Airbnb Market Analytics, Statistics and Data in Kharkiv, Kharkiv Oblast, Ukraine
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kharkiv? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kharkiv:
How much do Airbnb hosts make on average per month in Kharkiv?
The short-term rental market in Kharkiv shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $103 per month
- Strong performing properties (top 25%) make $210 or more
- Best-in-class properties (top 10%) achieve $427+ monthly
- Entry-level properties (bottom 25%) typically earn around $52
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kharkiv
The market in Kharkiv shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 15% occupancy rates
- Strong performing properties (top 25%) achieve 26% or higher
- Best-in-class properties (top 10%) reach 45%+occupancy
- Entry-level properties (bottom 25%) average around 8%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kharkiv
Daily rates in Kharkiv vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $26 per night
- Strong performing properties (top 25%) secure $37 or more
- Best-in-class properties (top 10%) pull in $57+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
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Seasonality patterns in Kharkiv
Peak Season (September, November, July)
- Revenue peaks at $208.89 per month
- Occupancy rates reach 26.38%
- Daily rates average $41.42
Shoulder Season
- Revenue averages $171.98 per month
- Occupancy maintains 20.28%
- Daily rates hold at $35.97
Low Season (March, February, January)
- Revenue drops to $135.56 per month
- Occupancy decreases to 16.67%
- Daily rates adjust to $28.47
Is it still profitable to do Airbnb in Kharkiv in 2025?
Yes! Kharkiv demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 20% and monthly revenue averaging $172 and With 245 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kharkiv
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Central Kharkiv | The bustling heart of the city, Central Kharkiv is vibrant with culture, shopping, and dining options. Ideal for tourists who want to experience the city’s rich history and modern amenities. | Freedom Square, Kharkiv Historical Museum, Gorky Central Park, Annunciation Cathedral, Mirror Stream fountain |
| Shevchenko Park | A beautiful green space in Kharkiv, attracting families and individuals looking for leisure activities. It's a peaceful escape with playgrounds, walking paths, and event spaces. | Shevchenko Park, Kharkiv Zoo, Museum of Nature, Pond with swans, Outdoor sports areas |
| Uritskogo Street Area | This street is known for its nightlife and local bars, making it a hit with younger travelers looking for an energetic atmosphere and local culture. | Local bars, Clubs and nightlife venues, Street food, Art galleries, Shopping options |
| Pavlov Field | A historic area steeped in WW2 history with parks and historical sites that attract tourists interested in the past and local legends. | Pavlov Field Memorial, Victory Square, Natsionalnyi Tsirk, Artists’ Park, Historical exhibitions |
| Vidyubka | A picturesque neighborhood known for its scenic views and recreational areas. It's appealing for nature enthusiasts and those seeking tranquility away from the city bustle. | Vidyubka Park, River Kharkiv, Walking and cycling paths, Picnic areas, Natural landscapes |
| Saltivka | One of the largest districts in Kharkiv, offering affordable accommodations and access to local markets, appealing to budget-conscious travelers and long-term stays. | Saltivka market, Local restaurants, Shopping centers, Cultural events, Public transport access |
| Botanical Garden | Home to diverse plant species, this area is a lovely retreat for those who appreciate nature and greenery, perfect for educational and relaxed stays. | Botanical Garden, Research institutions, Greenhouses, Walking trails, Seasonal flower exhibitions |
| Kholodna Gora | Known for its scenic hills and outdoor recreation, this area is attractive to tourists looking for outdoor activities and natural beauty. | Kholodna Gora Park, Nature trails, Picnic spots, Scenic views, Local flora and fauna |
Do you need a license for Airbnb in Kharkiv?
We recommend checking directly with Kharkiv's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kharkiv
2 bedroom apartment with balcony
Entire Place • 2 bedrooms
Apartment on Sumska, 19
Entire Place • 1 bedroom
Любимый Дом, в котором есть джакузи
Entire Place • 5 bedrooms
Apartments in Sumska,82a
Entire Place • 2 bedrooms
Lyapunova Atmospheric Apartment
Entire Place • 1 bedroom
Two-bedroom apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Kharkiv
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Юлія | 21 | $25,906 | 161 | 4.24/5.0 |
| Виктория | 27 | $21,327 | 186 | 3.54/5.0 |
| Наталия | 19 | $16,853 | 206 | 4.56/5.0 |
| Marina | 9 | $15,766 | 315 | 4.88/5.0 |
| Александр | 14 | $12,316 | 534 | 4.65/5.0 |
| Ольга | 6 | $9,835 | 137 | 3.23/5.0 |
| Anna | 15 | $8,425 | 298 | 4.74/5.0 |
| Svitlana | 5 | $6,061 | 234 | 4.99/5.0 |
| 241815378 | 1 | $5,744 | 0 | 0.00/5.0 |
| Valerii | 11 | $5,132 | 188 | 4.68/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kharkiv
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.8%), with apartment & condo and house properties comprising 96.7% of inventory
- Untapped potential in house, boutique & hotels, others segments (5.2% combined)
Room Capacity Distribution
Analysis of 245 properties in Kharkiv shows that 1 bedroom properties are most prevalent, making up 70.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.5% of all listings.
Key Insights
- Most common: 1 bedroom (70.6%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 84.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 245 properties in Kharkiv reveals that 4 guests properties dominate the market, representing 35.5% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 4 guests and 2 guests make up 69.4% of the market.
Key Insights
- Most common capacity: 4 guests (35.5% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 69.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 245 properties in Kharkiv, the most common availability pattern is 271-366 days (93.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (66.1% of properties).
Key Insights
- Most common availability window: 271-366 days (93.9%)
- Most common booking duration: 1-30 days (66.1%)
- Properties with high availability (180+ days): 99.6%
- Properties with long-term bookings (180+ days): 0.4%
Minimum Stay Distributions
1 Night
166 listings
67.8% of total
2 Nights
45 listings
18.4% of total
3 Nights
16 listings
6.5% of total
4-6 Nights
9 listings
3.7% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
7 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.2%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 92.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.4% of total
Flexible
99 listings
44.8% of total
Moderate
62 listings
28.1% of total
Firm
8 listings
3.6% of total
Strict
49 listings
22.2% of total
Key Insights
- Flexible is the preferred policy at 44.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.9% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Sep, Jan, averaging 14 days
- Shortest booking windows are in Dec, Oct, Jun, averaging 6 days
- Winter shows the longest average booking window at 11 days, while Summer has the shortest at 8 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 11 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jun when lead times are shortest
Popular Airbnb Amenities in Kharkiv
Every property in Kharkiv comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 49% of total guests, indicating a significant local market share.
- Primary international markets: United States (17.3%) and United Kingdom (8.9%)
- English is the top language at 43%, followed by Ukrainian (28.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for Kyiv and Kharkiv markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Ukrainian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
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