Airbnb Market Analytics, Statistics and Data in Urgup, Nevşehir, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Urgup? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Urgup:
How much do Airbnb hosts make on average per month in Urgup?
The short-term rental market in Urgup shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $937 per month
- Strong performing properties (top 25%) make $1,877 or more
- Best-in-class properties (top 10%) achieve $3,182+ monthly
- Entry-level properties (bottom 25%) typically earn around $439
Revenue Variations by Month
Occupancy Rates Throughout the Year in Urgup
The market in Urgup shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Urgup
Daily rates in Urgup vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $237+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Urgup
Peak Season (June, May, September)
- Revenue peaks at $2161.11 per month
- Occupancy rates reach 37.82%
- Daily rates average $155.09
Shoulder Season
- Revenue averages $1455.59 per month
- Occupancy maintains 29.39%
- Daily rates hold at $132.29
Low Season (January, December, February)
- Revenue drops to $712.54 per month
- Occupancy decreases to 16.34%
- Daily rates adjust to $120.27
Is it still profitable to do Airbnb in Urgup in 2025?
Yes! Urgup demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1456 and The market's 112 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Urgup
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Uchisar | Offers stunning panoramic views of the region and is home to the Uchisar Castle. A quieter alternative to Goreme, still close to major attractions. | Uchisar Castle, Pigeon Valley, Goreme National Park, Luxury cave hotels, Viewpoints for photography |
| Ortahisar | Known for its picturesque castle and charming local atmosphere. A great base for exploring the surrounding area with a more local feel. | Ortahisar Castle, Traditional Turkish Cuisine, Pasabag Fairy Chimneys, Local markets, Scenic viewpoints |
| Urgup | Central location in Cappadocia, known for its unique rock formations and cave hotels. Offers easy access to multiple attractions and is less crowded than Goreme. | Temenni Hill, Urgup Fairy Chimneys, Cappadocia Art and History Museum, local wineries, wine tasting tours |
| Ibrahimpasa | A quiet village known for its scenic views and historical sites, providing a more serene experience away from the tourist crowds. | Historical churches, Scenic hiking trails, Traditional village life, Nicole Valley, Nearby vineyards |
| Çavuşin | Famous for its old cave churches and beautiful landscapes. Attracts history buffs and nature lovers alike. | Çavuşin Old Village, Cave Churches, Scenic hiking paths, Local craft shops, Amazing sunset views |
| Mustafapaşa | Offers a glimpse of traditional Cappadocian life with historical mansions, it's a charming area that's less touristy. | Greek mansions, Historical sites, Local restaurants, Authentic Turkish experiences, Natural scenery |
Do you need a license for Airbnb in Urgup?
Most likely, Urgup requires a license for Airbnb operations. With 31% of current listings showing licensing information, we recommend checking Urgup's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Urgup
Villa "The Boutique Cappadocia"
Entire Place • 6 bedrooms
Cave Room with Private Pool
Private Room • N/A
Cave-Life House , 2 Bedrooms, 2 Baths
Entire Place • 2 bedrooms
Labyrinth Cave House, 3 Bedrooms, 3 Baths
Entire Place • 3 bedrooms
Villa in the heart of Cappadocia
Entire Place • 3 bedrooms
King Suite Türk Hamamlı Jakuzili
Private Room • 1 bedroom
Top Performing Professional Hosts in Urgup
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hikmet Süha | 7 | $141,289 | 313 | 5.00/5.0 |
| 459668634 | 7 | $115,891 | 1 | 0.00/5.0 |
| Metin | 4 | $100,902 | 129 | 5.00/5.0 |
| Derya | 1 | $88,949 | 11 | 5.00/5.0 |
| Dionysos Cave Cappadocia | 9 | $65,220 | 14 | 0.56/5.0 |
| Emre | 6 | $60,969 | 96 | 2.46/5.0 |
| Oguz | 6 | $40,818 | 18 | 2.39/5.0 |
| Eren | 3 | $35,781 | 16 | 5.00/5.0 |
| 455004692 | 2 | $35,199 | 105 | 4.87/5.0 |
| Z&B Home | 4 | $25,334 | 153 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Urgup
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (73.2%), with boutique & hotels and house properties comprising 79.5% of inventory
- Strong specialty sector (73.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (2.7% combined)
Room Capacity Distribution
Analysis of 112 properties in Urgup shows that 1 bedroom properties are most prevalent, making up 76.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.6% of all listings.
Key Insights
- Most common: 1 bedroom (76.8%)
- Least common: 5+ bedrooms (4.5%)
- Market concentration: 86.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 112 properties in Urgup reveals that 2 guests properties dominate the market, representing 58% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 75.9% of the market.
Key Insights
- Most common capacity: 2 guests (58% of market)
- Least common capacity: 5 guests (1.8% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 75.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 112 properties in Urgup, the most common availability pattern is 271-366 days (79.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.1% of properties).
Key Insights
- Most common availability window: 271-366 days (79.5%)
- Most common booking duration: 31-90 days (41.1%)
- Properties with high availability (180+ days): 92.9%
- Properties with long-term bookings (180+ days): 8.0%
Minimum Stay Distributions
1 Night
45 listings
42.5% of total
2 Nights
13 listings
12.3% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
47 listings
44.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (44.3%) suggest a stable extended-stay market
- High market flexibility with 54.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
6.4% of total
Non-refundable
1 listings
2.1% of total
Flexible
19 listings
40.4% of total
Moderate
15 listings
31.9% of total
Firm
2 listings
4.3% of total
Strict
7 listings
14.9% of total
Key Insights
- Flexible is the preferred policy at 40.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.3% of the market
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 2.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Aug, Jul, averaging 62 days
- Shortest booking windows are in Sep, Dec, Jan, averaging 22 days
- Spring shows the longest average booking window at 59 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Urgup
Below is the distribution of amenities across listings in Urgup:
Traveler Demographics
Key Insights
- Domestic travelers make up 6.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Türkiye (28.5%) and France (17.2%)
- English is the top language at 57.3%, followed by Turkish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for İstanbul and Ankara markets
- Develop localized content for Türkiye and France
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Urgup. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ayvalı Köyü | 27 | $1,368 | $335.27 | 24% |
| Ortahisar Beldesi | 110 | $998 | $135.64 | 29% |
| Göreme | 490 | $956 | $123.11 | 32% |
| Avanos İlçe Merkezi | 46 | $854 | $105.87 | 35% |
| Uçhisar Beldesi | 109 | $796 | $181.45 | 30% |
| Nar Beldesi | 63 | $780 | $113.87 | 31% |
| Çavuşin Köyü | 10 | $741 | $82.86 | 25% |
| Melikgazi | 26 | $564 | $89.87 | 23% |
| Mustafapaşa Köyü | 38 | $468 | $99.51 | 23% |
| Seyhan | 23 | $429 | $56.22 | 29% |
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