mansion, The Outlets at Castle Rock, Local breweries and restaurants, Parks and recreation areas |
| Westridge | A family-friendly neighborhood with great schools and parks. Attractive to families visiting or relocating, making it a suitable choice for longer stays. | Westridge Recreation Center, Westridge Park, Sweetwater Park, Highlands Ranch Golf Club, Piney Creek Trail |
| Stonecrest | A quieter area with beautiful homes and good proximity to major attractions. Ideal for those looking for a peaceful stay near the amenities of Highlands Ranch. | Stonecrest Park, Highlands Ranch Mansion, Local dining options, Access to hiking trails, Nearby golf courses |
| Tollgate Crossing | A desirable area with ample parks and scenic views, perfect for outdoor enthusiasts and families looking for a relaxing getaway. | Tollgate Crossing Park, Nearby hiking and biking trails, Community events, Local farmers markets, Scenic parks |
| Eastridge | Known for its community feel and recreational options, a great spot for visitors looking for active outdoor experiences and family activities. | Eastridge Recreation Center, Highlands Ranch Trail System, Parks with picnic areas, Kids play areas, Nearby local shops |
| Falcon Hills | A premium area with spacious homes and community amenities, catering to families or groups looking for a comfortable stay near Highlands Ranch. | Falcon Hills Park, Proximity to golf courses, Access to walking trails, Community events, Quiet residential area |
| Highlands Ranch Golf Club | Ideal for golf enthusiasts traveling to the area. This scenic location offers access to golf and beautiful views. | Highlands Ranch Golf Club, Amazing local dining, Proximity to trails, Outdoor recreational activities, Event hosting opportunities |
| Mansion District | An upscale district surrounding the Highlands Ranch Mansion, perfect for travelers looking for luxury and historical charm. | Highlands Ranch Mansion, Local galleries and shops, Parks with historical significance, Sophisticated dining options, Community events and activities |
Understanding Airbnb License Requirements & STR Laws in Highlands Ranch (2025)
While Highlands Ranch, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Highlands Ranch to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Highlands Ranch (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highlands Ranchbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Highlands Ranch Neighborhood Home
Entire Place • 3 bedrooms
Highlands Ranch sleep 6 close to highway
Entire Place • 3 bedrooms
Southwest central location
Entire Place • 3 bedrooms
Modern Highlands Ranch Home with Spacious Yard
Entire Place • 3 bedrooms
Dream house
Entire Place • 1 bedroom
Luxury Brand New Townhouse, 2bdr
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Highlands Ranch (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Highlands Ranch based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roberta Mel | 1 | $45,577 | 10 | 4.60/5.0 |
| Asg | 1 | $40,521 | 53 | 4.51/5.0 |
| Host #159048112 | 1 | $27,665 | 44 | 4.82/5.0 |
| Danielle | 1 | $25,096 | 30 | 4.90/5.0 |
| Dr Asrafun | 2 | $24,727 | 38 | 4.76/5.0 |
| Shirin | 4 | $24,071 | 69 | 4.88/5.0 |
| Anastasia | 1 | $17,606 | 10 | 4.90/5.0 |
| Sharat | 2 | $15,686 | 108 | 2.31/5.0 |
| Host #245146109 | 1 | $15,252 | 1 | 0.00/5.0 |
| Marilyn | 1 | $15,109 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highlands Ranch.
Dive Deeper: Advanced Highlands Ranch STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highlands Ranch. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighlands Ranch Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highlands Ranch
- The Highlands Ranch Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highlands Ranch, House properties are the most common (90.9%), reflecting the local real estate landscape.
- Houses represent a significant 90.9% portion, catering likely to families or larger groups.
Highlands Ranch Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highlands Ranch
- The dominant room capacity in Highlands Ranch is 3 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 68.2% of the active Airbnb listings in Highlands Ranch, indicating a high concentration in these sizes.
- A significant 40.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highlands Ranch.
Highlands Ranch Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highlands Ranch
- The most common guest capacity trend in Highlands Ranch vacation rentals is listings accommodating 6 guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Highlands Ranch STR market, accounting for 40.9% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highlands Ranch.
- On average, properties in Highlands Ranch are equipped to host 3.6 guests.
Highlands Ranch Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highlands Ranch
- The most common availability pattern in Highlands Ranch falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Highlands Ranch (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Highlands Ranch Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
4-6 Nights
1 listings
5.9% of total
7-29 Nights
8 listings
47.1% of total
30+ Nights
6 listings
35.3% of total
Key Insights
- The most prevalent minimum stay requirement in Highlands Ranch is 7-29 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- Very short stays (1-2 nights) are less common (11.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (35.3%) caters to monthly stays (30+ nights) in Highlands Ranch, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 47.1% of Highlands Ranch hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highlands Ranch.
Highlands Ranch Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
20% of total
Moderate
5 listings
33.3% of total
Firm
6 listings
40% of total
Strict
1 listings
6.7% of total
Cancellation Policy Insights for Highlands Ranch
- The prevailing Airbnb cancellation policy trend in Highlands Ranch is Firm, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (46.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Highlands Ranch.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Highlands Ranch.
Highlands Ranch STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Highlands Ranch
- The overall average booking lead time for vacation rentals in Highlands Ranch is 51 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Highlands Ranch.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Highlands Ranch averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Highlands Ranch (2025)
Amenity Prevalence
Amenity Insights for Highlands Ranch
- Essential amenities in Highlands Ranch that guests expect include: Wifi, TV, Smoke alarm, Kitchen, Heating, Air conditioning, Hot water, Washer, Dedicated workspace, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highlands Ranch: Wifi, TV, Smoke alarm, Kitchen, Heating, Air conditioning, Hot water, Washer, Dedicated workspace, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, Hot water, Washer, Dedicated workspace, Carbon monoxide alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highlands Ranch to stay competitive.
Highlands Ranch Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Highlands Ranch
- The typical guest profile for Airbnb in Highlands Ranch consists of primarily domestic travelers (96%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and South Africa (1.1%).
- Top languages spoken are English (70.6%) followed by Spanish (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Littleton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Highlands Ranch Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aspen Park | 10 | $7,088 | $438.39 | 55% |
| Grand County | 11 | $5,754 | $516.53 | 48% |
| Clear Creek County | 11 | $5,644 | $343.75 | 53% |
| Black Hawk | 120 | $5,331 | $299.77 | 57% |
| Indian Hills | 11 | $5,056 | $349.42 | 52% |
| Conifer | 43 | $4,594 | $327.88 | 48% |
| Bailey | 115 | $4,473 | $267.52 | 56% |
| Idaho Springs | 157 | $4,339 | $270.44 | 52% |
| Tabernash | 76 | $4,254 | $444.13 | 38% |
| Woodmoor | 46 | $4,233 | $311.06 | 47% |