Deira Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubai, United Arab Emirates
Is Airbnb profitable in Deira in 2025? Explore comprehensive Airbnb analytics for Deira, Dubai, United Arab Emirates to uncover income potential. This 2025 STR market report for Deira, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 267 active listings.
Whether you're considering an Airbnb investment in Deira, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deira Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Deira Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Deira (2025)
Understanding the monthly revenue variations for Airbnb listings in Deira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deira is typically November, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deira across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,284+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $731 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $380 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deira
Deira Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Deira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deira:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deira
Average Daily Rate (ADR) Airbnb Trends in Deira (2025)
Effective short term rental pricing strategy in Deira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deira typically peaks in October and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Deira
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Airbnb Seasonality Analysis & Trends in Deira (2025)
Peak Season (November, October, December)
- Revenue averages $921 per month
- Occupancy rates average 37.0%
- Daily rates average $112
Shoulder Season
- Revenue averages $657 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $122
Low Season (June, July, August)
- Revenue drops to average $465 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $154
Seasonality Insights for Deira
- The Airbnb seasonality in Deira shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Deira's highest earning potential, with monthly revenues capable of climbing to $1,078, occupancy reaching a high of 39.6%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $443, occupancy could drop to 18.3%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deira.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Deira seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Deira (2025)
Exploring the top neighborhoods for short-term rentals in Deira? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Al Rigga | A vibrant and lively neighborhood known for its shopping, restaurants, and easy access to public transportation. It's a popular area for both tourists and expatriates looking for an authentic Dubai experience. | Al Ghurair Centre, Al Rigga Street eateries, Deira City Centre, Reef Mall, Dubai Creek Park |
| Nasser Square | The bustling heart of Deira, known for its markets and traditional shops. This area is rich in culture and attracts visitors who want to experience the local lifestyle and shopping. | Naif Souk, Gold Souk, Perfume Souk, Al Ain Center, Deira Clocktower |
| Port Saeed | A waterfront area with beautiful views of the Dubai Creek, offering a blend of leisure activities and business amenities. A great location for both tourists looking for relaxation and business travelers. | Dubai Creek, Deira Twin Towers, Dubai Festival City Mall, Port Saeed Park |
| Dubai Creek | Known for its scenic views and cultural significance, this area is ideal for tourists wanting to explore the history of Dubai alongside modern attractions. | Dubai Museum, Dubai Old Souk, Abra rides on Dubai Creek, Heritage Village |
| Al Muraqqabat | A lively area filled with shops, restaurants, and cafes, making it a favorite spot for both locals and tourists seeking a taste of Dubai's urban life. | Al Muraqqabat Shopping Street, Restaurants and Cafes, Shindagha Heritage District |
| Deira City Centre | As one of the largest shopping malls in the city, it attracts many visitors. It's an ideal spot for guests seeking convenience and entertainment. | Deira City Centre Mall, Cinema Complex, Restaurants in the mall |
| Old Dubai | This area is rich in history and culture, offering a glimpse of the traditional Dubai. It's perfect for those who want to experience the authentic side of the city. | Dubai Museum, Al Fahidi Historical Neighborhood, Sustainable City Museum |
| Al Nasser Square | A commercial hub in Deira, it’s known for its accessibility and variety of services, appealing to a diverse range of visitors. | Nasser Square shops, Heritage House, Al Badaa Park |
Understanding Airbnb License Requirements & STR Laws in Deira (2025)
While Deira, Dubai, United Arab Emirates currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deira to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Deira (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Deirabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dream Inn - 2BR Apartment with Balcony - Emaar
Entire Place • 2 bedrooms
Cozy 3br in the heart of Dubai near clocktower
Entire Place • 3 bedrooms
Double Room - private bathroom - Deira
Private Room • 1 bedroom
Twin/Double room without view/ shared bath / Deira
Private Room • 1 bedroom
Incredible City Views in Deira 5-min to Airport
Entire Place • 2 bedrooms
DBL room (queen bed) no view - Shared bath - Deira
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Deira (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Deira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #118706402 | 7 | $189,149 | 136 | 3.35/5.0 |
| Abigail | 33 | $94,821 | 663 | 4.12/5.0 |
| Alina | 12 | $81,018 | 119 | 2.89/5.0 |
| Daniela | 3 | $70,777 | 74 | 4.22/5.0 |
| Mrs A | 33 | $64,659 | 366 | 4.70/5.0 |
| Rezotels Booking | 25 | $59,885 | 465 | 4.11/5.0 |
| Dawood | 17 | $58,829 | 163 | 3.82/5.0 |
| Dream Inn | 1 | $58,146 | 16 | 4.31/5.0 |
| Ezaz | 1 | $52,615 | 11 | 4.91/5.0 |
| Rizam | 3 | $31,006 | 145 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deira.
Dive Deeper: Advanced Deira STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeira Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deira
- The Deira Airbnb market composition is heavily skewed towards Private Room listings, which make up 65.9% of the 267 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deira, Apartment/Condo properties are the most common (80.9%), reflecting the local real estate landscape.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Deira Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deira
- The dominant room capacity in Deira is 1 bedroom listings, making up 88.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 92.9% of the active Airbnb listings in Deira, indicating a high concentration in these sizes.
- With over half the market (88.4%) consisting of studios or 1-bedroom units, Deira is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Deira.
Deira Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deira
- The most common guest capacity trend in Deira vacation rentals is listings accommodating 2 guests (39.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Deira STR market, accounting for 69.3% of listings.
- A significant 69.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Deira.
- On average, properties in Deira are equipped to host 2.3 guests.
Deira Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deira
- The most common availability pattern in Deira falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Deira (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Deira Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
157 listings
68.9% of total
2 Nights
10 listings
4.4% of total
3 Nights
34 listings
14.9% of total
4-6 Nights
2 listings
0.9% of total
7-29 Nights
4 listings
1.8% of total
30+ Nights
21 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Deira is 1 Night, adopted by 68.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Deira Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.9% of Deira hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deira.
Deira Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
56 listings
37.3% of total
Moderate
11 listings
7.3% of total
Firm
11 listings
7.3% of total
Strict
72 listings
48% of total
Cancellation Policy Insights for Deira
- The prevailing Airbnb cancellation policy trend in Deira is Strict, used by 48% of listings.
- A majority (55.3%) of hosts in Deira utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48% market standard in Deira.
- With 48% using Strict terms, this is a viable option in Deira, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Deira.
Deira STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Deira
- The overall average booking lead time for vacation rentals in Deira is 31 days.
- Guests book furthest in advance for stays during October (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Deira.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Deira averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Deira (2025)
Amenity Prevalence
Amenity Insights for Deira
- Essential amenities in Deira that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deira: Air conditioning, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deira to stay competitive.
Deira Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Deira
- The typical guest profile for Airbnb in Deira consists of predominantly international visitors (82%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Arabic.
- Domestic travelers account for 17.6% of guests.
- Key international markets include United Arab Emirates (17.6%) and United States (11.3%).
- Top languages spoken are English (45%) followed by Arabic (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Deira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mina Al arab | 30 | $3,427 | $539.68 | 26% |
| Sharm | 55 | $3,385 | $503.12 | 32% |
| Emaar Beachfront | 20 | $3,210 | $310.67 | 45% |
| Dubai Marina | 37 | $2,661 | $207.13 | 52% |
| Dubai | 13,051 | $2,144 | $245.39 | 43% |
| Business Bay | 1,151 | $1,891 | $212.76 | 44% |
| دبي | 682 | $1,661 | $233.59 | 41% |
| Abu Dhabi | 665 | $1,658 | $163.10 | 43% |
| Ras Al Khaimah | 38 | $1,644 | $223.14 | 30% |
| Jazeerat Al Marjan | 30 | $1,464 | $151.08 | 39% |