Airbnb Market Analytics, Statistics and Data in Ula, Muğla, Turkey
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ula? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ula:
How much do Airbnb hosts make on average per month in Ula?
The short-term rental market in Ula shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $881 per month
- Strong performing properties (top 25%) make $2,071 or more
- Best-in-class properties (top 10%) achieve $3,649+ monthly
- Entry-level properties (bottom 25%) typically earn around $339
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ula
The market in Ula shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ula
Daily rates in Ula vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $212+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Ula
Peak Season (August, July, June)
- Revenue peaks at $2642.24 per month
- Occupancy rates reach 42.96%
- Daily rates average $142.32
Shoulder Season
- Revenue averages $1488.54 per month
- Occupancy maintains 29.61%
- Daily rates hold at $112.78
Low Season (February, January, December)
- Revenue drops to $622.90 per month
- Occupancy decreases to 18.40%
- Daily rates adjust to $97.31
Is it still profitable to do Airbnb in Ula in 2025?
Yes! Ula demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1489 and With 233 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ula
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ula Town Center | Charming local center with traditional architecture and accessibility to local markets. Attracts visitors looking for an authentic Turkish experience with close proximity to natural attractions. | Ula Market, Local cafes and restaurants, Nearby hiking trails, Cultural sites, Traditional Turkish baths |
| Akyaka | Famous for its stunning natural beauty and unique architecture, Akyaka is a serene beach destination popular with eco-tourists and those seeking relaxation by the Aegean Sea. | Akyaka Beach, Azmak River, Akyaka National Park, Kite surfing spots, Traditional wooden houses |
| Gökova Bay | Known for its breathtaking bay views and outdoor activities, Gökova Bay is ideal for guests who enjoy sailing, windsurfing, and nature exploration. | Gökova Beach, Bodrum Peninsula views, Sailing and yacht trips, Windsurfing schools, Local seafood restaurants |
| Köyceğiz | A lovely town located near a lake and natural hot springs, appealing to those looking for wellness retreats and nature-oriented activities. | Köyceğiz Lake, Hot springs, Dalyan River, Local markets, Saklıgöl (Hidden Lake) |
| Cennet Koyu (Paradise Cove) | A hidden gem providing secluded beaches and tranquil surroundings, perfect for guests seeking peace and privacy in nature. | Secluded beaches, Diving spots, Nature trails, Picnic areas, Wildlife observation |
| Karaincir Beach | A family-friendly beach with sandy shores and shallow waters, ideal for summer getaways, drawing local families and tourists. | Karaincir Beach, Water sports activities, Beachside cafes, Picnic areas, Walking paths |
| Dalyan | A well-known area famous for its ancient ruins and natural beauty, offering a rich cultural experience combined with leisure activities. | Ancient Lycian tombs, Dalyan Mud Baths, Iztuzu Beach, Turtle conservation area, Local boat tours |
| Sakartepe | An upcoming area with stunning viewpoints and natural landscapes, appealing to hikers and nature enthusiasts looking for scenic stays. | Hiking trails, Breathtaking views, Wildlife watching spots, Local flora, Quaint villages |
Do you need a license for Airbnb in Ula?
Yes, Ula requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Ula
Villa on the hill
Entire Place • 4 bedrooms
Akyaka Turquoise Villas B Block
Entire Place • 3 bedrooms
Akyaka blue view villas 2
Entire Place • 3 bedrooms
Akyaka Turquoise Villas A Block
Entire Place • 3 bedrooms
stone villa with Akyaka private pool and sea views
Entire Place • 2 bedrooms
Akyaka Denise Villas-B
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ula
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alpsuites | 23 | $285,537 | 319 | 4.83/5.0 |
| Belgin | 2 | $108,873 | 42 | 4.95/5.0 |
| Seha | 11 | $104,183 | 352 | 4.85/5.0 |
| Kikonia | 5 | $102,061 | 14 | 2.97/5.0 |
| Fikri | 2 | $93,399 | 40 | 4.98/5.0 |
| Tüge | 2 | $84,208 | 114 | 4.95/5.0 |
| Tarık & Oksana | 3 | $80,586 | 368 | 4.96/5.0 |
| Muammer | 2 | $76,957 | 81 | 5.00/5.0 |
| Çağrı | 2 | $70,576 | 90 | 4.83/5.0 |
| Vural | 1 | $68,638 | 40 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ula
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.4%), with house and apartment & condo properties comprising 80.3% of inventory
- Strong specialty sector (19.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays, others segments (3.8% combined)
Room Capacity Distribution
Analysis of 233 properties in Ula shows that 1 bedroom properties are most prevalent, making up 45.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.1% of all listings.
Key Insights
- Most common: 1 bedroom (45.5%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 72.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 233 properties in Ula reveals that 4 guests properties dominate the market, representing 20.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 38.6% of the market.
Key Insights
- Most common capacity: 4 guests (20.2% of market)
- Least common capacity: 7 guests (4.7% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 38.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 233 properties in Ula, the most common availability pattern is 271-366 days (72.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.9% of properties).
Key Insights
- Most common availability window: 271-366 days (72.5%)
- Most common booking duration: 1-30 days (36.9%)
- Properties with high availability (180+ days): 93.1%
- Properties with long-term bookings (180+ days): 8.6%
Minimum Stay Distributions
1 Night
56 listings
27.7% of total
2 Nights
26 listings
12.9% of total
3 Nights
19 listings
9.4% of total
4-6 Nights
17 listings
8.4% of total
7-29 Nights
4 listings
2% of total
30+ Nights
80 listings
39.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.6%
- Mid-length stays (4-6 nights) represent 8.4% of listings
- Monthly+ stays (39.6%) suggest a stable extended-stay market
- High market flexibility with 50.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
46 listings
25.3% of total
Moderate
21 listings
11.5% of total
Firm
43 listings
23.6% of total
Strict
72 listings
39.6% of total
Key Insights
- Strict is the preferred policy at 39.6% of listings
- Stricter policies (Firm & Strict) dominate at 63.2% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 11.5% of listings
Recommendations
- The market supports stricter policies, with 63.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jul, May, averaging 52 days
- Shortest booking windows are in Oct, Apr, Feb, averaging 32 days
- Spring shows the longest average booking window at 47 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 47 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Ula
Below is the distribution of amenities across listings in Ula:
Traveler Demographics
Key Insights
- Domestic travelers make up 28.3% of total guests, indicating a moderate local market presence.
- Primary international markets: Turkey (33.6%) and Germany (9.5%)
- English is the top language at 45.1%, followed by Turkish (40.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for İstanbul and İzmir markets
- Develop localized content for Turkey and Germany
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ula. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Μάσαρη | 21 | $2,754 | $267.75 | 48% |
| Fanes | 19 | $2,615 | $278.60 | 40% |
| Kalathos | 48 | $2,545 | $324.49 | 45% |
| Μαριτσά | 10 | $2,327 | $229.92 | 53% |
| Pefki | 61 | $2,307 | $312.66 | 42% |
| Municipality of Rhodes | 422 | $2,300 | $289.52 | 46% |
| Kolymbia | 121 | $2,202 | $254.96 | 52% |
| Lindos | 278 | $2,076 | $279.51 | 45% |
| Άγιος Νεκτάριος | 13 | $1,862 | $248.66 | 55% |
| Ialysos | 306 | $1,793 | $188.85 | 49% |
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