Airbnb Market Analytics, Statistics and Data in Göreme, Nevşehir, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Göreme? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Göreme:
How much do Airbnb hosts make on average per month in Göreme?
The short-term rental market in Göreme shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $979 per month
- Strong performing properties (top 25%) make $1,772 or more
- Best-in-class properties (top 10%) achieve $2,772+ monthly
- Entry-level properties (bottom 25%) typically earn around $452
Revenue Variations by Month
Occupancy Rates Throughout the Year in Göreme
The market in Göreme shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Göreme
Daily rates in Göreme vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $148 or more
- Best-in-class properties (top 10%) pull in $213+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Göreme
Peak Season (May, September, April)
- Revenue peaks at $1816.55 per month
- Occupancy rates reach 46.35%
- Daily rates average $133.82
Shoulder Season
- Revenue averages $1320.36 per month
- Occupancy maintains 33.71%
- Daily rates hold at $119.30
Low Season (November, January, December)
- Revenue drops to $914.42 per month
- Occupancy decreases to 22.66%
- Daily rates adjust to $99.11
Is it still profitable to do Airbnb in Göreme in 2025?
Yes! Göreme demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1320 and With 490 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Göreme
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Göreme Town Center | The heart of Göreme, known for its stunning views, unique rock formations, and proximity to Göreme National Park. Ideal for tourists looking to explore the area and participate in hot air balloon rides. | Göreme Open-Air Museum, Fairy Chimneys, Hot Air Ballooning, Pasabag (Monks Valley), Göreme National Park |
| Uchisar | A nearby village featuring Uchisar Castle, the highest point in Cappadocia, offering panoramic views of the region. Great for travelers who want a quieter stay while still being close to major attractions. | Uchisar Castle, Pigeon Valley, Kaymakli Underground City, Sunset Point, Local handicraft shops |
| Avanos | Known for its pottery and traditional crafts, Avanos offers a unique cultural experience and is located along the Kızılırmak River. Perfect for those interested in local arts and crafts. | Avanos Pottery Workshops, Kızılırmak River, Devrent Valley, Red Valley, Kaymakli Underground City |
| Ortahisar | Famous for its castle and scenic views, Ortahisar provides a less touristy atmosphere while still being close to notable sites. Ideal for guests seeking an authentic Cappadocia experience. | Ortahisar Castle, Cross Cave, Local wineries, Village market, Walking trails |
| Çavuşin | Known for its historical rock-cut churches and scenic village atmosphere. Offers a peaceful retreat while being in proximity to the main tourist attractions in Cappadocia. | Çavuşin Church, Sunset Point, Love Valley, Old Çavuşin Village, Walking trails |
| Mustafapaşa | A charming village with rich Greek heritage and stunning architecture. Attracts visitors looking for tranquility and off-the-beaten-path experiences in Cappadocia. | Mustafapaşa Greek Houses, Old Churches, Nature walks, Historic Architecture, Cultural Heritage |
| Zelve Open-Air Museum | An ancient village carved into rock that provides amazing insight into the region's history and stunning landscapes for visitors. A must-visit for history enthusiasts. | Zelve Fairy Chimneys, Rock-cut churches, Scenic hiking trails, Photography opportunities, Cappadocia history |
| Ibrahimpasa | A small, lesser-known village that offers a quiet environment with rustic charm and beautiful landscapes, ideal for travelers looking for a peaceful escape from the busier tourist areas. | Ibrahimpasa Valley, Local homestays, Peaceful countryside walks, Traditional Turkish breakfast, Scenic views |
Do you need a license for Airbnb in Göreme?
Yes, Göreme requires a license for operating an Airbnb. Current market data shows 63% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Göreme
Adelya Cave 3 apartments in Goreme (3-8 persons)
Entire Place • 3 bedrooms
Serene Premium Family&Honeymoon Suite with Sauna
Private Room • 1 bedroom
Arinna Cappadocia Hotel-204 Balcony room/jacuzzi
Private Room • N/A
5 Pax Family Suite In Goreme With Pool & Breakfast
Entire Place • 2 bedrooms
Balloon View*Fireplace*Free Parking*Cave Suite@VCH
Private Room • 2 bedrooms
Adelya A3&2 Two adjoining cave apartments (Goreme)
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Göreme
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adelya Cave Hotel | 15 | $456,578 | 909 | 4.91/5.0 |
| Tekkaya Cave Hotel | 15 | $335,463 | 918 | 4.91/5.0 |
| Yeşim | 13 | $283,700 | 385 | 4.94/5.0 |
| Osman | 9 | $261,502 | 655 | 4.98/5.0 |
| Ahmet | 8 | $258,911 | 806 | 4.93/5.0 |
| Serdar | 15 | $213,961 | 1248 | 4.79/5.0 |
| Arinna | 9 | $169,807 | 528 | 4.88/5.0 |
| Naif | 9 | $147,375 | 399 | 4.91/5.0 |
| Century Cave Hotel | 8 | $146,890 | 197 | 3.62/5.0 |
| 374956199 | 11 | $140,748 | 779 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Göreme
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (86.3%), with boutique & hotels and apartment & condo properties comprising 92.9% of inventory
- Strong specialty sector (92.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays, house, outdoor & mobile segments (11.7% combined)
Room Capacity Distribution
Analysis of 490 properties in Göreme shows that 1 bedroom properties are most prevalent, making up 75.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.7% of all listings.
Key Insights
- Most common: 1 bedroom (75.7%)
- Least common: 4 bedrooms (0.2%)
- Market concentration: 83.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 490 properties in Göreme reveals that 2 guests properties dominate the market, representing 60.6% of all listings. The average property accommodates 2.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 72.4% of the market.
Key Insights
- Most common capacity: 2 guests (60.6% of market)
- Least common capacity: 7 guests (0.2% of market)
- Average guest capacity: 2.2 guests per property
- Market concentration: 72.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 490 properties in Göreme, the most common availability pattern is 271-366 days (56.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.5% of properties).
Key Insights
- Most common availability window: 271-366 days (56.9%)
- Most common booking duration: 31-90 days (33.5%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 18.4%
Minimum Stay Distributions
1 Night
252 listings
58.9% of total
2 Nights
15 listings
3.5% of total
7-29 Nights
6 listings
1.4% of total
30+ Nights
155 listings
36.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.4%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (36.2%) suggest a stable extended-stay market
- High market flexibility with 62.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
184 listings
44.6% of total
Moderate
154 listings
37.3% of total
Firm
13 listings
3.1% of total
Strict
62 listings
15% of total
Key Insights
- Flexible is the preferred policy at 44.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 81.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 3.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 60 days
- Shortest booking windows are in Nov, Feb, Dec, averaging 40 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Göreme
Below is the distribution of amenities across listings in Göreme:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (20.2%) and Australia (14%)
- English is the top language at 62.8%, followed by Spanish (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for United Kingdom and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Göreme. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ayvalı Köyü | 27 | $1,368 | $335.27 | 24% |
| Ortahisar Beldesi | 110 | $998 | $135.64 | 29% |
| Avanos İlçe Merkezi | 46 | $854 | $105.87 | 35% |
| Uçhisar Beldesi | 109 | $796 | $181.45 | 30% |
| Nar Beldesi | 63 | $780 | $113.87 | 31% |
| Çavuşin Köyü | 10 | $741 | $82.86 | 25% |
| Urgup | 112 | $723 | $149.92 | 27% |
| Melikgazi | 26 | $564 | $89.87 | 23% |
| Mustafapaşa Köyü | 38 | $468 | $99.51 | 23% |
| Seyhan | 23 | $429 | $56.22 | 29% |
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